CC - 07-21-2026
#13
Naming,
Sponsorships, and
Donation Policies
Presentation
City Council Meeting July 21, 2026
Amendments to Naming,
Donation & Sponsorship Policies
• The City Council requested a review of the
process for placing any logo, name, or
brand on City property.
• Staff reviewed the Naming, Donation, and
Sponsorship policies and has made
recommendations to streamline existing
policies.
Background
Naming, Logo & Branding Policy
Purpose
Governs all forms of
permanent naming
and branding of City-
owned facilities,
structures,
equipment,
furnishings, and
public assets.
Proposed Changes
• Renamed from “Naming of
City Facilities Policy” to
“Naming, Logo, and
Branding”
• Adds cross-references to the
Donation and Sponsorship
policies to better align.
• Any request for permanent
recognition requires City
Council review and
approval.
Donation Policy
Purpose
Governs acceptance
of monetary and non-
monetary gifts,
property, and
contributions to the
City with no
expectation of
benefits in return.
Proposed Changes
• Clarifies that donation does
not create naming,
branding, logo placement,
or sponsorship rights unless
authorized.
• Any recognition not
covered by the Donation
Policy will be governed by
the Naming, Logo &
Branding Policy.
Sponsorship Policy
Purpose
Governs arrangements
where financial or in-
kind support is provided
in exchange for
recognition or other
benefits from the City.
Proposed Changes
• Clarifies that sponsorship
recognition is tied to the
duration of a specific
event, program, or
activity.
• Recognition extending
beyond that duration
must comply with the
Naming, Logo & Branding
Policy.
Recommended Action
Adopt the following draft resolutions:
1. Resolution No. 26-088 Amending the
Naming of City Facilities Policy
2. Resolution No. 26-089 Amending the Policy
for Accepting Donations
3. Resolution No. 26-090 Amending the Policy
for Accepting Sponsorships
Questions?