CITY MANAGER’S OFFICE
CITY HALL
10300 TORRE AVENUE • CUPERTINO, CA 95014-3255
TELEPHONE: (408) 777-3212
CUPERTINO.GOV
CITY COUNCIL STAFF REPORT
Date: April 21, 2026
Subject
Approval of Pride Flag Raising as a City Sponsored Special Event in June 2026 for Pride Month
Recommended Action
Approve Pride Flag Raising as a City Sponsored Special Event in June 2026 for Pride Month Reasons for Recommendation and Available Options
On April 7, 2026, the City Council approved Resolution No. 26-034 to establish a policy on flags on City property (Attachment A). The adopted policy requires City Council approval for any commemorative flags, thereby ensuring consistency, transparency, and adherence to standards in all flag-related practices.
June has been officially designated as LGBTQ+ Pride Month both at the federal and state level with the federal government recognizing it first in 1999. The City has observed Pride Month with an annual commemorative flag raising event since 2019. It honors Cupertino’s support of the LGBTQ+ community and highlights the importance of diversity and uplifting the community. This event is hosted and organized by the City and the following resource partners are invited to table at the event: the Cupertino Library, Santa Clara County LGBTQ Affairs, Q Corner, LGBTQ Youth Space, Rainbow Chamber Silicon Valley, and Silicon Valley Pride. Each year, the event occurs in early June, and the flag remains raised for the entire month at the Cupertino Civic Center.
Regarding the cost to the City, staff time is generally used to provide logistical and technical support, including setting up tables and chairs, marketing the event on social media, managing the Eventbrite, and providing video and audio support. In 2025, staff estimates that the total time spent supporting this event was 40 hours. Additionally, in 2025, the City spent a total of $31.12 on one-time purchases that most likely will not need to be purchased in 2026. Expense details are included in the fiscal impact section below.
Next steps
If approved, the City will notify the resource partners and work with them to prepare the 2026 flag raising similar to how it was done in 2025. If not approved, the City will notify the resource partners and may consider proposing this again for 2027.
Sustainability Impact
No sustainability impact.
Fiscal Impact
In 2025, staff spent a total of 40 hours on this event, which results in some costs to the City.
Additionally, the city spent a total of $31.12 on this event. A breakdown is included as follows:
3 ft. x 5 ft. Pride Flag for Flag-Raising Ceremony $ 9.32 50-pack Miniature Pride Flags for Giveaways $21.80
TOTAL $31.12
City Work Program (CWP) Item/Description
None
Council Goal
Public Engagement and Transparency
California Environmental Quality Act
No California Environmental Quality Act impact.
_____________________________________
Prepared by: Astrid Robles, Senior Management Analyst Samantha LoCurto, Communications and Marketing Coordinator Reviewed by: Kirsten Squarcia, Deputy City Manager
Floy Andrews, Interim City Attorney
Approved for Submission by: Tina Kapoor, City Manager
Attachments:
A – Adopted Flag Policy