• Acquire material relating to the history of
Corona and surrounding area.
• Operate within the limits of storage
space, processing times, and conservation
of items.
• Removal of items will follow archival
guidelines.
Acquisitions & Deaccessioning
• Glass negatives
• Newspaper microfilm
• Film collection
• Artifacts
• Oversize photos
• Panoramic photos
• Maps
Fragile Collections
• Overview of how to use items (i.e. only at the
tables, one folder at a time)
• Addresses proper bags, food and water storage
• Prohibits use of gum, water or food on the tables
• Memory Lab
• Fragile items
• Copyright law and Code of Conduct
Using the Collection & Room
• Printed and published material
• Manuscript and archival material
• Audiovisual material
• Electronic or digital material
Detailed List of Materials Accepted
• Internships overview
• Volunteering opportunities & potential
assignments
Volunteering & Internships
Overview
That the City Council review and approve
the W.D. Addison Heritage Room Policy.
Circular Swing At City Park, ca.1925
DATE: 04/16/2025
TO: Honorable Mayor and City Council Members
FROM: Community Services Department
2025-172
REQUEST FOR CITY COUNCIL ACTION
SUBJECT:
ATHLETIC FIELD RATES AD-HOC COMMITTEE RECOMMENDATION FOR
EVERYONE PLAYS YOUTH SPORTS GROUPS
EXECUTIVE SUMMARY:
This staff report asks the City Council to receive an update on the Athletic Field Rates Ad-Hoc Committee’s recommendations for Everyone Plays Youth Sports Groups and approve the proposed cost recovery target and field rates for FY 2026 and FY 2027.
RECOMMENDED ACTION:
That the City Council:
a. Receive an update on the Ad-Hoc Committee’s recommendations for Everyone Plays youth sports groups.
b. Approve the proposed cost recovery target for Everyone Plays Youth Sports Groups of 20-30%.
c. Approve the proposed athletic field reservation rates for Everyone Plays Youth Sports Groups of $7/hr. for FY 2026 and $10/hr. for FY 2027.
BACKGROUND & HISTORY:
Athletic field reservation rates have not received an increase since 2019. In early 2024, the City conducted a fee study of all citywide fees and charges. During this study, staff evaluated fees for city programs and services and recommended fee adjustments to help move toward the cost recovery goals identified in the Parks and Recreation Master Plan (PRMP). The most significant adjustment was to increase the Group II Resident Recreation Non-Profit rate to $20/hr. After the rate adjustments were approved, staff discovered several leagues in this category were paying outdated Group II rates of $4/hr. and $5/hr., which was previously only offered to sports groups that were members of the Youth Sports Advisory Council (YSAC). The YSAC was eliminated in 2019. However, the reassignment of these groups to other rate categories did not occur. This compounded the level of the rate increase for these sports groups, making it much larger than initially anticipated.
On February 7, 2024, the City Council adopted the Parks and Recreation Master Plan (PRMP), which created a unified vision and plan for the enhancement and long-term sustainability of parks, recreation facilities, and programs. A key component of the PRMP was the development of a Financial Sustainability Strategy to ensure the long-term sustainability of the parks system. This strategy focused on the “3-leggged stool approach,” which consisted of 1) identifying and grouping programs into like service categories; 2) determining who benefits from the service; and 3) analyzing the cost of the service for each category. Services found to have a “common good” benefit were recommended to receive higher subsidies and lower cost recovery, and services found to have an “individualized benefit” were recommended for lower subsidies and higher cost recovery.
Youth Sports were categorized as Skill-Based Activities along with several other recreation classes and activities. This category was determined to have more of an individualized benefit and was recommended for a cost recovery rate of 70-90%. Based on the revenue and expenditure data received for this service category, it was found that youth sports were currently only recovering 12% of their costs through athletic field reservation rates. This prompted staff’s recommendation to increase these rates to help move toward the cost recovery target identified in the PRMP.
Once the rate increases were implemented, the City received considerable feedback from the community expressing concerns about the proposed $20/hr rate. They believed the rate was unrealistic, provided too much of an increase too soon, and claimed it would negatively impact families. The community also stated that the cost recovery target of 70- 90% needed to be considerably lower, and any rate increases should be phased in over time.
On October 16, 2024, the City Council directed staff to do the following:
1. Pause the rate increase for athletic field reservations.
2. Separate cost recovery policy from field allocation policy.
3. Create a new service category for Everyone Plays Youth Sports Leagues
4. Set cost recovery goals at less than 50% for this new service category.
5. If a rate increase is needed to achieve cost recovery goals, start all leagues at the rate they are currently paying. Phase in the rate increase over multiple years.
6. Create an Ad-Hoc Committee with community stakeholders to develop a joint solution.
ANALYSIS:
The Ad-Hoc Committee formed in January 2025 and held six biweekly meetings from January 13 to March 24, 2025. The committee included City Council Member Tony Daddario, Parks & Recreation Commissioner Tom Munoz, Community Services staff, and representatives from the Everyone Plays Youth Sports Leagues. Discussion topics included increasing athletic field rates and determining field maintenance standards and responsibilities.
During the Ad-Hoc meetings, staff representatives provided a breakdown of the rising cost of field maintenance and operations and demonstrated the need for increased cost recovery. The leagues expressed how they do not identify as an individualized service and demonstrated why they more closely align with common-good services. This was done by assessing the various benefits the leagues provide, which are listed below.
COMMON GOOD BENEFITS INDIVIDUALIZED BENEFITS
Builds a strong community Builds skills
Brings families together Builds confidence
Improves physical and mental health
Helps underserved youth
Builds volunteerism
Following this assessment, the committee decided to evaluate what rates would look like in the 20-30% cost recovery range and the impact these rates would have on the league’s registration costs. Rates were assessed at various amounts ranging from $7.00/hr. to $11.00/hr. The leagues also assessed what their registration costs would look like under these rate scenarios (below). Based on this assessment, the Ad-Hoc Committee agreed to recommend increasing rates to $7/hr. beginning July 1, 2025 (17% cost recovery), and $10/hr. July 1, 2026 (25% cost recovery). This recommendation was based on the understanding that costs will continue to rise, and future rate increases will likely be needed to keep cost recovery within the 20-30% range.
League Program Current
($4/$5
hr.)
$6 hr. Proposed
$7 hr.
$8
hr.
$9 hr. Proposed
$10 hr.
$11
hr.
AYSO Fall $175 $200 $210 $220 $230 $240 $250
Spring $145 $175 $185 $190 $195 $200 $205
CALL
CNLL Jr. / Sr. $250 $271 $282 $293 $303 $313 $323
Majors $200 $221 $252 $243 $253 $263 $273
Dbl. A -
Triple
$225 $246 $257 $268 $278 $288 $298
T-Ball $175 $196 $207 $218 $228 $238 $248
CGSA 8U+ $235 $299 $310 $320 $331 $342 $352
6U+, T-Ball $185 $249 $260 $270 $281 $292 $302
Chargers Cheer $135 $139 $143 $146 $150 $153 $157
Flag $155 $159 $163 $166 $170 $173 $177
Tackle $395 $399 $403 $406 $410 $413 $417
Pony High $250 $260 $265 $270 $275 $280 $285
Low $175 $185 $190 $195 $200 $205 $210
The leagues also agreed to take on additional maintenance responsibilities, such as dragging and watering the ballfields, applying ballfield conditioner, repairing divots on the turf, and cleaning up trash and debris from the fields, restrooms, and snack bars. The division of these responsibilities is outlined in a field maintenance checklist, which was distributed to leagues and identifies the frequency of each task. In addition, the City and leagues agreed to conduct pre-and post-season walkthroughs to identify any maintenance needs and who is responsible for fixing them. Lastly, the City and leagues agreed to meet bi-annually on an ongoing basis to keep communication open on maintenance issues and future rate changes.
COMMISSION ACTION:
On April 8, 2025, the Parks and Recreation Commission received a report on the Ad-Hoc Committee’s recommendations for athletic field rates for the Everyone Plays Youth Sports Groups. Following the report, a motion was made by Commissioner Olsen and seconded by Commissioner Munoz to recommend that the City Council approve the proposed cost recovery target and field rates for Everyone Plays Youth Sports Groups for FY 2026 and FY 2027. The motion passed 4-0, with Chair Bass abstaining.
FINANCIAL IMPACT:
The estimated financial impact of increasing athletic field reservation rates to $7.00/hr. in FY 2026 is expected to generate approximately $85,000 in additional revenue. Increasing the rates to $10/hr. in FY 2027 is anticipated to generate another $130,000 in additional revenue, for a total estimated revenue increase of $215,000 over FY 2024 rates.
If the recommended actions are approved, the Community Services Department will return to Council with a Resolution to amend the Citywide Master Fee Schedule and to request authorization to increase estimated revenues as a result of the athletic field reservation rate increases.
ENVIRONMENTAL ANALYSIS:
This action is exempt pursuant to Section 15061(b)(3) of the Guidelines for the California Environmental Quality Act (CEQA), which states that a project is exempt from CEQA if
the activity is covered by the commonsense exemption that CEQA applies only to projects that have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA. This action seeks approval for increasing athletic field reservation rates. Therefore, no environmental analysis is required.
PREPARED BY: DONNA FINCH, COMMUNITY SERVICES DIRECTOR
REVIEWED BY: JUSTIN TUCKER, ASSISTANT CITY MANAGER
ATTACHMENTS:
1. Exhibit 1 – Presentation
April 16, 2025
Donna Finch
Community Services Director
2 That the City Council receive an update on the Ad-Hoc Committee’s recommendations for “Everyone Plays” youth
sports groups and approve the proposed cost recovery
target and field rates for FY26 and FY27.
• Athletic field reservation rates have not received an increase since 2019 • A recent update to the Master Fee Recovery Schedule increased hourly field reservation rates as follows:
• Group II (Resident Recreation Non-Profit) – from $10/hr. to $20/hr. • Group III (Resident Competitive Non-Profit) – from $19/hr. to $25/hr. • Group IV (Resident Private/For-Profit) – from $31/hr. to $40/hr. • Group V (Non-Resident) – from $41/hr. to $50/hr.
• Rates were determined based on cost recovery goals in the Parks and Recreation Master Plan
• Several sports leagues are paying an outdated Group IIY rate of $4/hr. and $5/hr. previously offered to teams on the Youth Sports Advisory Council (YSAC). YSAC was eliminated in 2019, but the billing rate change did not occur.
• Adopted February 7, 2024
• Creates a unified vision and plan for
the enhancement and long-term
sustainability of parks and
recreation facilities and programs
• Recommends initiatives and actions
to upgrade the park experience,
improve recreation programs,
maintain and manage assets, and
sustain parks and recreation
services for the long-term
• A key component of the PRMP is to ensure the long-term sustainability of the parks system:
• Identifies a baseline measurement for the cost of services • Evaluates the balance between tax subsidy and fees/charges • Creates a philosophy for funding strategies
• Public workshops were held to discuss financial sustainability strategy, service categories, beneficiary of service, cost-of-service analysis, and goal setting:
• May 19, 2022
• August 15, 2022
• October 26, 2022
1. Open Access Services
2. Community Health & Wellbeing Services
3. Signature Events
4. Drop-In Activities
5. Partnered Specialized Community Events
6. Skill-Based Activities
7. Education/Enrichment Services
8. Reservations
Service Categories
• Who benefits from the service is a primary
driver in making standardized pricing
decisions
• Services categorized and ranked from
Common Good services progressing to
Individual Benefit services
• Common Good services are accessible to all
in a community and provide universal value
• Individual Benefit services provide exclusive
specialized benefit to individuals and can
include constraints or barriers to access
Beneficiary of Service Model
• Higher subsidies for
services for the common
good
• Lower or no subsidies for
individualized services
• Encourages defensible
subsidy allocation
• Establishes a more
equitable cost recovery
strategy for resident user
groups
Athletic Field Reservations:
FY24 Expenditures = $1,920,615
FY24 Revenue = $242,025
Cost Recovery = 12.6%
Skill-Based Activities: classes and other
instructed activities in which the primary
intent is to acquire or learn a skill;
includes youth sports, STEM classes,
fitness activities, and contract classes.
Group II Rates Revenues Expenditures Cost
Recovery
Actual $4/$5 hr. $242,085 $1,920,615 12.6%
Proposed $20 hr. $958,055 $1,920,615 49.9%
Feedback received:
• Proposed rate of $20 per hour unrealistic
• Too much, too soon; negatively impacts leagues and families • Leagues supportive of field maintenance and quality standards at affordable costs • Cost recovery needs to be considerably lower
• Implementation should be phased to mitigate impacts
1. Pause the rate increase for athletic field reservations.
2. Separate cost recovery policy from field allocation policy.
3. Create a new service category for “Everyone Plays” leagues.
4. Set cost recovery goals at less than 50% for this new service category.
5. If a rate increase is needed to achieve cost recovery goals, start all leagues at the rate they are currently paying.
6. Phase in the rate increase over multiple years.
7. Create an Ad Hoc Committee with community stakeholders to develop a joint solution.
11
• Representatives from City Council (Tony Daddario), Parks & Recreation Commission (Tom Munoz), Community Services staff, and Priority 2 youth sports leagues:
• AYSO
• Corona Chargers Football
• Corona Girls Softball Association
• Bi-weekly meetings from January 13 – March 24, 2025 (6 total) • Discussion topics:
• Field maintenance responsibilities
• Athletic field rates
• Corona American Little League
• Corona National Little League
• Corona Pony Baseball
Feedback Received:
• Everyone Plays groups do not identify
with the Individualized services
category “Skill Based Activities”
• Everyone Plays leagues more closely
aligned with Common Good services
such as Community Health & Wellbeing
• Evaluate field rates at the 20-30% cost
recovery mark
• Operation costs will continue to rise
based on increases to utility rates,
labor, contracts, and materials
13
Priority 2 ($4/$5) Surplus Groups Total
Hours 41,979 4,587.75 46,566.75
Field Use (%) 90% 10% 100%
Revenue $213,924.11 $62,803 $276,727.11
Expenditures $1,728,553 $192,062 $1,920,615
Cost Recovery (%) 12% 33% 14%
Everyone Plays
(Current)
14
Current (4/$5 Hr.) $7 hr. $8 hr. $9 hr. $10 hr. $11 hr.
Hours 41,979 41,979. 41,979 41,979 41,979 41,979
Field Use (%) 90% 90% 90% 90% 90% 90%
Revenue $213,924.11 $298,715.90 $341,389.60 $384,063.30 $426,737.00 $469,410.70 Expenditures $1,728,553 $1,728,553 $1,728,553 $1,728,553 $1,728,553 $1,728,553 Cost Recovery (%) 12% 17% 20% 22% 25% 27%
FY26
Recommended
$2-$3/hr. increase
July 1, 2025
FY27
Recommended
$3/hr. increase
July 1, 2026
15
League Program Current ($4/$5 hr.) $6 hr.
Proposed
$7 hr. $8 hr. $9 hr.
Proposed
$10 hr. $11 hr.
AYSO
Fall $175 $200 $210 $220 $230 $240 $250
Spring $145 $175 $185 $190 $195 $200 $205
CALL
CNLL
Jr. / Sr. $250 $271 $282 $293 $303 $313 $323
Majors $200 $221 $252 $243 $253 $263 $273
Dbl. A - Triple $225 $246 $257 $268 $278 $288 $298
T-Ball $175 $196 $207 $218 $228 $238 $248
CGSA
8U+ $235 $299 $310 $320 $331 $342 $352
6U+, T-Ball $185 $249 $260 $270 $281 $292 $302
Chargers
Cheer $135 $139 $143 $146 $150 $153 $157
Flag $155 $159 $163 $166 $170 $173 $177
Tackle $395 $399 $403 $406 $410 $413 $417
Pony
High $250 $260 $265 $270 $275 $280 $285
Low $175 $185 $190 $195 $200 $205 $210
16
1. Conduct pre and post season walkthroughs with City and leagues to identify field maintenance needs
2. Implement field maintenance checklists to distinguish City vs. league maintenance responsibilities
3. Set cost recovery target at 20-30% for Everyone Plays youth sports leagues
4. Phase in rate increase over a two-year period:
• Adjust fees to $7 hr. July 1, 2025 (FY 26) [$2-$3 increase – cost recovery of 17%] • Adjust fees to $10 hr. July 1, 2026 (FY 27) [$3 increase – cost recovery of 25%] 17
1. Following City Council approval:
a. Amend Master Fee Recovery Schedule to reflect new field reservation rates for FY26 and FY27.
b. Amend Parks & Recreation Master Plan to reflect new service category and cost recovery rate for Everyone Plays youth sports groups.
2. Hold Bi-Annual Meetings with Everyone Plays youth sports groups to maintain ongoing communication.
18
19 That the City Council receive an update on the Ad-Hoc Committee’s recommendations for “Everyone Plays” youth
sports groups and approve the proposed cost recovery
target and field rates for FY26 and FY27.
DATE: 04/16/2025
TO: Honorable Mayor and City Council Members
FROM: Community Services Department
2025-169
REQUEST FOR CITY COUNCIL ACTION
SUBJECT:
FISCAL YEAR 2026 COMMUNITY EVENTS CO-SPONSORSHIP PROGRAM
REQUESTS
EXECUTIVE SUMMARY:
This staff report asks the City Council to review and approve Phase I of the CoSponsorship Program for events occurring July through December 2025.
RECOMMENDED ACTION:
That the City Council approve Phase I of the Co-Sponsorship Program Requests occurring July through December 2025.
BACKGROUND & HISTORY:
The Community Events Co-Sponsorship Program provides support to community events hosted by Corona-based non-profits through a fee waiver or in-kind assistance of City staff and/or resources. Per Administrative Policy 6400.009, requests for these funds are intended to be one-time only, and organizations that will be considered shall meet the following program criteria:
The community event must be open to the public and inclusive of all residents.
Community groups, non-profit 501(c)(3) tax exempt organizations or other government agencies may apply.
The organization’s event must be designed to accomplish one or more of the following objectives:
- Promote the City of Corona as a safe, vibrant, and family-friendly community. - Promote the City of Corona as a desirable place to live, visit, or do business. - Promote the City of Corona as a visitor destination and/or bring tourismassociated revenue to the City. - Enhance the quality of life and well-being of the residents of the City of Corona. - Advance the City’s commitment to, and pride in, being a multicultural community.
- Encourage the development of neighborhood identity and pride. - Promote cultural and artistic awareness within the community.
The City reserves the right to decline co-sponsorship requests that are determined to not be in the City’s best interests or would otherwise create a conflict of interest.
To better serve the community and provide more opportunities for funding, the City accepts applications twice a year. Phase I applications for events taking place July through December of 2025 were accepted in January and February of this year. Phase II applications for events taking place from January through June of 2026 will be accepted in June and August. All co-sponsorship requests must be presented to the City Council for review and approval prior to authorization.
ANALYSIS:
The City received eight (8) eligible Applications for Phase I (July – December 2025) of the Co-Sponsorship Program. The requests are as follows:
Date Event &
Organizer
New /
Returning
Criteria
Met
Service /
Location
Support
Requested
(Fee
Waiver)
Aug. 23, 2005 Circle City Chorale – Broadway Show Returning Yes HCC Theater $1,290 Sept. 11, 2025 The Chamber Foundation – Patriot
Day, Remember 9/11
Returning Yes HCC Lawn $3,228
Sept. 21, 2005 Construction Industry Education
Foundation – CIEF Trades Day
Returning Yes Santana Park $650
Oct. 4, 2025 The Lions Club of Corona – Pancake
Breakfast
Returning Yes Library $975
Oct. 4, 2025 Leukemia and Lymphoma Society –
Light the Night
Returning Yes Santana Park $1,410
Nov. 1, 2025 All American Riders and Blue Star
Mothers – Amber Waves of Grain
Returning Yes Dos Lagos /
City Logo Use
$0 /
Title Only
Nov. 6, 2025 Temple Beth Sholom of Corona –
Kristallnacht Holocaust Remembrance
New Yes Library $780
Nov. 16, 2025 Safe Streets Are for Everyone IE –
Remembrance Day
New Yes HCC Lawn $790
TOTAL $9,123
Additionally, staff anticipates at least ten returning applicants for Phase II (January – June 2026), valued at approximately $20,000 based on prior year funding requests. This figure does not include any additional requests that may be received once applications are available to the public. Phase II requests, including additional funding, will be brought to the City Council for review and approval in Fall 2025.
The anticipated co-sponsorship amount for Fiscal Year (FY) 2026 is $29,960. This is a 16% decrease over the previous year's $34,681. This figure factors in events that will not be returning, cancellations, and rejection of any applications that do not meet the revised policy guidelines as approved by the City Council on December 18, 2024.
Co-sponsorship assistance is solely in-kind to waive fees for using city sites, staff time, permits, and City resources for the requested event. It does not include any direct monetary donations or pass-through charges with third-party vendors. The program also allows the requesting organization to use the City logo with its marketing efforts for the co-sponsorship event. Event organizers are still responsible for their own operating costs, staff, and supplies beyond the requested use of City facilities, staff time, and resources.
FINANCIAL IMPACT:
The estimated FY 2025 General Fund 110 balance in the Community Events CoSponsored Operating and Maintenance Project No. 63800 is $37,737, based on completed and anticipated events through the end of the fiscal year. The project balance will be carried forward to FY 2026 and should provide adequate funding for the FY 2026 events with an estimated value of $29,960. No additional funding is needed at this time.
ENVIRONMENTAL ANALYSIS:
This action is exempt pursuant to Section 15061(b)(3) of the Guidelines for the California Environmental Quality Act (CEQA), which states that a project is exempt from CEQA if the activity is covered by the commonsense exemption that CEQA applies only to projects that have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA. This action strictly pertains to the Co-Sponsorship Program and standard City operations and there is no possibility that approving this project will have a significant effect on the environment.
Therefore, no environmental analysis is required.
PREPARED BY: JASON LASS, RECREATION SERVICES MANAGER
REVIEWED BY: DONNA FINCH, COMMUNITY SERVICES DIRECTOR
ATTACHMENT:
1. Exhibit 1 – Presentation
Jason Lass
Recreation Services Manager
That City Council review and approve
Phase I of the Co-Sponsorship Program
16 and funding for FY26.
2
• Intended to facilitate non-profit community
events open to the general public.
• Provides a “one-time” award in the form of a
fee waiver or in-kind assistance.
• In-Kind support may be used to offset City
fees and the cost of City services incurred
by the requested community event.
Note: This is not a subsidy or grant program in
the form of actual cash toward an event.
3
SAME PROGRAM, TWICE THE OPPURTUNITY
STEPS PHASE ONE – Traditional Timeline
Events July through December 2025
PHASE TWO – NEW Mid-FY Supplemental Asks
Events January through June 2026
Applications Available February July
Applications Due March August
Application Review April September
Present Recommendations to Council April October
Adoption of FY Budget (June), Award Letters June November 4
Corona non
-profit or government agency
Event designed to accomplish one or more of the following:
Promote the City of Corona asa safe, vibrant, and
family-friendly community.
Promote the City of Corona asa desirable place to
live, visit, or do business.
Promote the City of Corona asa visitor destination
and/or bring tourism associated revenue to the City.
Enhance the quality of life and wellbeing of the
residents of the City of Corona.
Advance the City’s commitment to, and pride in,
beinga multicultural community.
Promote cultural and artistic awareness within the
community.
16 5
Date Event & Organizer New /
Returning
Criteria
Met
Service /
Location
Support Requested
(Fee Waiver)
Aug. 23, 2005 Broadway Show
Circle City Chorale Returning Yes HCC Theater
$1,290
Sept. 11, 2025 Patriot Day, Remember 9/11
The Chamber Foundation Returning Yes HCC Lawn $3,228
Sept. 21, 2005 Construction Industry Education Foundation CIEF Trades Day Returning Yes Santana Park $650
Oct. 4, 2025 Pancake Breakfast
The Lions Club of Corona Returning Yes Library $975
Oct. 4, 2025 Light the Night
Leukemia and Lymphoma Society Returning Yes Santana Park $1,410 Nov. 1, 2025 Amber Waves of Grain Beer Festival
All American Riders and Blue Star Mothers Returning Yes Dos Lagos /
City Logo Use
$0 /
Title Only
Nov. 6, 2025 Kristallnacht Holocaust Remembrance
Temple Beth Sholom of Corona New Yes Library $780
Nov. 16, 2025 Remembrance Day
Safe Streets Are for Everyone IE New Yes HCC Lawn $790
6
Event
Date
Event & Organizer New / Returning Criteria Met Service / Location Support Requested (Fee Waiver)
January, TBA Texas Hold-Em Tournament Casino Night
Corona Lions Club Returning Yes Library FAM Rom $1,318
January, TBA Fundraiser / Volunteer Recognition
For the People Task Force Returning Yes CCC Banquet Room $1,865 March, TBA Dreams and Decisions
Soroptimists of Corona Returning Yes CCC Banquet Room $1,980 March, TBA Bingo Night Fundraiser
Inspire Life Skills Returning Yes CCC Banquet Room $2,020 April, TBA Day of the Child
Corona Norco Day of the Child Returning Yes City Hall Lawn $1,163 May, TBA
Vintage Home Tour
Corona Historic Preservation Society Returning Yes
HCC Community
Room and Traffic
Cones
$387
May, TBA Relay for Life
American Cancer Society Returning Yes Santana Park $1,577 May, TBA Memorial Mile March
Chamber Foundation Returning Yes HCC Lawn $967
June, TBA
Antiques Fair
Heritage Park Returning Yes Traffic Control Plan 2,192
June, TBA
Lobsterfest
Corona Rotary Returning Yes Lane Closure $6,531
7
Phase One Requests
July through December 2025
$9,123
8 Co-Sponsorship Events
Phase Two Projected
January through June 2026
$20,000
TBD Co-Sponsorship Events
FY26 Total Forecast
July 2025 through June 2026
$29,123
SAME PROGRAM, TWICE THE OPPURTUNITY
8
That City Council review and approve Phase I of the CoSponsorship Program and funding for FY26. 9
City of Corona
Questions?
[email protected]
Recreation Services Manager
DATE: 04/16/2025
TO: Honorable Mayor and City Council Members
FROM: City Manager’s Office
2025-161
REQUEST FOR CITY COUNCIL ACTION
SUBJECT:
ORDINANCE ADDING SECTION 1.04.165 AND AMENDING 1.04.170 OF THE
CORONA MUNICIPAL CODE TO REGULATE THE USE OF THE CITY LOGO AND
WORDMARK
EXECUTIVE SUMMARY:
This staff report asks the City Council to approve an ordinance of the City of Corona to add section 1.04.165 and amend 1.04.170 of the Corona Municipal Code to include the City Logo and Wordmark. By formally incorporating the City Logo into the Municipal Code and enhancing its use, the City seeks to thoughtfully balance accessibility for community use with the responsible stewardship of its brand—preserving an identity that is both welcoming and well-protected.
RECOMMENDED ACTION:
That the City Council introduce by title only, and waive full reading of Ordinance No. 3415, first reading of an ordinance adding section 1.04.165 and amending 1.04.170 of the Corona Municipal Code to regulate use of the City Logo and Wordmark.
BACKGROUND & HISTORY:
The City of Corona’s 2021-2026 Strategic Plan Goal 5 is Sense of Place and includes the reimagining of the City of Corona’s brand, identity, and story. A primary component of the City’s identity is represented in the City Seal and the City Logo.
In 2023, the City Council approved the design of a new City Logo and City Seal, shaped by input from over 2,200 residents of all ages and backgrounds. In October 2023, the City Council also approved Ordinance 3379, amending CMC 1.04.170 to update policies regarding the use of the City Seal.
This staff report proposes further amendments to the Municipal Code, including adding section 1.04.165 and amending 1.04.170 to formally incorporate the City Logo alongside the City Seal. These changes will grant the City Council explicit authority to regulate and approve the use of both branding elements.
ANALYSIS:
A city’s brand is more than just a logo, tagline, or color scheme—it tells a story. It embodies our history, values, and aspirations, fostering a sense of unity within the community.
Recognizing this, the Corona City Council has expressed a desire to allow authorized community sports groups to use the City Logo. The proposed amendments add the City Logo to the Municipal Code, reinforcing the City’s commitment to community partnerships while safeguarding its official branding elements.
This proposed amendment to the City Municipal Code aligns with the Council’s direction from the March 19, 2025 meeting, where they introduced a City Logo Usage Policy designed to simplify the approval process for local organizations, establish clear oversight to prevent misuse, and strengthen enforcement measures against unauthorized use.
By integrating the City Logo into the Municipal Code and refining the City Logo Usage Policy, the City will strike a balance between accessibility and brand protection, ensuring its identity remains both inclusive and well-preserved.
FINANCIAL IMPACT:
There is no financial impact associated with the recommended action.
ENVIRONMENTAL ANALYSIS:
This action is exempt to Section 15061(b)(3) of the Guidelines for the California Environmental Quality Act (CEQA), which states that a project is exempt from CEQA if the activity is covered by the commonsense exemption that CEQA applies only to projects that have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA. This action is merely adding section 1.04.165 and amending 1.04.170 of the Corona Municipal Code to regulate the use of the City Logo and Wordmark.
PREPARED BY: CINDY SOLIS, PUBLIC INFORMATION OFFICER
REVIEWED BY: JUSTIN TUCKER, ASSISTANT CITY MANAGER
ATTACHMENTS:
1. Exhibit 1 – Ordinance No. 3415
2. Exhibit 2 – Ordinance No. 3415 (Redline)
JAMIER\04000.12010\10308512.2
ORDINANCE NO. 3415
AN ORDINANCE OF THE CITY OF CORONA,
CALIFORNIA, ADDING SECTION 1.04.165 AND
AMENDING SECTION 1.04.170 OF THE CORONA
MUNICIPAL CODE TO REGULATE THE USE OF THE
CITY LOGO AND MARK
WHEREAS, on October 18, 2023, the City Council enacted Ordinance No. 3379, which amended Corona Municipal Code (“CMC”) Section 1.04.160 and adopted a new corporate seal for the City; and
WHEREAS, on May 17, 2023, the City Council approved the use of a City logo and wordmark and authorized City staff to implement the City’s branding program using such City logo and wordmark; and
WHEREAS, CMC Section 1.04.170 currently prohibits any use of the City seal for other than City purposes without the City Council’s express consent; and WHEREAS, the City Council desires to amend the CMC to officially adopt the City logo and wordmark and to prohibit its use for any purpose other than City purposes without the express consent of the City Council.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF CORONA, CALIFORNIA, DOES ORDAIN AS FOLLOWS:
SECTION 1. Incorporation of Recitals. The City Council finds and determines that the foregoing Recitals are true and correct and incorporates the Recitals herein.
SECTION 2. CEQA Findings. This action is exempt pursuant to Section 15061(b)(3) of the Guidelines for the California Environmental Quality Act (CEQA), which states that a project is exempt from CEQA if the activity is covered by the common sense exemption that CEQA applies only to projects that have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA.
This action merely amends the CMC to regulate the use of the City logo and wordmark, and there is no possibility that adopting this Ordinance will have a significant effect on the environment.
Therefore, no environmental analysis is required.
SECTION 3. Addition of Section 1.04.165. Section 1.04.165 (City Logo and Mark – Adoption - Description) is hereby added to Chapter 1.04 (General Provisions) of Title 1 (General Provisions) of the Corona Municipal Code to read as follows:
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“1.04.165 City logos and wordmark – Adoption – Description. (A) City logos. The City Council hereby approves and adopts the following logos for the city, which may be depicted in any color chosen by the city:
(B) City wordmark. The City Council hereby approves and adopts the following wordmark for the city, which may be depicted in any color chosen by the city:
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SECTION 4. Amendment to Section 1.04.170. Section 1.04.170 (City seal – Unlawful uses) of Chapter 1.04 (General Provisions) of Title 1 (General Provisions) of the Corona Municipal Code is hereby amended in its entirety to read as follows:
“1.04.170 City seal, logo and wordmark – Unlawful uses. (A) City seal. Unless expressly approved in advance by the City Council, it shall be unlawful for any person to do any of the following for any purpose other than for an authorized city purpose:
(1) make or use the city seal, either in its current or prior forms as described in Section 1.04.160 above; (2) make or use any cut, facsimile or reproduction of the city seal; or (3) make or use any seal or any design which is an imitation of the city seal, or of the design thereof, or which may be mistaken for the city seal, or the design thereof.
(B) City logo and wordmark. Unless expressly approved in advance by the City Council, it shall be unlawful for any person to do any of the following for any purpose other than for an authorized city purpose: (1) make or use one of the city logos or the city wordmark, as currently described in Section 1.04.165 above or as may be amended or modified by the City Council; (2) make or use any cut, facsimile or reproduction of one of the city logos or the city wordmark; or (3) make or use any logo, wordmark or any design which is an imitation of one of the city logos or the city wordmark, or of the design thereof, or which may be mistaken for one of the city logos or the city wordmark, or the design thereof.” SECTION 5. Severability. If any provision or clause of this Ordinance or any application of it to any person, firm, organization, partnership or corporation is held invalid, such invalidity shall not affect other provisions of this Ordinance which can be given effect without the invalid provision or application. To this end, the provisions of this Ordinance are declared to be severable.
SECTION 6. Conflicting Ordinances. This Ordinance shall supersede all other previous City Council resolutions and ordinances that may conflict with, or be contrary to, this Ordinance.
SECTION 7. Effective Date. The Mayor shall sign this Ordinance and the City Clerk shall attest thereto and shall within fifteen (15) days of its adoption cause it, or a summary of it, to be published in a genal circulation newspaper published and circulated in the City of Corona. This Ordinance shall take effect and be in force on the 30th day after its adoption.
PASSED, APPROVED AND ADOPTED this 7
th day of May 2025.
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_________________________________
Mayor of the City of Corona, California
ATTEST:
____________________________________
City Clerk of the City of Corona, California
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CERTIFICATION
I, Sylvia Edwards, City Clerk of the City of Corona, California, do hereby certify that the foregoing Ordinance was regularly introduced at a regular meeting of the City Council of the City of Corona, California, duly held on the 16th day of April 2025, and thereafter at a regular meeting held on the 7
th day of May 2025, it was duly passed and adopted by the following vote of the City Council:
AYES:
NOES:
ABSTAINED:
ABSENT:
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City of Corona, California, this 7
th day of May 2025.
___________________________________
City Clerk of the City of Corona, California
(SEAL)
JAMIER\04000.12010\10308512.1
ORDINANCE NO. 3415
AN ORDINANCE OF THE CITY OF CORONA,
CALIFORNIA, ADDING SECTION 1.04.165 AND
AMENDING SECTION 1.04.170 OF THE CORONA
MUNICIPAL CODE TO REGULATE THE USE OF THE
CITY LOGO AND MARK
WHEREAS, on October 18, 2023, the City Council enacted Ordinance No. 3379, which amended Corona Municipal Code (“CMC”) Section 1.04.160 and adopted a new corporate seal for the City; and
WHEREAS, on May 17, 2023, the City Council approved the use of a City logo and wordmark and authorized City staff to implement the City’s branding program using such City logo and wordmark; and
WHEREAS, CMC Section 1.04.170 currently prohibits any use of the City seal for other than City purposes without the City Council’s express consent; and WHEREAS, the City Council desires to amend the CMC to officially adopt the City logo and wordmark and to prohibit its use for any purpose other than City purposes without the express consent of the City Council.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF CORONA, CALIFORNIA, DOES ORDAIN AS FOLLOWS:
SECTION 1. Incorporation of Recitals. The City Council finds and determines that the foregoing Recitals are true and correct and incorporates the Recitals herein.
SECTION 2. CEQA Findings. This action is exempt pursuant to Section 15061(b)(3) of the Guidelines for the California Environmental Quality Act (CEQA), which states that a project is exempt from CEQA if the activity is covered by the common sense exemption that CEQA applies only to projects that have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA.
This action merely amends the CMC to regulate the use of the City logo and wordmark, and there is no possibility that adopting this Ordinance will have a significant effect on the environment.
Therefore, no environmental analysis is required.
SECTION 3. Addition of Section 1.04.165. Section 1.04.165 (City Logo and Mark – Adoption - Description) is hereby added to Chapter 1.04 (General Provisions) of Title 1 (General Provisions) of the Corona Municipal Code to read as follows:
JAMIER\04000.12010\10308512.1
“1.04.165 City logos and wordmark – Adoption – Description. (A) City logos. The City Council hereby approves and adopts the following logos for the city, which may be depicted in any color chosen by the city:
(B) City wordmark. The City Council hereby approves and adopts the following wordmark for the city, which may be depicted in any color chosen by the city:
JAMIER\04000.12010\10308512.1
SECTION 4. Amendment to Section 1.04.170. Section 1.04.170 (City seal – Unlawful uses) of Chapter 1.04 (General Provisions) of Title 1 (General Provisions) of the Corona Municipal Code is hereby amended in its entirety to read as follows:
“1.04.170 City seal, logo and wordmark – Unlawful uses. (A) City seal. Unless expressly approved in advance by the City Council, it shall be unlawful for any person to do any of the following for any purpose other than for an authorized city purpose:
(1) make or use the city seal, either in its current or prior forms as described in Section 1.04.160 above; (2) make or use any cut, facsimile or reproduction of the city seal; or (3) make or use any seal or any design which is an imitation of the city seal, or of the design thereof, or which may be mistaken for the city seal, or the design thereof.
(B) City logo and wordmark. Unless expressly approved in advance by the City Council, it shall be unlawful for any person to do any of the following for any purpose other than for an authorized city purpose: (1) make or use one of the city logos or the city wordmark, as currently described in Section 1.04.165 above or as may be amended or modified by the City Council; (2) make or use any cut, facsimile or reproduction of one of the city logos or the city wordmark; or (3) make or use any logo, wordmark or any design which is an imitation of one of the city logos or the city wordmark, or of the design thereof, or which may be mistaken for one of the city logos or the city wordmark, or the design thereof.” SECTION 5. Severability. If any provision or clause of this Ordinance or any application of it to any person, firm, organization, partnership or corporation is held invalid, such invalidity shall not affect other provisions of this Ordinance which can be given effect without the invalid provision or application. To this end, the provisions of this Ordinance are declared to be severable.
SECTION 6. Conflicting Ordinances. This Ordinance shall supersede all other previous City Council resolutions and ordinances that may conflict with, or be contrary to, this Ordinance.
SECTION 7. Effective Date. The Mayor shall sign this Ordinance and the City Clerk shall attest thereto and shall within fifteen (15) days of its adoption cause it, or a summary of it, to be published in a genal circulation newspaper published and circulated in the City of Corona. This Ordinance shall take effect and be in force on the 30th day after its adoption.
PASSED, APPROVED AND ADOPTED this 7
th day of May 2025.
JAMIER\04000.12010\10308512.1
_________________________________
Mayor of the City of Corona, California
ATTEST:
____________________________________
City Clerk of the City of Corona, California
JAMIER\04000.12010\10308512.1
CERTIFICATION
I, Sylvia Edwards, City Clerk of the City of Corona, California, do hereby certify that the foregoing Ordinance was regularly introduced at a regular meeting of the City Council of the City of Corona, California, duly held on the 16th day of April 2025, and thereafter at a regular meeting held on the 7
th day of May 2025, it was duly passed and adopted by the following vote of the City Council:
AYES:
NOES:
ABSTAINED:
ABSENT:
IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City of Corona, California, this 7
th day of May 2025.
___________________________________
City Clerk of the City of Corona, California
(SEAL)