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Q2 2024*
Q2 2025*
Legend
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
SALES TAX BY MAJOR BUSINESS GROUP *Allocation aberrations have been adjusted to reflect sales activity Building
and
Construction
Business
and
Industry
County
and State
Pools
General
Consumer
Goods
Autos
and
Transportation
Restaurants
and
Hotels
Fuel and
Service
Stations
Food
and
Drugs
CITY OF CORONA HIGHLIGHTS TOP 25 PRODUCERS
Published by HdL Companies in Fall 2025
Agile Sourcing Partners
All American Asphalt
Amazon Com Services
Amazon MFA
American Electric
Supply
CardinaleWay Hyundai
Corona Nissan
Costco
Culver Newlin
Downs Energy
Duralum Products
Ganahl Lumber
Guest Supply
Home Depot
Larry H Miller Toyota
Corona
Robertsons Ready Mix
Sams Club w/ Fuel
South Coast Fire
Equipment
Spreen Honda Corona
Target
US Food Service
Vulcan Materials
Walmart Supercenter
We Do Equipment
Repair & Supply
West Coast Copper
Supply
SALES TAX UPDATE
CITY OF CORONA
2Q 2025 (APRIL - JUNE)
Corona’s receipts from April through
June were 1.4% lower than during
the same sales period in 2024. After
adjusting for reporting anomalies, actual
sales declined by 5.2%.
A primary driver of this decline was
reduced tax revenue from buildingconstruction related sales, reflecting the frozen housing market.
Business-industry returns also
weakened, aligning with the national
slowdown in manufacturing activity
as indicated by the lower Purchasing
Managers Index. Locally, performance
may have been further impacted by the
recent opening of a competing outlet in
a nearby location.
Lower gasoline prices compared to the
previous year contributed to softer
returns from fuel-service stations.
Heightened consumer caution also
led to reduced spending at discount
department stores. A business closure
hurt new car sales.
Measure X, the City’s voter-approved
district tax, outperformed the Bradley
Burns portion, supported by strong
vehicle purchases by local residents.
After excluding anomalies, taxable sales
across Riverside County declined by
1.6% compared to the same period last
year. Sales across the broader Southern
California region remained flat.
TOTAL:
1.7%
$10,965,207
Measure X
TOTAL: $ 15,064,592
-5.2% -1.6% 0.5%
COUNTY STATE
CORONA
2Q2025
TOP NON-CONFIDENTIAL BUSINESS TYPES
Q2 '25*
Corona
Business Type Change Change Change
County HdL State
Contractors 2,745.9 -8.6% -9.8% -0.7%
Fulfillment Centers 1,081.9 -11.0% 1.4% 9.5%
Discount Dept Stores 963.9 -3.7% -2.7% -1.6%
New Motor Vehicle Dealers 726.2 -8.8% -1.3% -2.4%
Building Materials 711.5 -7.4% -1.0% -0.9%
Service Stations 627.1 -6.5% -8.5% -9.4%
Heavy Industrial 617.8 -5.9% -5.5% 1.6%
Casual Dining 581.2 1.8% 0.5% 1.4%
Plumbing/Electrical Supplies 508.5 -3.5% 5.7% 1.4%
Quick-Service Restaurants 484.0 -1.3% 1.1% -0.7%
*Allocation aberrations have been adjusted to reflect sales activity *In thousands of dollars
REVENUE BY BUSINESS GROUP
Corona This Fiscal Year*
12%
Cons.Goods
3%
Food/Drug
7%
Fuel
15%
Pools
8%
Restaurants
9%
Autos/Trans.
25%
Building
21%
Bus./Ind.
*ADJUSTED FOR
ECONOMIC DATA
2Q 2025 CITY OF CORONA SALES TAX UPDATE
STATEWIDE RESULTS
California’s one-cent local sales and use tax
receipts rose 0.6% in Q2 compared to the
same period last year, after adjusting for
accounting anomalies. While only modest
growth, it is the second consecutive quarter
experiencing positive results following an
extended timeline of declines. This period
is traditionally met with improved weather
with the beginning of summer activity.
Steady gains in both business-industry and
countywide use tax pools were driven by
strong online sales, reflecting shopper’s
willingness and ability to spend. Whether
pulled from inventory within California or
shipped from outside the state, demand
for goods by value-conscious shoppers
prevailed. Other notable upticks came
from purchases of office and electrical
equipment.
Increased tax receipts from restaurants
also demonstrated diners continued
desire to eat out. Even amongst higher
menu prices and tip fatigue, casual dining
establishments generated the largest lift.
While this is a good sign for the coming
summer season, underlying data shows
that disposal personal income – a key driver
of restaurant sales – is growing at a slower
pace than prior years, possibly signaling
softer tax growth on the horizon.
The two sectors primed to take advantage
of upcoming interest rate changes, autostransportation and building-construction, only experienced lackluster returns this
period. New auto sales declined, offsetting
gains in used vehicles and leasing, while
building material sales remained unchanged
from a year ago. However, aging vehicles
and deferred home improvements remain
a potential catalyst driving demand in the
near term.
Balancing the positive results, revenue
from fuel and service stations declined for
the ninth time in ten quarters, primarily
due to West Texas Intermediate (WTI) low
crude oil prices. As the global economy and
development remains tempered, so has the
demand for oil, leaving prices relatively low.
While this dampens sales taxes, lower fuel
costs during peak travel months may boost
spending in other segments.
Traditional retailers saw a 1% decline, with
specialty, sporting goods, and department
stores under performing compared to year
ago totals. Inflation and tariffs continue to
pressure consumer spending and retailer
margins, prompting reevaluation of physical
store investments by regional and national
companies alike.
The September reduction in the federal
funds rate, noting the possibility of more in
early 2026, leaves optimism regarding future
financing and accessing equity opportunities
for some consumers. However, national
tariff/trade talks remain a vital piece of
the inflation/higher prices story with the
potential of diminishing spending power. So
sluggish calendar year 2025 continues with
only modest expansion expected braced
against the ever-changing larger economic
trends.