CITY OF CUPERTINO
2026 UUT Measure Renewal Survey
Topline Report
Up to n=434
25 minutes
Likely November 2026 Voters
Languages: Chinese, English & Hindi
Data Collection: June 3 to 17, 2026
June 21, 2026
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City of Cupertino – 2026 UUT Measure Renewal Survey
METHODOLOGY
Sample Universe:
- 24,643 Likely November 2026 Voters
Sample Size:
n=434
Data Collection Methodology:
n=17 Landline
n=125 Cell
n=272 Online from text invitation
n=20 Online from email invitation
Margin of Error:
- Likely November 2026 Voters + 4.66%
Interview Dates: June 3 to 17, 2026
Survey Length: 25 minutes
CUPERTINO CLIMATE
Column
N % Count ∑ or Mean
Very favorable 20.0% 87
Somewhat favorable 48.4% 210
Somewhat unfavorable 13.5% 58
Very unfavorable 5.0% 22
DK/NA 13.0% 57
Total Favorable 68.4%
Total Unfavorable 18.5%
Ratio Fav to Unfav 3.7
Very favorable 9.8% 42
Somewhat favorable 40.3% 175
Somewhat unfavorable 17.6% 76
Very unfavorable 10.5% 46
DK/NA 21.8% 95
Total Favorable 50.1%
Total Unfavorable 28.1%
Ratio Fav to Unfav 1.8
Likely Nov 2026 Voter
1. Do you have a favorable or unfavorable opinion of the job the City of Cupertino is doing to provide City services?
2. Do you have a favorable or unfavorable opinion of the job the City of Cupertino is doing to effectively manage and spend taxpayer dollars and public funds?
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City of Cupertino – 2026 UUT Measure Renewal Survey
INITIAL BALLOT TESTS
Column
N % Count ∑ or Mean
Definitely Yes 43.6% 189
Probably Yes 25.9% 113
Probably No 10.0% 43
Definitely No 12.8% 55
DK/NA 7.8% 34
Total Yes 69.5%
Total No 22.7%
Definitely Yes 17.8% 77
Probably Yes 26.6% 115
Probably No 16.2% 70
Definitely No 29.0% 126
DK/NA 10.5% 46
Total Yes 44.4%
Total No 45.1%
Likely Nov 2026 Voter
4. Shall the measure to maintain essential city services such as:
• public safety,
• streets,
• parks and open spaces,
• community programs, and
• other general city services,
by replacing Cupertino’s expiring 2.4% tax with a 3.4% tax on electricity, gas, and telecommunications, and adding video services, until ended by voters, providing $6,900,000 annually, maintaining senior citizens' exemptions, requiring annual audits and public spending disclosure, be adopted?
3. Shall an ordinance amending the City of Cupertino General Plan be adopted to mandate that any attempt to rezone parks, parklands or open space to residential, commercial or
industrial, or any proposal for residential, commercial or industrial development in parks, parkland or open space, must be placed before Cupertino voters and secure two-thirds support in the City’s next general election?
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City of Cupertino – 2026 UUT Measure Renewal Survey
FEATURES OF THE THE MEASURE
Column
N % Count ∑ or Mean
Much More Likely 34.6% 150 66.7%
Somewhat More Likely 32.1% 139
No Effect 20.9% 91
Somewhat Less Likely 6.0% 26
Much Less Likely 5.7% 25
DK/NA 0.7% 3
Much More Likely 38.0% 165 70.6%
Somewhat More Likely 32.6% 141
No Effect 20.5% 89
Somewhat Less Likely 1.9% 8
Much Less Likely 7.0% 30
DK/NA 0.0% 0
Much More Likely 30.5% 133 60.0%
Somewhat More Likely 29.5% 128
No Effect 21.9% 95
Somewhat Less Likely 5.4% 23
Much Less Likely 11.4% 49
DK/NA 1.3% 6
Much More Likely 27.6% 120 62.8%
Somewhat More Likely 35.2% 153
No Effect 24.2% 105
Somewhat Less Likely 4.1% 18
Much Less Likely 7.5% 32
DK/NA 1.5% 6
Much More Likely 23.2% 101 53.1%
Somewhat More Likely 29.9% 130
No Effect 27.3% 119
Somewhat Less Likely 7.0% 31
Much Less Likely 9.9% 43
DK/NA 2.7% 12
Much More Likely 36.8% 160 64.1%
Somewhat More Likely 27.3% 118
No Effect 21.7% 94
Somewhat Less Likely 4.7% 20
Much Less Likely 7.6% 33
DK/NA 2.0% 9
Much More Likely 27.5% 119 61.0%
Somewhat More Likely 33.4% 145
No Effect 24.6% 107
Somewhat Less Likely 5.7% 25
Much Less Likely 7.1% 31
DK/NA 1.6% 7
Much More Likely 32.2% 140 72.9%
Somewhat More Likely 40.7% 177
No Effect 18.6% 81
Somewhat Less Likely 3.4% 15
Much Less Likely 5.1% 22
DK/NA 0.1% 0
Much More Likely 30.2% 131 63.4%
Somewhat More Likely 33.3% 144
No Effect 23.5% 102
Somewhat Less Likely 4.0% 18
Much Less Likely 8.0% 35
DK/NA 1.1% 5
Likely Nov 2026 Voter
5i. Maintain safe pedestrian sidewalks and crosswalks
5d. Maintain emergency and disaster preparedness programs 5e. Protect community-based policing
5f. Reduce property crime
5g. Maintain senior and youth programs
5h. Maintain parks and open space
5a. Maintain and repair local streets
5b. Maintain rapid 911 emergency response times
5c. Maintain neighborhood police patrols
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City of Cupertino – 2026 UUT Measure Renewal Survey
Column
N % Count ∑ or Mean
Much More Likely 23.8% 103 54.2%
Somewhat More Likely 30.4% 132
No Effect 25.4% 110
Somewhat Less Likely 6.9% 30
Much Less Likely 9.7% 42
DK/NA 3.7% 16
Much More Likely 16.8% 73 46.6%
Somewhat More Likely 29.9% 130
No Effect 34.2% 148
Somewhat Less Likely 8.9% 39
Much Less Likely 8.5% 37
DK/NA 1.8% 8
Much More Likely 33.0% 143 64.7%
Somewhat More Likely 31.7% 138
No Effect 21.2% 92
Somewhat Less Likely 5.2% 23
Much Less Likely 8.9% 39
DK/NA 0.0% 0
Much More Likely 29.5% 128 54.5%
Somewhat More Likely 25.0% 108
No Effect 26.8% 116
Somewhat Less Likely 6.2% 27
Much Less Likely 11.1% 48
DK/NA 1.5% 7
Much More Likely 20.3% 88 56.8%
Somewhat More Likely 36.5% 158
No Effect 27.3% 118
Somewhat Less Likely 7.2% 31
Much Less Likely 8.5% 37
DK/NA 0.2% 1
Much More Likely 20.6% 90 46.3%
Somewhat More Likely 25.7% 111
No Effect 29.7% 129
Somewhat Less Likely 9.0% 39
Much Less Likely 11.4% 49
DK/NA 3.7% 16
Much More Likely 35.2% 153 64.9%
Somewhat More Likely 29.7% 129
No Effect 21.7% 94
Somewhat Less Likely 4.6% 20
Much Less Likely 8.0% 35
DK/NA 0.8% 3
Likely Nov 2026 Voter
5n. Maintain trees and landscaping along city streets
5o. Maintain facilities and grounds at Blackberry Farm
5p. Reduce wildfire risk by controlling flammable brush and maintaining safe evacuation routes
5j. Reduce traffic on City streets
5k. Maintain City facilities
5l. Maintain safe bike paths and safe routes to schools for children
5m. Protect air quality
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City of Cupertino – 2026 UUT Measure Renewal Survey
FEATURES OF THE THE MEASURE -- RANKED BY INTENSITY
Column
N % Count ∑ or Mean
5b. Maintain rapid 911 emergency response times 0.93
5h. Maintain parks and open space 0.92
5a. Maintain and repair local streets 0.85
5f. Reduce property crime 0.83
5p. Reduce wildfire risk by controlling flammable brush and maintaining safe evacuation routes 0.80
5l. Maintain safe bike paths and safe routes to schools for children 0.75
5i. Maintain safe pedestrian sidewalks and crosswalks 0.74 5d. Maintain emergency and disaster preparedness programs 0.72 5g. Maintain senior and youth programs 0.70
5c. Maintain neighborhood police patrols 0.63
5m. Protect air quality 0.57
5j. Reduce traffic on City streets 0.54
5n. Maintain trees and landscaping along city streets 0.53 5e. Protect community-based policing 0.51
5k. Maintain City facilities 0.38
5o. Maintain facilities and grounds at Blackberry Farm 0.37 Likely Nov 2026 Voter
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City of Cupertino – 2026 UUT Measure Renewal Survey
INFORMATIONAL STATEMENTS
Column
N % Count ∑ or Mean
Much more likely to vote yes 31.3% 136 62.5%
Somewhat more likely to vote yes 31.2% 135
No effect 36.0% 156
DK/NA 1.5% 6
Much more likely to vote yes 32.4% 141 58.3%
Somewhat more likely to vote yes 26.0% 113
No effect 37.8% 164
DK/NA 3.9% 17
Much more likely to vote yes 40.7% 176 72.5%
Somewhat more likely to vote yes 31.8% 138
No effect 25.3% 110
DK/NA 2.2% 10
Much more likely to vote yes 40.2% 174 70.1%
Somewhat more likely to vote yes 29.9% 130
No effect 26.8% 117
DK/NA 3.1% 13
Much more likely to vote yes 25.7% 111 56.7%
Somewhat more likely to vote yes 31.1% 135
No effect 37.5% 163
DK/NA 5.8% 25
Much more likely to vote yes 50.2% 218 70.7%
Somewhat more likely to vote yes 20.5% 89
No effect 27.2% 118
DK/NA 2.2% 9
Much more likely to vote yes 29.4% 127 68.0%
Somewhat more likely to vote yes 38.7% 168
No effect 30.9% 134
DK/NA 1.1% 5
Much more likely to vote yes 40.4% 175 66.9%
Somewhat more likely to vote yes 26.5% 115
No effect 29.2% 127
DK/NA 3.9% 17
Much more likely to vote yes 32.6% 141 65.8%
Somewhat more likely to vote yes 33.2% 144
No effect 32.7% 142
DK/NA 1.5% 6
Much more likely to vote yes 25.4% 110 60.8%
Somewhat more likely to vote yes 35.4% 154
No effect 33.8% 147
DK/NA 5.4% 23
Much more likely to vote yes 25.2% 109 61.8%
Somewhat more likely to vote yes 36.6% 159
No effect 34.8% 151
DK/NA 3.4% 15
Much more likely to vote yes 18.8% 81 41.4%
Somewhat more likely to vote yes 22.6% 98
No effect 47.7% 207
DK/NA 10.9% 47
Much more likely to vote yes 29.7% 129 56.2%
Somewhat more likely to vote yes 26.5% 115
No effect 41.9% 182
DK/NA 1.9% 8
Much more likely to vote yes 40.2% 174 70.3%
Somewhat more likely to vote yes 30.1% 131
No effect 29.0% 126
DK/NA 0.7% 3
Likely Nov 2026 Voter
6l. The measure is a fair treatment of taxpayers regardless of which telecommunications technologies they use
6m. The measure maintains the current senior citizen
exemption
6n. In the event of a heart attack, stroke, medical emergency or accident, seconds can be the difference between life and death. This measure will help ensure a first responder is able to respond quickly to 9-1-1 emergencies
6g. The measure will ensure funding to maintain local parks and open space
6h. The measure will continue to give Cupertino local control over local funds for local needs. No funds can be taken by the state or federal governments
6i. Without the measure Cupertino streets will begin to deteriorate creating potholes, causing damage to vehicles and reconstructing deteriorating streets will become more
expensive
6j. Cupertino has made the tough choices needed to tighten their belt and balance the budget, including cutting
administration and reducing the number of employees.
6k. Funding from this measure will help Cupertino keep up with the cost of contracting with the Sheriff's Office for local police services
6b. This measure will help ensure the Sheriff can investigate and prosecute violent and non-violent criminals
6c. This measure requires public disclosure of the spending of every penny from this measure
6d. The measure requires independent financial audits, and yearly reports to the community to ensure that all funds are spent as promised
6e. If this measure fails, there will be cuts to city services 6f. Large businesses will pay their fair share, so homeowners don't shoulder the entire cost of maintaining Cupertino city services
6a. This measure will maintain traffic enforcement to keep drivers, pedestrians, bicyclists and children traveling to school safe
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City of Cupertino – 2026 UUT Measure Renewal Survey
Column
N % Count ∑ or Mean
Much more likely to vote yes 28.4% 123 60.8%
Somewhat more likely to vote yes 32.4% 141
No effect 36.3% 158
DK/NA 2.9% 12
Much more likely to vote yes 36.9% 160 68.3%
Somewhat more likely to vote yes 31.4% 136
No effect 30.8% 134
DK/NA 0.8% 4
Much more likely to vote yes 30.8% 134 60.8%
Somewhat more likely to vote yes 30.0% 130
No effect 36.9% 160
DK/NA 2.3% 10
Much more likely to vote yes 26.9% 117 61.8%
Somewhat more likely to vote yes 34.9% 151
No effect 34.8% 151
DK/NA 3.4% 15
Much more likely to vote yes 29.9% 130 64.2%
Somewhat more likely to vote yes 34.3% 149
No effect 32.5% 141
DK/NA 3.3% 14
Much more likely to vote yes 32.2% 140 59.4%
Somewhat more likely to vote yes 27.2% 118
No effect 37.3% 162
DK/NA 3.3% 14
Much more likely to vote yes 29.4% 128 63.3%
Somewhat more likely to vote yes 33.9% 147
No effect 34.2% 148
DK/NA 2.5% 11
Likely Nov 2026 Voter
6q. This measure will maintain police patrols and keep our neighborhoods safe
6r. The Santa Clara County Sheriff's Office is increasing the cost of police services in Cupertino by 33 percent for a total of $25.5 million dollars and this measure is critical to continue police services at the level Cupertino residents expect 6s. If the measure fails, the cost of maintaining police services through the Sheriff's Office will put other vital city services such as street maintenance, park and recreation services or youth and senior programs at risk
6t. The County has dramatically increased the price of police services in Cupertino. Without this measure, Cupertino will not be able to maintain the current level of neighborhood police patrols
6u. Without the measure the existing tax will expire and the City will be forced to make cuts to critical city services 6o. The cost of providing quality public safety services in the Bay Area is increasing and this measure will maintain local funding for public safety services to keep Cupertino safe 6p. You never know when an accident, disaster or medical emergency will occur. This measure will ensure rapid 9-1-1 emergency services are ready when you need them the most _____________________________________________
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City of Cupertino – 2026 UUT Measure Renewal Survey
INFORMATIONAL STATEMENTS -- RANKED BY INTENSITY
Column
N % Count ∑ or Mean
6f. Large businesses will pay their fair share, so homeowners don't shoulder the entire cost of maintaining Cupertino city services
1.24 6c. This measure requires public disclosure of the spending of every penny from this measure 1.16
6d. The measure requires independent financial audits, and yearly reports to the community to ensure that all funds are spent as promised
1.14 6h. The measure will continue to give Cupertino local control over local funds for local needs. No funds can be taken by the state or federal governments
1.12 6n. In the event of a heart attack, stroke, medical emergency or accident, seconds can be the difference between life and death. This measure will help ensure a first responder is able to respond quickly to 9-1-1 emergencies
1.11 6p. You never know when an accident, disaster or medical emergency will occur. This measure will ensure rapid 9-1-1 emergency services are ready when you need them the most
1.06 6i. Without the measure Cupertino streets will begin to deteriorate creating potholes, causing damage to vehicles and reconstructing deteriorating streets will become more
expensive
1.00 6g. The measure will ensure funding to maintain local parks and open space 0.98
6s. If the measure fails, the cost of maintaining police services through the Sheriff's Office will put other vital city services such as street maintenance, park and recreation services or youth and senior programs at risk
0.97 6a. This measure will maintain traffic enforcement to keep drivers, pedestrians, bicyclists and children traveling to school safe
0.95 6u. Without the measure the existing tax will expire and the City will be forced to make cuts to critical city services 0.95 6t. The County has dramatically increased the price of police services in Cupertino. Without this measure, Cupertino will not be able to maintain the current level of neighborhood police patrols
0.95 6b. This measure will help ensure the Sheriff can investigate and prosecute violent and non-violent criminals 0.94
6q. This measure will maintain police patrols and keep our neighborhoods safe 0.94
6r. The Santa Clara County Sheriff's Office is increasing the cost of police services in Cupertino by 33 percent for a total of $25.5 million dollars and this measure is critical to continue police services at the level Cupertino residents expect
0.92 6o. The cost of providing quality public safety services in the Bay Area is increasing and this measure will maintain local funding for public safety services to keep Cupertino safe
0.92 Likely Nov 2026 Voter
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City of Cupertino – 2026 UUT Measure Renewal Survey
Column
N % Count ∑ or Mean
6j. Cupertino has made the tough choices needed to tighten their belt and balance the budget, including cutting
administration and reducing the number of employees.
0.91 6k. Funding from this measure will help Cupertino keep up with the cost of contracting with the Sheriff's Office for local police services
0.90 6m. The measure maintains the current senior citizen exemption 0.88
6e. If this measure fails, there will be cuts to city services 0.87 6l. The measure is a fair treatment of taxpayers regardless of which telecommunications technologies they use 0.68
Likely Nov 2026 Voter
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City of Cupertino – 2026 UUT Measure Renewal Survey
INTERIM BALLOT TEST
Column
N % Count ∑ or Mean
Definitely Yes 21.0% 91
Probably Yes 36.4% 158
Probably No 18.2% 79
Definitely No 19.9% 86
DK/NA 4.5% 20
Total Yes 57.4%
Total No 38.1%
Likely Nov 2026 Voter
7. Shall the measure to maintain essential city services such as:
• public safety,
• streets,
• parks and open spaces,
• community programs, and
• other general city services,
by replacing Cupertino’s expiring 2.4% tax with a 3.4% tax on electricity, gas, and telecommunications, and adding video services, until ended by voters, providing $6,900,000 annually, maintaining senior citizens' exemptions, requiring annual audits and public spending disclosure, be adopted?
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City of Cupertino – 2026 UUT Measure Renewal Survey
CRITICAL STATEMENTS
Column
N % Count ∑ or Mean
Much more likely to vote no 34.9% 151 61.5%
Somewhat more likely to vote no 26.6% 116
No effect 35.6% 155
DK/NA 2.9% 12
Much more likely to vote no 35.4% 153 57.9%
Somewhat more likely to vote no 22.6% 98
No effect 35.8% 155
DK/NA 6.3% 27
Much more likely to vote no 37.5% 163 58.4%
Somewhat more likely to vote no 20.9% 91
No effect 37.4% 162
DK/NA 4.2% 18
Much more likely to vote no 24.9% 108 49.6%
Somewhat more likely to vote no 24.7% 107
No effect 42.1% 183
DK/NA 8.2% 36
Much more likely to vote no 35.5% 154 60.4%
Somewhat more likely to vote no 24.8% 108
No effect 36.4% 158
DK/NA 3.2% 14
Much more likely to vote no 35.4% 75 63.5%
Somewhat more likely to vote no 28.1% 59
No effect 32.9% 69
DK/NA 3.7% 8
Much more likely to vote no 36.8% 78 59.9%
Somewhat more likely to vote no 23.0% 49
No effect 35.3% 74
DK/NA 4.8% 10
Much more likely to vote no 30.2% 67 55.1%
Somewhat more likely to vote no 25.0% 56
No effect 41.3% 92
DK/NA 3.6% 8
Much more likely to vote no 29.3% 65 58.9%
Somewhat more likely to vote no 29.7% 66
No effect 35.9% 80
DK/NA 5.2% 12
Likely Nov 2026 Voter
8i. The measure increases taxes by 1.0 percent and will continue to increase as utility costs spiral upward
8d. If our tax dollars weren't going to high salaries, benefits and pensions for public employees, we would not need the measure
8e. People in Cupertino are paying higher county sales taxes, and paying for community college, high school and elementary school bond measures and parcel taxes. We can't afford
another tax
8f. The City imposed a utility tax in 2009 and we were promised it would sunset. This year there will be a regional
transportation tax proposal on the ballot. Now Cupertino wants another tax on top of that.
8g. The measure could increase the average homeowner's
utility bills
8h. The City has passed taxes, but they have not fixed the streets, sidewalks, and parks. We can't trust them to spend this money any better than what they already take
8a. With residents and businesses struggling with the high gas prices, increasing cost of living, inflation, tariffs, increasing grocery prices, and high mortgages, now is not the time for another tax increase
8b. The measure was passed to fund Blackberry Farm, but it has been paid for. Why are they still continuing this tax? 8c. The measure is a forever tax that will never end
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City of Cupertino – 2026 UUT Measure Renewal Survey
CRITICAL STATEMENTS -- RANKED BY INTENSITY
Column
N % Count ∑ or Mean
8f. The City imposed a utility tax in 2009 and we were promised it would sunset. This year there will be a regional
transportation tax proposal on the ballot. Now Cupertino wants another tax on top of that.
1.03 8g. The measure could increase the average homeowner's utility bills 1.02
8c. The measure is a forever tax that will never end 1.00 8b. The measure was passed to fund Blackberry Farm, but it has been paid for. Why are they still continuing this tax? 1.00 8a. With residents and businesses struggling with the high gas prices, increasing cost of living, inflation, tariffs, increasing grocery prices, and high mortgages, now is not the time for another tax increase
0.99 8e. People in Cupertino are paying higher county sales taxes, and paying for community college, high school and elementary school bond measures and parcel taxes. We can't afford
another tax
0.99 8i. The measure increases taxes by 1.0 percent and will continue to increase as utility costs spiral upward 0.93 8h. The City has passed taxes, but they have not fixed the streets, sidewalks, and parks. We can't trust them to spend this money any better than what they already take
0.89 8d. If our tax dollars weren't going to high salaries, benefits and pensions for public employees, we would not need the measure
0.81 Likely Nov 2026 Voter
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City of Cupertino – 2026 UUT Measure Renewal Survey
FINAL BALLOT TEST & THRESHOLDS
Column
N % Count ∑ or Mean
Definitely Yes 16.4% 71
Probably Yes 30.3% 131
Probably No 22.4% 97
Definitely No 21.6% 94
DK/NA 9.4% 41
Total Yes 46.6%
Total No 44.0%
Average 2nd + 3rd Tests 52.0%
No more taxes / Higher taxes 40.9% 78
Cost of living 16.1% 31
Trusting City Administration 15.6% 30
Budget 14.8% 28
Business / Wealth tax 5.1% 10
Vanity projects 5.1% 10
Transparency 4.1% 8
Extend the current tax 2.5% 5
Funding the sheriff 2.4% 5
Forever tax 2.3% 4
Streets not repaired 2.2% 4
Can do better - general 1.4% 3
Crime 1.1% 2
Need transportation 0.9% 2
Residents first 0.8% 2
Adopt AI technology 0.7% 1
Senior citizen exemption 0.6% 1
Not enough public safety 0.4% 1
Poor design 0.3% 0
Not installed correctly 0.3% 0
Tree trimming 0.1% 0
Eliminate tax avoidance 0.0% 0
Other Mention 0.0% 0
None/Nothing 0.0% 0
DK/NA/Unsure 21.1% 40
Likely Nov 2026 Voter
10. Why is that? [IF Q9 = 3 OR 4, ASK;]
9. Shall the measure to maintain essential city services such as:
• public safety,
• streets,
• parks and open spaces,
• community programs, and
• other general city services,
by replacing Cupertino’s expiring 2.4% tax with a 3.4% tax on electricity, gas, and telecommunications, and adding video services, until ended by voters, providing $6,900,000 annually, maintaining senior citizens' exemptions, requiring annual audits and public spending disclosure, be adopted?
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City of Cupertino – 2026 UUT Measure Renewal Survey
Column
N % Count ∑ or Mean
Definitely Yes 22.4% 97
Probably Yes 33.7% 146
Probably No 18.7% 81
Definitely No 20.0% 87
DK/NA 5.2% 23
Total Yes 56.1%
Total No 38.7%
Definitely Yes 33.8% 147
Probably Yes 32.6% 142
Probably No 15.3% 66
Definitely No 15.4% 67
DK/NA 2.9% 13
Total Yes 66.4%
Total No 30.7%
Definitely Yes 37.1% 161
Probably Yes 24.8% 108
Probably No 16.8% 73
Definitely No 16.5% 72
DK/NA 4.7% 20
Total Yes 61.9%
Total No 33.4%
ECONOMIC FORECAST
Column
N % Count ∑ or Mean
Better 12.8% 55
About the same 30.0% 130
Worse 48.6% 211
DK/NA 8.6% 37
Likely Nov 2026 Voter
Likely Nov 2026 Voter
14. Looking ahead to late next year, do you think the economy will be better than today, be about the same as today, or will it be worse than today?
11. Instead of increasing the Cupertino utility tax by one percent, to maintain essential city services such as: public safety, streets, parks and open spaces, community programs, and other general city services, another alternative would be to increase the rate by 0.6 percent until ended by voters.
12. Another alternative would be to renew the tax at the current rate without any tax increase until ended by voters in order to maintain essential city services such as: public safety, streets, parks and open spaces, community programs, and other
general city services.
13. Another alternative would be to renew the tax at the current rate without any tax increase for 16 years in order to maintain essential city services such as: public safety, streets, parks and open spaces, community programs, and other general city services.
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City of Cupertino – 2026 UUT Measure Renewal Survey
DEMOGRAPHICS
Column
N % Count ∑ or Mean
Male 49.0% 213
Female 51.0% 221
Unknown 0.0% 0
18-29 11.6% 50
30-39 10.3% 45
40-49 12.3% 54
50-64 32.8% 142
65+ 32.9% 143
Not coded 0.1% 0
East and South Asian 56.4% 245
European 24.8% 108
Hispanic and Portuguese 3.6% 16
Likely African-American 0.0% 0
Other 5.3% 23
Unknown 9.9% 43
Inferred Married 18.1% 78
Inferred Single 1.2% 5
Married 37.4% 162
Single 16.2% 70
Unknown 27.2% 118
Yes 36.2% 157
No 52.1% 226
Unknown 11.7% 51
Did not complete high school likely 0.0% 0
Completed high school likely 4.5% 20
Attended but did not complete college
likely 0.4% 2
Completed college likely 36.2% 157
Attended vocationa/technical school
likely 0.0% 0
Completed graduate school likely 28.7% 125
Unknown 30.2% 131
Yes 1.7% 7
No 98.3% 427
Homeowner 65.2% 283
Probable Home Owner 0.0% 0
Renter 20.8% 90
Unknown 14.0% 61
$1,000-$14,999 0.5% 2
$15,000-$24,999 0.2% 1
$25,000-$34,999 0.0% 0
$35,000-$49,999 0.5% 2
$50,000-$74,999 0.8% 3
$75,000-$99,999 2.4% 10
$100,000-$124,999 0.5% 2
$125,000-$149,999 13.0% 56
$150,000-$174,999 6.5% 28
$175,000-$199,999 14.0% 61
$200,000-$249,999 25.5% 111
$250,000 and up 35.5% 154
Unknown 0.6% 2
Likely Nov 2026 Voter
E. Presence of Children
F. Education
G. Veteran
H. Homeownership Status
I. Estimated Income Range
A. Gender
B. Age
C. Broad Ethnic Groupings
D. Marital Status
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Godbe Research
_____________________________________________
6/21/2026
_____________________________________________
Godbe Research
City of Cupertino – 2026 UUT Measure Renewal Survey
Column
N % Count ∑ or Mean
$1000 - $24999 0.0% 0
$25000 -$49999 0.0% 0
$50000 - $74999 0.0% 0
$75000 - $99999 0.0% 0
$100000 - $124999 0.0% 0
$125000 - $149999 0.0% 0
$150000 - $174999 0.0% 0
$175000 - $199999 0.0% 0
$200000 - $224999 0.0% 0
$225000 - $249999 0.0% 0
$250000 - $274999 0.0% 0
$275000 - $299999 0.0% 0
$300000 - $349999 0.0% 0
$350000 - $399999 0.0% 0
$400000 - $449999 0.0% 0
$450000 - $499999 0.0% 0
$500000 - $749999 0.0% 0
$750000 - $999999 1.5% 6
$1000000 Plus 97.2% 422
Unknown 1.4% 6
American Independent 1.3% 6
Democratic 47.3% 205
Green 0.4% 2
Libertarian 0.4% 2
Natural Law 0.0% 0
Non-Partisan 34.9% 152
Other 0.0% 0
Peace and Freedom 0.6% 2
Reform 0.0% 0
Republican 15.0% 65
Unknown 0.0% 0
No data 0.1% 0
Dem 29.9% 130
Dem&Ind 26.5% 115
Dem&Rep 5.5% 24
Dem&Rep&Ind 4.0% 17
Ind 20.4% 89
Rep 7.5% 33
Rep&Ind 6.1% 27
No data 0.0% 0
Mixed Gender Household 71.5% 310
Female Only Household 12.8% 56
Male Only Household 9.3% 40
Cannot Determine 6.4% 28
No data 0.0% 0
2025 to present 26.7% 116
2021-2024 44.1% 191
2017-2020 14.5% 63
2013-2016 2.4% 10
2009-2012 1.9% 8
2005-2008 2.1% 9
2001-2004 2.4% 10
1997-2000 2.0% 8
1993-1996 1.2% 5
1981-1992 1.8% 8
1980 or before 1.1% 5
Not coded 0.0% 0
Likely Nov 2026 Voter
J. Home Estimated Current Value Range
K Individual Party
L. Household Party Type
M. Household Gender Composition
N. Registration Date
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Godbe Research
_____________________________________________
6/21/2026
_____________________________________________
Godbe Research
City of Cupertino – 2026 UUT Measure Renewal Survey
Column
N % Count ∑ or Mean
0 7.4% 32
1 9.7% 42
2 10.2% 44
3 4.8% 21
4 11.8% 51
5 8.6% 37
6 9.1% 40
7 9.3% 40
8 29.1% 126
1 26.9% 117
2 33.6% 146
3 24.3% 106
4 13.6% 59
5 1.4% 6
No data 0.0% 0
District TA 1 40.5% 176
District TA 3 55.2% 240
District TA 5 3.9% 17
Unknown 0.4% 2
Yes 100.0% 434
No 0.0% 0
English 96.8% 420
Chinese 3.2% 14
Hindi 0.0% 0
see detailed crosstabs
Likely Nov 2026 Voter
O. Voting Frequency
Q. Household Voter Count
R. Fremont Union High School District
S. Likely November 2026 Voter
Language
P. Voting History
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Godbe Research
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6/21/2026
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