Joel Belding
Economic Development Director
July 2, 2025
That City Council
provide feedback and
direction for a mixeduse development at
the North Mall
•History
•Redevelopment options
•Request for direction
•Next steps
3 •History
•Redevelopment options
•Request for direction
•Next steps
4 2024 2025
5 2004 2018 2020 2022
2018 DDA W/ LAB for
redevelopment of North
Mall
Mar 2024 - Council Direction to
“Continue acquiring properties and
redevelop the North Mall into a
thriving, vibrant, mixed-use
development with retail, residential,
and commercial components.”
History
6 th Street Corridor
Oct 2022 - Downtown
Revitalization Plan adopted.
2004 Adoption of City General Plan,
which includes mixed use
development on site
City Redevelopment Agency began
acquiring properties in North Mall
Dec 2024 – Adoption of
Downtown Specific Plan, with
design standards and a land use
plan for a mixed-use
development in the North Mall
2020 Updated General Plan
with mixed use development
proposed on North Mall
2025 Council direction to
start conceptual work and
entitlement for mixed use
development on North
Mall
Site Description
• Bounded by
• 6
th & 4th
• Main & Ramona
• 7.8 – 9.6 acres
• Existing 115,000 s.f. strip
mall
• Office building additional
36,000 s.f.
Constraints
• Housing a required
component
• Housing Authority Funds
• Surplus Lands Act
• City does not own all the
parcels
6 7
Grocery Store
CRMC
City of Hope
Project Site
8 9
10 11
12 13
•History
•Redevelopment options
•Request for direction
•Next steps
14 • Reviewed resident preferences and
community input
• Evaluated current market trends in
similar-scale developments
• Built data-driven concepts (viable mix of
sizes, use types, construction types, etc.)
• Met with architects, real estate
consultants, & five developers to vet
concepts for viability
15 16
Commercial/Residential
17 18
19 20
21 22
23 24
25 • 73,200 square feet of retail,
dining, entertainment
• 138 Apartments/Condos - some
affordable
• 108 Room Hotel
• Support Spaces
• Surface and Structured Parking (681)
• 2-5 Stories
26 27
• 107,300 square feet of
retail, dining, entertainment
• 196 Apartments/Condos -
some affordable
• 144 Room Hotel
• Support Spaces
• Surface and Structured Parking (962)
• 2-5 Stories
28 29
• 143,900 square feet
of retail, dining, entertainment
• 452 Apartments/Condos -
some affordable
• 224 Room Hotel
• Support Spaces
• All Structured Parking (1,709)
• Includes property not owned by the
City just for planning purposes
• 4-8 Stories, with 1-2 Story elements
30 31
• 179,400 square
feet of retail, dining, entertainment
• 772 Apartments/Condos -
some affordable
• 224 Room Hotel
• Support Spaces
• All Structured Parking (2,485)
• Includes property not owned by
the City just for planning purposes
32 •History
•Redevelopment options
•Request for direction
•Next steps
33 34
Commercial
Space
73,200 s.f. 107,300 s.f. 143,900 s.f. 179,400 s.f.
Housing Units 138 196 452 772
Hotel rooms 108 144 224 224
Parking stalls 681 962 1,709 2,485
Max Stories 5 5 8 25
*Numbers presented are approximate for comparison of scale. Final counts will be determined in the entitlement process 35 36
•History
•Redevelopment options
•Request for direction
•Next steps
37 What works
best here?
1. Downtown
Revitalization Plan
2. Downtown
Specific Plan 3. Market viability:
Retail
Commercial
Housing
Site Planning
1. Project Concept
Architecture
Layout
Open space
Parking
Phasing
2. Most viable
and beneficial option
Entitle project
1. Public input
2. CEQA Clearance
3. Commission
review
Development
Partner
1. Outreach
2. SLA
3. Negotiations
4. DDA
Spring 2026 Summer 2026 Fall 2026
39 Summer 2025 Fall 2025 Winter 2026
Commence Phase
1 demolition work
Identify a development partner
Commence entitlement process
Assist remaining
tenants in City-owned
buildings with
relocation
Continue working with
remaining owners on
acquisitions
Refine project design
Complete demolition work
Development Agreement
Site Preparation
That City Council
provide feedback and
direction for a mixeduse development at
the North Mall