CITY COUNCIL STAFF REPORT
March 5, 2024 {{section.number}}c
REVIEW THE RECOMMENDATIONS OF THE CULTURAL ARTS COMMISSION TO INSTALL
NONPROFIT ORGANIZATION BANNERS ON THE ORANGE AVENUE CORRIDOR STREET LIGHT POLES APRIL 1 THROUGH JUNE 15, 2024
RECOMMENDATION:
Approve the recommendations of the Cultural Arts Commission to install banners for the League of Wives Memorial Foundation and the Coronado Chamber of Commerce and Coronado Schools Foundation 2024 Art and Wine Festival from April 1 through June 15, 2024.
BACKGROUND:
The Orange Avenue Street Banner Program was initiated in 2016 and is funded through an annual Discover Coronado Community Enhancement Grant. Recently Discover Coronado approved a grant for $36,000 to fund the banner program through FY2025. Banners are displayed on the Orange Avenue corridor from First Street to Avenida de las Arenas. In 2018 the banner program introduced two of five series open to local nonprofit organizations seeking to display banners highlighting their organizations along Orange Avenue either from September through Thanksgiving or January through March. The 2018 National Citizen Satisfaction Survey polled Coronado residents and nearly 80 percent of respondents support the display of the banners on a year-round basis. At the December 2023 City Council meeting the nonprofit schedule was modified to invite the League of Wives Foundation to participate in the program in conjunction with the presentation and dedication of the public art piece commemorating the founding of the League of Wives.
The purpose of the program is to accentuate the City’s main thoroughfare, welcome citizens and visitors to Coronado’s main street, and to celebrate Coronado traditions including holidays, events and activities. The City limits and regulates banners to maintain safe and effective travel through the City and avoid over-commercialization. Goals of the program include adding color, excitement and a festive look to Orange Avenue, celebrating cultural and civic events and promoting Coronado traditions.
The program is administered by the Coronado Cultural Arts Commission and the City Manager’s Office. A Banner Committee, comprised of representatives from the Cultural Arts Commission, Coronado MainStreet and Discover Coronado review and recommend to the Cultural Arts Commission all banner designs and updates to the program. In turn, the Cultural Arts Commission presents recommendations to the City Council for final decisions regarding the banner program.
ANALYSIS:
The Cultural Arts Commission identified local non-profit organizations who are having significant events this spring. The Coronado Chamber of Commerce and the Coronado Schools Foundation are hosting the Third Annual Coronado Art & Wine Festival on Saturday, May 11, 2024. This community street festival celebrates local artists and local businesses through artists booths, wine tasting, live music, and an array of science, technology, engineering and mathematics (STEM) activities for kids.
The League of Wives Foundation has been working diligently to complete their fundraising efforts and gift of public art to the City of Coronado. The presentation and dedication of this artwork is tentatively scheduled for June 2024. The banners will highlight Coronado as the birthplace of the League of Wives as well as the notable addition of the statute to Coronado’s public art collection.
The Cultural Arts Commission considered the recommendations at a special meeting on February 20, 2024 and unanimously recommended the attached designs for display from April 1 through June 15, 2024. Installation will include three designs for each nonprofit on 15 poles for this series.
FISCAL IMPACT:
The Banners on Orange Avenue are funded entirely by a grant from Discover Coronado. This includes banner production and installation. Applicants are responsible for providing camera ready art at their expense. The cost to produce and install a new series of 60 banners on 30 poles is approximately $6,000.
ALTERNATIVE:
The City Council could choose to not accept the Cultural Arts Commission recommendation and provide different direction to staff.
CALIFORNIA ENVIRONMENTAL QUALITY ACT:
Not Applicable.
PUBLIC NOTICE:
No notice required.
ATTACHMENTS:
1. League of Wives Memorial Project Nonprofit Banner Designs
2. Chamber of Commerce and Coronado Schools Foundation 2024 Art and Wine Festival Nonprofit Banner Designs
Submitted By: City Manager's Office / Kelly Purvis