NORTHGATE GONZALEZ MARKET & COMMERCIAL PROJECT - IS/MND 93 City of Corona
Environmental Checklist
No. Mitigation Measures
Implementation
Action
Method of
Verification
Timing of
Verification Responsible Person
Verification
Date
observed during grading; curation guidelines;
and coordination with project personnel, City
staff, and any participating Native American
tribe(s). The Rincon Band of Luiseño Indians
shall be notified of any discoveries. The final
CRMP shall be submitted to the City Project
planner and/or inspector, the appropriate
Project supervisor/engineer/etc., and
monitoring Native American tribe(s), if any.
• The Archaeological Monitor shall be invited to
a preconstruction meeting with construction
personnel and City and tribal representatives.
The attending archaeologist shall review the
provisions of the CRMP and answer any
applicable questions.
• Full-time monitoring shall occur throughout the
entire Project area, including all off-site
improvement areas, during initial grounddisturbing activities. Full-time monitoring shall continue until the Archaeological Monitor
determines that the overall sensitivity of the
Project area is low as a result of mitigation
monitoring and shall have the authority to modify
and reduce the monitoring program to either
periodic spot-checks or complete suspension of
the monitoring program. Should the monitor(s)
determine that there are no cultural resources
within the Project site or off-site improvement
areas, or should the sensitivity be reduced to low
during monitoring, all monitoring shall cease.
MM CUL-2 Inadvertent Discovery and Native American
Notification. In the event that a significant
cultural resource is discovered during ground
disturbance activities, the project archaeologist
shall notify the City and the Rincon Band of
Luiseño Indians for purposes of inviting the Tribe
to participate in the CRMP implementation and to
observe any continuing ground-disturbing
construction activities. Further, all ground
disturbance activities within 50 feet of the
Condition of
Approval
Submittal of an
executed
agreement
showing that a
Native American
Monitor has been
retained for the
Project.
Prior to issuance of
grading permits
and during grading
activities
Project Applicant,
Project Archaeologist,
Planning and
Development
Department –
Planning Division,
Native American
Monitor
NORTHGATE GONZALEZ MARKET & COMMERCIAL PROJECT - IS/MND 94 City of Corona
Environmental Checklist
No. Mitigation Measures
Implementation
Action
Method of
Verification
Timing of
Verification Responsible Person
Verification
Date
discovered cultural resource shall be halted and
the applicant and a meeting shall be convened
between the developer, the consulting
archaeologist, the lead agency and a Rincon
tribal representative to discuss the significance of
the find. Further ground disturbance shall not
resume in the area of the discovery until the
appropriate treatment has been accomplished.
MM CUL-3 Paleontological Monitor. Prior to the issuance of grading permits, the Project Applicant shall
submit to and receive approval from the City of a
Paleontological Resources Monitoring and
Mitigation Plan (PRMMP). The PRMMP shall
include the provision of a trained paleontological
monitor during onsite soil disturbance activities.
The monitoring for paleontological resources
shall be conducted on a full-time basis during the
rough grading phases of the Project site within
native soils that have the potential to harbor
paleontological resources. The paleontological
monitor shall be equipped to rapidly remove any
large fossil specimens encountered during
excavation. During monitoring, samples of soil
shall be collected and processed to recover
micro-vertebrate fossils. Processing shall include
wet screen washing and microscopic
examination of the residual materials to identify
small vertebrate remains. If paleontological
resources are unearthed or discovered during
grading activities, the following recovery
processes shall apply:
Upon encountering a large deposit of
bone, salvage of all bone in the area
shall be conducted with additional field
staff and in accordance with modern
paleontological techniques.
All fossils collected during the project
shall be prepared to a reasonable point
of identification. Excess sediment or
matrix shall be removed from the
specimens to reduce the bulk and cost
Condition of
Approval
Submittal of a
Paleontological
Resources
Monitoring and
Mitigation Plan
Prior to issuance of
grading permits
and during grading
activities
Project Applicant,
Planning and
Development
Department –
Planning Division,
Paleontological
Monitor
NORTHGATE GONZALEZ MARKET & COMMERCIAL PROJECT - IS/MND 95 City of Corona
Environmental Checklist
No. Mitigation Measures
Implementation
Action
Method of
Verification
Timing of
Verification Responsible Person
Verification
Date
of storage. Itemized catalogs of all
material collected and identified shall be
provided to the museum repository
along with the specimens.
A report documenting the results of the
monitoring and salvage activities and
the significance of the fossils shall be
prepared.
All fossils collected during this work,
along with the itemized inventory of
these specimens, shall be deposited in
a museum repository (such as the
Western Science Center for
Archaeology & Paleontology, the
Riverside Metropolitan Museum, or the
San Bernardino County Museum) for
permanent curation and storage.
MM CUL-4 Discovery of Human Remains: In the event that
human remains (or remains that may be human)
are discovered at the project site during grading
or earthmoving activities, the construction
contractors, project archaeologist, and/or
designated Native American Monitor shall
immediately stop all activities within 100 feet of
the find. The project proponent shall then inform
the Riverside County Coroner and the City of
Corona Planning and Development Department,
Planning Division, immediately, and the coroner
shall be permitted to examine the remains as
required by California Health and Safety Code
Section 7050.5(b). Section 7050.5 requires that
excavation be stopped in the vicinity of
discovered human remains until the coroner can
determine whether the remains are those of a
Native American. If human remains are
determined as those of Native American origin,
the applicant shall comply with the state relating
to the disposition of Native American burials that
fall within the jurisdiction of the Native American
Heritage Commission (PRC Section 5097). The
coroner shall contact the NAHC to determine the
Condition of
Approval
Submittal of
documentation
If human remains
are discovered
during grounddisturbing
construction
activities
Construction
Contractor(s), Project
Applicant, County
Coroner, NAHC
NORTHGATE GONZALEZ MARKET & COMMERCIAL PROJECT - IS/MND 96 City of Corona
Environmental Checklist
No. Mitigation Measures
Implementation
Action
Method of
Verification
Timing of
Verification Responsible Person
Verification
Date
most likely descendant(s) (MLD). The MLD shall
complete his or her inspection and make
recommendations or preferences for treatment
within 48 hours of being granted access to the
site. The Disposition of the remains shall be
overseen by the most likely descendant(s) to
determine the most appropriate means of
treating the human remains and any associated
grave artifacts.
The specific locations of Native American burials
and reburials will be proprietary and not disclosed
to the general public. The locations will be
documented by the consulting archaeologist in
conjunction with the various stakeholders and a
report of findings will be filed with the Eastern
Information Center (EIC).According to California
Health and Safety Code, six or more human
burials at one location constitute a cemetery
(Section 8100), and disturbance of Native
American cemeteries is a felony (Section 7052)
determined in consultation between the project
proponent and the MLD. In the event that the
project proponent and the MLD are in
disagreement regarding the disposition of the
remains, State law will apply and the median and
decision process will occur with the NAHC (see
Public Resources Code Section 5097.98(e) and
5097.94(k)).
MM GHG-1 City of Corona Screening Tables for GHG
Reduction.
Project shall adhere to the Commercial
Development screening tables for compliance in
reducing greenhouse gas emissions. The
screening tables are to provide guidance in
measuring GHG reductions attributable to certain
design and construction measures incorporated
into development projects.
Condition of
Approval
Submittal of
building plans
Prior to issuance of
building permit and
occupancy permits
Planning &
Development
Department – Building
and Planning Divisions
“Improving lives and communities through transportation” 1 December 11, 2025
Route & Postmile #: SR-91/ PM 6.252
Cross Street: W. Sixth Street & S. Main Street
GTS ID: 38530
SCH #: 2025110646
City of Corona
Planning Division
Attn: Rocio Lopez
400 S Vicentia Ave,
Corona, CA 92882
Subject: Caltrans LDR Branch Review of the Corona Northgate Gonzalez Market Project The California Department of Transportation (Caltrans) Local Development Review (LDR) Branch has completed its review of the Northgate González Market Mitigated Negative Declaration (MND) and related Traffic Impact Analysis (TIA). The project site is located in the City of Corona at the northwest corner of W. Sixth Street and S. Main Street, encompassing 13 parcels as well as portions of W. Fifth Street and W. Fourth Street. The site is approximately 1,200 feet from the State Route 91 (SR-91) and S. Main Street interchange.
The project site is partially vacant and currently includes a strip retail building slated for demolition, a vacant bank, and two vacant parcels along W. Fourth Street. Existing zoning includes Downtown (D), Single Family (SF), and Gateway Business (GB), with General Plan land use designations of Mixed Use Downtown (MUD), Low Density Residential (LDR), and General Commercial (GC).
The proposed Project includes a General Plan Amendment (GPA2024-0003), Specific Plan Amendment (SPA2024-0003), Parcel Map 38981 (PM 38981), and Precise Plan (PP2024-0001) to allow development of a 40,000-square-foot Northgate González grocery store and the remodel of an existing 6,930-square-foot bank building into a bank and restaurant use. The 4.88-acre site consists of 13 parcels that will be merged into one through PM 38981.
The GPA would change the land use of two parcels from Low Density Residential (LDR) and General Commercial (GC) to Mixed Use Downtown (MUD). The SPA would rezone these parcels from Single Family (SF) and Gateway Business (GB) to Downtown (D). The Project also includes new landscaping, parking, and public right-of-way improvements, including sidewalks, curb and gutter, utilities, and stormwater infrastructure upgrades.
DISTRICT 8
464 WEST 4TH STREET
SAN BERNARDINO CA, 92401
(909) 925-7520
www.dot.ca.gov
“Improving lives and communities through transportation” 2 Based on the information available, we are submitting the following comments and recommendations for your consideration:
Local Development Review
Vehicle Miles Traveled (VMT):
Although the project’s VMT impacts are considered less than significant, we strongly recommend implementing VMT reduction strategies wherever feasible. Such measures can help advance long-term sustainability goals, enhance multimodal accessibility, and support environmentally responsible development. Below are a few recommendations that may be appropriate for this project:
1. Install bicycle racks near the front entrance of the market to provide convenient and secure parking for cyclists.
2. Continue developing a cohesive and functional bicycle network within the City of Corona to better connect residents to the proposed project.
Traffic Operations
General:
1. Update the PE stamp on TIA as it has expired.
2. Include truck turning templates for nearby intersections on the State Highway System (SHS).
Traffic Impact Analysis:
3. Include horizon year scenario with and without the project in the traffic analysis.
4. Include queuing analysis for all scenarios at locations on the State Highway System (SHS).
5. Use a speed of 40 mph for all on and off ramps for the SR-91 and Main St interchange VISTRO analysis.
Safety Review:
6. Consider preparing a Traffic Safety Review as a stand-alone report for proposed land use projects and plans affecting the State Highway System. Local Development Review (LDR) Safety Review Practitioner’s Guidance.
a) Please analyze the existing crash data and discuss project’s impact on safety as needed.
b) To request crash data on the State Highway System, please submit your request via our California Public Records Act (CPRA) portal at mycusthelp.com. c) Please provide appropriate countermeasures (if any) to mitigate/reduce project’s impact.
7. Please analyze safety concerns related to the increase in traffic volumes and potential queuing, propose appropriate mitigation measures as necessary.
Equitable Access
If any Caltrans facilities are impacted by the project, they must comply with American Disabilities Act (ADA) Standards upon project completion. Additionally, the project must ensure the maintenance of bicycle and pedestrian access throughout the construction phase. These access considerations align with Caltrans’ equity mission to provide a safe, sustainable, and equitable transportation network for all users.
Caltrans Encroachment Permit
Be advised that any permanent work or temporary traffic control that encroaches onto Caltrans’ right-of-way requires a Caltrans-issued encroachment permit.
MEMORANDUM
N:\4600\2224620 - Northgate Market, Corona\Report\4620 - Northgate Market Response to Caltrans Comments - Corona, 12-23-2025.doc To: Ms. Rocio Lopez, MPA
City of Corona
Date: December 23, 2025
From: Keil D. Maberry, P.E., Principal
Angela Besa, P.E., Transportation Engineer III
Linscott, Law & Greenspan, Engineers
LLG Ref: 2.24.4620.1
Subject: Response to Comments Memorandum for Northgate Market – Corona Linscott, Law & Greenspan, Engineers (LLG) is pleased to provide the following responses to address comments provided in the Caltrans District 8 LDR Branch Review Letter, dated December 11, 2025, of the Traffic Impact Analysis Report for Northgate Market, dated July 10, 2025. The Caltrans Letter is attached and referenced in our responses provided below.
Response to Caltrans Traffic Analysis Comments:
Response to Local Development Review: Comment acknowledged.
1. Bicycle racks will be provided consistent with City of Corona requirements.
2. The bicycle network will be developed within the vicinity of the Project site consistent with City of Corona requirements.
Response to Traffic Operations:
General:
1. Comment acknowledged. The PE stamp will be updated accordingly.
2. Given that the Main Street/SR-91 Interchange was recently reconstructed in conjunction with the SR-91 Freeway Project, the ramps were reconstructed to adequately accommodate large truck movements
Traffic Impact Analysis:
3. Horizon analysis is not required per City of Corona TIA Guidelines.
4. Comment acknowledged. Review of the level of service analyses within the TIA revealed no freeway ramp queuing deficiencies at SR-91/Main Street Interchange.
5. Comment acknowledged. Using 40 mph would not change the acceptable queuing results.
Safety Review:
6. Comment acknowledged. The Project has no direct access to the State Highway System (SHS).
a) Not applicable (No direct SHS access)
b) Not applicable (No direct SHS access)
Ms. Rocio Lopez, MPA
December 23, 2025
N:\4600\2224620 - Northgate Market, Corona\Report\4620 - Northgate Market Response to Caltrans Comments - Corona, 12-23-2025.doc c) Not applicable (No direct SHS access)
7. Comment acknowledged. The Project has no direct access to the State Highway System (SHS).
Response to Equitable Access: Comment acknowledged. No Caltrans facilities are impacted by the proposed Project. However, ADA, bicycle, and pedestrians access will be maintained per City of Corona requirements.
Response to Caltrans Encroachment Permit: Comment acknowledged. It is not anticipated that any permanent work or temporary traffic control will encroach into Caltrans right-of-way.
* * * * * * * * * * *
Please let us know if you have any comments or questions regarding this response memorandum.
Attachment
FINAL MINUTES - December 8, 2025
City of Corona - Planning & Housing Commission Page 1
City of Corona
Planning & Housing Commission Minutes
Monday, December 8, 2025, 6:00 p.m.
Council Chambers
400 S. Vicentia Avenue
Corona, CA 92882
Commission Present: Sarah Longwell, Karen Alexander, Craig Siqueland, Matt Woody Commission Absent: Marie Vernon
_____________________________________________________________________
1. PLEDGE OF ALLEGIANCE
Commissioner Woody led the Pledge of Allegiance.
2. CALL TO ORDER
Chair Longwell called the meeting to order.
3. ELECTION OF CHAIR & VICE CHAIR FOR 2026
A motion was made by Commissioner Siqueland, seconded by Chair Longwell, to elect Vice Chair Alexander as Chair for the 2026 year. A roll call vote was unanimous in favor.
A motion was made by Vice Chair Alexander, seconded by Chair Longwell, to elect Commissioner Siqueland as Vice Chair for the 2026 year. A roll call vote was unanimous in favor.
4. MEETING MINUTES
4.1 MINUTES - October 20, 2025
These minutes were approved without public comment.
Moved by: Matt Woody
Seconded by: Karen Alexander
Aye (4): Sarah Longwell, Karen Alexander, Craig Siqueland, and Matt Woody Absent (1): Marie Vernon
Motion APPROVED (4 to 0)
5. COMMUNICATIONS FROM THE PUBLIC
No speaker cards or public comments were received for items not on the agenda.
6. CONSENT CALENDAR
FINAL MINUTES - December 8, 2025
City of Corona - Planning & Housing Commission Page 2
Commissioner Woody pulled the Consent Calendar item for discussion.
6.1 GPCD2025-0012
Sandra Vanian, Planning Manager, reviewed the staff report and exhibits for GPD2025-0012.
Commissioners had questions about the current use of the property being acquired by the City, and the status of other acquisitions in the North Mall.
Moved by: Karen Alexander
Seconded by: Craig Siqueland
That the Planning and Housing Commission adopt Resolution No. 2678 determining that the City’s acquisition of property located at 141 W. Corona Mall is consistent with the City’s General Plan.
Aye (4): Sarah Longwell, Karen Alexander, Craig Siqueland, and Matt Woody Absent (1): Marie Vernon
Motion APPROVED (4 to 0)
7. PUBLIC HEARINGS
7.1 GPA2024-0003
Rocio Lopez, Senior Planner, reviewed the staff reports and exhibits for items 7.1 thru 7.4, all applications relating to a proposed Northgate Gonzalez market.
Paul Mittmann, representing the applicant, presented on their company history, community engagement, store design, and current project vision.
Discussion ensued between the Commission and staff regarding various elements of the project, including the proposed vacation of Fourth and Fifth Streets, project access on Main Street, onsite circulation, on-street parking along Belle Avenue, and delivery truck access on Belle Avenue.
Chair Longwell opened the public hearing for the General Plan Amendment.
Joe Morgan, resident, expressed concerns regarding the vacation of city streets and truck access on Belle Avenue.
The applicant addressed several questions including community outreach and parcel ownership within Fourth and Fifth Streets.
Chair Longwell closed the public hearing.
Commissioners provided additional comments for this item.
Colby Cataldi, Planning & Development Director, provided clarification comments.
Moved by: Karen Alexander
Seconded by: Sarah Longwell
FINAL MINUTES - December 8, 2025
City of Corona - Planning & Housing Commission Page 3
That the Planning and Housing Commission recommend adoption of the Mitigated Negative Declaration and the Mitigation Monitoring Plan and APPROVAL of GPA2024-0003 to the City Council, based on the findings contained in the staff report, and adopt Resolution No. 2676 GRANTING GPA2024-0003 as part of Cycle 1 of General Plan Amendments for 2026.
Aye (3): Sarah Longwell, Karen Alexander, and Craig Siqueland Nay (1): Matt Woody
Absent (1): Marie Vernon
Motion APPROVED (3 to 1)
7.2 SPA2024-0003
Ms. Lopez provided a recap of the Specific Plan Amendment application.
Chair Longwell opened the public hearing for the Specific Plan Amendment.
Mike Rossi, resident, inquired if delivery truck access on Main Street was considered as an alternative to the proposed access on Belle Avenue.
Chair Longwell closed the public hearing.
Staff addressed the truck access question and explained why placing the truck access on Main was not feasible.
Moved by: Craig Siqueland
Seconded by: Sarah Longwell
That the Planning and Housing Commission recommend APPROVAL of SPA2024-0003 to the City Council, based on the findings contained in the staff report and conditions of approval.
Aye (4): Sarah Longwell, Karen Alexander, Craig Siqueland, and Matt Woody Absent (1): Marie Vernon
Motion APPROVED (4 to 0)
7.3 PM 38981
The Parcel Map application was not discussed further, and the public hearing for this item was opened and closed with no public comment.
Moved by: Karen Alexander
Seconded by: Craig Siqueland
That the Planning and Housing Commission recommend APPROVAL of PM 38981 to the City Council, based on the findings contained in the staff report and subject to the conditions of approval.
Aye (4): Sarah Longwell, Karen Alexander, Craig Siqueland, and Matt Woody Absent (1): Marie Vernon
FINAL MINUTES - December 8, 2025
City of Corona - Planning & Housing Commission Page 4
Motion APPROVED (4 to 0)
7.4 PP2024-0001
The Commission proceeded with a detailed discussion of the Precise Plan application, including the delivery truck route, trash maintenance, the parking plan, landscaping, sound wall, on-street parking along Belle Avenue, and operational hours of the proposed Northgate store. Discussion also included adding conditions of approval to address truck idling and community outreach to the surrounding neighborhood.
Chair Longwell opened the public hearing for the Precise Plan application.
Mr. Morgan, resident, expressed concerns with having the delivery truck access on Belle Avenue potentially impacting the nearby residential properties.
The applicant addressed several questions from the Commission.
Chair Longwell closed the public hearing.
Commissioners made final comments, adding conditions of approval before entering a motion for a vote.
Moved by: Karen Alexander
Seconded by: Sarah Longwell
That the Planning and Housing Commission adopt Resolution No. 2677 GRANTING PP2024-0001 based on the findings contained in the staff report and conditions of approval, with the added conditions that 1) The applicant shall install and maintain the appropriate electrical outlets at the loading docks to minimize truck idling noise. Upon arrival, all delivery trucks, if properly equipped, – including those equipped with Transport Refrigeration Units (TRUs) – shall immediately shut down their engines and, when needed, connect to the provided electrical outlets in lieu of idling. The applicant shall install a “No Truck Idling” sign at the truck loading area. The electrical outlets shall be shown on the applicant’s construction plans for the Northgate building; and 2) Prior to commencement of on-site grading, the applicant shall conduct community outreach with the residents along Belle Avenue (between Sixth Street and Third Street) and along Washburn Avenue (between Fourth Street to Third Street) on the project. Outreach may be completed through written notification such as mailed letters, flyers, or notices placed in residents’ mailboxes. The notification shall include, at a minimum, the project site plan and contact information for a Northgate representative (name, phone number, and email). Prior to distribution, the applicant shall provide a copy of the notice and the list of addresses to the Project Planner with the Planning & Development Department as evidence for compliance with this condition.
Aye (4): Sarah Longwell, Karen Alexander, Craig Siqueland, and Matt Woody Absent (1): Marie Vernon
Motion APPROVED (4 to 0)
8. WRITTEN COMMUNICATIONS
FINAL MINUTES - December 8, 2025
City of Corona - Planning & Housing Commission Page 5
No written communications were received.
9. ADMINISTRATIVE REPORTS
Mr. Cataldi wished everyone a happy and safe holiday.
10. COMMISSIONERS' REPORTS AND COMMENTS
The Commission expressed gratitude for the opportunity to attend an upcoming training course for planning commissioners and for their one-on-one meetings with the new director of the Planning & Development Department.
11. FUTURE AGENDA ITEMS
It was noted the 2026 schedule of meetings for the Planning & Housing Commission is forthcoming.
12. ADJOURNMENT
Chair Longwell adjourned the meeting at 9:37 p.m. to the Planning and Housing Commission meeting of Monday, January 12, 2026, commencing at 6:00 p.m. in the City Hall Council Chambers.
January 5, 2026
Dear Corona Neighbors,
We are writing to introduce ourselves and share information about the future Northgate González Market planned for your neighborhood. We understand that new development can bring questions, and we appreciate the opportunity to begin an open dialogue. We value open communication and are committed to being transparent and responsive as we move forward together.
Northgate González Market is a family-owned company founded by the González family, with roots tracing back to small neighborhood markets built on hard work, faith, and a deep commitment to serving the community. For decades, our family has focused on providing high-quality, authentic foods while investing in the neighborhoods we are proud to call home.
As we plan for our Corona store, being a good neighbor is a top priority. We are committed to complying with all City guidelines related to deliveries, traffic, and sound ordinances, and to operating in a manner that is respectful of nearby residents. This includes managing delivery hours, monitoring traffic flow, and enforcing noise controls to minimize impacts on surrounding homes. We work closely with cities and communities to address concerns and reduce potential impacts.
Our stores are known for offering high-quality and authentic products, including fresh produce, prepared foods, and traditional items that reflect the cultures of the communities we serve.
We are also excited about the economic benefits this store will bring to Corona. Once open, the Northgate Market is expected to create more than 200 new local jobs, offering employment and long-term career opportunities for area residents.
Giving back is central to who we are. Through community programs, scholarships, and local partnerships, Northgate invests in education, food security, health, and neighborhood well-being—efforts that have long been part of our commitment to the communities we serve.
As part of the project, we will make site improvements, including enhancing landscaping, to improve aesthetics, provide appropriate buffering, and create a clean, welcoming, and well-maintained environment for neighbors and customers alike.
Safety is our top priority—for the community, our future customers, and our Northgate associates—and it is built into every aspect of our store design and daily operations.
We anticipate opening the Corona Northgate Market by the end of 2027, subject to the completion of the City approval and construction processes, and we will continue to keep the community informed throughout the process.
We welcome your questions, comments, and feedback, and encourage you to reach out at any time regarding the Corona store project at:
[email protected]
Thank you for taking the time to learn more about Northgate González Market. We look forward to working together and being a positive, long-term neighbor in the Corona community.
Sincerely,
Northgate González Market
Enero 5, 2026
Estimados vecinos de Corona:
Les escribimos para presentarnos y compartir información sobre el futuro supermercado Northgate González Market que se planea construir en su vecindario. Entendemos que los nuevos proyectos pueden generar preguntas, y agradecemos la oportunidad de iniciar un diálogo abierto. Valoramos la comunicación transparente y nos comprometemos a ser transparentes y receptivos a medida que avanzamos juntos.
Northgate González Market es una empresa familiar fundada por la familia González, con raíces que se remontan a pequeños mercados de barrio construidos con trabajo arduo, fe y un profundo compromiso con la comunidad. Durante décadas, nuestra familia se ha centrado en ofrecer alimentos auténticos y de alta calidad, invirtiendo al mismo tiempo en los vecindarios que nos enorgullece llamar nuestro hogar.
Mientras planificamos nuestra tienda en Corona, ser buenos vecinos es una prioridad. Nos comprometemos a cumplir con todas las normas municipales relacionadas con entregas, tráfico y ruido, y a operar de manera respetuosa con los residentes cercanos. Esto incluye gestionar los horarios de entrega, monitorear el flujo de tráfico e implementar controles de ruido para minimizar el impacto en las viviendas circundantes. Trabajamos en estrecha colaboración con las ciudades y las comunidades para abordar las inquietudes y reducir los posibles impactos.
Nuestras tiendas son conocidas por ofrecer productos auténticos y de alta calidad, incluyendo frutas y verduras frescas, alimentos preparados y productos tradicionales que reflejan las culturas de las comunidades a las que servimos.
También nos entusiasman los beneficios económicos que esta tienda aportará a Corona. Una vez abierta, se espera que el Northgate Market cree más de 200 nuevos empleos locales, ofreciendo oportunidades de empleo y desarrollo profesional a largo plazo para los residentes de la zona.
Retribuir a la comunidad es fundamental para nosotros. A través de programas comunitarios, becas y alianzas locales, Northgate invierte en educación, seguridad alimentaria, salud y bienestar del vecindario, esfuerzos que han sido parte de nuestro compromiso con las comunidades a las que servimos.
Como parte del proyecto, realizaremos mejoras en el sitio, incluyendo mejoras paisajísticas, para embellecer el entorno, proporcionar una adecuada amortiguación y crear un ambiente limpio, acogedor y bien mantenido tanto para los vecinos como para los clientes.
La seguridad es nuestra máxima prioridad, para la comunidad, nuestros futuros clientes y nuestros asociados de Northgate, y está integrada en cada aspecto del diseño de nuestra tienda y nuestras operaciones diarias.
Prevemos abrir el Northgate Market de Corona a finales de 2027, sujeto a la finalización de los procesos de aprobación municipal y construcción, y continuaremos manteniendo informada a la comunidad durante todo el proceso. Agradecemos sus preguntas, comentarios y sugerencias, y le invitamos a contactarnos en cualquier momento con respecto al proyecto de la tienda de Corona a través de la siguiente dirección de correo electrónico:
[email protected]
Gracias por tomarse el tiempo para conocer más sobre Northgate González Market. Esperamos trabajar juntos y ser un vecino positivo y comprometido a largo plazo en la comunidad de Corona.
Atentamente,
Northgate González Market
Best wishes for a Happy New Year. As a gesture of appreciation, please enjoy this voucher at your nearest Northgate Market.
Le extendemos nuestros mejores deseos para un–Feliz Año Nuevo. Como un gesto de agradecimiento, por favor disfrute este vale en su Northgate Market más cercano.
Northgate Market Riverside
10391 Magnolia Ave, Riverside, CA 92505
Resident/Business Outreach Northgate Project Site
NORTHGATE OUTREACH MAPPED AREA
1-5-26
NORTHGATE OUTREACH RESIDENTIAL LIST - SITE VISIT JANUARY 5, 2026 Site Address APN Mailing Address Owner Name Date 1/05/26 Northgate Visited Sites 301 W. 6th St. 117145017 13551 MAGNOLIA AVE CORONA 92879 EMPIRE GIII REAL ESTATE 301 W. 6th St. 101 Puppy World
301 W. 6th St. 102 Erika's Insurance
301 W. 6th St. 103 Adonio's Shoe Repair
301 W. 6th St. 104 Circle City Nutrition
301 W. 6th St. 105 Dentistry Office
301 W. 6th St. 106 Diane Nails
301 W. 6th St. 107 Cigarettes USA
512 S. Belle Ave. 117145006 17026 BROKEN ROCK CT RIVERSIDE CA JOEL OLIVEROS 508 S. Belle Ave. 117145003 112 S MONTGOMERY WAY ANAHIEM CA 92807 MOISES CHAMBI 502 S. Belle Ave. 117145002 112 S MONTGOMERY WAY ANAHIEM CA 92807 MOISES CHAMBI 424 S. Belle Ave. 117141011 240 VIOLET ST CORONA CA 92882 FERNANDO RABAGO 420 S. Belle Ave. 117141010 14252 CULVER DR # A202 IRVINE CA 92604 REY REYES INVESTMENTS 416 S. Belle Ave. 117141007 416 S BELLE AVE CORONA CA 92882 CANDIDO RODRIGUEZ 412 S. Belle Ave. 117141006 412 S BELLE AVE CORONA CA 92882 HERMENEGILDO COLIMA 408 S. Belle Ave. 117141003 408 S BELLE AVE CORONA CA 92882 MARIA HURTADO 402 S. Belle Ave. 117141002 402 S BELLE AVE CORONA CA 92882 324 S Belle Ave. 117104008 324 S BELLE AVE CORONA CA 92882 ZARATE FAMILY TRUST 320 S. Belle Ave. 117104009 320 S BELLE AVE CORONA CA 92882 MANUEL NUNEZ 314 S. Belle Ave. 117104013 314 S BELLE AVE CORONA CA 92882 RAUL MARQUEZ 312 S. Belle Ave. 117104010 312 S BELLE AVE CORONA CA 92882 FRANCISCO C. VARELA 308 S. Belle Ave. 117104011 16137 PICK PL RIVERSIDE CA
302 S. Belle Ave. 117104012 302 S BELLE AVE CORONA CA 92882 260 W. 3rd St. 117103024 3881 S MAIN ST CORONA CA 92882 TODD & CHRISTINE WOHRMAN 315 S. Belle Ave. 117103004 315 S BELLE AVE CORONA CA 92882 319 S. Belle Ave. 117103005 319 S BELLE AVE CORONA CA 92882 JOSE LUIS & GRACIELA MARTINEZ 220 W. 3rd St. 117103025 3881 S MAIN ST CORONA CA 92882 TODD & CHRISTINE WOHRMAN 306 S Washburn Ave. 117103011 9930 VICTORIA AVE RIVERSIDE CA FLOR TOUGHIAN 312 S. Washburn Ave. 117103010 615 JOCELYN SHELBY CORONA CA 92881 GEORGE ROBERT & KRISTI METCALF 316 S. Washburn Ave. 117103009 1018 ALTA LOMA DR CORONA CA 92882 LILLIAN ORTIZ 320 S. Washburn Ave. 117103008 1910 HIBISCUS ST CORONA CA 92882 MOISES & ANTONIA PONCE Resident Name
Note for each unite below:
Commercial Use
Commercial Use 11/27/25 business closed
Commercial Use Spoke with Wendy
Commercial Use Spoke with Diane
Commercial Use Spoke with Eric
Commercial Use Closed
Commercial Use Spoke with Joe, he's been here for 40 years Commercial Use
TOTAL: 24 Properties
Spoke with Lisa
3 units, spoke with Juanita in unit 1, unit 2 no answer/envelope left in mailbox, unit 3 spoke with Ernie and Kelly
Spoke with neighbor
Spoke with neighbor
4 units, no answers left the envelopes in mailboxes
Empty lot
no answer, left envelope in mailbox
2 units, no answers, left envelopes in mailboxes
Spoke with Eric, mom owns home
no answer, left envelope in mailbox
no answer, left envelope in mailbox
no answer, left envelope in mailbox
2 units, no answers, left envelopes in mailboxes
MARICELA SOTO VAZQUEZ & ADRIAN
MARQUEZ
ANDREW & VERONICA FRANCO FAM
TRUST
EDWARD AHUMADA & LUCILLE FAM
TRUST
JUAN J. VALLADOLID & DIANA
CASTANEDA
2 units, spoke with Bernard from unit 1 & Angel from renter #2 no answer, left envelope in mailbox
no answer, left envelope in mailbox
Spoke with Fred
Spoke with Eddie, attended the 12/8 commissioner meeting with his wife
3 units, no answers left envelope on door.
no answer, left envelope in mailbox
Spoke with Isaac
3 units, 101 Spoke with Ivan, others no answers left envelope on door.
Spoke with Juan
no answer, left envelope in mailbox
Sandra Vanian
Planning Manager
January 21, 2026
1
The applicant, Northgate Market, is seeking
approval of four (4) applications:
1. General Plan Amendment
2. Specific Plan Amendment
3. Parcel Map
4. Precise Plan
The purpose of the applications is to facilitate
the development of a new Northgate Market
and remodel of a commercial building in
Downtown.
Existing
GP
Proposed
GP
323 S. Belle Low Density
Residential
(LDR)
Mixed Use
Downtown
(MUD)
332 S.
Washburn
General
Commercial
(GC)
Mixed Use
Downtown
(MUD)
4 th & 5th
Streets
(to be vacated)
N/A Mixed Use
Downtown
(MUD)
3 Page 989 of 1032
Existing
Zoning
Proposed
Zoning
323 S. Belle Single Family
Residential
(SFR)
Downtown
(D)
332 S.
Washburn
Gateway
Business (GB)
Downtown
(D)
4 th & 5th
Streets
(to be vacated)
N/A Downtown
(D)
4 Page 990 of 1032
16 Consolidate 13 parcels and
0.87 acres of public ROW
(4th and 5th Streets) into one
parcel.
6th St
Main St
Belle Ave
5 th St
4 th St
Washburn
Main Street
Belle Avenue
Sixth Street
• 40,000 sq.ft. Northgate
Market
• Remodel of former bank
building
• 259 parking spaces
(236 onsite & 23 on-street)
• 5 vehicle entrances
• New monument signage on
Main & Belle
• Widen and restripe Main St,
and new Traffic Signal at
Main entrance
6 N.A.P.
16 7
At Main Street Entrance (front of building)
From Belle Avenue (side and back of building)
From southbound Main Street (side of building)
10 Page 996 of 1032
From Sixth St. & Belle Ave (bank/restaurant building)
11 Page 997 of 1032
Approve GPA2024-0003, SPA2024-0003, and PM 38981 as
recommended by the Planning and Housing Commission
And affirm the Commission’s approval of companion
application PP2024-0001
Northgate Market
Every visit has a story
January 21, 2026
3 NORTHGATE MARKET
CORE VALUES
At Northgate, our goal is to enrich
the lives of those around us
through our faith in God and our
deep passion for authentic
Mexican food and a vibrant
mercado experience. It gives us
purpose and is key to our success.
We would be nowhere without
our guiding principles: unity,
humanity, efficient work,
accountability, trust, integrity and
honesty.
THANK YOU
DATE: 01/21/2026
TO: Honorable Mayor and City Council Members
FROM: Public Works Department
2026-23
REQUEST FOR CITY COUNCIL ACTION
SUBJECT:
REQUEST FROM VICE MAYOR SPEAKE TO EXPLORE CORDON PRICING FOR THE
GREEN RIVER ROAD/FOOTHILL PARKWAY CORRIDOR
EXECUTIVE SUMMARY:
This presentation asks the City Council for direction on exploring a Cordon Pricing program for the Green River Road/Foothill Parkway corridor to deter cut-through traffic.
RECOMMENDED ACTION:
That the City Council provide feedback and direction on the procurement of a consultant to prepare a feasibility study to determine the possibility and legality of a Cordon Pricing program along the Green River Road/Foothill Parkway corridor between the State Route 91 (SR-91) to Interstate 15 (I-15). Additionally, the study would monitor how other Cordon Pricing programs are progressing, monitor vehicular volume of cut-through traffic within the city, impacts from the State Route 241 (SR-241)/State Route 91 (SR-91) and SR-91 Eastern Corridor Operations Projects (ECOP), and determine potential revenue sources and expenditures. The purpose of the program would be to deter cut-through traffic in Corona.
BACKGROUND & HISTORY:
Vice Mayor Speake submitted a Future Agenda Item Request Form, requesting staff to explore a Cordon Pricing program for the Green River Road/Foothill Parkway corridor and other east/west connections to I-15 to deter cut-through traffic. Green River Road/Foothill Parkway is commonly used as an alternative route to/from SR-91 and I-15 when freeway volumes are heavy. This causes vehicle congestion in the city from non-residents and accelerates wear and tear on city streets. With the new SR-241 to SR-91 toll connector project, an increase in toll road fees, continued state of construction, state-mandated building of housing units south and east of Corona, and no alternative transportation proposed on SR-91 or I-15 in the immediate future, motorists will continue to use Corona as a cut-through path of travel.
Cordon Pricing is a type of dynamic zone-based pricing implemented during times of heavy vehicle congestion. In traditional Cordon Pricing programs, any motorist who enters and exits a designated zone must pay a fee. Vice Mayor Speake envisions a program implemented within the city in which license plate readers would be set up at strategic locations at on/off ramps to capture vehicles entering and exiting the city over a period of time. Those motorists would pay a fee equal to the rate on the SR-91/I-15 toll roads; however, Corona residents will be exempt.
ANALYSIS:
The variations between Cordon Pricing and toll roads are further noted below. The primary goals of Cordon Pricing are to manage traffic demand and reduce congestion, emissions, and noise in a specific, dense urban area. The primary goals of toll roads are to generate revenue for the construction, maintenance, and operation of a specific road, bridge, or tunnel.
Cordon Pricing charges drivers for crossing a defined boundary or "cordon" around a city center or highly congested zone. Toll roads apply to a specific road. Drivers pay for the privilege of using that particular piece of infrastructure. The Cordon Pricing fee structure is often a flat daily fee to enter or drive within the zone. Some schemes use variable pricing that changes based on the time of day.
The toll road fee structure can be a fixed fee or vary by distance traveled, vehicle type, or time of day.
Cordon Pricing is typically found in city centers. Toll roads are implemented on highways, bridges, and tunnels.
Cordon Pricing encourages the use of public transit, cycling, and walking within the city center. It can also reduce traffic delays and improve air quality. Toll roads provide a faster travel option for drivers willing to pay and can fund transportation projects without relying solely on general taxation.
Cordon Pricing currently exists in six international cities (Oslo, Stockholm, Gothenburg, London, Milan, and Singapore). Six international/American cities (Auckland, Vancouver, Portland, Seattle, San Francisco, and Los Angeles) are considering implementation, and one American city (New York City) is in the process of implementing. San Francisco, Los Angeles, and New York City were researched for this request and are summarized below.
San Francisco began exploring Cordon Pricing in 2019 but paused the study in 2021 due to “the changing and fluid conditions surrounding traffic conditions and transit use.” The proposed location is in their downtown area, where motorists would be charged to enter the specified zone during typical AM and PM vehicle volume peak hours. Potential fees would be based on the driver’s income and a 50% discount for zone residents. The project's goals are to get traffic moving, increase safety, reduce air pollution, and advance equity.
Los Angeles began exploring Cordon Pricing in 2019 and has been refining concept designs for potential pricing zones based on modeling results and public feedback since 2022. The proposed locations are in the Santa Monica Mountains, I-10 West, and downtown Los Angeles. Potential fees would be reduced for low-income motorists, exceptions would be made for vehicles with 3 or more passengers, and a “transit credit” reward program would be offered to motorists who choose alternative transportation. The project goals are to reduce congestion, enhance economic opportunity, reduce air and climate pollution, make roads safer and transit faster, and reinvest in the communities.
New York City implemented the first phase of Cordon Pricing in January 2025 in downtown Manhattan. The United States Department of Transportation (USDOT) has attempted to shut down the project, but New York City has maintained its legal justifications in court. Motorists are charged to enter the specified zone from 5 AM to 9 PM on weekdays and 9 AM to 9 PM on weekends. Fees are based on the type of vehicle, with discounts for low-income motorists, people with disabilities, organizations that transport people with disabilities, emergency vehicles, buses, and specialized government vehicles. The program goals are to reduce traffic and travel time, provide safer streets and cleaner air, reduce emissions, improve quality of life, and raise revenue for public transit improvements.
A preliminary analysis of the Green River Road/Foothill Parkway corridor and potential challenges of implementing such a program envisioned by Vice Mayor Speake are further explained below.
1. Typically, highways constructed with Federal-aid highway funds cannot be tolled (23 U.S.C. § 301). The “Intermodal Surface Transportation Efficiency Act” may justify an exception per the New York City vs. USDOT case study. Further investigation from a procured consultant and the City’s legal team will be needed.
2. Although public buses and bike lanes are currently provided along the study corridor, it falls short of the scaled public transportation infrastructure found in other cities that have/plan to implement Cordon Pricing.
3. The City would need to hire a fee collection company with technology to easily identify vehicles that enter and exit the corridor and verify who qualifies for a discount.
4. Green River Road/Foothill Parkway is more of a corridor than a zone, providing a clear message to people about which entrance and exit points trigger a fee may be a challenge. An analysis of which locations will and will not trigger a fee will need to be carefully strategized since there are many access points along the corridor and may incur negative impacts to adjacent roadways.
5. The program is aimed at motorists who are cutting through the city as opposed to limiting how zone patrons access an area. If Cordon Pricing were implemented within the City, local businesses may be negatively affected by fewer patrons passing through the City to/from their out-of-area destinations.
6. A fee exception is currently recommended by Vice Mayor Speake for Corona residents. Other cities use a 50% or less discount for zone residents. With the proposed fee exception applied to all Corona residents, the program may struggle to achieve financial sustainability.
7. Coordination with Caltrans is required for the location of license plate readers at SR-91/I-15 on/off ramps. Additionally, neighboring agencies should be included in the discussion, as SR-91/I-15 access could strain their existing infrastructure.
Direction from the City Council is requested by staff, providing the following options for Cordon Pricing:
A. Do not proceed and keep status quo:
Pros: No additional resources and funding required.
Cons: Congestion and increasing maintenance costs on Green River Road/Foothill Parkway continue due to cut-through traffic.
B. Wait and observe how other programs are progressing, with a future discussion with City Council to revisit potential implementation in Corona:
Pros: The city can analyze lessons learned from other cities that have implemented the program. This allows time to observe if upcoming RCTC/Caltrans projects positively address congestion in the city.
Cons: Congestion and increasing maintenance costs on Green River Road/Foothill Parkway continues due to cut-through traffic.
C. Prepare a focused case study by procuring a consultant:
Pros: The study will help provide a holistic understanding of congestion data collected and determine if Cordon Pricing may work in the City.
Cons: The study cost ranges from $300K-$600K (not budgeted), which would reduce available funding for other projects.
FINANCIAL IMPACT:
There is no financial impact associated with the approval of Option A or B listed above.
However, for Option C, the cost to procure a consultant to prepare a preliminary Cordon Pricing study within the city is estimated range between $300,000 and $600,000 and was not budgeted as part of the current fiscal year. Therefore, if this option is chosen, the City Council will need to make a future appropriation. The financial impact of implementing full Cordon Pricing would be determined through the feasibility study.
ENVIRONMENTAL ANALYSIS:
This action is exempt pursuant to Section 15061(b)(3) of the Guidelines for the California Environmental Quality Act (CEQA), which states that a project is exempt from CEQA if the activity is covered by the general rule that CEQA applies only to projects that have
the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA. This action involves the decision to potentially move forward with a feasibility study, and there is no possibility that proceeding with a study will have a significant effect on the environment. Therefore, no environmental analysis is required.
PREPARED BY: LEAH COLMARD, ASSOCIATE ENGINEER - TRAFFIC REVIEWED BY: SAVAT KHAMPHOU, PUBLIC WORKS DIRECTOR
ATTACHMENTS:
1. Exhibit 1 – Presentation
2. Exhibit 2 – Future Agenda Item Request (Updated)
January 21, 2026
Rosie Ureno – City Traffic Engineer
Leah Colmard – Associate Engineer
That the City Council provide direction on exploring a Cordon Pricing program for the Green River Road/Foothill Parkway corridor to deter cut-through traffic.
2
• On October 14, 2025, Vice Mayor Speake
requested staff to explore a Cordon Pricing
program for the Green River Road/Foothill
Parkway corridor to deter cut-through traffic
o Concept: the city would charge a toll to
vehicles entering/exiting the city from the
91 and 15 freeways within an allotted time
frame
o The purpose would be to reduce the
impacts of motorists cutting through
Corona to avoid traffic on the 91 and 15
freeways
o Corona residents who enter and exit the
area would be exempted
3
• On October 14, 2025, Vice Mayor Speake
requested staff to explore a Cordon Pricing
program for the Green River Road/Foothill
Parkway corridor to deter cut-through traffic
o Concept: the city would charge a toll to
vehicles entering/exiting the city from the
91 and 15 freeways within an allotted time
frame
o The purpose would be to reduce the
impacts of motorists cutting through
Corona to avoid traffic on the 91 and 15
freeways
o Corona residents who enter and exit the
area would be exempted
4
5
Is a type of dynamic zone-based pricing implemented during times of heavy vehicle congestion. Any motorist who enters and exits the designated zone must pay a fee. 6 Example: New York City (further explored in presentation)
A public or private road, bridge, or tunnel that requires a fee to use. Generated revenue is often used to finance the roadway's construction, maintenance, and operation. 7 Examples:
CA SR-73 17-Mile Drive at Pebble Beach 91 Express Lanes CA SR-241
Cordon Pricing Toll Roads
Primary
Goal
To manage traffic demand and reduce
congestion, emissions, and noise in a specific,
dense urban area.
To generate revenue for the construction,
maintenance, and operation of a specific road, bridge,
or tunnel.
Area of
Effect
Charges drivers for crossing a defined boundary
or "cordon" around a city center or highly
congested zone, rather than for using a specific
road.
Applies to a specific road. Drivers pay for the privilege of using that particular piece of infrastructure.
Fee
Structure
Often a flat daily fee to enter or drive within the
zone. Some schemes use variable pricing that
changes based on the time of day.
The toll can be a fixed fee or vary by distance
traveled, vehicle type, or time of day.
Examples
Systems have been fully implemented in city
centers like London, Stockholm, and Singapore.
Found across many highways, bridges, and tunnels
worldwide, including the Pennsylvania Turnpike, New
Jersey Turnpike, and California’s toll roads.
Potential
Impacts
Encourages the use of public transit, cycling, and
walking within the city center. It can also reduce
traffic delays and improve air quality.
Provides a faster travel option for drivers willing to
pay and can fund transportation projects without
relying solely on general taxation.
8
9
San Francisco
Downtown Area
Has paused the study “in light of the
changing and fluid conditions surrounding
traffic conditions and transit use.”
Study on Pause
Los Angeles
Santa Monica Mountains,
I-10 West, Downtown LA
Forecasted to open in 2028
“Metro is refining the concept design for
these potential pricing areas based on
modeling results and public feedback.”
Refining Concepts
(Not Implemented)
New York
Downtown Area
60,000 fewer vehicles entering zone per day
$48 million generated during the project’s
first month
Various lawsuits against congestion pricing
are currently in review by the courts,
including one involving the current federal
administration.
Implemented
January 2025
Cordon Pricing
10
Case Study
• Get traffic moving
• Increase safety
• Improve air quality
• Advance equity
• Smaller zone in the downtown area (shown in darker shade) • Larger zone that adds Mission Bay and northeast neighborhoods (shown in lighter shade)
• Has paused the study “in light of the changing and fluid conditions surrounding traffic conditions and transit use”
• If the program is implemented, a 5-year phased approach to pricing is proposed • Applied during weekdays 6 AM – 9 AM and 3:30 PM – 6:30 PM • Based on driver’s income
• Applied to enter the zone but not to exit
• Uber and Lyft rides would be charged to enter the zone and any ride that starts within the zone (income-based discounts would apply)
• 50% discount for residents within the zone
• Bridge fee discount for individuals who cross the bridge to enter the city • Expanded Muni discounts for low-income earners
11
Case Study
• Reduce congestion
• Enhance economic opportunity
• Reduce air and climate pollution
• Make roads safer and transit faster
• Reinvest in the communities
• Santa Monica Mountains
• I-10 West
• Downtown Los Angeles
• Forecasted to open in 2028
• Currently refining concept designs for potential pricing zones based on modeling results and public feedback
• Full exceptions for 3 or more passengers or lowincome motorists • Reduced fee for low-income motorists
• Transit credit reward program for those who
choose alternative transportation options
12
Case Study
• Reduce traffic and travel time
• Lead to safer streets and cleaner air
• Reduce emissions
• Improve quality of life
• Raise revenue for public transit
improvements
• Time of Day: 5 AM – 9 PM weekdays, 9 AM – 9 PM weekends • Type of Vehicle: passenger, small commercial vehicles, motorcycles, trucks, buses, taxis, vehicles for hire
• Crossing Credits: received if using a valid E-Z Pass during peak times • Connecting Between a River Crossing and Excluded Roadway: no fee applied • Discounts and Exemptions: available for low-income drivers and individuals with disabilities or organizations transporting people with disabilities, emergency vehicles, buses, and specialized government vehicles • E-Z Pass and Fees by Mail: must be paid within 30 days • Ultimate Fees will be Phased in by 2031
• Various lawsuits against congestion pricing are currently in review by the courts, including one involving the current federal administration. • Manhattan Downtown
Area
13
Other Case Studies 14
15
Vice Mayor Speake’s Suggested Location Focus
16 Collection
Equipment
Placement
Cities with existing/proposed
Cordon Pricing have:
Corona Comparison:
Green River Road/Foothill Parkway
1. Legislation that allows
applying fees to publicly funded
and maintained roadways
Green River Road/Foothill Parkway was built utilizing public funds and will need to consider legality and possible legislation to allow this.
2. A strong public transportation
system
Corona falls short of the scaled public transportation infrastructure found in other cities.
3. Robust fee collection
technology
The City would need a fee collection company with technology to easily identify vehicles that enter and exit the corridor and verify who qualifies for a discount is needed. Information should be reviewed regularly to adjust for changing patterns.
4. Easily identified and
controlled entrance and exit
locations for a specified zone
Green River Road/Foothill Parkway is more of a corridor (like a toll road) than a zone, providing a clear message to people about which entrance and exit points trigger a fee, which can be challenging. An analysis of which locations will and will not trigger a fee must be carefully planned, as there are many access points along the corridor, and negative impacts on adjacent roadways may occur.
17
Cities with existing/proposed
Cordon Pricing have the following
Corona Comparison:
Green River Road/Foothill Parkway
5. Visitors who travel to the zone for
various attractions such as shopping
and dining (typically a downtown
area).
Case studies are mostly in downtown areas, with an attraction to a “zone” rather than pass-by or cut-through traffic.
Implementation may deter non-residents who frequent
businesses or establishments within the city.
6. A pricing schedule that advances
equity while balancing operation
costs and financial objectives to
raise revenue for public
improvements.
Per Vice Mayor Speake’s vision, Corona residents who trigger an on/off ramp on both the 91 and 15 freeways within a period of time will be exempted from paying the fee. However, other cities use a 50% or less discount for zone residents. The program may struggle to self-support with the proposed
exception.
7. Close relationship with
neighboring agencies.
Coordination with Caltrans is required to locate license plate readers at the 91/15 freeway on/off-ramps. Also, neighboring agencies should be included in the discussion, as the 91 and 15 freeway access could lead to additional strain on their current infrastructure.
18
Keep the status quo. Procure a consultant to prepare a
feasibility study to determine
legality, constructability, & Cordon
Pricing strategy. Bring back to
Council with options.
Observe how other programs are
progressing. Bring back to City
Council at a future meeting and
revisit potential implementation.
Pros:
• No additional resources and
funding required.
Cons:
• Congestion on Green River
Road/Foothill Parkway may
continue with cut-through
traffic.
• Maintenance costs may
continue to increase due to
traffic volume.
Pros:
• Will determine if Cordon Pricing
works in Corona
• A holistic understanding of
congestion data collected as part
of the study
Cons:
• Study cost from $300K-$600K
(not budgeted)
• Study would reduce available
funding for other projects
Pros:
• City can analyze lessons learned
from other cities that have
implemented the program.
• Observe if upcoming
RCTC/Caltrans projects
positively address congestion in
the city.
Cons:
• Congestion & maintenance costs
on Green River Road/Foothill
Parkway may continue due to
cut-through traffic.
19
That the City Council provide direction on exploring a Cordon Pricing program for the Green River Road/Foothill Parkway corridor to deter cut-through traffic.
20
Future Agenda Item Request Form
Future agenda items should be limited to new issues that emerge during the course of the year that are urgent and cannot wait until the next priority setting session of Council before requiring action.
Name: Wes Speake
Date: 3/12/2025, Updated 10/14/2025
Title Name/Topic: Explore Cordon Pricing of the Foothill Corridor to deter cut through traffic
Background
1. What is the purpose for the request i.e. what you are trying to achieve or do? With the pending project on the 241/91, the ever increase toll rates, the continued state of construction, the state mandated building of housing units south and east of Corona and no alternative transportation methods in the immediate future. Foothill and other connections to I-15 will continue to be the alternative to the 91 and 15 and unfairly impact to the streets and citizens of Corona.
I would like to explore ways eliminate one of the incentives to cutting though Corona which is skipping the toll lanes or cutting through Corona. This traffic impacts Coronans ability to move freely in our city and accelerating wear and tear on city streets. By implementing Cordon Pricing for use of the Foothill corridor or other east west drives to “Cut-Through “ Corona.
What is the Cordon pricing?
Cordon area congestion pricing is a fee or tax paid by users to enter a restricted area, in this case conditional, as part of a demand management strategy to relieve traffic congestion within that area.
The idea would be to set up license plate readers at Green River Road and other Corona on and off ramps on the 91 and corresponding on and off ramps on the 15, including Cajalco. If you trigger both an on or off ramp on both the 91 and 15 within a 60min peroid of time frame, you pay a toll equivalent to the 91/15 tolls for the same distance. Corona Residents who trigger both will receive a 90% discount or more on the ratewill be exempted. mobilitygozone_report_final.pdf SCAG report
A cordon (or cordon zone) is a congestion pricing scheme that charges a fee for entering or driving within a defined geographic area, like a city center. In this case the City of Corona and is primarily used to manage traffic flow (This is the primary factor, not facilitating travel though the city, not just collect revenue. The key difference is the scope of the charge: a toll road charges for a specific path, while a cordon charges for access to an entire zone aka the City of Corona if you are just driving through.
2. What is the scope of the work you wish to see done?
Determine legality of a program, monitor how other programs are progressing. Monitor “cut though” traffic to determine possible #’s. Utilize impact funding from 241/91 and 91 ECOP projects. Present an update to the City Council yearly and revisit potential what implementation in Corona would look like .Complete a preliminary feasibility study to determine legal feasibility, constructability and cordon pricing strategy, implementation costs and possible partnerships with agencies. Including potential revenue and specifying/restricting where this revenue could be spent.
3. Does this request align with the City’s Strategic Plan? How? #3 Sound Infrastructure- Connecting with our past Residents aren’t held captive in there homes
4. What is the desired timeline to have the issue considered by Council? Can wait until Policy workshop
5. Is the issue urgent requiring action before the next priority setting session of Council (Fall Workshop)?
No
Staff Section (To be completed by staff)
Approximate Staff Time Required: ____ Hours
Approximate Cost: $ ____
Library Board of Trustees
2026 Meeting Calendar
Approved 11/18/25
The Library Board of Trustees’ meet the 4th Tuesday of the month at 5:30pm in the Council Chambers
January 27, 2026
February 24, 2026
March 24, 2026
April 28, 2026
May 26, 2026
June 23, 2026
July 28, 2026
August 25, 2026
September 22, 2026
October 27, 2026
*November 17, 2026
*No Meeting in December
*Meetings are scheduled the fourth Tuesday of each month unless changed as noted above to avoid holiday or other conflicts.
Parks and Recreation Commission
2026 Meeting Calendar
The Parks and Recreation Commission meet the 2nd Tuesday of the month at 6:00pm in the Council Chambers
January 13, 2026
February 10, 2026
March 10, 2026
April 14, 2026
May 12, 2026
June 9, 2026
* Dark in July
August 11, 2026
September 8, 2026
October 13, 2026
November 10, 2026
December 8, 2026
*Meetings are scheduled the second Tuesday of each month unless changed as noted above to avoid holiday or other conflicts.
Approved: 12/9/25