To Culver City
From RALLY
Re 2022 Deliverables
WeAreRALLY.com 1
● Planning & Messaging
○ Project Homekey Groundbreaking Brief
○ Messaging Framework
■ Frontline staff messaging
■ General messaging on encampments
■ KNBC Talking Points (405 on Washington)
○ Content Plan
■ Website Recommendations
○ Messaging Framework
○ Community Engagement Plan
○ Social and Online Workplan
○ Content Calendar
○ Mayor’s Video Work Plan
○
● Collateral
○ Facebook Comment Moderation
■ Comment Recommendations
■ Comment Responses
○ City Council Outreach Presentation
○ Kaufman Sisters Statement and Talking Points
○ Project Homekey
■ Ground Breaking Event
● Name Ideas
● Community Meeting Invitations (Residents & Businesses) ● Community Meeting Agenda
● Community Survey
● Fact Sheet Outline
● Fact Sheet (B&W) (Color)
● Podium Sign
● Banner
● Social Graphics (Option 1 & Option 2)
● Run of Show
● Public Program
● Media Advisory
● Media list
● Invite
● Press Release
WeAreRALLY.com 2
■ Ribbon Cutting Event
● Naming Contest Flier
○ Outreach Video
■ Work Plan
■ Production Schedule
■ Graphics Outline
○ Groundbreaking Video (first cut)
● Guidance and staffing
○ Weekly check in meetings with Culver City team
○ Provide timely communications, messaging and outreach guidance on issues involving housing and homelessness
○ Manage outside vendors and production timelines
○ Availability for providing communications support at events and meetings