Joel Belding
Economic Development Director
February 19, 2025
That City Council provide
direction to prepare
conceptual designs for a
mixed-use development at
the North Mall and entitle
the properties
3 2022 2024
4 2004 2012 2018 2020
Dissolution of
Redevelopment Agencies
2018 DDA W/ LAB for
redevelopment of North
Mall
Mar 2024 - Council Direction to
“Continue acquiring properties
and redevelop the North Mall
into a thriving, vibrant, mixeduse development with retail, residential, and commercial
components.”
History
6 th Street Corridor
Oct 2022 - Downtown
Revitalization Plan adopted. 2004 Adoption of City General Plan, which includes mixed use
development on site
City Redevelopment Agency began
acquiring properties in North Mall
Dec 2024 – Adoption of Downtown Specific
Plan, with design standards and a land use plan
for a mixed-use development in the North Mall
2020 Updated General Plan with mixed
use development proposed on North Mall
Downtown Revitalization Project Plan
Continue acquiring properties and redevelop the
North Mall into a thriving, vibrant, mixed-use
development with retail, residential, and commercial
components.
City Owned
Privately Owned
6 • Historic way of developing cities • Housing opportunities near employment, retail, and transit
• Walkable environment • Resident activity provides passive security for entire area
• Density where it makes sense • Opportunities for shared parking to support Downtown development
• Housing supports the economics for the
project and other Downtown businesses
7 8
9 10
• One11 • Opened 2016
• Metro at Main • Opened 2017
11 12
Timing
Constraints
Maximize
Public Benefit
Removes Risk
Yields Higher
Value
Best Project
for Corona
What works
best here?
1. Downtown
Revitalization Plan
2. Downtown
Specific Plan 3. Market viability:
Retail
Commercial
Housing
Site Planning
1. Project Concept
Architecture
Layout
Open space
Parking
Phasing
2. Most viable and
beneficial option
Entitle project
1. Lot line
adjustments
2. Planning
Commission
review
Development
Partner
1. Outreach
2. SLA
3. Negotiations
4. DDA
Spring 2026 Summer 2026
14 Spring 2025 Summer 2025 Fall 2025 Winter 2026
Commence Phase 1
demolition work
Entitle the conceptual project
Return to Council with
redevelopment options
Work with consultant on options
Continue working with remaining
owners on possible acquisitions
Begin identifying a
development partner
That City Council provide
direction to prepare
conceptual designs for a
mixed-use development at
the North Mall and entitle
the properties