Administrative Policy
ARTICLE I - PURPOSE
Section 1.1 General Purpose
This Policy provides guidelines for the use of the City of Corona’s official logo by Corona-based sports teams in an effort to:
Enhance community pride and foster a “Sense of Place” as outlined in the City’s Strategic Plan.
Support youth sports organizations in aligning with the City’s identity. Ensure logo usage is consistent with the City’s branding standards.
Section 1.2 Superseded Policies
None.
.
ARTICLE II - DEFINITIONS AND SCOPE
Section 2.1 Definitions
A. Logo: “Logo” shall mean the logo of the City of Corona as adopted by the Mayor and City Council on November 17, 2023.
B. Youth Sports: “Youth Sports” shall mean organized athletic activities for youth ages 3 to
18. Title: CITY LOGO USAGE FOR YOUTH SPORTS
ORGANIZATIONS POLICY
Administered By:
Policy No. Issue
Date
Revision
Date
Dept. Head
Approved
City Manager
Approved
Mayor
Approved
Administrative Policy
City of Corona Logo Usage for Youth Sports Organizations Policy Administered by Office of the City Manager
C. Corona-Based Sports Teams: “Corona-Based Sports Teams” means youth sports organizations whose participants are, at a minimum, 65% Corona residents.
Section 2.2 General Scope
This policy applies to youth sports organizations seeking to use the City’s logo on team uniforms and associated apparel, for use in their sports activities.
Section 2.3 Exemptions from Scope
None.
ARTICLE III – USES OF LOGO
Section 3.1 Approved Uses
A. The City logo may be used for Youth Team Uniforms & Apparel following City approval.
This includes display on jerseys, hats, warm-up gear, and other official sportswear.
Team merchandise and apparel with the City logo may not be sold for profit.
B. The logo may only be used after obtaining written approval from the City’s Manager’s Office or the designated department responsible for logo usage approval.
C. The logo must appear in appropriate contexts that align with the City’s community values Section 3.2 Distribution and Vendor Authorization
The City will not provide digital logo files to organizations; Organizations must order official logo patches from an authorized vendor designated by the City to ensure compliance with established quality and design standards.
Section 3.3 Prohibited Uses
The following uses are prohibited:
A. Personal or commercial purposes without prior written permission from the City.
Administrative Policy
City of Corona Logo Usage for Youth Sports Organizations Policy Administered by Office of the City Manager
B. Endorsements of campaigns, candidates, or use for politically related activities Materials that are misleading, defamatory, inappropriate, or conflict with the City’s values.
C. Any alteration or modification of the logo, including changes to color, proportions, spelling, or design.
D. Association with for-profit merchandise or promotional items without prior written permission from the City.
E. Use for purposes other than promoting youth sports activities as outlined in this policy.
ARTICLE IV – LOGO GUIDELINES AND USAGE
Section 4.1 Request Process
A. Youth Sports Organizations must submit a written request to the City Manager’s Office, including details on intended use, target audience, placement, and sample designs. a. Applications will be reviewed case-by-case to ensure compliance with policy standards.
B. The request must include details of the proposed use, including:
a. Intended use (e.g., uniform application).
b. Placement and context for the logo usage.
c. Sample mock-ups or design proposals, if available.
C. Allow at least 14 business days for the city to review and approve the revisions.
D. The City Manager’s Office will issue written approval or feedback.
E. Upon approval of the logo usage request, teams will be provided with written authorization and directed to an authorized vendor to order the approved patches.
F. Once approved, logo usage rights will remain valid for five years, after which a renewal application will be required.
G. The City reserves the right to revoke usage rights at any time if the terms of this policy are violated or if the association is deemed detrimental to the City.
ARTICLE V – ENFORCEMENT AND COMPLIANCE
Section 5.1 Enforcement and Termination of Use
Unauthorized use of the City logo may result in:
A. A cease-and-desist order.
Administrative Policy
City of Corona Logo Usage for Youth Sports Organizations Policy Administered by Office of the City Manager
B. Revocation of any privileges granted to the youth sports group to use the City’s logo, and C. Legal action, if warranted, for failure to abide by a written request to cease and desist.
ARTICLE VI – IMPLEMENTATION
Section 6.1 – Periodic Review
This policy will be reviewed periodically by the City Manager’s Office to ensure continued alignment and compliance with City priorities and design standards.