Current Olympic Goals/Action Items
Goal 1: Community Engagement
Create opportunities for Culver City residents and businesses to celebrate the Olympics while generating public awareness, excitement, and engagement. • City-produced family friendly “field-day” kickoƯ event in a park celebrating 5 years until the opening ceremonies. Olympic theme with games, volunteer/email-list sign-up for future opportunities, and opportunities for input/visioning about Culver City’s role in the games. • Establish program to use volunteers to assist the City. • Annual City-produced public event during summer to maintain energy. • Celebrate Culver City Olympians
• Determine programming and use of Culver City Parks
• Use parks, CCUSD, and WLAC facilities as Olympic training facilities • Opt-in Text message program for visitors and residents to communicate information • Use the June 2026 World Cup to help in our overall large scale event City preparation • Determine which other destination events we will hold to attract visitors and engage the community.
• Ballona Creek
• Use the February 2027 Superbowl to help in our overall large scale event City preparation • Annual City-produced public event during summer to maintain energy. (2026) • Organize a "Neighborhood Olympics"
• Have special sporting events for kids during the Olympics. • Engage residents/visitors using social media.
• Have Olympics viewing stations in parks.
• Quarterly City-produced public event to build energy. (Q3 2027) • Quarterly City-produced public event to build energy. (Q4 2027) • Monthly City-produced public event to build energy. (January 2028) • Monthly City-produced public event to build energy. (February 2028) • Monthly City-produced public event to build energy. (March 2028) • Monthly City-produced public event to build energy. (April 2028) • Monthly City-produced public event to build energy. (May 2028) • Monthly City-produced public event to build energy. (June 2028) Goal 2: Communications
Develop resources to promote Culver City before and during the Olympics • Create a Culver City venues list for special events to be held during Olympics. • Develop a Hayden Tract walking tour.
• Hold public design competition for oƯicial Culver City Olympics logo. • Enter a Culver City Float in the Rose Parade.
• Implement a "Visit Culver City" tourism marketing campaign. • Implement an Overall Olympics branding campaign.
• Help Culver City's gaming, tech, and media industries tell their story during the Olympics. • Use temporary digital street signs.
• Produce marketing and informational materials in multiple languages. • Establish information stations for visitors.
Goal 3: Small Business Engagement/Support
Help Culver City businesses prepare for the Olympics.
• Seek guidance during Culver City Hospitality Cluster meetings on what assistance hotels would like from the City.
• Coordinate sidewalk vendor permits during the Olympics (t-shirts, lemonade, food). • Allow and support short-term rentals during the Olympics. • Enforce Price Gauging Laws
• Implement a passport stamp booklet program at local businesses. • Coordinate watch parties with diƯerent businesses and districts.
Goal 4: External Partnerships
Explore partnerships related to the Olympics.
• Partner with CCUSD to highlight and celebrate the diversity in Culver City's schools. • Partner with CCUSD to Program Frost Auditorium
• Partner with Historical Society to promote Culver City's history during the Olympics. • Engage Sister City Committee to partner with our Sister Cities. • Explore hospitality house opportunities in Culver City. • Program Ivy Substation
• Partner with Amazon to Program Culver Theater
• Partner with Amazon, Apple, TikTok, NPR, and Sony
• Program Kirk Douglas Theater
• Partner with One Culver
• Quarterly Joint Meeting (noticed and open to the public) between Cultural AƯairs Commission Olympic Subcommittee, Culver City Sister City Olympic Subcommittee and Ad Hoc Council Subcommittee.
• Outreach to West Los Angeles College
• Partner with the Wende Museum
• Partner with Westfield Culver City Mall
Goal 5: Infrastructure/Utilities/Sustainability
Beautify the City so it looks its best during the Olympics • Establish a street light pole banner program during Olympics. • Enhance City Wi-fi Service citywide.
• Ensure accessibility for everyone.
• Enhance City Facilities (permanent)
• Improve Park Facilities.
• Enhance City facilities (temporary)
• Enhance City trash and recycling services during Olympics.
Goal 6: Transportation/Mobility/Wayfinding
Ensure people can get to, from and through Culver City quickly, eƯiciently, and sustainably during the Olympics.
• Improve wayfinding signage.
• Enhance road infrastructure.
• Improve connections along Washington Blvd from Metro station to downtown • Activate Ballona Creek bike path with rest stops, solar lighting, and maps connecting major features
• Promote multi-modal transportation options.
• Explore improvements to transportation operations
• Explore regional coordination for use of the Culver CityBus fleet during the Olympics. • Branded Tap Cards
Goal 7: Public Health/Safety/Finance
Evaluate and make recommendations to the City Council on Olympic-related items, for example, on proposed partnerships, requests for funding for special events, or recommendations from the Cultural AƯairs Commission or non-City groups. • Develop a housing plan for unhoused residents during the Olympics. • Put additional revenues into charitable funds (similar to LA84) • Ensure security during the Olympics.
• Add a police substation at the Culver City Metro station. • Pausing red light camera program during Olympics.
Goal 8: Cultural Partnerships and Programs
Help Culver City become the creative epicenter for the Olympics • Produce collectible posters for distribution to the community. • Determine which arts & cultural events will be held to attract visitors and engage the community.
• Establish a utility box wrapping program for Olympics. • Create temporary public art.
• Create permanent public art.
• Determine how to partner with the LA28 Cultural Olympiad • Create a digital art tour for Olympics.
• Create a printed art tour for Olympics.
Related Goal Item Responsible Entity Notes Status
1 City-produced family friendly “field-day” kickoff
event in a park celebrating 5 years until the opening
ceremonies. Olympic theme with games,
volunteer/email-list sign-up for future
opportunities, and opportunities for input/visioning
about Culver City’s role in the games.
Economic Development Staff From 6-12-23 Subcommittee Workplan Completed 1 Establish program to use volunteers to assist the
City. City Manager's Office
Needs to be easier for residents to volunteer for
Community events. Before Olympics, program
could be used to clean up parks and help with
events. Could facilitate intergenerational
opportunities. Volunteers could act as Greeters.
Next Step: Discuss with City Attorney's office
and Human Resources what the limitations
are.
1 Annual City-produced public event during summer
to maintain energy. Economic Development Staff From 6-12-23 Subcommittee Workplan Completed. Hotels want assistance with
marketing Culver City. "Explore Culver City"
initiative underway.
1 Celebrate Culver City Olympians Historical Society
Honor Former athletes, Celebrate athletes who
are potential Olympians. CCHS Coach is former
Olympian. Former employee Serena Wright's son
is on the USMNT.
Next Step: Ask CCHS to generate a list of
former olympians, contact information, and
whether or not they would be interested in
participating before or after Olympics. CCHS
may reach out on behalf of the City.
1 Determine programming and use of Culver City
Parks
PRCS Commission
Botts Field, Veterans Memorial Park, Media Park,
Fox Hills, Skate Park. Contingent on interest from
LA28 or other countries in using, and what our
cultural and recreational focus is.
Next Step: Ask PRCS commission to weigh-in
on what programming and use of the Culver
City parks should be during the Olympics.
Bring up specific ideas to them on what has
been proposed? Such as: practice faciltiies,
activities for residents, hosting other countries,
etc.
1 Use parks, CCUSD, and WLAC facilities as Olympic
training facitlities City Manager's Office Further explore training feasability for Olympics.
Submitted list of CC Venues to LA28 in July
2024 for them to evaluate. Follow-up in
October 2024.
1 Opt-in Text message program for visitors and
residents to communicate information City Manager's Office Consider piloting a program before Olympics. On Pause for now. 1 Use the June 2026 World Cup to help in our overall
large scale event City preparation Economic Development Staff Olympics are a longer/larger scale event
compared to other events. Use events to fine tune
viewing party capability.
Six activations and coordination with Paraguay
in progress
1 Annual City-produced public event during summer
to maintain energy. Economic Development Staff From 6-12-23 Subcommittee Workplan Discussed potential Olympics Summer Concert 1 Determine which other destination events we will
will hold to attract visitors and engage the
community.
Economic Development Staff
Festival, signature events, pop-up events, or some
combination of all. Consider one or more festivals:
Beer, Wine, Food.
Cultural Framework Approved in March 2026
1 Ballona Creek PRCS Staff Park to Playa Trail Infastructure upgrades or events along the trail? 1 Use the February 2027 Superbowl to help in our overall large scale event City preparation Economic Development Staff Olympics are a longer/larger scale event
compared to other events. Use events to fine tune
viewing party capability.
Assess World Cup viewing events.
1 Annual City-produced public event during summer
to maintain energy. (2026) Economic Development Staff From 6-12-23 Subcommittee Workplan Coordination with SSMS music Series. 1 Organize a "Neighborhood Olympics" PRCS Staff During Olympics or before Olympics? Add to FY26/27 Work Plan to begin planning.
Location and feasibility will depend on what
overall use of parks is during Olympics. Also
depends on PRCS Commission input on how to
use parks.
1 Have special sporting events for kids during the
Olympics.
PRCS Staff Skate Park / Flag Football / Field Day / Track & Field
Location and feasibility will depend on what
overall use of parks is during Olympics. Also
depends on PRCS Commission input on how to
use parks.
1 Engage residents/visitors using social media. City Manager's Office Will be incorporated into Communications Plan. Include facts about Culver City. Communications Plan for Olympics to be prepared for rollout in FY/2028. 1 Have Olympics viewing stations in parks. Economic Development Staff Add to work plan and budget for FY27/28.1 Quarterly City-produced public event to build energy. (Q3 2027) Economic Development Staff From 6-12-23 Subcommittee Workplan Include budget for 8 events in the FY27/28 Work Plan 1 Quarterly City-produced public event to build
energy. (Q4 2027) Economic Development Staff From 6-12-23 Subcommittee Workplan Include budget for 8 events in the FY27/28 Work Plan 1 Monthly City-produced public event to build energy.
(January 2028) Economic Development Staff From 6-12-23 Subcommittee Workplan Include budget for 8 events in the FY27/28 Work Plan 1 Monthly City-produced public event to build energy.
(February 2028) Economic Development Staff From 6-12-23 Subcommittee Workplan Include budget for 8 events in the FY27/28 Work Plan 1 Monthly City-produced public event to build energy.
(March 2028) Economic Development Staff From 6-12-23 Subcommittee Workplan Include budget for 8 events in the FY27/28 Work Plan 1 Monthly City-produced public event to build energy.
(April 2028) Economic Development Staff From 6-12-23 Subcommittee Workplan Include budget for 8 events in the FY27/28 Work Plan 1 Monthly City-produced public event to build energy.
(May 2028) Economic Development Staff From 6-12-23 Subcommittee Workplan Include budget for 8 events in the FY27/28 Work Plan 1 Monthly City-produced public event to build energy.
(June 2028) Economic Development Staff From 6-12-23 Subcommittee Workplan Include budget for 8 events in the FY27/28 Work Plan 2 Create a Culver City venues list for special events
to be held during Olympics. Economic Development Staff From 6-12-23 Subcommittee Workplan Completed 2 Develop a Hayden Tract walking tour. Cultural Affairs Staff Celebrate "Architecture as Art" with a walking tour. Add to FY 27/28 Worklan2 Hold public design competition for official Culver City Olympics logo. Cultural Affairs Staff From 6-12-23 Subcommittee Workplan On hold pending guidance from LA28. 2 Enter a Culver City Float in the Rose Parade. Economic Development Staff Further exploration needed. Consider for 2026 or 2027. Look at corporate sponsorships. On Pause due to funding 2 Implement a "Visit Culver City" tourism marketing campaign. Economic Development Staff
Launching Destination Website/Visitors Guide to
attract visitors to Culver City/ Create Strategic
Tourism and Marketing plan/ Shop Eat Stay /
Develop App for Visitors Guide
Explore Culver City Brand Complete, Website
under construction
2 Implement an Overall Olumpics branding
campaign.
Economic Development/Cultural Affairs
Staff
Ideas include: "You belong here"/ "All Roads Lead
to Culver City"/ "Heart of Screenland". Use QR
codes. Highlight films made in Culver City. Make
it a brand that businesses can use.
Still waiting for LA 28 branding guidelines.
2 Help Culver City's gaming, tech, and media
industries tell their story during the Olympics. Economic Development Staff Would require industry partnerships. Culver City
Ted Talks. Discuss with Amazon use of their
facilities.
Depends on discussions with each company
about how they want to be involved in the
Olympics.
2 Use temporary digital street signs. City Manager's Office Will be incorporated into Communications Plan. In discussion with Orange Barrel Media. 2 Produce marketing and informational materials in
multiple languages. City Manager's Office Will be incorporated into Communications Plan. Communications Plan for Olympics to be prepared for rollout in FY 27/28 2 Establish information stations for visitors. City Manager's Office Contingent on future of digital kiosk program. Integrate into Communications Plan 3 Seek guidance during Culver City Hospitality
Cluster meetings on what assistance hotels would
like from the City.
Economic Development Staff From 6-12-23 Subcommittee Workplan Completed. Hotels want assistance with
marketing Culver City. "Visit Culver City"
initiative underway.
3 Coordianate sidewalk vendor permits for people to
sell things during the Olympics (t-shirts, lemonade,
food).
CC Economic Development Subcommittee
The City has a normal process for sidewalk
vending permits. Do we want to do something
differently? If so, suggest we provide direction
to the CCED Subcommittee on what we want
to do, and ask for their input.
3 Allow and support short-term rentals during the
Olympics.
CC Short Term Rentals Subcommittee
Provide City support for landlords on how to rent
their property or ADU. Consider a CC STR portal to
promote booking, FAQs, etc.
On Pause for now.
3 Enforce Price Guauguing Laws City Manager's Office
Incorporate notice of how to report potential
violations in Communications Plan. Idea from 7-
22-23 public meeting.
Communications Plan for Olympics to be
prepared for rollout in 2028.
3 Implement a passport stamp booklet program at
local businesses. Economic Development Staff Include in FY27/28 Work Plan and Budget. 3 Coordinate watch parties with different businesses
and districts. Economic Development Staff
Organization will begin Summer 2027 (one year
out). Include any required budget in FY27/28
Work Plan.
4 Partner with CCUSD to highlight and celebrate the
diversity in Culver City's schools.
CCUSD Liaison Committee
There are 100 languages in our schools. Consider
a langauge ambassadors program. Parade of
Nations. AVPA program performances.
Next step: Add to agenda of future CCUSD/CC
Liaison Committee meeting to discuss what
CCUSD is doing for Olympics and they may
want to partner.
4 Partner with CCUSD to Program Frost Auditorium CCUSD Liaison Committee Contingent on discussion with CCUSD about Olympic involvement.
Next step: Add to agenda of future CCUSD/CC
Liaison Committee meeting to discuss what
CCUSD is doing for Olympics and they may
want to partner.
4 Parnter with Historical Society to promote Culver
City's history during the Olympics. Historical Society
Consider a pop-up museum in a different
location? Special walking tours of studios?
Olympics themed displays? From 6-12-23
Subcommittee Workplan
CCHS attended 5/22/24 Olympics Mondo
meeting in 2024. Follow-up communication to
delegate planning needed. Next Step: Ask for
their suggestions on what role they would like
to play, and include the ideas in the notes
section.
4 Engage Sister City Committee to partner with our
Sister Cities. Sister City Committee
Consider "Celebration of Sister Cities". From 6-12-
23 Subcommittee Workplan.
Next step: ask SSC to propose ways to engage
with Sister Cities.
4 Explore hospitality house opportunities in Culver
City. City Manager's Office From 6-12-23 Subcommittee Workplan MOU with New Zealand completed. 4 Program Ivy Substation Cultural Affairs Staff Contingent on what activities are planned and discussions with Actor's Gang. CAC's recommendations and potential coordination with Aftro Village. 4 Partner with Amazon to Program Culver Theater Cultural Affairs Staff Contingent on discussion with Amazon about Olympic involvement. New Zealand and CAF may wish to do something as well. 4 Partner with Amazon, Apple, Tiktok, NPR, and Sony Economic Development Staff Potential venue space, sponsorship,
communicating/sharing events, broadcasting
capability. Discuss tours of studios during
Olympics.
Discuss relative to CAF MOU efforts.
4 Program Kirk Douglas Theater Economic Development Staff Contingent on what activities are planned and discussions with CTG. Discuss with CTG in Q1 20274 Partner with One Culver Economic Development Staff Contingent on what activities are planned. Potential Hospitality House4 Quarterly Joint Meeting (noticed and open to the
public) between Cultural Affairs Commission
Olympic Subcommittee, Culver City Sister City
Olympic Subcommittee and Ad Hoc Council
Subcommittee.
City Manager's Office From 6-12-23 Subcommittee Workplan 5/22/24 Joint meeting held. Determined that
Instead of quarterly meetings, ad hoc meetings
will be held as necessary. City Council directed
staff in April 2026 to consider full City Council
participation.
4 Outreach to West Los Angeles College City Manager's Office From 6-12-23 Subcommittee Workplan WLAC attended 5/22/24 Olympics Mondo
meeting in 2024. Invited to next Subcommittee
Meeting
4 Partner with the Wende Museum Economic Development Staff Contingent on interest from LA28 or other countries, and what Wende Museum wants to do.
Wende Museum attended 5/22/24 Olympics
Mondo meeting in 2024. Further outreach and
partnerships depends on City's activities.
Potential Hospitality House negotiations.
4 Partner with Westfield Culver City Mall Economic Development Staff Contingent on discussions with Westfield about how it wants to be involved in Olympics. Westfield attended 5/22/24 Olympics Mondo meeting in 2024. Further outreach and partnerships depends on City's activities. 5 Establish a street light pole banner program during
Olympics. Economic Development/Cultural Affairs Next Step: Discuss creative direction 5 Enhance City Wi-fi Service citywide. Information Technology Staff Efforts are ongoing to add wifi to City Parks. 5 Ensure accessibility for everyone. Public Works Staff Ensure ADA access and ease of participation for
all. Consider Paralympics. Include Olympics as
part of the messaging as we make regular repairs.
This is part of Public Work's ongoing mission.
5 Enhance City Facilities (permanent) Public Works Staff Permanent water fountains/bottle refilling
stations, bathrooms, refuse and reycling
containers, charging stations, cooling stations;
increase shade with trees; additional bike racks
CIP Consideration for FY 27/28
5 Improve Park Facilities. PRCS Staff Idea from 7-22-23 Public Meeting Parks Master Plan included an assessment and
recommended upgrades. Projects and
feasibility maydepend on what overall use of
parks is during Olympics.
5 Enhance City facilities (temporary) Public Works Staff Temporary water fountains/bottle refilling
stations, bathrooms, refuse and reycling
containers, charging stations, cooling stations;
increase shade with trees; additional bike racks
Temporary facilities will depend on the
activities/events in Culver City. Short lead time
(30-60 days) is necessary for those, so those
can be considered during the FY27/28
Workplan and Budget meetings.
5 Enhance City trash and recycling services during
Olympics.
Public Works Staff
Need will depend on types of events being held
in Culver City. Budgeting for staff overtime,
temporary staff, and renting additional trucks
can be done during FY27/28 budgeting
process. Next Steps: during conversations
with businesses and business groups, ask
what their anticipated needs might be and if
existing service is sufficient.
6 Improve wayfinding signage. Economic Development/Public Works Staff Consider materials in different languages. Ensure consistency with Culver City's brand. Discuss creating temporary signage 6 Enhance road infrastructure. Public Works Staff Ongoing In progress.6 Improve connection along Washington Blvd from Metro station to downtown Public Works Staff Idea from 7-22-23 Public Meeting Potential Partnership with Shay Hotel 6 Activate Ballona Creek bike path with rest stops,
solar lighting, and maps connecting major features Public Works Staff Idea from 7-22-23 Public Meeting $4M improvement projects to address surface, lighting, landscaping, and wayfinding. 6 Promote multi-modal transportation options. Transportation Staff Waymo, Metro, Bird, Uber, Lyft. Coordinate
regionally. Consider need for special bike or
scooter regulations.
Staff has started conversation with Metro on
regional planning. Improvements will depend
on those conversations, which are ongoing.
6 Explore improvements to transportation operations Transportation Staff Ideas from 7-22-23 public meeting: create
additinoal transportation capacity, such as
reducing bus headways, micro transit/cirulator to
locations around city/hotels (particularly
Sepulveda/Jefferson hotels), express bus to UCLA
or other destinations, short term transit
Specifics will depend on conversations with
Metro on regional planning.
6 Explore regional coordination for use of the Culver
CityBus fleet during the Olympics. Transportation Staff From 6-12-23 Subcommittee Workplan Culver City Transportation Department is coordinating with Metro. 7 Develop a housing plan for unhoused residents
during the Olympics. Housing and Human Services Staff
Ongoing. Idea from public: Convert empty office
buildings to housing, either temporary, hotel-type
housing or permanent; Create a local platform for
cheaper housing listings.
Would this be different from our
current/normal strategy?
7 Put additional revenues into charitable fund
(similar to LA84) City Manager's Office CAF MOU for fundraising strategy 7 Ensure security during the Olympics. CCPD
Emergency Operations Center will likely be
operational during the Olympics, as well as Torch
Run.
Per Chief Sims on 7/17/24: CCPD is already
thinking about this and discussing during
meetings with regional partners. Prepping
technology and staffing now are important, and
CCPD is doing that. CCPD will be monitoring
upcoming olympics. Closer to 2028 CCPD will
develop plans, based on more specific
information closer to the time. CCPD will
create a Security Plan for the Olympics.
7 Add a police substation at the Culver City Metro
station.
CCPD This was a suggestion from the 5-22-24 Mondo
Meeting.
On pause for now. Staff recommendation is to
wait and see, as Metro security is currently in
flux and the need/arrangements will depend on
CCPD's security plan.
7 Pausing red light camera program during Olympics. CCPD This was a suggestion from the public during the 7- 22-23 Public Meeting. On puase for now. Direction would need to come from the City Council to CCPD. 8 Produce collectible posters for distribution to the
community.
Cultural Affairs Commission
Commission an artist. Consider Culver Citycentric or evergreen posters. Consider a series using same artist, same theme, same vibes, or
same style.
In progress via Culver City: Colorful
Communities program launched in 2025/6.
8 Determine which arts & cultural events we will will
hold to attract visitors and engage the community.
Cultural Affairs Commission
Festival, signature events, pop-up events, or some
combination of all. Consider one or more: Film
Festival ("Olym-PICS"), Arts Festival, Music
Festival. International Arts exhibition. Activate
vacant spaces. Cultural events. Focus on family
friendly, free. Olympic themed. From 6-12-23
Subcommittee Workplan
Cultural Framework Approved in March 2026.
8 Establish a utility box wrapping program for
Olympics. Cultural Affairs Commission In progress.
8 Create temporary public art. Cultural Affairs Commission Include a digital walking tour, an Olympic themed
Redbook Tour, guided tours with staff or
volunteers. Create murals. Ideas from public:
Highlight History, Arts, and Culture through a
competition for local creators to highlight history,
entertainment, and creative arts and culture.
In progress via Culver City: Colorful
Communities and will be launching "From the
Ground Up" Sculpture program in 2027.
Additional printing of red book in progress.
Cultural Plan, to be published in early 2027 will
outline more strategies of engagement and art
installation.
8 Create permanent public art. Cultural Affairs Commission Consider murals, gateway art.
In progress. Charles Gaines "A Frame for a
Tree" to be installed in 2026 with expansive
public engagement. Public Art Master Plan to
identify more locations for permanent art in
2027-2028.
8 Determine how to partner with the LA28 Cultural
Olympiad
Cultural Affairs Staff
In progress. Cultural Affairs in regular
conversations with LA28 Cultural Olympiad
Executive Director. Cultural Olympiad
Framewodk announced May 2026.
8 Create a digital art tour for Olymipcs. Cultural Affairs Staff Would incorporate temporary and permanent art.
In progress via Culver City: Colorful
Communities and will be launching "From the
Ground Up" Sculpture program in 2027.
8 Create a printed art tour for Olympics. Cultural Affairs Staff Would incorporate temporary and permanent art. Include in FY2027/2028 Work Plan and Budget. Will require special art to have been created.