Proposed CCAD Work Plan
The Culver City Arts District Business Improvement District (CCAD BID) is comprised of numerous art galleries, architecture firms, creative businesses, specialty retail, restaurants, professional services, and design/wholesale firms located on the east side of Culver City (Exhibit 1).
Formed in February 2016, CCAD BID works to encourage engagement among the business community and to create/promote an identity for the area. Current objectives of the district include marketing and promotion, advocacy, and maintenance/beautification of the area to visually connect the community.
Accomplishments to date include the creation of a brand style guide, social media marketing, median replanting, increased streetscape maintenance, a new street-pole banner program, implementation of an outdoor dining and retail program, pilot lighting program, execution of the annual Art Walk & Roll Festival.
Advocacy and partnership is a major component of the CCADBID’s with the City of Culver City, the Arts District Residents Association, the Culver City Academy of Visual and Performing Arts, The Culver City Chamber of Commerce and other local arts agencies and the formation of a non-profit 501(c)(6). By pooling resources, business owners in the BID can collectively pay for activities, which they may not be able to afford individually and can continue to revitalize and strengthen the Culver City Arts District.
Boundaries
The Arts District is primarily located along Washington Boulevard between the Metro Expo Line (National Boulevard) and Fairfax Avenue and along La Cienega Boulevard from Washington Boulevard to Blackwelder Street. In addition, the district encompasses a portion of Fairfax Avenue from Washington Boulevard to La Cienega Boulevard and Adams Street from Washington Boulevard to Fairfax Avenue. It also includes all of Helms Proposed 2023 Work Plan
Proposed CCAD Work Plan
Avenue, Wesley Street, Perry Street, Smiley Drive, Blackwelder Street and Hines Avenue. Please see Exhibit A.
Advisory Board
The Advisory Board is appointed by the City Council and serves on a volunteer basis.
They hold regular bi-monthly meetings to progress the annual work plan. The composition of the CCAD BID Board is as follows:
Member 1 – Art Gallery Owner/Operator - Josetta Sbeglia Member 2 – Hotel/Hospitality – Ryan Parker
Member 3 – Retail - Janiece Russell
Member 4 – Consultant/Professional Services – Rosey Miller Member 5 – Commercial Sublease/Property Owner - Noah Baylin Member 6 – Service/Other – George Montgomery
Member 7 – Charitable Organization – Lee Chernotsky
Member 8 – Apartment Rentals – Danaan Whitney
Member 9 – Restaurant – Francesco Sinatra
Proposed Improvements and Activities for 2023
The goals and activities proposed for the 2023 CCAD BID are focused in three areas:
maintenance/beautification, advocacy/administration, and marketing and promotion.
Maintenance/Beautification
Expand decorative lighting program to help promote and support a well-lit, safe and inviting outdoor dining and retail environment in the District. Plan and budget a project to restore paint and refurbish Ballona Creek gateway monument.
Continue to increase street maintenance beyond the city standard to improve appearance, walkability, and safety with additional weeding, sweeping and trash pick-up in landscaped areas.
Abate graffiti and enhance the neighborhood watch for the area in coordination with the Art District Residents Association.
Proposed CCAD Work Plan
Advocacy/Administration
Address the City Council, Staff and the community with one voice and to strengthen partnerships with community organizations.
Partner with the City to enhance multi-mobility and circulation throughout the District. Continue to explore parking opportunities and additional crosswalks in collaboration with City’s Parking and Traffic Subcommittee. Explore and pursue grant opportunities.
Maintain active member directory.
Maintain a reserve fund for unforeseen expenses.
Marketing/Events/Promotion
Produce and host pop-up markets/events in partnership with local business to increase BID awareness and participation in the CCAD.
Plan and implement Art Walk and Roll Festival 2023 with the City, the Arts District Residents Association, the Culver City Academy of Visual and Performing Arts and other organizations.
Update and maintain website(s), manage social media accounts, email marketing and printed newsletter.
Develop and maintain relationships with businesses located within the district. Oversee administration and management of the BID, adherence to The Brown Act and ongoing communication between City Staff and the Board.
Annual Assessment
The CCAD BID is an annually renewable program. Funding to implement the annual work plan is collected via assessments to businesses. Funds may only be used on the approved programs within the CCAD BID.
The Assessment Schedule has three levels based on both the City’s business license activity codes as well as the physical location of the businesses within the district.
Business Activity
Those businesses that have business activity codes that reflect “creative” or artistic enterprise, support artistic or creative enterprise in the arts (art, architecture, marketing, entertainment, production, design services, culinary, etc.) or directly benefit from these enterprises (retail, restaurant, etc.) are identified as primary
Proposed CCAD Work Plan
beneficiaries. Those businesses whose activity may not be directly related to the arts but that support the arts/creative businesses or its employees and/or receive some benefit by being part of an “arts” or organized district are classified as secondary beneficiaries. All other businesses in the CCAD will be classified as tertiary. Tertiary beneficiaries, similar to primary and secondary businesses, will derive benefits from the maintenance, beautification and business promotion services provided by the CCAD.
Location
Most of the businesses within the Arts District are located on the Washington Blvd., National Blvd., La Cienega Blvd., Helms Ave., or Wesley St.
For businesses along Washington Blvd., La Cienega Blvd., National Blvd., Helms Ave., or Wesley St., the levels are as follows:
Primary - $300 annually
Secondary - $200 annually
Tertiary- $100 annually
For those businesses along Smiley Dr., Blackwelder Street, Adams Street, Fairfax Avenue or Perry Drive, the levels are as follows:
Primary - $225 annually
Secondary - $150 annually
Tertiary - $75 annually
A detailed listing of Business Activity Code and Benefit Level is noted below:
Primary Benefit – Annual Fee = $300 (located on Washington Blvd., National Blvd., La Cienega Blvd., Helms Avenue or Wesley Street)/ $225 (located along Smiley Dr., Blackwelder Street, Adams Street, Hines Avenue, Fairfax Avenue, or Perry Drive) Business Activity
Code Activity
144 misc. retail
152 graphic arts
157 art galleries
168 interior decoration
186 advertising/marketing
205 talent/modeling agency
216 photography/studio
225 public relations
294 architect
Proposed CCAD Work Plan
390 restaurant no alcohol
396 food retail
399 liquor store
410 private school
488-490 entertainment industry
126 clothing-retail
675, 678 restaurants
744
828
456
bar/tavern
rentals - back drops/cameras
hotel/hospitality
29 cannabis / distribution
Secondary Benefit – Annual Fee = $200 (located on Washington Blvd., National Blvd., La Cienega Blvd., Helms Avenue or Wesley Street)/ $150 (located along Smiley Dr., Blackwelder Street. Adams Street, Hines Avenue, Fairfax Avenue, or Perry Drive)
Business Activity
Code
138 wall paper/paint retail
160 sale of real property
162 tailor/alteration
180 misc. trade/service
198 consultant misc.
216
222
240
photographer
property management
professional services
255 woodworking/cabinetry/welding
276 beauty shop
288 accountant cpa
300 attorney
306 dentist
312 therapist/doctor
314 chiropractor/acupunture
324 finance/escrow service
336-37 real estate brokers
348 travel agency
384 newspaper/publications
402 pharmacy/drugs
414 apartment rentals
432 commercial property sublease
474 manufacturing/retail/wholesale
551
557
computer software development
telephone service
Proposed CCAD Work Plan
774 fitness center/gym/health spa
822 rentals – motor vehicles
894
96 36
animal hospital
jewelry store
arts / crafts
Tertiary Benefit – Annual Fee = $100 (located on Washington Blvd., National Blvd., La Cienega Blvd., Helms Avenue or Wesley Street)/ $75 (located along Smiley Dr., Blackwelder Street. Adams Street, Hines Avenue, Fairfax Avenue, or Perry Drive)
Business Activity
Code Activity
102 lumber/building supplies
108 mail order/retail
192 business office service
204 staffing employment
208 insurance agent
227
285
coach/teacher
computer services
354 contractor in city
420 automotive repair
438 laundry/dry cleaning
444 gasoline station
505 computer repair services
510 repair services misc.
528 warehouse < 5,000 sq. ft.
540 warehouse < 10,000 sq. ft.
522 wholesale
784 export/import
786 impound yard
864 towing service
882 automobile dealers new/used
Notes:
1. Fee for individual business owners with multiple business licenses/operations at the same address will be based on the single highest category reflective of their primary business operation. In the event of a dispute, the CCAD Advisory Board shall review the request and make disposition on the appropriate category.
2. Business Owners with multiple business locations within the BID area will be assessed separately at each location.
3. Commercial rentals will be assessed for each building location, not each tenant space.
4. Multiple independent business owners at the same address will be assessed separately at their respective rates excluding beauty and health service professionals.
Proposed CCAD Work Plan
The above codes represent known business activity currently within the district. New businesses that are within the district will be assessed on a pro-rata basis. If a business code is not listed above, beneficiary level will be determined by the advisory board or default to a tertiary level until the work plan can be updated. 2023 Proposed Budget and Collection
The CCAD will work with the City to develop an appropriate collection schedule to encourage full payment and receipt of the assessment fees. Carryover funds may be used to augment budgeted expenses if revenues fall short. If any additional funds are received beyond anticipated revenues (or excess carryover) they shall be allocated to the Maintenance/Beautification line item. Please see Exhibit B.
Estimated Revenues: $151,138
Proposed Expenses:
Advocacy/Administration: $19,316
Maintenance/Beautification: $25,000
Marketing/Events: $94,200
Total $139,407
2023 Capital Improvements Allocation
In addition to assessment fees revenue, an additional allocation of $100,000 was approved by City Council in the FY 22-23 budget, for special capital improvements as presented to the City on May 9, 2022. The fund allocation and use will be outlined in a forthcoming Memorandum of Understanding with the City.
Proposed CCAD Work Plan
EXHIBIT A
Arts District Boundaries
The Arts District boundaries include the following:
Washington Boulevard between the Metro Expo Line and Fairfax Avenue
National Boulevard between Washington Boulevard and
City Boundary (northwest)
Wesley Street between Washington Boulevard and EXPO Bike Path
Helms Avenue between National Boulevard and City Boundary (northwest)
La Cienega Boulevard from Washington Boulevard to Blackwelder Street.
Fairfax Avenue (west side only) from Washington Boulevard to La Cienega Boulevard Adams Street from Washington Boulevard to Fairfax Avenue.
It also includes all Perry Street, Smiley Drive, Blackwelder Street and Hines Avenue.
Proposed CCAD Work Plan
CULVER CITY ARTS DISTRICT
2023 STATEMENT OF REVENUE & EXPENSE BUDGET
FOR THE PERIOD 1/1/2023 TO 12/31/2023
CULVER CITY ARTS DISTRICT 2023 Budget
Revenue
BID Assessments $64,000.00
Uncollected Assessments $0.00
Total Revenue $64,000.00
Projected Carryover Funds From 2022 $4,500.00
Sub Total $68,500.00
Art Walk & Roll Festival Revenue
Festival Sponsorships $80,000.00
Vendor Booths $12,000.00
Food & Beverage Sales $7,000.00
Sub Total $99,000.00
Total $167,500.00
Expense
City Administrative Cost $891.96
General Administrative
Admin. & Operations Services $18,000.00
Insurance $2,000.00
SBA Loan Repayment $516.00
General Administrative $20,516.00
Maintenance/Beautification
Lighting Program $10,000.00
Refurbish Ballona Creek Gateway $10,000.00
District Clean Ups & Al Fresco Maintenance $5,000.00
Maintenance $25,000.00
Marketing/Promotion
Art Walk & Roll Festival $95,000.00
Marketing Consultant $8,400.00
Pop-Up Events/Markets & Mixers $5,000.00
Printing/Advertisements $1,400.00
Website/Email Hosting & Maintenance $2,200.00
Marketing/Promotion $112,000.00
Total Expense $158,407.96
Projected Carryover Funds To 2024 $9,092.04