CC 03-03-2025
Item No. 1
FY 2025-2027 City Work
Program Prioritization and
Goal Setting Workshop
Presentation
City Council Priority
SettingWorkshop
MONDAY, MARCH 3, 2025 | 5 P.M.
TinaKapoor, Deputy City Manager
PRESENTER & FACILITATOR —
CUPERTINOCITY COUNCIL
Kitty Moore
VICE MAYOR Liang Chao
MAYOR
Sheila Mohan
COUNCILMEMBER
J.R. Fruen
COUNCILMEMBER
R “Ray” Wang
COUNCILMEMBER
ROLEOF CITYCOUNCIL
TheCity Council servesas the policy- making body for the City of Cupertino. Elected by the community, the Council is responsible for setting the City's vision, priorities, and policies to ensure the well-being and prosperity of residents and businesses.
KICKOFF
WORKSHOP
Wrap-Up and
NextStepsReview
City Work
Program
Prioritization
SECTION1:
Workshop Agenda
1 2 3 4 5 6
Develop A
StrategicVision
Discuss)
SECTION2: SECTION3:
RankNew
Council
Priorities
Break)
SECTION4:
Narrow Top
ProjectsList
Discuss)
LET’SKICKOFF!
Effective
Council/Manager Form
Of Government
WHAT”“ HOW”
WHAT”“ HOW”
WHAT”“ HOW”
BOUNDARIESAREIMPORTANT
THINGSTO
PONDER:
Not ToBeTakenForGranted
TheWorkOf City Council Is Not Easy!
WhatCan Get In TheWay
Aim ToMaximize
WhyIsIt Important ToTheCity Manager?
BestPractices
BESTPRACTICES:
FORCOUNCIL
AND
MANAGER)
Understand/RespectCouncil/ Manager
Formof Government
Appreciate “Community Perspective”
Professional/TechnicalExpertise”
Having Policy Direction is Critical
TolerateOrganizational Imperfections
Mistakes!)
EstablishClear Communication
TrustAbove All
Take YourRoleSeriously, ButNot Yourself
Today’s Exerciseis a Perfect Exampleof
TEAMWORK
between Council and staff
Kickoff
Workshop
Wrap-Up and
NextStepsREVIEW
CITYWORK
PROGRAM
PRIORITIZATION
SECTION1:
Workshop Agenda
1 2 3 4 5 6
Develop A
StrategicVision
Discuss)
SECTION2: SECTION3:
RankNew
Council
Priorities
Break)
SECTION4:
Narrow Top
ProjectsList
Discuss)
APPROACH &
TIMELINE
Council Goal
Settingand CWP
WorkshopPrep
JAN 2025
Council and
Community
Engagement
DEC 2024
City Work
ProgramUpdates
JUL - OCT 2024 MAR 2025
Tothe Workshop!
MAR - JUN 2025
City Work
Programand
BudgetAdoption
Toensurea thorough and thoughtful
prioritization and adoption process, staffhas
designed a comprehensive approach
City Work Program
Context For Priorities
Council Priorities
TheFoundation:
Effective Day -To-Day Operations
Major Projects Underway +
Other Mandates
TimeAllocationof
ManagementStaff
MANAGEMENTOF STAFFTIME
Day-to-DayManagement
of MunicipalServices
UnforeseenChallenges
CityWorkProgram
Realisticgoals with a focus on
most important priorities
Creation of and agreement on
process
Understandinglimited
organizational capacity
Ensuringaccountability on
implementing councilprioritiesIN G RED I EN TS FO R A
SUCCESSFULCWP
CelebratingAccomplishments
WORK PROGRAM ITEMS FROM FY 23 -25
VisionZero
Cybersecurity Education
LicensePlateReaders
Intergenerational Engagement
Commission Governance
ReformPackage
PublicSafetyCommercial Corridors
Kickoff
Workshop
Wrap-Up and
NextStepsDEVELOPA
STRATEGIC
VISION
DISCUSS)
SECTION2:
Review
City Work
Program
Prioritization
SECTION1:
Workshop Agenda
1 2 3 4 5 6
SECTION3:
RankNew
Council
Priorities
Break)
SECTION4:
Narrow Top
ProjectsList
Discuss)
STRATEGICVISION
D EV ELO P I N G A
Council Priorities
TheFoundation:
Effective Day -To-Day Operations
Major Projects Underway +
Other Mandates
CITY COUNCIL GOALS
PUBLIC
ENGAGEMENT &
TRANSPARENCY
Creating and maintaining
key conversationsand
interactions with the
Cupertino community.
Improving TrafficFlow
and Alleviating
Congestion
TRANSPORTATION
Providing access to an
efficient, safe multi-modal
transportation systemfor
our community, and
advocating for effective,
equitable masstransitin
the greater region.
HOUSING
Contributing meaningfully
and in a balanced manner
to the housinginventory in
support of our community
needs, including
affordable housing (from
extremely low-income to
moderate- income level
housing) and addressing
homelessness.
Air Quality and Noise
PublicSafety
Recreation
Accessto Goods and
Services
QUALITYOFLIFE
Furtheringthe health and
well-being of all Cupertino
community members.
SUSTAINABILITY &
FISCALSTRATEGY
Continuing Cupertino’s
commitment to building a
sustainableand resilient
community for future
generations.
FIVE COUNCIL GOALS
PublicEngagementandTransparencyCOUN
CIL GOAL
Active Transportation Plan
Transparencyfor CommisisonMeetings
Environmental Hazards
Strategiesto Enhance SalesTaxRevenue
Leadership Academy
City Properties: Planning for Optimal Use (Formerly
City Properties2.0)
Heart of the City Specific PlanUpdate
Enhance Art In -Lieu Fee Policy for Better
Engagement
Unhoused Policies
FormerlySupport for the Unhoused 2.0)
Water Conservation Policies (Replaces
City Water Conservation / TurfConversion)
Night TimeSafety Awareness
Enhance Notification Methods for Development
Projectsand General Plan Amendments
General Plan Community Meetings
Lehigh Quarry
TreePlanting (Replaces TreeList2.0)
Public Engagement Strategy and Policiesin
Support of Planning Initiatives
PROPOSEDPROJECTS
TransportationCOUN
CIL GOAL
Heart of the City Specific PlanUpdate
Night TimeSafetyAwareness
SVHopper Feasibility
BusStop Inventory
Bicycle Facilities
Active TransportationPlan
Adopt LOSand Improve TDMAccountability
PROPOSEDPROJECTS
PROPOSEDPROJECTS
QualityofLifeCOUN
CIL GOAL
BusStopInventory
Enhance SeniorServices
Heart of the City SpecificPlanUpdate
Adopt LOSand Improve TDMAccountability
Commercial DiversificationPlan
BlackberryFarmsPooland Picnic Area - CEQAReview
Enhance Art In-LieuFeePolicyfor Better Engagement
Financial, Investment, and Cashflow PolicyReview (TBDitem) Ad Hoc SeniorCommission
5G Ordinance
Bicycle Facilities
DefensibleImpact FeeNexusStudyfor TrafficImpact Fee, Retail Impact Fee, BMRImpact Fee
City Properties: Planningfor Optimal Use(
FormerlyCity Properties2.0)
Active TransportationPlan
BusinessRevitalization
EnvironmentalHazards
Independence Day Celebration Enhancement
Reduce the Scope of Memorial ParkPlanto under $40M
Urban Forest10-YearPlan
Night TimeSafetyAwareness
SVHopper Feasibility
PublicSafety - BlockLeader and Neighborhood Watch
UnhousedPolicies (FormerlySupportfor the Unhoused2.0)
WorkProgram Process
Memorial ParkRenovation
LicensePlate Readers
PermitStreamliningand Simplificationfor SmallHome Upgrades TreePlanting (ReplacesTreeList2.0)
SmallBusinessRevitalizationPlan
Major ThoroughfareCongestion Studyand Road Improvements SFHPermittingReviewProcess
Urban ForestProgram
Sustainabilityand FiscalStrategyCOUN
CIL GOAL
BusStop Inventory
Heart of the City Specific PlanUpdate
PermitStreamliningand
SimplificationforSmallHome Upgrades
City Properties: Planningfor Optimal Use(
FormerlyCity Properties2.0)
Enhance SeniorServices
Defensible Impact FeeNexusStudyfor TrafficImpact Fee,
RetailImpact Fee, BMRImpact Fee
Financial, Investment, and Cashflow PolicyReview (TBDitem) City HallSeismicSafetyIssues
BusinessRevitalization
Commercial DiversificationPlan
Expedite and/ or StreamlineBuilding
Permitand Inspection PermitProcesses
Emergency Operations Readiness
City HallRetrofitand EOCReadinessPlan
Economic Development
Impact Fees
Reduce the Scope of Memorial ParkPlanto under $40M
UnhousedPolicies (FormerlySupport for the Unhoused2.0)
SVHopper Feasibility
Water Conservation Policies (
ReplacesCityWater Conservation / TurfConversion)
TreePlanting (ReplacesTreeList2.0)
Strategiesto Enhance SalesTaxRevenue
SmallBusinessRevitalizationOrdinance
TaxMeasureson the 2026Ballot
WorkProgram Process
Urban Forest10-YearPlan
SmallBusinessRevitalizationPlan
Update City'sImpact fees
PROPOSEDPROJECTS
HousingCOUN
CIL GOAL
PROPOSEDPROJECTS
UnhousedPolicies
FormerlySupport for the Unhoused2.0)
Public Engagement Strategy and Policiesin
Support of Planning Initiatives
Heart of the City Specific PlanUpdate
Defensible Impact Fee NexusStudyfor Traffic
Impact Fee, RetailImpact Fee, BMRImpact Fee
Enhance Notification Methods for Development
Projectsand General PlanAmendments
Potential
FocusAreas
Emergency Management
SmallBusinessRevitalization
FiscalStrategy
Council Priorities
TheFoundation:
Effective Day -To-Day Operations
Major Projects Underway +
Other Mandates
STRATEGICVISION &
DIRECTION
PUBLIC
ENGAGEMENT &
TRANSPARENCY
TRANSPORTATION
HOUSING
QUALITYOFLIFE
SUSTAINABILITY &
FISCALSTRATEGY
FOCUSAREASFISCALRESILIENCE
SMALL
BUSINESS
REVITALIZATION
EMERGENCY
MANAGEMENT
1 PUBLIC
ENGAGEMENT &
TRANSPARENCY
TRANSPORTATION
HOUSING QUALITYOFLIFE
ENVIRONMENTAL
SUSTAINABILITY
FISCALSTRATEGY
FOCUSAREASFISCALRESILIENCE
SMALL
BUSINESS
REVITALIZATION
EMERGENCY
MANAGEMENT
2 Adjust/ Re-Affirm
Council Goals
Confirm Strategic
Vision Framework
Kickoff
Workshop
Wrap-Up and
NextStepsReview
City Work
Program
Prioritization
SECTION1: SECTION3:
SELECTNEW
COUNCIL
PRIORITIES
BREAK)
Workshop Agenda
1 2 3 4 5 6
Develop A
StrategicVision
Discuss)
SECTION2: SECTION4:
Narrow Top
ProjectsList
Discuss)
CWPProjectsby Departments
CWPProjectsby Size
1 - 300 Hours
301 - 1,000Hours
1,001+ Hours
Under $60K
61K - $500K
500K+
STAFFING ESTIMATES
BUDGET ESTIMATES
Preliminary
Resource
Allocation
Small
Small
Medium
Medium
Large
Large
City HallSeismic
SafetyIssues
Determine options to deal with City Hall seismic
safety: pros and cons of retrofit, remodel, lease
temporary facility, purchasea new building
PublicWorks/
CMO
Sustainability
and Fiscal
Strategy
Strategiesto
EnhanceSales
TaxRevenue
Develop strategies to improve salestax revenue,
including, but not limited to:
With each infill redevelopment, provide
transparencyon the retail space and lossin
retail categories and salestax revenue
Find out which businessesgenerate B2B
taxes in Cupertino and in other cities
Attract businessesthat generate salestaxes
in Cupertino
Explore potential incentives to attract them
to Cupertino, suchastax breaks or fee
waivers
City
Manager’s
Office
Sustainability
and Fiscal
Strategy
Hmm ... Largeor Small?
RankingProcess
1. ReviewConsolidated List
2. Public Comment
3. Council RanksProjects
5. Council DiscussesPotentialPriorities
Methodology
Up to 5 projects will get a score of 10
Up to 5 projects will get a score of 7
Up to 5 projects will get a score of 4
Up to 5 projects will get a score of 1
Each Councilmember will use the
following agreed upon ranking
methodology to select a total of 20
projects on the consolidated list.
Projectswill be ranked as follows:
4. StaffTallies & ProducesConsolidated Ranks
2. PublicComment
BREAK
3. Council RanksProjects (15 mins)
4. StaffTallies & ProducesConsolidated Ranks (15 mins)
Kickoff
Workshop
Wrap-Up and
NextStepsDevelopA
StrategicVision
Discuss)
SECTION2:
Review
City Work
Program
Prioritization
SECTION1: SECTION3:
RankNew
Council
Priorities
Break)
SECTION4:
NARROW
TOP
PROECTSLIST
DISCUSS)
Workshop Agenda
1 2 3 4 5 6
YES!
NOTYET
MAYBE?
Most Important
LessImportant Now
Discuss/Help UsUnderstand
DISCUSSION
5. Council DiscussesPotentialPriorities
Stayingon Trackwith Priorities
ReportRegularProgress
Hold off New Council Initiatives
UntilNext Goal SettingCycle
AssignLeadership and Resources
Clarify/ Define Success
BestPracticeCriteriafor Adding
Initiativesand ProjectsMid-Cycle
Emergency New Outside Funding New Multi -Agency
Opportunity
Community Safety Changes in Law or
Mandates
Otherwise wait
until next priority-
setting process
Natural disaster,
pandemic, civil unrest
Whatcomes off the plate if somethinggoes on?
Whatare the consequencesof shiftingdirection mid-cycle? Opportunity that is
time-sensitive Cannot be delayed
Issuethat mustbe
addressedin near term
CommitmentsFromStaff
Align programs, projects, and
activities to further Council
priorities consistentwith budget,
staffing, and workloads
Build Council direction into budget
and work plans
Reporton progress periodically
01 02
03 04
Apply technical knowledge to clarify
project descriptions and scope for
Council consideration
Kickoff
Workshop
WRAP-UP
AND NEXT
STEPSReviewCity Work
Program
Prioritization
SECTION1:
Workshop Agenda
1 2 3 4 5 6
Develop A
StrategicVision
Discuss)
SECTION2: SECTION3:
RankNew
Council
Priorities
Break)
SECTION4:
Narrow Top
ProjectsList
Discuss)
WRAP-UP &
NEXTSTEPS
FY25-27CWP
Launches
Staffwill return to
Council for formal
adoption of the
Work Program
Staffwill prepare a
workshop report
Today Mar - June July
Closing Comments