Proposed 2025 CCAD Fiscal Year Work Plan The Culver City Arts District Business Improvement District (CCAD BID) is comprised of numerous art galleries, architecture firms, crea?ve businesses, specialty retail, restaurants, professional services, and design/wholesale firms located on the east side of Culver City (Exhibit 1). Formed in February 2016, CCAD BID works to encourage engagement among the business community and to create/promote an iden?ty for the area. Current objec?ves of the district include marke?ng and promo?on, advocacy, and maintenance/beau?fica?on of the area to visually connect the community. Accomplishments to date include the crea?on of a brand style guide, social media marke?ng, median repla?ng, increased streetscape maintenance, a new street-pole banner program, implementa?on of an outdoor dining and retail program, Washington Boulevard ligh?ng program, execu?on of the annual Art Walk & Roll Fes?val, advocacy and partnership with the City of Culver City, the Arts District Residents Associa?on, the Culver City Academy of Visual and Performing Arts, The Culver City Chamber of Commerce and other local arts agencies and the forma?on of a non-profit 501(c)(6). By pooling resources, business owners in the BID can collec?vely pay for ac?vi?es, which they may not be able to afford individually and can con?nue to revitalize and strengthen the Culver City Arts District. Boundaries The Arts District is primarily located along Washington Boulevard between the Metro Expo Line (Na?onal Boulevard) and Fairfax Avenue and along La Cienega Boulevard from Washington Boulevard to Blackwelder Street. In addi?on, the district encompasses a por?on of Fairfax Avenue from Washington Boulevard to La Cienega Boulevard and Adams Street from Washington Boulevard to Fairfax Avenue. It also includes all of Helms Avenue, Wesley Street, Perry Street, Smiley Drive, Blackwelder Street and Hines Avenue. Please see Exhibit B-1. Advisory Board The Advisory Board is appointed by the City Council and serves on a volunteer basis. They hold regular bi-monthly mee?ngs to progress the annual work plan. The composi?on of the CCAD BID Board is as follows: • Member 1 – Art Gallery Owner/Operator - Jose`a Sbeglia • Member 2 – Retail - Janiece Heyward • Member 3 – Art/Professional Services – Maya Roth • Member 4 – Art/Professional Services – Randell Baltazar • Member 5 – Commercial Sublease/Property Owner - Noah Baylin • Member 5 – Art/Professional Services - Carlo Marcucci • Member 7 – Charitable Organiza?on – Lee Chernotsky • Member 8 – Apartment Rentals – Danaan Whitney • Member 9 – Restaurant – Francesco Sinatra Proposed Improvements and Ac5vi5es for 2025 The ac?vi?es proposed for the 2025 CCAD BID are focused in three areas: maintenance/beau?fica?on, advocacy/administra?on, and marke?ng and promo?on. Maintenance/Beau5fica5on • Expand and maintain decora?ve ligh?ng program to help promote and support outdoor dining and retail in the District. • Paint and refurbish Ballona Creek gateway monument. • Con?nue to increase street maintenance beyond the city standard to improve appearance, walkability and safety with addi?onal weeding, sweeping and trash pick-up in landscaped areas. • Build out a District wide mural program. Advocacy/Administra5on • Address the City Council and the community with one voice and to strengthen partnerships with community organiza?ons. • Partner with the City to enhance mul?-mobility and circula?on throughout the District. Con?nue to explore parking opportuni?es and addi?onal crosswalks in collabora?on with City’s Parking and Traffic Subcommi`ee. • Explore and pursue grant opportuni?es. • Maintain an ac?ve member directory. • Con?nue to advocate for the needs of property & business owners in the District and relay concerns to City staff and City Council. Marke5ng/Events/Promo5on • Produce and host pop-up markets/events in partnership with local business to increase BID awareness and par?cipa?on in the CCAD. • Plan and execute the 2025 Art Walk and Roll Fes?val with the City. • Update and maintain website(s), manage social media accounts, email marke?ng and printed newsle`er. • Develop and maintain rela?onships with businesses located within the district. • Oversee administra?on and management of the BID, adherence to The Brown Act and ongoing communica?on between City Staff and the Board. • Examine the feasibility of a second event in the Spring with a focus on art and community building. Annual Assessment The CCAD BID is an annually renewable program. Funding to implement the annual work plan is collected via assessments to businesses. Funds may only be used on the approved programs within the CCAD BID. The Assessment Schedule has three levels based on both the City’s business license ac?vity codes as well as the physical loca?on of the businesses within the district. As we plan for the 2025 fiscal year, it is important to consider the financial sustainability and growth of the Culver City Arts District Business Improvement District (CCAD BID). Since the BID was formed in 2016, our dues have remained at the same level, despite the increasing costs of maintenance, beau?fica?on, marke?ng, and event planning. To con?nue providing the high level of service and to expand our ini?a?ves, we propose a 25% increase in dues for all 5ers, seen below. Business Ac*vity Those businesses that have business ac?vity codes that reflect “crea?ve” or ar?s?c enterprise, support ar?s?c or crea?ve enterprise in the arts (art, architecture, marke?ng, entertainment, produc?on, design services, culinary, etc.) or directly benefit from these enterprises (retail, restaurant, etc.) are iden?fied as primary beneficiaries. Those businesses whose ac?vity may not be directly related to the arts but that support the arts/crea?ve businesses or its employees and/or receive some benefit by being part of an “arts” or organized district are classified as secondary beneficiaries. All other businesses in the CCAD will be classified as ter?ary. Ter?ary beneficiaries, similar to primary and secondary businesses, will derive benefits from the maintenance, beau?fica?on and business promo?on. services provided by the CCAD. Loca*on Most of the businesses within the Arts District are located on the Washington Blvd., Na?onal Blvd., La Cienega Blvd., Helms Ave., or Wesley St. The dues from 2024 are listed below: For businesses along Washington Blvd., La Cienega Blvd., Na?onal Blvd., Helms Ave., or Wesley St., the levels are as follows: Primary - $300 annually Secondary - $200 annually Ter?ary- $100 annually For those businesses along Smiley Dr., Blackwelder Street, Adams Street, Fairfax Avenue or Perry Drive, the levels are as follows: Primary - $225 annually Secondary - $150 annually Ter?ary - $75 annually Assessment Schedule A detailed lis?ng of Business Ac?vity Code and Benefit Level is noted below: Primary Benefit – Annual Fee = $300 (located on Washington Blvd., Na?onal Blvd., La Cienega Blvd., Helms Avenue or Wesley Street)/ $225 (located along Smiley Dr., Blackwelder Street, Adams Street, Hines Avenue, Fairfax Avenue, or Perry Drive) Business Ac5vity -Code Ac5vity 144 misc. retail 152 graphic arts 157 art galleries 168 interior decora?on 186 adver?sing/marke?ng 205 talent/modeling agency 216 photography/studio 225 public rela?ons 294 architect 390 restaurant no alcohol 396 food retail 399 liquor store 410 private school 488-490 entertainment industry 126 clothing-retail 675, 678 restaurants 744 828 456 bar/tavern rentals - back drops/cameras hotel/hospitality 29 cannabis / distribu?on Secondary Benefit – Annual Fee = $200 (located on Washington Blvd., Na?onal Blvd., La Cienega Blvd., Helms Avenue or Wesley Street)/ $150 (located along Smiley Dr., Blackwelder Street. Adams Street, Hines Avenue, Fairfax Avenue, or Perry Drive) Business Ac5vity - Code Ac5vity 138 wallpaper/paint retail 160 sales of real property 162 tailor/altera?on 180 misc. trade/service 198 consultants misc. 216 222 240 photographer property management professional services 255 woodworking/cabinetry/welding 276 beauty shop 288 accountant cpa 300 a`orney 306 den?st 312 therapist/doctor 314 chiropractor/acupunture 324 finance/escrow service 336-37 real estate brokers 348 travel agency 384 newspaper/publica?ons 402 pharmacy/drugs 414 apartment rentals 432 commercial property sublease 474 manufacturing/retail/wholesale 551 557 computer sopware development telephone service 774 fitness center/gym/health spa 822 rentals – motor vehicles 894 96 36 animal hospital jewelry store arts / craps Ter?ary Benefit – Annual Fee = $100 (located on Washington Blvd., Na?onal Blvd., La Cienega Blvd., Helms Avenue or Wesley Street)/ $75 (located along Smiley Dr., Blackwelder Street. Adams Street, Hines Avenue, Fairfax Avenue, or Perry Drive) Business Ac5vity Code Ac5vity 102 lumber/building supplies 108 mail order/retail 192 business office service 204 staffing employment 208 insurance agent 227 285 coach/teacher computer services 354 contractor in city 420 automo?ve repair 438 laundry/dry cleaning 444 gasoline sta?on 505 computer repair services 510 repair services misc. 528 warehouse < 5,000 sq. p. 540 warehouse < 10,000 sq. p. 522 wholesale 784 export/import 786 impound yard 864 towing service 882 automobile dealers new/used Breakdown of Proposed Dues: • Primary Tier: o Current Dues: $300 / $225 o Proposed Increase: $75 / $56.25 o New Dues: $375 / $281.25 • Secondary Tier: o Current Dues: $200 / $150 o Proposed Increase: $50 / $37.50 o New Dues: $250 / $187.50 • Ter5ary Tier: o Current Dues: $100 / $75 o Proposed Increase: $25 / $18.75 o New Dues: $125 / $93.75 Impact of a 25% Increase in Dues: Current Dues Structure:
• Primary Tier: $300 annually (Washington Blvd., Na?onal Blvd., La Cienega Blvd., Helms Avenue, Wesley Street) / $225 (Smiley Dr., Blackwelder St., Adams St., Fairfax Ave., Perry Dr.) • Secondary Tier: $200 annually (Washington Blvd., Na?onal Blvd., La Cienega Blvd., Helms Avenue, Wesley Street) / $150 (Smiley Dr., Blackwelder St., Adams St., Fairfax Ave., Perry Dr.) • Ter5ary Tier: $100 annually (Washington Blvd., Na?onal Blvd., La Cienega Blvd., Helms Avenue, Wesley Street) / $75 (Smiley Dr., Blackwelder St., Adams St., Fairfax Ave., Perry Dr.) Proposed Dues Structure with 25% Increase: • Primary Tier: $375 annually (Washington Blvd., Na?onal Blvd., La Cienega Blvd., Helms Avenue, Wesley Street) / $281.25 (Smiley Dr., Blackwelder St., Adams St., Fairfax Ave., Perry Dr.) • Secondary Tier: $250 annually (Washington Blvd., Na?onal Blvd., La Cienega Blvd., Helms Avenue, Wesley Street) / $187.50 (Smiley Dr., Blackwelder St., Adams St., Fairfax Ave., Perry Dr.) • Ter5ary Tier: $125 annually (Washington Blvd., Na?onal Blvd., La Cienega Blvd., Helms Avenue, Wesley Street) / $93.75 (Smiley Dr., Blackwelder St., Adams St., Fairfax Ave., Perry Dr.) Notes: 1. Fee for individual business owners with mul*ple business licenses/opera*ons at the same address will be based on the single highest category reflec*ve of their primary business opera*on. In the event of a dispute, the CCAD Advisory Board shall review the request and make disposi*on on the appropriate category. 2. Business Owners with mul*ple business loca*ons within the BID area will be assessed separately at each loca*on. 3. Commercial rentals will be assessed for each building loca*on, not each tenant space. 4. Mul*ple independent business owners at the same address will be assessed separately at their respec*ve rates excluding beauty and health service professionals. The above codes represent known business ac?vity currently within the district. New businesses that are within the district will be assessed on a pro-rata basis. If a business code is not listed above, beneficiary level will be determined by the advisory board or default to a ter?ary level un?l the work plan can be updated. 2025 Proposed Budget and Collec5on The CCAD will work with the City to develop an appropriate collec?on schedule to encourage full payment and receipt of the assessment fees. Carryover funds may be used to augment budgeted expenses if revenues fall short. If any addi?onal funds are received beyond an?cipated revenues (or excess carryover) they shall be allocated to the Maintenance/Beau?fica?on line item. Please see Exhibit B-2. EXHIBIT B-1: Arts District Boundaries
CULVER CITY ARTS DISTRICT Exhibit B-2 2024 STATEMENT OF REVENUE & EXPENSE BUDGET FOR THE PERIOD 1/1/2024 TO 12/31/2024 CULVER CITY ARTS DISTRICT Budget Summary Category Amount Revenue BID Assessments $44,598 Art Walk & Roll Festival Revenue $88,000 Total $132,598 Projected Carryover Funds From 2024 $38,762 BID Expenses City Administrative Cost $1,280 HdL collection fees $713 General Administrative Admin. & Operations Services $5,000 Insurance $2,583 SBA Loan Repayment $2,898 General Administrative $20,068 Art Walk & Roll Festival $79,000 Marketing Consultant $6,300 Pop-Up Events/Markets & Mixers $2,500 Printing/Advertisements $1,400 Website & Email Hosting $2,500 Total Expenses $122,249 Net Revenue $10,349