Joel Belding
Economic Development Director
November 5, 2025
Approve the First
Amendment Professional
Services Agreement with
SVA Architects
2024 2025
3 2004 2018 2020 2022
2018 DDA W/ LAB for
redevelopment of North
Mall
Mar 2024 - Council Direction to
“Continue acquiring properties and
redevelop the North Mall into a
thriving, vibrant, mixed-use
development with retail, residential,
and commercial components.”
History
6 th Street Corridor
Oct 2022 - Downtown
Revitalization Plan adopted.
2004 Adoption of City General Plan,
which includes mixed use
development on site
City Redevelopment Agency began
acquiring properties in North Mall
Dec 2024 – Adoption of
Downtown Specific Plan, with
design standards and a land use
plan for a mixed-use
development in the North Mall
2020 Updated General Plan
with mixed use development
proposed on North Mall
2025 Council direction to
start conceptual work and
entitlement for mixed use
development on North
Mall
4 Major of respondents stated that new
housing options was Slightly Important
to Extremely Important
5 Grocery Store
CRMC
City of Hope
Project Site
What works
best here?
1. Downtown
Revitalization Plan
2. Downtown
Specific Plan 3. Market viability:
Retail
Commercial
Housing
Site Planning
1. Project Concept
Architecture
Layout
Open space
Parking
Phasing
2. Most viable
and beneficial option
Entitle project
1. Public input
2. CEQA Clearance
3. Commission
review
Development
Partner
1. Outreach
2. SLA
3. Negotiations
4. DDA
7 8
9 Commercial/Residential
10 11
12 13
14 Commercial
Space
107,300 s.f. 143,900 s.f.
Housing Units 196 452
Hotel rooms 144 224
Parking stalls 962 1,709
Max Stories 5 8
• Maximize retail, dining,
& entertainment space
• Aesthetics
• Corona Revival design
• Stepbacks to minimize perceived height
• High quality materials
• Covered walkways
• Housing
• Preference - For Sale Housing
• Low visual impact
• Hotel - possibly larger
• Minimize visual impact of structured
parking
• Continue discussions with owners of
Corona Professional Centre
Spring 2026 Summer 2026 Fall 2026
15 Summer 2025 Fall 2025 Winter 2026
Commence Phase
1 demolition work
Identify a development partner
Commence entitlement process
Assist remaining
tenants in City-owned
buildings with
relocation
Continue working with
remaining owners on
acquisitions
Refine project design
Complete demolition work
Development Agreement
Site Preparation
60+
Days
30+
Days
16 90
Days
60 Days 0
Council declares
property surplus
or exempt surplus
HCD review
(process & outcome)
Minimum Good Faith
negotiation period
Preference given to
largest number of
housing units proposed
at deepest affordability
level (min 25% of units
affordable)
Notice of Availability
to HCD and Qualified
Affordable Housing
Developers
RFP for Project and
discussions with
potential developers
Development
Agreement
17 Exemption - Section 107(c)7(B):
A mixed-use development on surplus land that is more than one acre but less than 10 acres in area. The land may be a single parcel or multiple adjacent or non-adjacent parcels. The development must include not less than 300 residential units and restrict at least 25 percent of the residential units to lower-income households as affordable housing pursuant to section 102(a) of these Guidelines. The requirements of Section 102(a) shall be contained in a covenant or restriction recorded against the surplus land at the time of sale that shall run with the land and be enforceable against any owner who 15 violates the covenant or restriction and each successor in interest who continues the violation.
Spring 2026 Summer 2026 Fall 2026
18 Summer 2025 Fall 2025 Winter 2026
Commence Phase
1 demolition work
Following completion of the SLA
process: Identify a development
partner
Commence entitlement process
Commence SLA process
Assist remaining
tenants in City-owned
buildings with
relocation
Continue working with
remaining owners on
acquisitions
Refine project design
Complete Phase 2 demolition work
Development Agreement
Site Preparation
19 • Approve the First Amendment Professional Services Agreement with SVA Architects in the amount of$1,482,150 for Architectural Services for the North Mall Development. • Authorize the City Manager, or his designee, to execute the First Amendment Professional Services Agreement with SVA Architects in the amount of $1,482,150 including any nonsubstantive extensions, change order, and amendments to 10% of the agreement amount, as authorized in Corona Municipal Code Section 3.08.070(I). • Authorize the City Manager, or his designee, to issue a change order to the on-call purchase order with SVA Architects, (PO B260001) in the amount of $1,482,150. • Authorize the City Manager, or his designee, to approve the appropriation of funds in order to execute the Agreement between the City of Corona and SVA Architectural Services. • Authorize an appropriation in the amount of $982,150 from the Measure X Fund 120 to the North Corona Mall Acquisition/Improvements, Operating and Maintenance Project No.78390.