NATIONAL COMMUNITY SURVEY
Donna Finch, Assistant to the City Manager
October 19, 2022
About the NCS
▷ Report on the “liveability” of Corona; developed by the National Research Center at Polco
▷ Captures residents' opinions on 10 aspects of community:
1. Economy
2. Mobility
3. Community Design
4. Utilities
5. Safety
6. Natural Environment
7. Parks and Recreation
8. Health & Wellness
9. Education, Arts, and Culture
10. Inclusivity and Engagement
▷ Survey available in both English and Spanish
▷ Results benchmarked against 600 communities nationwide 2 Survey Methods
Random Sample Survey*
▷ 7,000 households received survey mailings beginning May 16, 2022 ▷ 714 residents completed the random sample survey
○ 10% response rate
○ 4% margin of error
Open Participation Survey
▷ Online survey open to all City residents beginning June 20, 2022 ▷ Publicized on City website, email, and social media
▷ 310 residents completed the open participation survey *Presentation discusses results from Random Sample Survey 3 Respondent Demographics
4 Age
18-34 6%
35-54 33%
55+ 61%
Sex
Man 44%
Woman 56%
Area
District 1 17%
District 2 15%
District 3 19%
District 4 24%
District 5 24%
Hispanic
Origin
Not Spanish, Hispanic or Latino 76%
Spanish, Hispanic or Latino 24%
Race
Not white alone 48%
White alone, not Hispanic or Latino 52%
Housing
Tenure
Rent 18%
Own 85%
Survey Highlights
▷ Residents appreciate the City’s natural
environment and recreational
opportunities but identify some room
for growth.
▷ Safety is an important area of focus for
the community.
▷ Economy is a priority for residents.
▷ Residents appreciate Corona’s utility
infrastructure.
5 Balancing Performance & Importance
6 The Data
Resident Opinions on 10 Central Facets of Community
1. Economy
8 Ranked Similar to Other Communities
▷ Corona as a place to work
▷ Economic health of Corona
▷ Quality of business / service establishments
▷ Shopping opportunities
▷ Employment opportunities
▷ Cost of living
▷ Economic development services
Ranked Lower Than Other Communities
▷ Corona as a place to visit
▷ Vibrancy of downtown/commercial area
Overall Economic
Health of Corona
2. Mobility
9 Overall Quality of
Transportation System
Ranked Similar to Other Communities
▷ Overall quality of transportation system
▷ Ease of walking
▷ Ease of public parking
▷ Ease of travel by bicycle
▷ Ease of travel by public transportation
▷ Traffic flow on major streets
▷ Quality of street lighting, street cleaning, street repair, sidewalk maintenance
▷ Quality of bus or transit services
▷ Traffic signal timing
Ranked Lower Than Other Communities
▷ Ease of travel by car
▷ Traffic enforcement
3. Community Design
10 Overall Design or Layout of
Residential and Commercial Areas
Ranked Similar to Other Communities
▷ Your neighborhood as a place to live
▷ Design or layout of residential and commercial areas
▷ Well-designed neighborhoods
▷ Preservation of historical / cultural character
▷ Quality of new development
▷ Variety of housing options
▷ Well-planned residential growth
▷ Well-planned commercial growth
▷ Land use, planning and zoning
▷ Code enforcement
Ranked Lower Than Other Communities
▷ Overall appearance
▷ Public places where people want to spend time
4. Utilities
11 Overall Quality of
Utility Infrastructure
Ranked Similar to Other Communities
▷ Garbage collection
▷ Sewer services
▷ Storm water management
▷ Electric utility
▷ Drinking water
▷ Utility billing
▷ Affordable high-speed internet access
▷ Overall quality of utility infrastructure
5. Safety
12 Overall Feelings of
Safety in Corona
Ranked Similar to Other Communities
▷ Feelings of safety in your neighborhood during the day ▷ Feeling safe from fire, flood, or other natural disaster ▷ Quality of fire services
▷ Quality of ambulance or emergency medical services
▷ Quality of fire prevention and education
▷ Quality of police services
▷ Quality of animal control
▷ Quality of emergency preparedness
Ranked Lower Than Other Communities
▷ Overall feeling of safety
▷ Feeling safe from violent crime
▷ Feeling safe from property crime
▷ Quality of crime prevention
▷ Feeling safe in downtown/commercial area during the day (much lower)
6. Natural Environment
13 Overall Quality of
Natural Environment
Ranked Similar to Other Communities
▷ Yard waste pick-up services
▷ Recycling services
▷ Preservation of natural areas
Ranked Lower Than Other Communities
▷ Overall quality of natural environment
▷ Cleanliness of Corona
▷ Corona open space
▷ Air quality (much lower)
▷ Water resources (much lower)
7. Parks & Recreation
14 Overall Quality of Parks and
Recreation Opportunities
Ranked Similar to Other Communities
▷ Overall quality of parks and recreation opportunities ▷ Fitness opportunities
▷ Availability of paths and walking trails
▷ Quality of recreation programs or classes
▷ Quality of recreation centers or facilities
Ranked Lower Than Other Communities
▷ Recreational opportunities
▷ Quality of City parks
8. Health & Wellness
15 Overall Health and
Wellness Opportunities
Ranked Similar to Other Communities
▷ Overall health and wellness opportunities
▷ Availability of affordable quality food
▷ Availability of preventative health services
▷ Availability of affordable quality health care
▷ Availability of affordable quality mental health
care
▷ Quality of health services
▷ Overall health of residents
9. Education, Arts, & Culture
16 Opportunities for Education,
Culture and the Arts
Ranked Similar to Other Communities
▷ Overall opportunities for education, culture, and
the arts
▷ K-12 education
▷ Adult educational opportunities
▷ Availability of affordable quality childcare/
preschool
▷ Public library services
Ranked Lower Than Other Communities
▷ Opportunities to attend special events and festivals
▷ Community support for the arts
▷ Opportunities to attend cultural/arts/music activities
10. Inclusivity & Engagement
17 Residents Connection and
Engagement with their Community
Ranked Similar to Other Communities
▷ Corona as a place to raise children
▷ Sense of community
▷ Resident’s connection and engagement with their
community
▷ Corona making all residents feel welcome
▷ Valuing/respecting residents from diverse backgrounds ▷ Attracting people from diverse backgrounds
▷ Taking care of vulnerable residents
▷ Openness / acceptance toward people of diverse
backgrounds
▷ Neighborliness of residents
▷ Opportunities to participate in community matters
▷ Sense of civic/community pride
Ranked Lower Than Other Communities
▷ Corona as a place to retire
▷ Opportunities to volunteer
▷ Opportunities to participate in social events and activities Overall
Quality of Life & Governance
18 Ranked Similar to Other Communities
▷ Corona as a place to live
▷ Residents likely to remain in Corona for next 5 years ▷ Residents likely to recommend living in Corona
▷ Overall customer service by Corona employees
▷ Public information services
▷ Treating residents with respect
▷ Treating all residents fairly
▷ Overall direction Corona is taking
▷ Being honest
▷ Acting in the best interest of the community
▷ Being open and transparent to the public
▷ Overall quality of services provided by the City
Ranked Lower Than Other Communities
▷ Overall image or reputation of Corona
Overall Quality of
Life in Corona
Overall Confidence in
Corona Government
Focus Areas
Where do we need to improve?
Focus Areas
20 Ranked Low What are we doing?
Economy
• Corona as a place to visit
• Vibrancy of downtown
/commercial area
• Developed and implementing a Downtown Revitalization Plan • Redeveloping the Corona Mall
• Exploring opportunities to bring in additional hotels to support larger conferences, gatherings, and events Mobility
• Ease of travel by car
• Traffic enforcement
• AI Traffic Signal Optimization Project to optimize traffic flows • Advocate with RCTC and the State for transportation improvements that impact congestion • Develop long-term multi-modal transportation plan
Community Design
• Overall appearance
• Public places where people
want to spend time
• Explore the feasibility of a business façade improvement program; volunteer clean up events; enhanced graffiti removal program; establish consistent quality and maintenance standards for City park and recreation facilities; Urban forest Management Plan and planting 14,000 trees in the City, LMD renewal initiative, and more. • Park land acquisitions; parks revitalizations, redeveloping City Park.
Safety
• Overall feeling of safety
• Feeling safe from violent crime
• Feeling safe from property crime
• Quality of crime prevention
• Feeling safe in downtown
/commercial area during the
day
• Upgrade and maintain 911 system to ensure reliable emergency response • Determine appropriate staff levels for effective emergency response capability and address understaffing • Improve emergency response times to meet or beat national benchmarks • Expand resident engagement and involvement in police and fire support efforts • Create Police Officer Business Liaison program to engage local businesses, provide advice on crime prevention, and respond to concerns
• Increase crime prevention in the downtown business district, including exploring the deployment of additional police officers dedicated to this area
Focus Areas
21 Ranked Low What are we doing?
Natural Environment
• Overall quality of natural environment
• Cleanliness of Corona
• Corona open space
• Air quality
• Water resources
• Develop a plan for newly acquired wilderness spaces that fosters outdoor recreation activities • Continue and enhance the City’s Graffiti Removal program and hold community clean ups. • Improve the use of SeeClickFix to encourage reporting of graffiti and cleanliness issues • Enhance trash removal and community cleanup projects
Parks & Recreation
• Recreational opportunities
• Quality of City parks
• Develop “on demand” registration capabilities to provide onsite reservations at parks/facilities • Establish consistent quality and maintenance standards for City park and recreation facilities • Development a master plan for the redevelopment of City Park Education, Arts & Culture
• Opportunities to attend special events and festivals
• Community support for the arts
• Opportunities to attend cultural/arts/music activities • Formed a special event unit to better support event coordination • Establishing annual process to expand community events through partnerships • Develop additional performing arts venue in the City and/or renovate Historic Civic Center • Promote the use of public spaces for certain festivals or shows to showcase arts & culture Inclusivity & Engagement
• Corona as a place to retire
• Opportunities to volunteer
• Opportunities to participate in social events and
activities
• Utilize volunteer-led hikes to help residents become familiar with trail and park opportunities • Ensure event planning meet the needs and interests of a diverse mix of ages and interests • Ensure robust engagement with a broad section of the community when development plans for parks and facilities
Quality of Life
• Overall image or reputation of Corona • Reimagine the City of Corona’s brand, identity, and story, • Develop communications plan to tell our story and build trust between City and residents 22 ▷ Continue implementing Strategic
Plan and report out on progress
▷ Conduct Quality of Life Survey on
an annual basis to track resident
opinions:
○ Rotate between NCS and Qualtrics
▷ Continue to engage the
community and Tell our Story!
Next Steps
Questions?
(951) 279-3780
[email protected]
www.CoronaCA.gov