Corona City Council
October 7, 2026

Joel Belding
Economic Development Director
October 7th, 2026
Downtown Revitalization
Update
Downtown revitalization
proposal presented without
funding or implementation
plan.

February 2021 Citywide
Strategic Plan Adopted after
extensive community
engagement.

March 2024 Council Direction on
Catalytic projects with funding and
implementation plan.
• Downtown Specific Plan Update
• City reacquires The Hub.
• North Mall Acquisitions
• City Park Design
Oct 2022 Downtown
Revitalization Plan adopted,
after extensive planning, study,
and community consultation.

Background
Downtown Revitalization Plan Update
6th Street Corridor
2015 2021 2022 2024 2025
Accomplishments
• The Hub. Parking Lot Renovation
• The Hub. new tenants
• City Park Design work
• 6th Street Transformation Concept Design
• 6th Street Iconic Sign Design Work
• North Mall Acquisitions
• North Mall Design Process Established
• Downtown Parking Supply Enhancements
• Senior Center Renovation
• Victoria Park Splashpad
• Sheridan Park Playground
2026
Accomplishments
• North Mall Acquisitions
• North Mall Demolition
• The Hub. Parking Lot Renovation
• The Hub. new tenants & leases
• The Hub. Food Hall Designed
• The Hub. Service Agreements
• City Park Design Finalized
• 6th Street Design Finalized
• 6th Street Iconic Signs
• HCC Operational Plan
• HCC Renovations
• Downtown Street Signs Replaced
• Innovation Center Opened

Downtown Revitalization Projects
6th Street Corridor
Historic Civic Center Plaza
Renovate building, rejuvenate plaza
landscape, refocus uses on Visual,
Performing, and Culinary arts
South Mall
Redevelop the North Mall into a
thriving, vibrant mixed-use
development with retail,
residential, and commercial
components
North Mall
6th Street
Acquire and redevelop Transformation
remaining properties with
a focus on restaurant and
entertainment uses
Transform 6th Street from
Grand to Grand, into a
pedestrian-friendly, singlelane enhanced section of
the street to complement
surrounding redevelopment
uses
City Park
Revitalize City Park based on the
Adopted City Park Revitalization
Masterplan to create a familyfriendly, community gathering place that becomes the focal
point for community gatherings
Gateway Signage
Install new gateway
signage on both West and
East 6th Street to welcome
visitors to Corona
Iconic Downtown Signs
Install large iconic gateway
signs that announces arrival in
the historic downtown
4 Gateway Signage
Project
City Park Revitalization
Downtown Revitalization Project Plan
Revitalize City Park based on the
adopted City Park Revitalization
Masterplan to create a familyfriendly, community gathering place that becomes the focal point
for recreation, concerts, festivals,
and celebrations.

Presented to City Council on January 21, 2026.

Site Plan

QUARRY STREET
E 6TH STREET

E GRAND BLVD

RIMPAU AVE

NOT PART OF PROJECT

PARKING

PUMPTRACK SPORTS COURTS SKATEPARK

NOT PART OF PROJECT

PARKING RESTROOM BLDG PICNIC SPLASH PAD COMMUNITY CANVAS COMMUNITY CENTER PARKING

PICNIC PLAYGROUND PICNIC PARKING ACTIVITY POOL
(E) BUILDING TO
REMAIN

COMPETITION/LAP POOL
6 Aerial View
7 Banquet Room
8 Gymnasium
9 Aquatic Center – Recreation Pool
10 Splashpad
11 Playground
12 Enhancements at 6th and Main will
include a redesign of the streetscape
between the North and South Mall,
creating an iconic feature at the
center of the Circle, and other
streetscape enhancements to create
a sense of place and arrival.

Project
6th & Main Transformation
Downtown Revitalization Project Plan

Project
Iconic Downtown Signs
Downtown Revitalization Project Plan
Install iconic signs that announce
your arrival in the downtown. Two
signs will be installed at 6th and Main
between the North and South Mall
properties, in the heart of the
Downtown, near the Center of the
Circle.

Presented to City Council on October 15, 2025.

Center of the Circle
Looking west on 6th street at mid-block crosswalk
Center of the Circle
Looking west on 6th street at mid-block crosswalk
Downtown Wayfinding signs
to direct people to key
locations.

Project
Downtown Wayfinding Signs
Downtown Revitalization Project Plan
Project
Historic Civic Center Plaza
Downtown Revitalization Project Plan
Renovate the remaining portions of
the building that were not
improved with the 2015
renovations. Add a new HVAC
system for the building, repair and
renew aging windows and doors,
and upgrade building components
to extend the life of the building
and preserve its use as a Visual,
Performing, and Culinary Arts
Center for the community.

Presented to City Council on November 5, 2025.

Project
North Mall Redevelopment
Downtown Revitalization Project Plan
Continue acquiring properties and
redevelop the North Mall into a
thriving, vibrant, mixed-use
development with retail,
residential, and commercial
components.

Presented to City Council on January 7, 2026.

August 2026
23 Look and Feel – Corona Revival
Corona Regional
Medical Center
City of
Hope
Next Steps
 Address State requirements
 New services to meet community needs
 Sync demand with capacity
Project
South Mall Redevelopment
Downtown Revitalization Project Plan
Continue acquiring and
redeveloping properties in the
South Mall to complement other
redevelopment projects to create
a vibrant restaurant and
entertainment block to support a
larger destination experience for
residents and visitors.

Project #7
South Mall Redevelopment
Downtown Revitalization Project Plan
Continue acquiring and redeveloping
properties in the South Mall to
complement other redevelopment
projects to create a vibrant restaurant
and entertainment block to support a
larger destination experience for
residents and visitors.

Coming Soon!
Mundial
Lucky Little’s
Cortez Jewelers
Brewery
29 Showcase 2.0
• 152 E. Sixth Street
• 600 Capacity Concert Venue
• City will hire designer and
complete renovation work
• LOI with Nationally known venue
operator to operate the facility
Next Steps
 Operator Agreement and Design Contract
to be presented to City Council at next
meeting
 Design to commence immediately
 Construction in mid-2027
 Facility to open mid-2028
Northgate
At Main Street Entrance (front of building)
31 Northgate
From Sixth St. & Belle Ave (bank/restaurant building)
32 Increased enforcement along
6th street, bike team, and
dedicated business outreach
to increase safety and
reduce theft and crime
Enhanced PD patrols &
Business outreach
Downtown Revitalization Plan Update
6th Street Corridor
Other Projects
Repair and resurface a
majority of streets in the
Downtown
Roadway
Improvements
Beautify and improve
downtown alleys with solar
lighting and wayfinding and
repave alleys using
permeable asphalt
Green Alleyways
Programmatic and capital
improvements to expand
participation, establish a
senior meal program,
diversify activities, and build
community
Senior Center
Improvements
Programmatic and capital
improvements to expand
participation, establish a
senior meal program,
diversify activities, and build
community
Innovation Center
Demolish the old PD building,
connect the south lawn to 6th
street, and improve the
aesthetics of front lawn of the
HCC.

PD Building Demo
Downtown Revitalization Plan Update
6th Street Corridor
Other Projects
Increase
downtown parking supply
BID Formation
Property Owner and
Business Improvement
District formation
Parking Structure
Install a highly-desired
splashpad and renovate the
community building at a
central park in the downtown
Victoria Park
Improvements
Large scale community
events bring energy to the
Downtown
Enhanced
Community
Events
Replace aging playground
equipment and install shade
for families to enjoy
Sheridan Park
Playground
Downtown Revitalization Plan Update
6th Street Corridor
Other Projects
Additional private retail
development coming to the
downtown core providing
new grocery, restaurant,
retail and more!
Private Retail
Development
Updated Accelerated Timeline
6th Street Corridor
2024 2025 2026 2027 2028
 South Mall Parking Lot Design
 City Park Design
 North Mall Acquisitions
 6th & Main Design
 Streetscape Enhancement Design
 Iconic Downtown Sign Design RFP
 6th Street Transformation Design
 Historic Civic Center Scoping
 South Mall Building Acquisitions
 South Mall Parking Lot Complete
 City Park Design
 North Mall Master Plan and Demolition
 6th and Main Design
 Streetscape Enhancement Design
 Iconic Downtown Sign Design
 Gateway Signage Design
 6th Street Transformation Construction
 Historic Civic Center Operations Plan
 South Mall reopening
 City Park Construction
 North Mall Construction
 6th and Main Construction
 6th Street Transformation Construction
 Historic Civic Center Renovations
 The Hub. fully leased
 The Hub. Food Hall Construction
 Gateway sign renovation
 152 6th Renovation
 Northgate Construction
 City Park Contract
 North Mall Development Partner
 6th and Main Construction
 Iconic Downtown Sign Designed
 Gateway Signage Upgrades Designed
 Historic Civic Center Design Work
 South Mall (601 & 725) Renovation Design
 Northgate Demolition
 City Park Construction
 North Mall Construction
 6th Street Transformation Complete
 The Hub Food Hall open
 152 6th Opens
 Northgate Opens
 Historic Civic Center Renovations
2029
 City Park Construction
 North Mall Construction
36 Thank you