Tala Qasqas
City Management Fellow
3/19/2025
1 That the City Council
provide feedback
and direction on a
logo usage policy for
youth sports.
2 • New logo and seal were adopted on Nov. 17, 2023
• Logo: Symbolizes the City’s unique blend of culture and heritage; incorporates the Downtown Circle, citrus heritage, and Hispanic cultural contributions.
• Nov. 14, 2024: Council Member Daddario ask Council to consider policy.
• Per CMC Section 1.04.170, logo use requires City Council approval.
3 • The City currently issues permits to local sports
organizations to use city fields.
• Some of which (both indoor and outdoor) currently use some iterations of the logo.
Norco
• Each use of a City of Norco
trademark requires approval.
• The Trademark and Licensing
Program is overseen by the City
Manager’s Office.
PROCEDURE
ALTERATIONS
• [Logo] may not be altered in any
way, including color,
proportions, spelling,
punctuation, etc.
Hemet Murrieta
ALTERATIONS
PROCEDURE
ENDORSEMENTS
ENDORSEMENTS
• No person shall use the City seal
or logo for purposes of
supporting or opposing the
nomination or election to any
City or other public office.
• The City Logo shall not be used
or in connection with any
advertisement or promotion for
any commercial, for-sale
product, or political use.
• Any organization wishing to use
the official seal or logo shall
make an application for such use
to the City Manager’ s Office.
• Logo and seal must remain in
entirety with no alterations.
4 Policies from neighboring cities such as Norco, Hemet, and Murrieta were reviewed to identify best practices and align with regional standards for municipal logo usage. • Any organization wishing to use
the official logo or seal shall
make application for such use to
the City Manager’s Office.
PROCEDURE
ALTERATIONS
• If used by an outside organization
upon the approved, written
consent of the City Manager or
designee, the seal or logo must
remain in its entirety with no
alterations.
• Trademarks may not be used in
any manner that suggests or
implies the City’s endorsement
of other political parties or
views, or religious
organizations or beliefs.
ENDORSEMENTS
• Provide clear branding guidelines to support youth sports organizations in aligning with the City’s identity.
• Ensure consistent and appropriate use of the City logo. • Aligns with Strategic Plan Goal #5: “Sense of Place.” 5 • Support local youth sports teams by fostering community pride and engagement.
• Protect the City’s brand identity by maintaining visual and messaging standards.
• Avoid potential risks associated with improper or
unauthorized logo usage.
• Political Activities: No endorsements of campaigns, candidates, or use for political related activities.
• Commercial Ventures: Logo cannot be used for profit-making activities. • League Publicity: Cannot include the logo on league communications, press releases, and letterheads.
• Misrepresentation: No alterations, misuse, or association with content conflicting with City values.
• Youth Team Uniforms: Display the logo on jerseys and other apparel. • Team Merchandise: Logo may be placed on team merchandise like hats and water bottles.
• Team merchandise may not be sold for profit.
6 Design Standards:
• All logos will be produced as patches through an approved vendor to ensure consistency and brand integrity across youth sports teams.
• The City logo must remain intact, with no alterations. • Minimum size requirements for legibility in all formats will apply.
Approval Process:
• Submit Written Request: Send to the City Manager’s Office. • Review Timeline: Allow at least 14 business days for review and approval. • Approval Duration: Approvals are valid for 5 years, after which teams must submit a renewal request.
Enforcement:
• Unauthorized use may result in cease-and-desist orders. • Repeated violations could lead to revocation of privileges and potential legal action. 7 Policy Scope • This policy applies only to the City Logo (not the City Seal). • The City Seal is NOT included in this policy or permitted for use.
• This policy applies to traditional youth sports
including: • Football, Basketball, Soccer, Softball,
Baseball, Volleyball and Cheer.
• Other sports are subject to administrative
review.
Definition of Youth • This policy applies to youth sports teams defined as ages 3-18.
• Ensures consistency across city-run programs
and independent leagues.
Approved Logo Variations • There are three official versions of the City Logo.
• Organizations may use either of the two
approved versions along with any of the three
colors. • White, Opportunity Yellow, and Forest
Green.
8 Council
Approval • Seek Council direction to proceed with finalizing the policy. • Ensure alignment with Council goals and City priorities. • Present the finalized policy to City Council for review and approval. • Upon adoption, actively inform youth sports organizations about the new policy and how to request logo use.
02 • Policy will take effect immediately upon Council adoption. • Staff will oversee compliance and provide guidance to organizations as needed.
• CMO will periodically review the policy’s effectiveness and address any necessary adjustments.
Finalize
& Adopt
01 03
9 Implementation
That the City Council
provide feedback and
direction on a logo
usage policy for youth
sports.
10 (951) 279–3791
[email protected]
www.CoronaCA.gov
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