City of Culver City 2028 Olympics Policy and Program Ideas September 9, 2024 City Council Meeting
Attachment 1
Item Related Goal Responsible Entity Notes Status Target Year Target Month City-produced family friendly “field-day” kickoff event in a park celebrating 5 years until the opening ceremonies.
Olympic theme with games, volunteer/email-list sign-up
for future opportunities, and opportunities for
input/visioning about Culver City’s role in the games.
1 Economic Development Staff Completed 2023 July
Seek guidance during Culver City Hospitality Cluster
meetings on what assistance hotels would like from the
City.
3 Economic Development Staff Completed 2023 December
Annual City-produced public event during summer to
maintain energy. (2024) 1 Economic Development Staff Completed 2024 August Coordianate sidewalk vendor permits for people to sell
things during the Olympics (t-shirts, lemonade, food). 3 CC Economic Development Subcommittee
Next step: Ask CCEDS to agendize a discussion
about this topic. Would need to incorporate any
changes into FY26/27 Work Plan in February 2026.
2024 September
Partner with CCUSD to highlight and celebrate the
diversity in Culver City's schools. 4 CCUSD Liaison Committee There are 100 languages in our schools. Consider a
langauge ambassadors program. Parade of Nations.
AVPA program performances.
Next step: Ask CCUSD/CC Liaison Committee
meeting to discuss what CCUSD is doing for
Olympics and they may want to partner.
2024 September
Partner with CCUSD to Program Frost Auditorium 4 CCUSD Liaison Committee Contingent on discussion with CCUSD about Olympic involvement.
Next step: Ask CCUSD/CC Liaison Committee
meeting to discuss what CCUSD is doing for
Olympics and they may want to partner.
2024 September
Establish a street light pole banner program during
Olympics. 5 Cultural Affairs Commission
Next Step: Ask Cultural Affairs Commission to weigh-
in on what is desired and if so, next steps. If
dersired, switch Responsible Entity to CA Staff and
include in FY26/27 Work Plan and budget.
2024 September
Produce collectible posters for distribution to the
community. 8 Cultural Affairs Commission
Commission an artist. Consider Culver City-centric or
evergreen posters. Consider a series using same artist, same theme, same vibes, or same style.
Next Step: Ask Cultural Affairs Commission to weigh-
in on what is desired and if so, next steps. If
dersired, switch responsible person to CA Staff and
include in FY26/27 Work Plan and budget.
2024 September
Determine which arts & cultural events we will will hold to attract visitors and engage the community. 8 Cultural Affairs Commission Festival, signature events, pop-up events, or some
combination of all. Consider one or more: Film Festival ("Olym-PICS"), Arts Festival, Music Festival.
International Arts exhibition. Activate vacant spaces.
Cultural events. Focus on family friendly, free.
Olympic themed.
Next Step: Ask Cultural Affairs Commission to weigh-
in on what is desired and if so, next steps. 2024 September Establish a utility box wrapping program for Olympics. 8 Cultural Affairs Commission Next Step: Ask Cultural Affairs Commission to weigh- in on what is desired and if so, next steps. 2024 September Create temporary public art. 8 Cultural Affairs Commission Include a digital walking tour, an Olympic themed
Redbook Tour, guided tours with staff or volunteers.
Create murals. Ideas from public: Highlight History,
Arts, and Culture through a competition for local
creators to highlight history, entertainment, and
creative arts and culture.
Next Step: Ask Cultural Affairs Commission to weigh-
in on what is desired and if so, next steps. 2024 September Create permanent public art. 8 Cultural Affairs Commission Consider murals, gateway art. Next Step: Ask Cultural Affairs Commission to weigh- in on what is desired and if so, next steps. 2024 September Celebrate Culver City Olympians 1 Historical Society Honor Former athletes, Celebrate athletes who are potential Olympians.
Next Step: Ask CCHS to generate a list of former
olympians, contact information, and whether or not
they would be interested in participating before or
after Olympics.
2024 September
City of Culver City 2028 Olympics Policy and Program Ideas September 9, 2024 City Council Meeting
Attachment 1
Parnter with Historical Society to promote Culver City's history during the Olympics. 4 Historical Society
Consider a pop-up museum in a different location?
Special walking tours of studios? Olympics themed
displays?
Next Step: Ask for their suggestions on what role
CCHS would like to play, and include the ideas in
the notes section.
2024 September
Determine programming and use of Culver City Parks 1 PRCS Commission Botts Field, Veterans Memorial Park, Media Park, Fox
Hills, Skate Park. Contingent on interest from LA28 or other countries in using, and what our cultural and
recreational focus is.
Next Step: Ask PRCS commission to weigh-in on
what programming and use of the Culver City parks
should be during the Olympics. Ideas: practice
faciltiies, activities for residents, hosting other
countries, etc.
2024 September
Engage Sister City Committee to partner with our Sister Cities. 4 Sister City Committee Consider "Celebration of Sister Cities". Next step: ask SSC to propose ways to engage with Sister Cities. 2024 September
Use parks, CCUSD, and WLAC facilities as Olympic
training facitlities 1 City Manager's Office Further explore training feasability for Olympics.
Submitted list of CC Venues to LA28 in July 2024 for
them to evaluate. Staff will follow-up in October
2024.
2024 October
Explore hospitality house opportunities in Culver City. 4 City Manager's Office Hosted New Zealand Olympic Committee. Sent
LA28 venue ideas for Culver City. Staff will follow-
up in October 2024, after Paris, to see if they have
made any decisions.
2024 October
Outreach to LA ‘84 and LA ’28 to explore opportunities. 4 City Manager's Office Sent LA28 venue ideas for Culver City. Staff will
check with them in October 2024 to see if they
have made any decisions.
2024 October
Determine how to partner with the LA28 Cultural
Olympiad 8 Cultural Affairs Staff Next Step: Staff will reach out after Paris Olympics to determine how we can partner. 2024 October
Create a Culver City venues list for special events to be held during Olympics. 2 Economic Development Staff Staff is in progress on preparing. 2024 December Allow and support short-term rentals during the
Olympics. 3 CC Short Term Rentals
Subcommittee
Provide City support for landlords on how to rent their property or ADU. Consider a CC STR portal to promote
booking, FAQs, etc.
Delegate to Subcommittee. 2025 January
Establish program to use volunteers to assist the City. 1 City Manager's Office Needs to be easier for residents to volunteer for
Community events. Before Olympics, program could
be used to clean up parks and help with events. Could
facilitate intergenerational opportunities. Volunteers
could act as Greeters.
Staff researching. If feasible, consider during
FY25/26 Work Plan discussions. 2025 February
Opt-in Text message program for visitors and residents
to communicate information 1 City Manager's Office Consider piloting a program before Olympics. Consider adding to FY25/26 Work Plan to develop this tool. 2025 February
Develop a Hayden Tract walking tour. 2 Cultural Affairs Staff Celebrate "Architecture as Art" with a walking tour. Include development in FY25/26 workplan. 2025 February Hold public design competition for official Culver City Olympics logo. 2 Cultural Affairs Staff On hold pending guidance from LA28. Depending on guidance, include in FY25/26 Work Plan. 2025 February Program Ivy Substation 4 Cultural Affairs Staff Contingent on what activities are planned and discussions with Actor's Gang.
Include outreach in FY25/26 workplan to see how
Acxtor's Gang would like to be involved. Will
depend on what CAC's recommendations are.
2025 February
Partner with Amazon to Program Culver Theater 4 Cultural Affairs Staff Contingent on discussion with Amazon about Olympic involvement.
Include outreach in FY25/26 workplan to see how
they'd like to be involved. Will depend on what
activities we plan.
2025 February
Use the February 2026 NBA All Star Game to help in our
overall large scale event City preparation 1 Economic Development Staff Olympics are a longer/larger scale event compared to
other events. Use events to fine tune viewing party
capability.
Include one event in the FY25/26 Work Plan and
budget request. 2025 February
Use the June 2026 World Cup to help in our overall large scale event City preparation 1 Economic Development Staff Olympics are a longer/larger scale event compared to
other events. Use events to fine tune viewing party
capability.
Include one event in the FY25/26 Work Plan and
budget request. 2025 February
Determine feasibility of having an event on top of the
INCE parking structure. 1 Economic Development Staff Structural stability analysis needs to be done.
Include an evaluation in the FY25/26 Work Plan, if
necessary. If one has already been done, and Ince
is allowed to be used for parking, consider holding
the NBA or World Cup events using the parking lot
to test.
2025 February
City of Culver City 2028 Olympics Policy and Program Ideas September 9, 2024 City Council Meeting
Attachment 1
“Tailgate” event at Ivy Station before a sporting event at the Coliseum. 1 Economic Development Staff
Consider during FY24/25 Work Plan and Budget
discussions. Consider merging with NBA or World
Cup event.
2025 February
Annual City-produced public event during summer to
maintain energy. (2025) 1 Economic Development Staff
Include one event in the FY25/26 Work Plan and
budget request. This could be a Tailgate event at Ivy
Station, or an event at Ince, if fesasible.
2025 February
Enter a Culver City Float in the Rose Parade. 2 Economic Development Staff Further exploration needed. Consider for 2026 or 2027. Look at corporate sponsorships. Consider for FY25/26 Work Plan 2025 February Implement a "Visit Culver City" tourism marketing
campaign. 2 Economic Development Staff
Launching Destination Website/Visitors Guide to
attract visitors to Culver City/ Create Strategic Tourism and Marketing plan/ Shop Eat Stay / Develop App for
Visitors Guide
Work has begun and will continue throughout
FY24/25. Next step: Check on Progress during
FY25/26 Work Plan and Budget Discussions.
2025 February
Implement a branding campaign. 2 Economic Development Staff Ideas include: "You belong here"/ "All Roads Lead to
Culver City"/ "Heart of Screenland". Use QR codes.
Highlight films made in Culver City. Make it a brand
that businesses can use.
Initial branding efforts will take place during
FY24/25. Subsequent branding efforts could be
done in subsequent fiscal years. Next step: Check
on Progress during FY25/26 Work Plan and Budget
Discussions.
2025 February
Help Culver City's gaming, tech, and media industries tell their story during the Olympics. 2 Economic Development Staff Would require industry partnerships. Culver City Ted Talks. Discuss with Amazon use of their facilities.
Depends on discussions with each company about
how they want to be involved in the Olympics. Next
step: include this idea in meetings with companies
that happen in 2025.
2025 February
Partner with Amazon, Apple, Tiktok, NPR, and Sony 4 Economic Development Staff Potential venue space, sponsorship,
communicating/sharing events, broadcasting
capability. Discuss tours of studios during Olympics.
Include in FY25/26 Work Plan: Schedule meeting
with staff, subcommittee, and each company for
2025 to discuss.
2025 February
Program Kirk Douglas Theater 4 Economic Development Staff Contingent on what activities are planned and discussions with CTG.
Include outreach in FY25/26 workplan to see how
they'd like to be involved. 2025 February
Partner with One Culver 4 Economic Development Staff Contingent on what activities are planned. Include outreach in FY25/26 workplan to see how they'd like to be involved. 2025 February
Improve wayfinding signage. 6 Economic Development Staff Consider materials in different languages. Ensure consistency with Culver City's brand.
Consider adding to FY25/26 workplan hiring a
consultant to do a Citywide study and update. 2025 February Determine which other destination events we will will
hold to attract visitors and engage the community. 1 Economic Development Staff Festival, signature events, pop-up events, or some
combination of all. Consider one or more festivals:
Beer, Wine, Food.
Discuss needs during FY25/26 Work Plan and
budgeting. 2025 February
Develop a housing plan for unhoused residents during
the Olympics. 7 Housing and Human Services
Staff
Ongoing. Idea from public: Convert empty office
buildings to housing, either temporary, hotel-type
housing or permanent; Create a local platform for
cheaper housing listings.
Discuss during FY25/26 workplan and budget
discussions. 2025 February
Enhance City Wi-fi Service citywide. 5 Information Technology Staff Efforts are ongoing to add wifi to City Parks. Bring
up during FY25/26 Work Plan and Budget
Discussions to see if needs are greater than what is
already planned.
2025 February
Ballona Creek 1 PRCS Staff Park to Playa Trail
Infastructure upgrades are in progress. Consider
adding outreach to County in FY25/26 workplan to
see how they'd like to be involved.
2025 February
Ensure accessibility for everyone. 5 Public Works Staff Ensure ADA access and ease of participation for all.
Consider Paralympics. Include Olympics as part of the
messaging as we make regular repairs.
This is part of Public Work's ongoing mission.
Should specific problems or needs be identified,
notify Public Works Department. Problems will
either be fixed or brought up during CIP Budget
discussions.
2025 February
City of Culver City 2028 Olympics Policy and Program Ideas September 9, 2024 City Council Meeting
Attachment 1
Enhance City Facilities (permanent) 5 Public Works Staff Permanent water fountains/bottle refilling stations,
bathrooms, refuse and reycling containers, charging
stations, cooling stations; increase shade with trees;
additional bike racks
Specific permanet facilities needs should be shared
with Public Works staff to be brought up for
discussion during the CIP Budget process
considered annually, starting in February 2025.
2025 February
Enhance road infrastructure. 6 Public Works Staff
In 2028, prior to the start of the games, Public
Works will inspect routes that will be used by the
public and fix any potholes or sidewalk issues.
Specific facility needs should be brought to Public
Works' attention to be brought up for discussion
during the CIP Budget process considered annually,
starting in February 2025.
2025 February
Improve connection along Washington Blvd from Metro
station to downtown 6 Public Works Staff
Specific changes to Washington should be shared
with Public Works so that they can be brought up
for discussion during the CIP Budget process
considered annually, starting in February 2025.
2025 February
Activate Ballona Creek bike path with rest stops, solar lighting, and maps connecting major features 6 Public Works Staff $4M improvement project currently in the design
phase which will address surface, lighting,
landscaping, and wayfinding. Next step: check-in on
project during CIP budget process.
2025 February
Put additional revenues into charitable fund (similar to LA84) 7 City Manager's Office
City Council would need to give direction before
moving forward. Consider discussing during
FY25/26 budget process.
2025 March
Promote multi-modal transportation options. 6 Transportation Staff Waymo, Metro, Bird, Uber, Lyft. Coordinate regionally.
Consider need for special bike or scooter regulations.
Staff has started conversation with Metro on
regional planning. Improvements will depend on
those conversations, which are ongoing. Next step:
ask about status during FY25/26 Budget
Discussions.
2025 March
Explore improvements to transportation operations 6 Transportation Staff Ideas from 7-22-23 public meeting: create additinoal
transportation capacity, such as reducing bus
headways, micro transit/cirulator to locations around
city/hotels (particularly Sepulveda/Jefferson hotels),
express bus to UCLA or other destinations, short term
transit
Specifics will depend on conversations with Metro
on regional planning. Next step: ask about status
during FY25/26 Budget Discussions.
2025 March
Explore regional coordination for use of the Culver
CityBus fleet during the Olympics. 6 Transportation Staff Culver City Transportation Department is
coordinating with Metro. Next step: ask about
status during FY25/26 Budget Discussions.
2025 March
Quarterly Joint Meeting (noticed and open to the public) between Cultural Affairs Commission Olympic
Subcommittee, Culver City Sister City Olympic
Subcommittee and Ad Hoc Council Subcommittee.
4 City Manager's Office
5/22/24 Joint meeting held. Instead of quarterly
meetings, ad hoc meetings will be held as
necessary. Evaluate need for another meeting in
April 2025.
2025 April
Outreach to West Los Angeles College 4 City Manager's Office WLAC attended 5/22/24 Olympics Mondo meeting
in 2024. Next step: add to agenda of a future WLAC
Liaison Committee meeting.
2025 May
City of Culver City 2028 Olympics Policy and Program Ideas September 9, 2024 City Council Meeting
Attachment 1
Improve Park Facilities. 5 PRCS Staff
Parks Master Plan will include an assessment and
recommended upgrades. During the review of the
Parks Master Plan and subsequent CIP budeting
projecess, City Council can then give specific
direction on prioritization and funding, in
consideration of the Olympics. Projects and
feasibility will depend on what overall use of parks
is during Olympics.
2025 June
Ensure security during the Olympics. 7 CCPD Emergency Operations Center will likely be operational during the Olympics, as well as Torch Run.
CCCPD is already thinking about this and discussing
during meetings with regional partners. Prepping
technology and staffing now are important, and
CCPD is doing that. CCPD will be monitoring
upcoming olympics. Closer to 2028 CCPD will
develop plans, based on more specific information
closer to the time. CCPD will create a Security Plan
for the Olympics.
2025 July
Partner with the Wende Museum 4 Economic Development Staff Contingent on interest from LA28 or other countries, and what Wende Museum wants to do.
Wende Museum attended 5/22/24 Olympics
Mondo meeting in 2024. Further outreach and
partnerships depends on City's activities.
2025 July
Partner with Westfield Culver City Mall 4 Economic Development Staff Contingent on discussions with Westfield about how it wants to be involved in Olympics.
Westfield attended 5/22/24 Olympics Mondo
meeting in 2024. Further outreach and
partnerships depends on City's activities.
2025 July
Identify Staff Person to Lead Olympics Coordination 7 City Manager's Office ACM (Jesse Mays) is interdepartmental coordinator
and will handle and delegate as neccesary. May
consider, consultant or partner in the future. Revisit
need closer to the Olympics.
Evaluate during FY26/27 budget process (Spring
2026). If determined to be necessary, hiring would
take plance by end of 2026.
2026 February
Use the February 2027 Superbowl to help in our overall
large scale event City preparation 1 Economic Development Staff Olympics are a longer/larger scale event compared to
other events. Use events to fine tune viewing party
capability.
Include one event in the FY26/27 Work Plan and
Budget Request. 2026 February
Annual City-produced public event during summer to
maintain energy. (2026) 1 Economic Development Staff Include one annual event in the FY26/27 Work Plan and budget request. 2026 February
Quarterly City-produced public event to build energy.
(Q1 2027) 1 Economic Development Staff Include 2 quarterly events in the FY26/27 Work Plan and budget request. 2026 February
Quarterly City-produced public event to build energy.
(Q2 2027) 1 Economic Development Staff Include 2 quarterly events in the FY26/27 Work Plan and budget request. 2026 February
Organize a "Neighborhood Olympics" 1 PRCS Staff
Add to FY26/27 Work Plan to begin planning.
Location and feasibility will depend on what overall
use of parks is during Olympics. Also depends on
PRCS Commission input on how to use parks.
2026 February
Have special sporting events for kids during the
Olympics. 1 PRCS Staff Skate Park / Flag Football / Field Day / Track & Field Add to FY26/27 Work Plan to begin planning.
Location and feasibility will depend on what overall
use of parks is during Olympics. Also depends on
PRCS Commission input on how to use parks.
2026 February
Engage residents/visitors using social media. 1 City Manager's Office Will be incorporated into Communications Plan. Fun facts about Culver City.
Communications Plan for Olympics to be prepared
in 2026 for rollout in 2028. 2026 December
Use temporary digital street signs. 2 City Manager's Office Will be incorporated into Communications Plan. Communications Plan for Olympics to be prepared in 2026 for rollout in 2028. 2026 December
Produce marketing and informational materials in
multiple languages. 2 City Manager's Office Will be incorporated into Communications Plan. Communications Plan for Olympics to be prepared in 2026 for rollout in 2028. 2026 December
Establish information stations for visitors. 2 City Manager's Office Contingent on future of digital kiosk program. Integrate into Communications Plan which will be prepared in 2026. 2026 December
City of Culver City 2028 Olympics Policy and Program Ideas September 9, 2024 City Council Meeting
Attachment 1
Enforce Price Guauguing Laws 3 City Manager's Office Incorporate notice of how to report potential violations in Communications Plan.
Communications Plan for Olympics to be prepared
in 2026 for rollout in 2028. 2026 December
Add a police substation at the Culver City Metro station. 7 CCPD On pause for now. Staff recommendation is to wait
and see, as Metro security is currently in flux and
the need/arrangements will depend on CCPD's
security plan.
2027 February
Create a digital art tour for Olymipcs. 8 Cultural Affairs Staff Would incorporate temporary and permanent art. Include in FY2027/2028 Work Plan and Budget. Will require special art to have been created. 2027 February Create a printed art tour for Olympics. 8 Cultural Affairs Staff Would incorporate temporary and permanent art. Include in FY2027/2028 Work Plan and Budget. Will require special art to have been created. 2027 February Have Olympics viewing stations in parks. 1 Economic Development Staff Add to work plan and budget for FY27/28. 2027 February Quarterly City-produced public event to build energy.
(Q3 2027) 1 Economic Development Staff Include budget for 2 quarterly events in the FY27/28 Work Plan 2027 February
Implement a passport stamp booklet program at local
businesses. 3 Economic Development Staff Include in FY27/28 Work Plan and Budget. 2027 February Coordinate watch parties with different businesses and
districts. 3 Economic Development Staff
Organization will begin Summer 2027 (one year
out). Include any required budget in FY27/28 Work
Plan.
2027 February
Quarterly City-produced public event to build energy.
(Q4 2027) 1 Economic Development Staff Include budget for 2 quarterly events in the FY27/28 Work Plan 2027 February
Monthly City-produced public event to build energy.
(January 2028) 1 Economic Development Staff Include budget for 8 monthly events in the FY27/28 Work Plan 2027 February
Monthly City-produced public event to build energy.
(February 2028) 1 Economic Development Staff Include budget for 8 monthly events in the FY27/28 Work Plan 2027 February
Monthly City-produced public event to build energy.
(March 2028) 1 Economic Development Staff Include budget for 8 monthly events in the FY27/28 Work Plan 2027 February
Monthly City-produced public event to build energy.
(April 2028) 1 Economic Development Staff Include budget for 8 monthly events in the FY27/28 Work Plan 2027 February
Monthly City-produced public event to build energy.
(May 2028) 1 Economic Development Staff Include budget for 8 monthly events in the FY27/28 Work Plan 2027 February
Monthly City-produced public event to build energy.
(June 2028) 1 Economic Development Staff Include budget for 8 monthly events in the FY27/28 Work Plan 2027 February
Enhance City facilities (temporary) 5 Public Works Staff Temporary water fountains/bottle refilling stations,
bathrooms, refuse and reycling containers, charging
stations, cooling stations; increase shade with trees;
additional bike racks
Temporary facilities will depend on the
activities/events in Culver City. Short lead time (30-
60 days) is necessary for those, so those can be
considered during the FY27/28 Workplan and
Budget meetings.
2027 February
Enhance City trash and recycling services during
Olympics. 5 Public Works Staff
Need will depend on types of events being held in
Culver City. Budgeting for staff overtime, temporary
staff, and renting additional trucks can be done
during FY27/28 budgeting process. Next Steps:
during conversations with businesses and business
groups, ask what their anticipated needs might be
and if existing service is sufficient.
2027 February
Pausing red light camera program during Olympics. 7 CCPD Direction would need to come from the City Council to CCPD. 2028 January