9770 CULVER BOULEVARD, CULVER CITY, CA 90232-0507
MEMORANDUM
DATE: January 24, 2022
TO: HONORABLE MAYOR LEE AND MEMBERS OF THE CITY
COUNCIL OF THE CITY OF CULVER CITY
FROM: Chair Guzzetta and Members of the Culver City Fies ta La Ballona Committee
SUBJECT: 2021 Accomplishments and 2022 Work Plans
CC: John Nachbar, City Manager
Armando Abrego, Parks, Recreation & Community Services
Director
Dani Cullens, Recreation & Community Services Manager
On January 5, 2022, the Fiesta La Ballona Committee (Fiesta Committee) approved the transmittal of the following information to the City Council:
Fiesta La Ballona Committee 2021 Accomplishments
Assisted City Staff in coordinating a successful F all-themed Festival during a pandemic.
Sponsorship Ad Hoc Subcommittee worked with City Staff to receive generous donations including one of the largest ever from Amazon Studios.
Sponsorship totals were equivalent to $59,650.00.
Entertainment Ad Hoc Subcommittee worked with City Staff to have a very successful line-up of Professional and Community performers. Marketing Ad Hoc Subcommittee worked with City Staff to request community feedback for the name of the Fall-themed 2021 Fiesta La Ballona event. With the name chosen as “Fiesta La Boo-llona From the Heart of Screamland”.
Special Activities Ad Hoc Subcommittee worked with City Staff to produce the first ever Contest Corner for the public to par ticipate in a variety of contests along with Fall-themed activities.
Fiesta La Ballona Committee 2022 Work Plans
1. Develop and implement the selection procedure fo r Fiesta La Ballona’s Beer and Wine Garden.
2. Review and recommend new pricing in all Fiesta L a Ballona categories.
Fiesta Committee 2021 Accomplishments and 2022 Work Plans Page 2 of 2
3. Review and revise the process for Fiesta La Ball ona vendor selection and enforcement of the terms of the agreement.
4. Better engage the community in the process of pl anning the Fiesta La Ballona.