CC 04-05-2022
Item No. 12
City Work Program Goals
and Prioritization
Presentation
April 5, 2022
FY 2022-2023 City Work Program
CC 04-05-2022 Item No. 12
1. FY 22-23 Strategic Planning Process
2. Council Goals
3. Preliminary Prioritization Process (March 8)
4. Items in Priority Order after March 8 Special Meeting
5. Recommendation and Next Steps
Presentation Outline
FY 22-23 Strategic Planning Process
Public Engagement and Transparency
Creating and maintaining key conversations and
interactions with the Cupertino Community.
Transportation
Providing access to an efficient, safe multi-modal
transportation system for our community, and
advocating for effective, equitable mass transit in the greater region.
•Improving Traffic Flow and Alleviating Congestion
Housing
Contributing meaningfully and in a balanced manner
to the housing inventory in support of our community
needs, including affordable housing (from extremely
low-income to moderate-income level housing) and
addressing homelessness.
Sustainability & Fiscal Strategy
Continuing Cupertino’s commitment to building a
sustainable and resilient community for future
generations.
Quality of Life
Furthering the health and well-being of all Cupertino
community members.
•Air Quality and Noise
•Public Safety
•Recreation
•Access to Goods and Services
Council Goals
• Goals and Proposed Items reviewed by Council
• Council motioned to prioritize all 69 proposed items
• Up to five 5's, up to thirteen 3's, up to thirteen 1’s • 14 of the original proposed items received no ratings and were removed
• Councilmembers proposed 14 new items
• Similar/duplicate items were consolidated into one item • After removing, adding, and consolidating items, there are now 56 items for Council to consider today
Preliminary Prioritization Process (March 8)
Items in Priority Order after March 8 Special Meeting
(All information, including resource considerations, can be found in Attachment B)
1. Consider options to develop ELI and BMR
Housing… (Housing Commission)
2. Memorial Park Improvements (Parks and Rec
Commission)
3. Dogs Off Leash Area (Parks and Rec
Commission)
4. Vision Zero (Bike Ped Commission)
5. Lawrence Mitty (Parks and Rec Commission)
6. Cupertino Store Implementation (Fine Arts
Commission, Councilmember Proposal)
7. Development Accountability (Planning
Commission)
8. Homeless Jobs Program (Housing
Commission)
9. RHNA related General Plan updates and
rezoning (Housing Element) (Planning
Commission)
10. Residential and Mixed-Use Residential Design
Standards (Planning Commission)
11. Sign Ordinance Update (Planning
Commission)
12. Economic Development Strategy
13. Electrification Study (Sustainability
Commission)
14. Lehigh and Stevens Creek Quarry
15. Senior Strategy
16. License Plate Readers (Public Safety
Commission, TICC)
17. 5G Ordinance (Planning Commission)
18. City Plan to End Homelessness (Housing
Commission)
19. Review and Update General Plan and
Municipal Code (Planning Commission as
Objective Standards)
* If a commission is noted, it indicates that the commission recommends the item
20. 10455 Torre Avenue Improvements
21. Analyze Potential Revenue Measures
22. Artwork at the Library/Exhibits/Poetry and Art
Day (Library Commission)
23. Bicycle Facilities
24. Housing Program for De Anza College Students
(Housing Commission Proposal)
25. Integrated Plan for Community Engagement
(Councilmember Proposal)
26. Lawrence Mitty - Master Plan (…with
supplemental direction) (Councilmember
Proposal)
27. Resident Engagement (Councilmember
Proposal)
28. Safe Gun Storage Ordinance (Public Safety
Commission )
29. Shuttle Bus Pilot Program Implementation
30. Student Internship Program (Councilmember
Proposal)
31. Support for the Unhoused (Combining
Homeless Jobs Program and City Plan to End
Homelessness) (Councilmember Proposal)
32. Youth and Teen Social Media Engagement
(Teen Commission)
33. Community Engagement on Alt. Transportation
and Parking (Library Commission)
34. Labyrinth Program or Similar (Parks and
Recreation Commission)
35. Municipal Water System
36. Blackberry Farm Golf Course Needs
Assessment
37. Catalytic Converter Theft Prevention
Items in Priority Order after March 8 Special Meeting
(All information, including resource considerations, can be found in Attachment B) * If a commission is noted, it indicates that the commission recommends the item
38. Hybrid Meetings for City Council and
Commission Meetings (Councilmember
Proposal)
39. Impacts to Schools (Planning Commission)
40. Intergenerational Engagement
(Councilmember Proposal)
41. Lawson Middle School Bikeway
42. Mental Health Support (Councilmember
Proposal)
43. Seismic Retrofits and Upgrades to Existing City
Hall
44. Senior Outreach Project (Councilmember
Proposal)
45. Single Use Plastics and Mayor’s Cup Challenge
(Councilmember Proposal)
46. Visitor’s Center (Councilmember Proposal)
47. Youth Who Work (Councilmember Proposal)
48. Caltrans Adopt-a-Highway Program
49. Cybersecurity Public Education (TICC)
50. Privately-Owned EV Chargers (Sustainability
Commission)
51. Volunteer Engagement Strategy (Public Safety
Commission)
52. Festival… by Fine Arts Commission (Fine Arts
Commission)
53. Long-Term Strategic Plan (Parks and Rec
Commission)
54. Regional Transformative Transit Projects
Initiative (Councilmember Proposal)
55. Solar Generation Maximization (Planning
Commission Proposal)
56. Young Artist Scholarships (Fine Arts
Commission)
Items in Priority Order after March 8 Special Meeting
(All information, including resource considerations, can be found in Attachment B) * If a commission is noted, it indicates that the commission recommends the item • Adopt Fiscal Year 2022-2023 Council goals
• Prioritize items in Attachment B:
• Up to five 5's, up to thirteen 3's, up to thirteen 1's Recommendation and Next Steps
Questions?
CC 04-05-2022
Item No. 13
Teen Commission Term
Cycles
Presentation
Cupertino City Council
April 5, 2022
Teen Commission Term Cycle
CC 04-05-2022 Item No. 13
CMC 2.95 Teen Commission
● Comprised of 9 Commissioners
● Term of office for 2 years
● Terms begin on September 1st and expire on
August 31st
● 5 appointments made in odd-numbered years
and 4 appointments in even-numbered years
Terms of Office 2.95.020
Staggered Terms
9 Members
Odd Years
5 Terms Expiring
Even Years
4 Terms Expiring
Off-Balance Term Cycle
● In 2011, Council appointed 5 members to 2-year terms
and chose not to include a 1-year term, resulting in 6
vacancies for the following appointment cycle
Staggered Terms (Current)
9 Members
Odd Years
6 Terms Expiring
Even Years
3 Terms Expiring
Consider Option 1
● (Retroactively) limit the term of a current
Commissioner to 1 year expiring on August 31
● Authorize staff to proceed with annual recruitment
● Set application deadline and interview dates for four terms expiring:
1.) Application deadline: 4:30 p.m., May 13; and
2.) Interview dates: 5:30 p.m., Tuesday, May 24 and
Wednesday, May 25
Consider Option 2
● Direct staff to amend the Code to set the staggered
terms at 6 appointments in odd-numbered years and
3 appointments in even-numbered years
● Authorize staff to proceed with annual recruitment
● Set application deadline and interview dates for three terms expiring:
1.) Application deadline: 4:30 p.m., July 29; and
2.) Interview dates: 5:30 p.m., Monday, August 8
and Tuesday, August 9
Recommended Action
● Consider making corrections to the current Teen
Commission staggered term groups to return the
Commission back to the term cycle that is specified
by Cupertino Municipal Code, Chapter 2.95 Teen
Commission;
● Approve option(s) or provide direction to staff as to other measures to ensure compliance with Cupertino
Municipal Code Chapter 2.95
CC 04-05-2022
Item No. 14
Single-Use Plastics
First Reading
Presentation
April 5, 2022
Ursula Syrova, Environmental Programs Manager
Single-Use Plastics Ordinance
First Reading
CC 04-05-2022 Item No. 14
• Concerns:
• Foodware litter, chemical migration, microplastics,
ingestion, challenging recycling markets
• 2013: Cupertino banned single-use plastic carryout bags • 2014: Cupertino banned use of EPS foam foodware
• 2017: Zero Waste Policy adopted - supports reusable over single- use, reducing unnecessary single-use foodware & packaging • 2020: Single-Use Plastics Ordinance - City Work Program item • 2021 & 2022: Sustainability Commission input
• March 1, 2022: Council Study Session
Background
• Develop draft ordinance language
• Include temporary waivers to reduce impacts to businesses • Explore collaboration with schools
• Reach out to larger corporate interests
• Explore a pilot of reusable foodware for takeout
• Explore coordinating efforts with surrounding cities
• Consider requiring compostable plastic produce bags
• Clarify concerns about bio-plastics
• Compare the GHG impact of plastic vs compostable foodware Study Session Feedback
Tons of discarded takeout food packaging per year
300 tons
per year
pre-
COVID
• Plastic cups and containers if empty, clean, and dry
• No utensils or straws or other tiny items
• No expanded polystyrene
• No compostable plastics
• Aluminum containers (empty, clean, and dry) and clean foil Foodware accepted as recyclable in Cupertino:
• Fiber-based cups, containers, utensils
• No compostable plastic (except BPI-certified
compostable bags for collecting food scraps)
Foodware accepted as compostable in Cupertino:
Ordinance – Recommended Elements
June 1, 2022
Ask First: Accessories only
on request (per AB1276)
• Businesses must ask
customers if they want
straws, utensils,
condiment packets,
spill plugs, stir sticks,
etc.
• No single-use plastic cups, containers, utensils
• No compostable plastic foodware
• Require fiber-based: paper, wood, bamboo
• Allow aluminum foil-based items
• Require reusables for dine-in
• No local sale of:
• Expanded polystyrene foam items
• Compostable plastic foodware
Ordinance – Recommended Elements
June 2023
June 2023:
• Amend our plastic bag ordinance:
• No single-use plastic bags for takeout food orders
Now:
• Code Cleanup to match State law:
• Require retailers (not restaurants) to charge $0.10 for reusable carryout bags. CMC currently allows reusable
bags to be given at no charge, but that is not in
alignment with State law. In practice in Cupertino this is already happening.
Ordinance – Single-Use Carryout Bags
• Additional time needed to comply
• Significant economic hardship
• Unique packaging hardship
• Plastic straws available as an accommodation
to people with disabilities who request them to
enjoy equal access to food and beverage
services within the City.
Temporary Exemptions:
?
• Pilot reusable to-go foodware in Cupertino
• Offer technical and financial assistance to businesses • Studies show switching to reusables pays off
• Help with the initial investment if needed?
Additional Recommendations:
• Restaurants that use all single-use foodware for dine-in save money switching to reusables according to case
studies
• Might require additional dishwashing capacity, although the case studies find that to be rare, especially for smaller businesses
• Financial and technical assistance can help transition to reusables. 56.7% of businesses surveyed were interested in that idea.
Switching to Reusables:
Impact on food providers:
• Requiring compostable fiber-based foodware
• Mountain View
• San Mateo County
• City of Alameda
Other jurisdictions:
• Survey of food businesses in Summer 2021:
• 100 businesses (88 in-person, 11 via email)
• Cross-section of restaurant types (fast food,
independently owned, dine-in, franchises, boba tea,
coffee/café, grocery, dessert/bakery, small to large)
• Main concerns:
• Cost of alternatives
• Concern about maintaining business operations
(boba cup heat-sealing process, proper packaging
of takeout foods, etc.)
Outreach to Businesses:
• Youth - supportive
• Unhoused and low income – concern over any
increased costs getting passed along
• Large corporate food providers – space for
scaling up dishwashing, availability of labor
• Disability community – retain access to plastic
straws, limited ability to wash dishes
• Schools – no dishwashers, supply chain, budget
Outreach to Special Interest Groups:
111 customers took a survey
• 61% supported moving away from plastic
• 35% are concerned about single-use generally
• 76.6% say it would be positive for the customer
experience
• 87.7% said they’ve received unwanted utensils
or napkins with takeout orders
• 91% worry about the waste from single-use
Outreach to Customers:
• Scene article, Mercury News
• Postcard mailed to all food businesses
• Emails to all survey respondents
• In-person postcard delivery to boba,
coffee places
• Sustainability Commission
• Chamber of Commerce
• engagecupertino.org/single-use-plastics
Outreach for Awareness:
• Impact to boba places – allow unique
packaging exemption for an additional year?
• Offer financial assistance as part of the
technical assistance RFP?
• Plastic hot and cold lids are not included
Notable points:
Next Steps
2121
• April 19, 2022
• Possible 2nd reading
Questions?
22 CC 04-05-2022
Item No. 15
Economic Development
Committee
Presentation
April 5, 2022
Economic Development Committee
CC 04-05-2022 Item No. 15
• Economic Development Committee (EDC) has met
informally.
• Council requested staff to amend the Muni Code to
codify the EDC as part of the City Work Program.
• At the February 15, 2022 meeting, Council provided
direction to staff:
• Membership comprised of two members of the
City Council and three members from the community
representing retail, hospitality, and the technology
industry.
Background
Discuss items of importance pertinent to local
businesses and to provide feedback to staff on
business related City initiatives or projects.
EDC Historical Purpose
ED Committees or Commissions in Other Cities
City Committee/Commission Composition Purpose
Mountain
View Downtown Committee
11 members:
• 4 property owners or downtown business reps
• 2 community‐at‐large members who are residents
• 4 business‐at‐large members with reps from:
• 1 Downtown Business Association
• 1 Chamber of Commerce
• 2 businesses not in the Downtown
Encourage economic development specific to the
downtown area.
San Jose Community and Economic
Development Committee 5 Councilmembers Encourage a strong economy; ensure arts, cultural, & entertainment offerings; create healthy neighborhoods.
Santa
Clara
Economic Development,
Communication, and
Marketing Committee
4 Councilmembers Proactive economic development and effective communication, review marketing & branding strategies.
Fremont Economic Development
Advisory Commission
9 members:
• 5 reps: Business, Resident; Real Estate; Community College • 3 reps from Commercial / Industrial sector
• 1 rep from the Chamber of Commerce Promote and facilitate economic development.
Milpitas Economic Development and
Trade Commission
7 members:
• 1 Councilmember
• 1 Chamber of Commerce
• 1 Real Estate
• 1 Resident
• 1 Milpitas Unified School District/Education
• 1 Business
• 1 Technology and Trade
Advise on broad economic development and business
issues, cultivate international trade relationships.
Provide expertise and guidance on policy related to economic development, and actively promote Cupertino as a location of choice for current and prospective businesses by:
1. Making recommendations to City Council on a broad range of strategic matters broadly applicable to the City’s economic development goals;
2. Serving as an ambassador to shed a positive light on the City by sharing economic development resources and information to prospective businesses and stakeholders, thus positioning the City as a location of choice; and
3. Encouraging public/private partnerships to further the City’s economic development goals by identifying potential resources.
Proposed EDC Purpose
Seven (7) members including elected officials, industry sector representatives, and key partners:
1. City Councilmember
2. City Councilmember
3. Technology Sector Representative
4. Retail/Small Business Representative
5. Hospitality/Tourism Sector Representative
6. De Anza College Representative
7. President of the Chamber of Commerce or Designee
Proposed EDC Membership
1. Conduct the first reading of Ordinance No. 22-2240
“An Ordinance of the City Council of the City of
Cupertino Adding Chapter 2.96 of Title 2
(Administration and Personnel) to Codify the
Economic Development Committee".
2. Find that the proposed actions are exempt from
CEQA.
Recommendation
Questions?