Joel Belding
Economic Development Director
July 2, 2025
Why The Hub. Needs This
The Hub. will host up to 18 tenants, many planning
to serve alcohol.
Shared patio spaces (“The Backyard” and Sixth
Street frontage) require regulatory flexibility.
Designation prevents fencing off shared spaces—
preserving a unified and vibrant environment.
2 •Signed into law by Governor Newsom on September
28, 2024.
•Authorizes cities to designate “Entertainment Zones”
for outdoor alcohol consumption during special
events.
•Aims to revitalize downtowns, stimulate foot traffic,
and support local hospitality businesses.
3 4
• Common patio space
for daily operations
• Parking Lot available
for special events
Built-in Safeguards
Only licensed operators can serve in these areas.
Outdoor areas are fenced and controlled.
Hours allowed: 7:00 a.m. – 1:00 a.m., but each tenant sets their hours.
ABC and City retain permitting and enforcement authority. Special event use of parking lot subject to fencing and security.
5 That City Council:
1. Designated portions of
The Hub. as an
Entertainment Zone
pursuant to SB 969.
2. Direct staff to return
with a stand-alone
ordinance specific to
The Hub.