DATE: 10/02/2024
TO: Honorable Mayor and City Council Members
FROM: Community Services Department
2024-72
REQUEST FOR CITY COUNCIL ACTION
SUBJECT:
FISCAL YEAR 2025 COMMUNITY EVENTS CO-SPONSORSHIP PROGRAM
REQUESTS
EXECUTIVE SUMMARY:
This staff report asks the City Council to review and approve Phase II of the CoSponsorship Program for events from January through June 2025.
RECOMMENDED ACTION:
That the City Council approve Phase II of the Co-Sponsorship Program for events occurring January through June 2025.
BACKGROUND & HISTORY:
The Community Events Co-Sponsorship Program is intended to facilitate the implementation of community events hosted by Corona-based non-profits through a fee waiver or in-kind assistance for City staff and/or resources. Requests for these funds are intended to be one-time only, and organizations that will be considered shall meet the following program criteria:
1. Community groups, non-profit 501(c)(3) tax exempt organizations, or other government agencies.
2. Must be based within the City of Corona or must have a local branch within the City.
3. The event must be designed to accomplish one or more of the following objectives:
a. Promote the City of Corona as a desirable place to live, visit, or do business. b. Promote the City of Corona as a visitor destination and/or bring tourism-associated revenue to the City.
c. Enhance the quality of life and well-being of the residents of Corona. d. Advance the City’s commitment to, and pride in, being a multicultural community. e. Encourage the development of neighborhood identity and pride. f. Promote cultural and artistic awareness in the community.
The City reserves the right to decline any co-sponsorship requests if they are determined not to be in the city's best interests or would otherwise create a conflict of interest.
To better serve the community and provide more funding opportunities, the City is now accepting applications twice a year. Phase I applications for events taking place from July through December of 2024 were presented before the City Council on May 1, 2024.
Phase II applications for events from January through June of 2025 were made available through August 31, 2024. All co-sponsorship requests must be taken to City Council for review and approval before authorization.
ANALYSIS:
Applications for Phase I (July – December 2024) of the Co-Sponsorship Program were open from February – March 2024. Fourteen requests were received, including seven new requests and seven returning requests. These were presented to and approved by City Council on May 1, 2024.
Date Event & Organizer New /
Returning
Criteria
Met
Service /
Location
Support
Requested
(In-Kind)
7/13 Family Health Fair – Corona Norco
Family YMCA
New Yes Auburndale Park $650
8/3 Barbers and Backpacks – The Leela
Project
Returning Yes CCC Stage $1,910
8/10 Broadway Concert – Circle City
Chorale
Returning Yes HCC Theatre $825
9/7 Community Health Fair – Support
Sisterz
New Yes CCC $2,210
9/11 Remember 9/11 Patriot Day – Corona
Chamber Foundation
Returning Yes HCC Lawn $980
9/14 Pancake Breakfast – Corona Lions
Club
Returning Yes Library FAM
Room
$690
10/1 Red Ribbon Week Banners (4) –
Corona Norco Unified School District
Returning Yes Sixth Street $1,000
10/5 Red Ribbon Festival – CNUSD PTA New Yes HCC Lawn $1,350 10/19 Light the Night Walk – Leukemia &
Lymphoma Society, Inc.
New Yes Santana Park $1,020
10/22 High School Trade Fair – Construction
Industry Education Foundation.
New Yes Santana Park $750
10/26 Beaux Arts Ball – Women’s
Improvement Club
New Yes CCC Banquet
Room
$2,100
11/2 Amber Waves of Grain Beer Festival –
All American Riders and Blue Start
Mothers
Returning Yes Advertising In-Kind
11/2 Dia De Los Muertos Festival – Cinco de
Mayo Committee
New Pending
(Non-Profit
Status
Expired)
City Park $4,000
11/12 Step Up for Safety 5K – Charlie’s
Cause
Returning Yes Santana Park $720
TOTAL $18,205
Applications for Phase II (January – June 2025) of the Co-Sponsorship Program were open July – August 2024. Ten returning requests were received. Council is asked to consider approval for the following:
Date Event & Organizer New /
Returning
Criteria
Met
Service /
Location
Support
Requested
(In-Kind)
12/5 Texas Hold-Em Tournament Casino
Night – Lion’s Club
Note: Additional Phase I Request
Returning Yes Library FAM
Room
$1,022
1/5 Fundraiser / Volunteer Recognition –
For the People Taskforce
Returning Yes CCC Banquet
Room
$1,469
3/1 Dreams and Decisions – Soroptomist Returning Yes CCC Banquet Room
$1,535
3/15 Bingo Night Fundraiser – Inspire Life
Skills
Returning Yes CCC Banquet
Room
$1,566
4/26 Day of the Child – Corona Norco Day
of the Child
Returning Yes City Hall Lawn $902
5/10 Vintage Home Tour – Corona Historic
Preservation Society
Returning Yes HCC Community
Room / Cones
$300
5/17 Relay for Life – American Cancer
Society
Returning Yes Santana Park $1,200
5/24 Memorial Mile March – Corona
Chamber Foundation
Returning Yes HCC Lawn $750
6/7 Antiques Fair – Corona Heritage
Foundation
Returning Yes Traffic Control
Plan
$2,345
6/7 Lobsterfest – Corona Rotary Returning Yes City Hall Lawn $5,387 TOTAL $16,476
The combined Phase I and Phase II Community Event Co-Sponsorship Program requests total $34,681. The General Fund balance is sufficient for the recommended actions.
FINANCIAL IMPACT:
Funding for the recommended action is available in the Co-Sponsored Community Events Operating and Maintenance Project No. 63800.
ENVIRONMENTAL ANALYSIS:
This action is exempt pursuant to Section 15061(b)(3) of the Guidelines for the California Environmental Quality Act (CEQA), which states that a project is exempt from CEQA if the activity is covered by the commonsense exemption that CEQA applies only to projects that have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA. This action strictly pertains to the Co-Sponsorship Program and standard City operations and there is no possibility that approving this project will have a significant effect on the environment.
Therefore, no environmental analysis is required.
PREPARED BY: JASON LASS, RECREATION SERVICES MANAGER
REVIEWED BY: DONNA FINCH, COMMUNITY SERVICES DIRECTOR
ATTACHMENT:
1. Exhibit 1 – Presentation