PLAZA MONUMENT SIGNAGE
CONCEPT REVIEW
10 01 21
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L2.01C
STREETSCAPE - PAVING
PLAN
ISLAND INCE AND WASHINGTON
PLAZA AT MAIN/CULVER
LOCATION PLAN CULVER BLVD
WASHINGTON BLVD
3 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21
MATERIALS & FORM
WHITE ACRYLIC LETTERING AND FIN EDGE METAL PANELS FORMED CONCRETE WOOD SLATS
ISLAND INCE AND
WASHINGTON
PLAZA AT
MAIN/CULVER
4 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21
MATERIALS & FORM
ILLUMINATED PUSH THROUGH
LETTERS
INTERNALLY LIT LETTERS
BLACK METAL FRAME
WITH SAME EDGE DETAIL
AS PARKING SIGN
WOOD FINISH ALUMINUM
PANELS THAT MATCH
EXISTING PLAZA BENCH
MATERIAL
MATCHING CONCRETE
COLOR AND TEXTURE AS
STEPS AND OTHER FORMS
AROUND PLAZA
CONCEPT 1
5 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21 CONCEPT 1 WALK AROUND
6 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21
APPROXIMATE PLACEMENT
ISLAND INCE AND WASHINGTON
PLAZA MAIN AND CULVER
CONCEPT 1
7 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21 A Tenant Panel Detail
3/4" = 1'-0"
4 Location Elevation
1/4" = 1'-0"
1 Elevation
1/2" = 1'-0" 2 Side Elevation
1/2" = 1'-0"
3 Elevation - Back
1/2" = 1'-0"
2'-8 3/4"
MAX WIDTH
6 1/2"
11 1/2"
3'-5 3/4"
MAX
HEIGHT
A
4'-8 3/4"1'-10 1/4"
6'-7"
3'-8 3/4"
4 1/4"
8'-0"
1 1/4"
Fabricated Aluminum Frame w/ Recessed Aluminum
Composite Panel with Wood Grain Finish Backer Panel
and Internally Illuminated Individual Tenant Panels,
Mounted to formed Concrete Base in Existing Island.
Aluminum Frame
Painted on all sides with Recessed Edge “fin” detail to
match existing signage.
Tenant Panels
1/2” THK fabricated aluminum panels, painted on all sides, with flush push-through tenant name and internal LED
illumination as required. Panel to attach to Aluminum
Frame using concealed fasteners and power connection,
to allow for individual tenant name changes.
Wood Backer Panel
1/4” THK Aluminum Composite Panel with non-glare Wood
Grain Finish to match existing wood at project, with
printed pattern design. Mounted inside of Aluminum Frame using concealed fasteners. Typical for both sides.
Space for (2) additional tenant names
at bottom of sign panel.
Wood Backer Panel
1/4” THK Aluminum Composite Panel with non-glare Wood
Grain Finish to match existing wood at project, with
printed pattern design. Mounted inside of Aluminum Frame using concealed fasteners. Typical for both sides.
Concrete Base
Cast Concrete base with canted face to replicate forms at property. Concrete base to have internal structure and
footing as required. Base to have vertical supports that connect to Aluminum Frame
Internally Illuminated Letters
Acrylic letters with finished returns, and painted metal backer. Letters have internal LED illumination and provide light on face and returns of letters, applied to top
Aluminum cabinet using threaded rods and silicone
adhesive as required to prevent vandalism.
1'-10"
6 1/4"
ISLAND INCE AND WASHINGTONCONCEPT 1
8 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21 A Tenant Panel Detail
3/4" = 1'-0"
4 Location Elevation
1/4" = 1'-0"
1 Elevation
1/2" = 1'-0" 2 Side Elevation
1/2" = 1'-0"
3 Elevation - Back
1/2" = 1'-0"
2'-1"
MAX WIDTH
4"
8 1/2"
2'-6 1/2"
MAX
HEIGHT
Recessed Poster Cabinet
2” THK recessed aluminum cabinet, with removable face
to allow for changeability of posters. Cabinet to have
internal LED illumination recessed around the edges to
allow for nighttime readability.
5'-10" A
4'-9 1/2"
3'-5 1/2"1'-4"
8 3/4" 3 1/8" 2'-8 1/2"
4 1/2"Fabricated Aluminum Frame w/ Recessed Wood Backer Panel and Internally Illuminated Individual Tenant Panels, Mounted to formed Concrete Base in Existing Island.
Aluminum Frame
Painted on all sides with Recessed Edge “fin” detail to
match existing signage.
Tenant Panels
1/2” THK fabricated aluminum panels, painted on all sides, with flush push-through tenant name and internal LED
illumination as required. Panel to attach to Aluminum
Frame using concealed fasteners and power connection,
to allow for individual tenant name changes.
Wood Backer Panel
1/4” THK Wood Face to match existing wood at project,
with routed pattern design. Mounted inside of Aluminum
Frame using concealed fasteners. Typical for both sides.
Concrete Base
Cast Concrete base with canted face to replicate forms at property. Concrete base to have internal structure and
footing as required. Base to have vertical supports that connect to Aluminum Frame
Internally Illuminated Letters
Acrylic letters with finished returns, and painted metal backer. Letters have internal LED illumination and provide light on face and returns of letters, applied to top
Aluminum cabinet using threaded rods and silicone
adhesive as required to prevent vandalism.
Space for (2) additional tenant names
at bottom of sign panel.
PLAZA MAIN AND CULVERCONCEPT 1
9 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21
MATERIALS & FORM
CONCEPT 2
INTERNALLY LIT LETTERS
BLACK METAL FRAME
WITH SAME EDGE DETAIL
AS PARKING SIGN
WOOD FINISH ALUMINUM
PANELS THAT MATCH
EXISTING PLAZA BENCH
MATERIAL
MATCHING CONCRETE
COLOR AND TEXTURE AS
STEPS AND OTHER FORMS
AROUND PLAZA
BLACK ALUMINUM FLUSH
MOUNTED EXTERNALLY
ILLUMINATED LETTERS
10 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21 CONCEPT 2
11 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21
APPROXIMATE PLACEMENT
CONCEPT 2
ISLAND INCE AND WASHINGTON
PLAZA MAIN AND CULVER
12 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21 4 Location Elevation
1/4" = 1'-0"
2 Side Elevation
1/2" = 1'-0"
1 Elevation
1/2" = 1'-0"
A Tenant Panel Detail
3/4" = 1'-0"
2'-8 3/4"
MAX WIDTH
6 1/2"
MAX
HEIGHT
1 Elevation
1/2" = 1'-0"
1'-1 3/4"
10 3/4"
2'-10"
4'-11 3/4"
11'-5 3/4"
7 1/2"
4 1/4"
1'-0"
A
Fabricated Aluminum Frame w/ dimensional aluminum
composite panel with wood grain finish Face Panel and
externally Illuminated Tenant Names, mounted to Formed
Concrete Base in existing island.
Face Panel
3” THK Fabricated aluminum composite panel with Wood
Grain Finish mounted to backer frame with concealed
fasteners as required.
Tenant Names
1/8” THK flat-cut alumium letters, painted on all sides and mounted to Face Panel with studs. Names to be washed
with externally mounted lighting in landscape.
Push-Through Letters
1/2” THK push-through acrylic letters with
internal illumination as required.
Concrete Base
Cast Concrete base with canted face to replicate forms at property. Concrete base to have internal structure and
footing as required. Base to have vertical supports that connect to Aluminum Frame
Aluminum Frame
Painted on all sides with Recessed Edge “fin” detail to
match existing signage.
Space for (3) additional tenant names
across bottom of sign panel.
ISLAND INCE AND WASHINGTONCONCEPT 2
13 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21 4 Location Elevation
1/4" = 1'-0"
1 Elevation
1/2" = 1'-0"
3 Elevation - Back
1/2" = 1'-0"
2 Side Elevation
1/2" = 1'-0"
A Tenant Panel Detail
3/4" = 1'-0"
2'-8 3/4"
MAX WIDTH
6 1/2"
MAX
HEIGHT
Recessed Poster Cabinet
2” THK recessed aluminum cabinet, with removable face
to allow for changeability of posters. Cabinet to have
internal LED illumination recessed around the edges to
allow for nighttime readability.
1'-1 3/4"
10 3/4"
2'-10"
4'-11 3/4"
11'-5 3/4"
7 1/2"
4 1/4"
1'-0"
A
Push-Through Letters
1/2” THK push-through acrylic letters with
internal illumination as required.
Concrete Base
Cast Concrete base with canted face to replicate forms at property. Concrete base to have internal structure and
footing as required. Base to have vertical supports that connect to Aluminum Frame
Fabricated Aluminum Frame w/ dimensional aluminum
composite panel with wood grain finish Face Panel and
externally Illuminated Tenant Names, mounted to Formed
Concrete Base in existing island.
Face Panel
3” THK Fabricated aluminum composite panel with Wood
Grain Finish mounted to backer frame with concealed
fasteners as required.
Tenant Names
1/8” THK flat-cut alumium letters, painted on all sides and mounted to Face Panel with studs. Names to be washed
with externally mounted lighting in landscape.
Aluminum Frame
Painted on all sides with Recessed Edge “fin” detail to
match existing signage.
Space for (3) additional tenant names
across bottom of sign panel.
PLAZA MAIN AND CULVERCONCEPT 2
(Lockable, managed by HCP)
14 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21
APPENDIX
15 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21
SPECIFIC ISSUE
PROPOSED SOLUTION
Multiple businesses in the plaza lack street-facing
business identification signage
Two monument signs identifying plaza businesses,
strategically located for optimum visiblity
16 PLAZA MONUMENT SIGNAGE | PART & PARCEL | 10 01 21 • Take inspiration from modern and sophisticated
design elements of the new plaza architecture,
including the Culver Steps parking entrance
Forms
Materiality
Scale
Layers
Dimensionality
• Visually reinforce that the listed businesses
are located close by, in the plaza
• Maintain scale/visual volume that is
appropriate for neighborhood and downtown
Culver City, rather than shopping center
gateway
• Avoid unnecessary intrusion into plaza site
lines (nothing monolithic)
• Give equal billing to all plaza businesses –
Culver Steps and non-Culver Steps
• Ease of changability as businesses come
and go
• Avoid any appearance of advertising
on city property
• Avoid giving the impression that the listed
businesses are the complete list of businesses
at The Culver Steps
• Situate both signs – island and plaza –
optimally, taking into consideration the site-
specific vehicular/pedestrian constraints posed
by each location (ie. safety, sidewalk, letter
height, etc.)
SIGN OBJECTIVES