Andrew Kim
City Management Fellow
May 1, 2024
That the City Council
provide direction on a
Community Awareness
Campaign Lighting
Program and Policy.
Previously brought to Council on January 17, 2024.
Multiple members of Council identified the Historic
Civic Center as a potential location
Council Member Daddario’s request to consider a
Community Awareness Campaign Lighting Program
This item was requested to be brought back to
the Council for feedback on the creation of an
official policy
City of Corona
• Replace and install 10 – 20 color
changing fixtures or spotlights
around a building
• Light color could be changed on
select dates or for special events
• Standard lighting color used for
non-recognition days
• Estimated Cost of $50,000 –
$150,000 per building
4 City of Corona 5
• Lighting City property for specific
causes could be seen as endorsement
of an issue, particularly if other causes
are denied.
• Need clear policy for approval and
denial criteria
Pro Con
Brings awareness to
various campaigns
Over 180 potential
awareness/recognition
campaigns to choose from.
Some campaigns will not
receive recognition
Promotes civic
engagement
Some campaigns may be
viewed as controversial
Aesthetic appeal Fairness, equity, and free
speech concerns
City of Corona 6
Awareness Holidays Examples
January 7 4 New Years Day, National Law Enforcement Appreciation Day, National Slavery and Human Trafficking Prevention Month
February 11 4 National Cancer Prevention Month, Black History Month March 12 5 National Women’s History Month, St. Patrick’s Day April 17 3 Earth Day, Autism Awareness Month, Child Abuse Prevention Month, Easter May 24 2 Memorial Day, Mental Health Awareness Month
June 9 3 Flag Day, Juneteenth, Pride Month, PTSD Awareness Month July 6 1 Independence Day
August 5 0 Overdose Awareness Day
September 22 2 Childhood Cancer Awareness Month, Suicide Prevention Week October 18 4 Halloween, Red Ribbon Week, Mental Illness Awareness Week, Best Cancer Awareness Month, Fire Prevention Awareness Month, Domestic Violence Awareness Month
November 13 2 Veterans Day, Thanksgiving Day, Alzheimer’s Disease Awareness Month December 3 6 Christmas, World AIDS Day, International Day of Persons with Disabilities Total: 183 (likely more)
Potential Program Policy Options
Pre-selected Holidays
+ Application
✓Annual pre-selected Holidays
✓Option for organizations to
submit applications for
recognition
Policy Option #1
$50k – 150K
Pre-selected
Campaigns
✓Council chosen Holidays
✓Council chosen Campaigns
✓No application for outside
organizations
Policy Option #2
$50k – 150K
Status Quo
No Program
No Program
$0.00
STAFF RECOMMENDATION
✓No Controversy
✓No fairness concerns
✓No free speech concerns
• Must be a not-for-profit and community focused
• Requests will be limited to a maximum period of up to one day • The HCC will be lit a maximum of 15 days per month
• Must be submitted by authorized personnel of non-profit organization • No automatic renewal (must apply each year)
• Blackout dates: End of November through the second week in January will be reserved for seasonal lighting
• City of Corona Reserved Holiday Lighting Days:
• Valentine’s Day, St. Patrick’s Day, Veterans Day, 4
th of July,
Memorial Day, Labor Day, September 11th, Halloween, and Thanksgiving Day
• Only one request application per organization per 12-month period • First come, first served. No requests considered more than 365 days in advance or less than 14 days prior to the requested date. • Council will establish a list of all
recognized campaigns/holidays
• Council will choose any/all
holidays in this program
• Council will choose any/all
campaigns in this program
• No outside application
• List will not change until
Council creates a new list
(no more than once annually)
• No controversy
• No fairness concerns
• No free speech concerns
• No initial cost or ongoing expenses
STAFF RECOMMENDATION
That the City Council
provide direction on a
Community Awareness
Campaign Lighting
Program and Policy.