Joel Belding
Economic Development Director
March 4th, 2026
6 th Street Corridor
Downtown revitalization
proposal presented without
funding or implementation
plan.
February 2021 Citywide
Strategic Plan Adopted after
extensive community
engagement.
March 2024 Council Direction on
Catalytic projects with funding and
implementation plan.
• Downtown Specific Plan Update
• City reacquires The Hub.
• North Mall Acquisitions
• City Park Design
Oct 2022 Downtown
Revitalization Plan adopted,
after extensive planning, study,
and community consultation.
Background
6 th Street Corridor
2015 2021 2022 2024 2025
• The Hub. Design Work
• North Mall Design Process
Established
• North Mall Acquisitions
• Downtown Parking Supply
Enhancements
• The Hub. Parking Lot Renovation
• The Hub. new tenants
• City Park Design Finalized
• 6th Street Design Work
• 6th Street Iconic Signs
6 th Street Corridor
Renovate building, rejuvenate plaza
landscape, refocus uses on Visual,
Performing, and Culinary arts
Redevelop the North Mall into a
thriving, vibrant mixed-use
development with retail,
residential, and commercial
components
Acquire and redevelop
remaining properties with
a focus on restaurant and
entertainment uses
Transform 6th Street from
Grand to Grand, into a
pedestrian-friendly, singlelane enhanced section of
the street to complement
surrounding redevelopment
uses
Revitalize City Park based on the
Adopted City Park Revitalization
Masterplan to create a familyfriendly, community gathering place that becomes the focal
point for community gatherings
Install new gateway
signage on both West and
East 6th Street to welcome
visitors to Corona
Install large iconic gateway
signs that announces arrival in
the historic downtown
5 Downtown Revitalization Project Plan
Add new medians with trees
and landscaping along the
entire 6th Street corridor,
create a more visually
appealing and welcoming
corridor through the
Downtown.
UPDATE
Consolidated Projects & Phasing:
• Streetscape Enhancements
• Iconic Downtown Signs
• 6th Street Transformation
Design & Construction efficiencies
Projects packaged for grant funding
Downtown Revitalization Project Plan
Install iconic signs that announce
your arrival in the downtown.
Two signs will be installed on 6
th
and Grand and one sign will be
installed at 6
th and Main between
the North and South Mall
properties, in the heart of the
Downtown, near the Center of
the Circle.
UPDATE
Design work consolidated into the 6th
Street Transformation work
Installation anticipated in 2027
Presented to City Council on October 15, 2025.
Looking west on 6th street at mid-block crosswalk
Looking west on 6th street at mid-block crosswalk
Enhancements at 6th and Main
will include a redesign of the
streetscape between the North
and South Mall, creating an
iconic feature at the center of
the Circle, and other streetscape
enhancements to create a sense
of place and arrival.
Downtown Revitalization Project Plan
UPDATE
Phase 1: Main to Ramona - preparing for
construction in late 2026 to early 2027. Iconic
Downtown Sign incorporated into project
Phase 2: Grand to Grand - in design phase;
preparing for construction starting in 2028.
Phase 3: Raised medians and trees outside of Grand
in planning phase; planning for construction after
2029
6th Street from Grand and Grand will
be transformed into a more walkable
downtown, reduce 6th Street to
single lanes of traffic in each
direction, widen sidewalks, add
parking, new medians and trees,
signage, and other streetscape
enhancements to create the sense of
being in a downtown.
Downtown Revitalization Project Plan
UPDATE
6
th Street paving and restriping
Concepts selected and design in process for both
6th Street between Main to Ramona and the Iconic
Downtown Sign
Downtown Revitalization Project Plan
Update or replace the 6th
Street gateway signage on both
the east and west side, to
create a more visually
appealing, welcoming, and
recognizable gateway to the
City.
UPDATE
Evaluating expedited delivery separate
from street work
Downtown Revitalization Project Plan
Renovate the remaining portions of the
building that were not improved with
the 2015 renovations. Add a new HVAC
system for the building, repair and
renew aging windows and doors, and
upgrade building components to
extend the life of the building and
preserve its use as a Visual, Performing,
and Culinary Arts Center for the
community.
Presented to City Council on November 5, 2025.
UPDATE
• Operations Plan finalized
• Non-arts tenants vacating site
• Scoping for renovation work now
• City arts programming to begin September 2026
Downtown Revitalization Project Plan
Continue acquiring properties
and redevelop the North Mall
into a thriving, vibrant, mixeduse development with retail, residential, and commercial
components.
Presented to City Council on January 7, 2026.
UPDATE
Acquired 23 of 24 suites
Assisting City tenants with relocation
Commenced design work
Commenced developer selection
Phase 1 demolition complete
Phase 2 demolition to commence late spring
Downtown Revitalization Project Plan
Continue acquiring properties
and redevelop the North Mall
into a thriving, vibrant, mixeduse development with retail, residential, and commercial
components.
18 19
Downtown Revitalization Project Plan
Revitalize City Park based on
the adopted City Park
Revitalization Masterplan to
create a family-friendly,
community gathering place
that becomes the focal point
for recreation, concerts,
festivals, and celebrations.
UPDATE
Design: Complete
Permitting: Nearing Completion
Bidding: Spring 2026
Construction: Summer 2026
Presented to City Council on January 21, 2026.
QUARRY STREET
E 6TH STREET
E GRAND BLVD
RIMPAU AVE
NOT PART OF PROJECT
PARKING
PUMPTRACK SPORTS COURTS SKATEPARK
NOT PART OF PROJECT
PARKING RESTROOM BLDG PICNIC SPLASH PAD COMMUNITY CANVAS COMMUNITY CENTER PARKING
PICNIC PLAYGROUND PICNIC PARKING ACTIVITY POOL
(E) BUILDING TO
REMAIN
COMPETITION/LAP POOL
21 22
23 24
25 26
27 28
Downtown Revitalization Project Plan
Continue acquiring and
redeveloping properties in the
South Mall to complement
other redevelopment projects
to create a vibrant restaurant
and entertainment block to
support a larger destination
experience for residents and
visitors.
UPDATE
Parking lot construction completed
Two new restaurants open
Leases for three additional tenants to be
announced soon
Renovation work on 725 S. Main Street to
commence summer 2026
Downtown Revitalization Project Plan
Continue acquiring and redeveloping
properties in the South Mall to
complement other redevelopment
projects to create a vibrant restaurant
and entertainment block to support a
larger destination experience for
residents and visitors.
Increased enforcement along
6 th street, bike team, and
dedicated business outreach
to increase safety and
reduce theft and crime
6 th Street Corridor
Repair and resurface a
majority of streets in the
Downtown
Beautify and improve
downtown alleys with solar
lighting and wayfinding and
repave alleys using
permeable asphalt
Programmatic and capital
improvements to expand
participation, establish a
senior meal program,
diversify activities, and build
community
Programmatic and capital
improvements to expand
participation, establish a
senior meal program,
diversify activities, and build
community
Demolish the old PD building,
connect the south lawn to 6th
street, and improve the
aesthetics of front lawn of the
HCC.
6 th Street Corridor
Increase
downtown parking supply
Property Owner and
Business Improvement
District formation
Install a highly-desired
splashpad and renovate the
community building at a
central park in the downtown
Large scale community
events bring energy to the
Downtown
Replace aging playground
equipment and install shade
for families to enjoy
6 th Street Corridor
Additional private retail
development coming to the
downtown core providing
new grocery, restaurant,
retail and more!
At Main Street Entrance (front of building)
3 5
From Sixth St. & Belle Ave (bank/restaurant building)
36 6
th Street Corridor
2024 2025 2026 2027 2028
South Mall Parking Lot Design
City Park Design
North Mall Acquisitions
6
th & Main Design
Streetscape Enhancement Design
Iconic Downtown Sign Design RFP
6
th Street Transformation Design
Historic Civic Center Scoping
South Mall Building Acquisitions
South Mall Parking Lot Complete
City Park Design
North Mall Master Plan and Demolition
6
th and Main Design
Streetscape Enhancement Design
Iconic Downtown Sign Design
Gateway Signage Design
6
th Street Transformation Construction
Historic Civic Center Operations Plan
South Mall reopening
City Park Construction
North Mall Construction
6
th and Main Complete
Streetscape Enhancement Construction
6
th Street Transformation Construction
Historic Civic Center Construction
The Hub. fully leased
City Park Construction
North Mall Development Partner
6
th and Main Construction
Iconic Downtown Sign
Gateway Signage
6
th Street Transformation Construction
Historic Civic Center Design
South Mall (601 & 725) Building
Improvements
City Park Construction
North Mall Construction
6
th Street Transformation Complete
Historic Civic Center Renovation Complete
2029
City Park Construction
North Mall Complete
37