Sponsorship Program
Presented by:
Donna Finch - Community Services Director
Joel Belding – Economic Development Director
March 18, 2026
1 That City Council approve the City Park Sponsorship Program & updates to the City Property Naming Rights and Honorary Naming Policy. 2 Establish long-term public/private partnerships
Facilitate businesses and community investment in City
Park amenities to reduce capital costs
Provide meaningful opportunities to give back and be
recognized in the community
3 3
Naming Rights Corporate &
Community
Sponsorships
In-Kind
Donations
4 Facility naming
rights programs
Naming Rights &
Presenting
Naming Rights
Long-term
naming rights
partnerships
Recreation facility
sponsorships
Riverside Rancho Cucamonga Irvine Temecula
Parks & Trails
Naming
Opportunities
San Diego
Naming rights
partnerships
Huntington Beach
Naming rights &
recognition
opportunities
Lake Forest
5 Case Study
Outcome
Private funding
support
Reduced public
cost burden
Long-term
community
partnerships
Strategic
Approach
Tiered opportunities
tied to visible spaces
Structured Naming &
Presenting Rights
Program
Engaged
corporations,
families, and
community leaders
Sponsor: Amenity Sponsored:
Bank of America Imagination Courtyard
Charter Communications Library Lobby
The DiIorio Family Children’s Library
Diversified Pacific Story Theatre
The Lewis Family Playhouse
Jeffrey & Kellie Burum Teen Scene
Supervisor Paul A. Biane Library
James L. Brulte Senior Center
Goldy S. Lewis Community Center
6 Current Naming Rights Amenities
Case Study
Outcome
Mutual value
Long-term
relationships
Community
engagement
and ownership
Strategic
Approach
Fundraising
Campaigns with
naming tied to
significant
contribution
Structured
Philanthropic Naming
Sponsor: Amenity Sponsored:
Albert S. White Neighborhood Park
Martha McLean Regional Park
Bourns Family ($1M) Youth Innovation Center
Izaak Walton Building at Park
Eric M. Solanders Resource Center
Janet Goeske Senior Center
Joyce Jackson Community Center
Ruth Lewis Community Center
Ysmael Villegas Community Center
SmartRiverside ($50k) Classroom 7
Current Naming Rights Amenities
Flexible options for
sponsors
• Structured for naming, renaming, and honorary recognition of City amenities
• Establishes clear eligibility criteria, financial requirements, and community impact standards
• Requires public notice, City Council approval, and formal agreement with defined term (no perpetual rights)
• Aims for minimum sponsorship of 50% of the amenity cost • Protects City interests through ethical standards, termination rights, and prohibition of inappropriate or commercialized naming
• Ensures transparency, community input, and City Council approval in all naming rights decisions
8 Library Animal Shelter Animal Shelter
11 Library Citrus Park
• Most prominent, high-profile amenities
• Maximum visibility to residents and visitors
• Prime signage placement
• Long-term brand exposure and legacy recognition
• High-impact partnerships at the forefront of
community engagement
Premier Visibility. Signature Impact. Lasting Legacy.
Recreation/competition
pools, water slide, lazy river
915,000 visits/year
Premier private event space;
400-person capacity
270,000 visits/year
Striping for 2 full-size
basketball, 4 Junior basketball,
4 pickleball, 3 volleyball
580,000 visits/year
Natural themed rocks with
spray features and water
dump buckets
260,000 visits/year
Open skate area for all ages
and abilities
150,000 visits/year
Outdoor event space for festivals,
drop-in activities, and more
1M+ visits/ year
Agricultural themed-playground
with slide decks, rope climbers,
seating, and shade.
250,000 visits/year
15 Year Term*
Exclusive Facility Naming Rights (may include contributor’s name, corporate name or memorial designation in compliance with AR 6400.001) Prominent Signage consistent with the facilities design & branding Highest Visibility (approximately 150K-1M+ visits per year from programming, reservations & drop-ins depending on amenity)
Recognized on City Website & City Park/Program Materials Ribbon Cutting Ceremony
Continuous recognition ( press release, newsletters, Corona Connection, annual reports, Council & Commission meetings)
Waived facility rental fee 2x/year (based on availability) Renewal Option/1st Right of Refusal
*or useful life of asset
• Moderate visibility within park environment
• Professionally designed recognition signage
• Direct alignment with active community spaces
• A distinguished yet accessible sponsorship
opportunity
• Supporting amenities that serve families, youth, and
residents every day
Elevated Recognition. Meaningful Presence
Can be divided into 2
smaller rooms 70-person
capacity
500,000 visits/year
Can be divided into 2
smaller rooms 50-person
capacity
250,000 visits/year
Fitness equipment including
treadmills, weightlifting, and
stretching
100,000 visits/year
Stretch and Flexibility classes,
Zumba, Step Class, Martial
Arts
100,000 visits/year
Arcade games, foosball,
board games
100,000 visits/year
Outdoor basketball courts
250,000 visits/year
7-10 Year Agreement
Amenity Naming Rights (may include contributor’s name, corporate name or memorial designation in compliance with AR 6400.001)
Recognition Signage consistent with the facility’s
design & branding
Recognized on City Website and City Park /
Program Materials
Moderate Visibility (app. 100k-500k visitors per year from programming, reservations & drop-ins depending on amenity) Renewal Option/1st Right of Refusal
Sponsor recognition on plaque or small sign near
asset, monument, or on City website
Multiple sponsors accepted for each asset
Sponsorship valid for lifespan of the asset
• Paving & Surfacing Materials
• Concrete
• Irrigation/Turf
• Trees/Landscaping
• Lighting/EV Charge Stations
• Play & Fitness Equipment
• Flooring Materials
• Paint
• Fencing Materials
• Planter Bollards
• Service Packages (janitorial, landscaping, pool
service)
• Foodservice Equipment
Sponsor recognition on plaque or small sign near
asset, monument or on City website
Multiple sponsors accepted for each asset
Sponsorship valid for lifespan of the asset
• Tailored outreach campaigns
• Major Corona employers
• State and National level companies
• State and Federal elected officials
• Corona residents
• Match businesses with compatible amenities
• Sports/Health companies with sports facilities
• Educational institutions with programming
25 • Update to sponsorship and administrative policies
• Specialized funding requests require specialized
assistance
• Seek a qualified firm to assist with valuation, marketing materials, agreements, outreach
• Combined approach of city-led local outreach and
specialist-assisted national outreach
26 Timeline
March 2026 June 2026 Summer 2026 Summer 2029
Program Approval
City Council
Creation of marketing materials
by the Communications team
Marketing Materials
City Park construction begins
Construction Begins
Begin targeted sponsor
outreach (ongoing)
Sponsor Outreach
City Park grand opening
Grand Opening
April-May 2026
That City Council approve the City Park Sponsorship Program & updates to the City Property Naming Rights and Honorary Naming Policy.