Cotati City Council
Agenda Staff Report
Item type: CONSENT CALENDAR (ACTION)
To: City Council
Subject: Approval of 2023 City of Cotati Kids Day Event in La Plaza Park.
Date: February 14, 2023
Written by: Ashley Wilson, Recreation Manager
Recommendation
It is recommended that the City Council adopt a resolution approving the 2023 City of Cotati Kids Day Parade & Festival.
Background
The Annual Kids Day Parade and Festival has been an ongoing event for many years in Cotati.
This year, the City will once again be producing this annual event, the 30th Annual Cotati Kids Day Parade and Festival, to take place on Saturday, July 8th, 2023.
Analysis/Discussion
Below is a summary of the event. The logistics, operation and participants are anticipated to be very similar to the 2022 event. The request includes the following: 1) exclusive use of La Plaza Park; 2) closure of public streets, including parking spaces; 3) live, amplified entertainment as well as dogs and other animals (ponies and reptiles) and inflatable jump houses in the park; 4) food truck and other vendor sales in the park.
Event Attendance Dates/Times (including set-up) Kids
Day Parade & Festival 1000 Saturday, July 8th, 7:00 am - 7:00 pm California Vehicle Code Section 21101 (e) authorizes the temporary closing of any street for celebrations, parades, local events and other purposes when, in the opinion of local authorities having jurisdiction, the closing is necessary for the safety and protection of persons who are to use that portion of the street during the temporary closing. In these instances, the public street would be heavily used for the parade, vendor logistics, porta-potties and equipment, so closure would be in the best interest of public safety. The Police Department will notify the appropriate public and emergency response agencies of the closures.
The Kids Day Parade and Festival is a yearly event that brings hundreds of children and adults together. The parade will begin at 10:00 am with staging at the Community Center on East School Street, continuing east on West Sierra Avenue to Henry Street to Old Redwood Highway where it will turn north to terminate at La Plaza Park. Participants will then enjoy multiple activities and events for children in La Plaza Park, including amplified live entertainment, until 3:00 pm. In order to maximize the safety of those attending, the Police Department would need to temporarily close certain streets during the parade portion of the event.
Financial Considerations
This event is widely marketed and has increased the number of visitors to the City. The increased visitation is evidenced not only at the event, but at local businesses as well. The event provides increased opportunity to promote economic development and increased sales tax revenue. Financial considerations for the City would be expenditure of a total of approximately $6,300 in supply, vendor, and staff costs accommodated in the current FY 22-23 budget and anticipated for the upcoming FY 23-24 budget. Appropriation will be requested with the forthcoming FY 23-24 budget. The staff costs are comprised largely of supplies and vendors ($2,000), Recreation staff ($1,500), Public Works staff ($1,500), and Police staff ($1,300) and are broken out below.
Supplies/Vendors - estimated cost $2,000
Emcee – $500
Decorations - $1000
Prizes - $500
Staff Time Recreation & Public Works - 60 hours, estimated cost $3,000 Recreation Staff prep work & day of event – 40 hours
Install overhead banner at Old Redwood Highway - 3 hours Street closures installing and removing cones, bollards - 12 hours Provide supplies in bandstand - 1 hour
Next day cleanup - 4 hours
Staff Time Police - 16 hours, estimated cost $1,000, plus $300 for meals Two Police Officers on overtime will be needed to staff the event for additional security and traffic control. Additionally, meals will need to be provided for police volunteers (mutual aid, cadets and explorers).
Environmental Issues
This action is exempt from the California Environmental Quality Act (CEQA) because it is not a project which has a potential for resulting in either a direct physical change in the environment, or a reasonably foreseeable indirect physical change in the environment, pursuant to CEQA Guideline section 15378.