Donation and
Sponsorship Policy
Nicole McDaniel
Assistant to the City Manager
May 7, 2025
The Ask
That the City Council provide feedback and direction
on the proposed Donation and Sponsorship Policy.
Policy
Overview
• Purpose: Providea standardized policy
framework for accepting donations and
managing community and corporate
sponsorships. • Application: City
-wide donations and
sponsorships. • Controls: The City reserves the right to accept, reject, or discontinue any donation
or sponsorship.
16 Policy Overview
Donations
• Types of donations:
• General
• Restricted
• No donor benefit
• Possible Recognition
Sponsorships
• Sponsorship of:
• Programs
• Events
• Capital Projects
• Benefits & recognition corresponds to
sponsorship level
The City reserves the right to accept, reject, or discontinue any donation or sponsorship.
The City will not accept or maintain donations or sponsorships that are not in the best interest of the City.
01 The City will not accept or maintain donations and sponsorships from adult-oriented businesses (CMC 17.41.020).
02 City Discretion
Age-Restricted
Businesses
• Businesses that require customers to be a certain age to purchase products or services.
• Additional review of donation or sponsorship proposals from these businesses
• Affected programs, events, and/or capital assets must serve primarily adult audiences (71.6% of participants are 21+).
Policy Benefits
City-Wide Standard
Clarify Procedure
Foundation for Outreach
City Discretion
Establishes a City-wide standard for managing external contributions.
Clarifies the City’s procedure for managing external contributions.
Provides a foundation for future solicitation and engagement with potential donors and sponsors.
Provides the City with sole and absolute discretion to review, accept, reject and/or discontinue any donation or sponsorship relationship.
The Ask
That the City Council provide feedback and direction on the draft Donation and Sponsorship Policy.
Questions?
May 7, 2025
(951) 279–3780
[email protected]
www.CoronaCA.gov