Community Awareness Campaign
Lighting
City Manager's Office
January 17, 2024
1 City of Corona
Provide direction on Council Member Daddario’s
request to consider installing permanent lighting to
support Nationally recognized awareness
campaigns. (i.e. Purple for Domestic Violence,
Yellow for Childhood Cancer, etc.)
The Ask
2 Policy Considerations
City of Corona
Potential National Observances and Awareness Events
4 Awareness Holidays Examples
January 7 2 New Years Day, National Law Enforcement Appreciation Day, National Slavery and Human Trafficking Prevention Month
February 11 2 National Cancer Prevention Month, Black History Month March 12 2 National Women’s History Month, St. Patrick’s Day April 17 1 Earth Day, Autism Awareness Month, Child Abuse Prevention Month, Easter May 24 1 Memorial Day, Mental Health Awareness Month
June 9 2 Flag Day, Juneteenth, Pride Month, PTSD Awareness Month July 6 1 Independence Day
August 4 0 Overdose Awareness Day
September 21 1 Childhood Cancer Awareness Month, Suicide Prevention Week October 17 2 Halloween, Red Ribbon Week, Mental Illness Awareness Week, Best Cancer Awareness Month, Fire Prevention Awareness Month, Domestic Violence Awareness Month November 14 2 Veterans Day, Thanksgiving Day, Alzheimer’s Disease Awareness Month December 3 3 Christmas, World AIDS Day, International Day of Persons with Disabilities Total: 164
City of Corona
Policy Considerations
5 • Lighting City property for specific
causes could be seen as endorsement
of an issue.
• Establish a formal list of campaigns
and holidays
• Determine criteria for approval and
denial of other holidays or awareness
campaigns that request to be
recognized
Pro Con
Brings awareness to
various campaigns
Over 160 potential
awareness/recognition
campaigns to choose
from. Some campaigns
will not receive
recognition
Promotes civic
engagement
Some campaigns may
be viewed as
controversial
Aesthetic appeal Fairness, Equity, and
Free Speech Concerns
Options
City of Corona
Option 1 – Illuminate a building exterior
7 City of Corona
Empire
State
Building
Example
Breast Cancer Diabetes Christmas Hanukkah
Indigenous
Peoples
Gun Violence
Awareness LGBTQ+ Pride
Asian American
Pacific Islander
Eid Al Fitr
Alzheimer's
July 4th
8 City of Corona
• Replace and install 10 – 20 color
changing fixtures or spotlights around
building
• Light color could be changed on
select dates or for special events
• Standard lighting color used for nonrecognition days Option 1 – Illuminate a building exterior
9 City of Corona
Option 2 – Crown of Lights
10 • 12 spotlights could be installed on columns
along Grand Blvd as a crown of light to
enhance our brand as the “Circle City”
• Spotlights could be turned on from dusk to
10:00 pm on select dates or for special
events
City of Corona 11
City of Corona 12
Comparable design
City of Corona
Options
1. Building Lighting 2. Crown of Lights 3. Both Option 1 & 2 Status Quo Est. Cost $50k to $150k
(per building)
$300k to $500k $350-$650k none
Considerations Which building(s)?
Relatively low cost
Easy to install
Bold
Distinctive
Unique
FAA approval
Continued requests to
do something
City of Corona
Provide direction on Council Member Daddario’s
request to consider installing permanent lighting to
support Nationally recognized awareness
campaigns. (i.e. Purple for Domestic Violence,
Yellow for Childhood Cancer, etc.)
The Ask
14 Discussion
City of Corona
1. Council direction on lighting option(s)
2. Draft a policy for Council consideration
3. Return to Council for approval
4. Install and light up
16 Next Steps