Community Survey Project 2023
Exhibit A
Summary Proposal
City of Diamond Bar True North Research, Inc. © 2023 . . . . . . . . . . . . . . . . 1
S UMMARY P ROPOSAL
True North Research, Inc. (True North) is pleased to present the City of Diamond Bar (City) with this proposal to design and conduct a statistically reliable survey of Diamond Bar residents. The RFP and our recent conversations have been quite helpful to our understanding of the City’s objectives and needs with respect to the proposed research, and we have crafted this summary description of the proposed work scope and associated costs accordingly. However, if we missed an important detail—or if other issues have arisen that should be factored into the study—please feel free to contact us (760.632.9900) and we’ll be happy to revise this estimate.
SCOPE OF SERVICES The scope of services that we propose to perform for the City includes all tasks associated with designing, conducting and analyzing the survey, as well as presenting the results. Briefly, the scope of services includes:
• Meet with the City to thoroughly discuss the research objectives and methodology for the survey, as well as discuss potential challenges, concerns, and issues that may surround the study.
• Develop a stratified, random sample of Diamond Bar adult residents to be recruited to participate in the survey. • Develop a draft questionnaire for the City’s review and make revisions as needed until all parties approve of the instrument.
• Pre-test the survey instrument to ensure its integrity. • Translate the finalized questionnaire and invitations into Chinese and Korean to allow for data collection in English, Chinese, and Korean.
• CATI (Computer Assisted Telephone Interviewing) program the finalized survey instrument to ensure accurate and reliable data collection using live telephone interviewers. • Web program the same survey instrument to allow for secure, password-protected online data collection to compliment the telephone data collection. • Recruit participation in the survey using a combination of email invitations, text invitations, and telephone calls.1
• Collect at least 500 quality interviews according to the sampling plan and a strict interviewing protocol.2 Interviewers will be professional, high quality interviewers. It is expected that the average interview will last up to 18 minutes.
• Process the data, which includes conducting validity checks, cleaning, recoding, coding open-end responses, and adjusting for strategic oversampling (if used) through a statistical procedure known as ‘weighting’.
• Prepare an initial topline summary which presents the overall findings of the survey.
1. The email and text invitations will appear to come from the City and are signed by the City Manager, as this will improve the perceived legitimacy of the survey and enhance the participation rate. True North will manage the distribution of email and text invitations from our system so we can effectively manage the personalized hyperlinks and reminder notices.
2. It is likely that the delivered sample size will exceed 500 interviews. Any interviews collected beyond 500 will be provided to the City at no additional cost.
Summary Proposal
City of Diamond Bar True North Research, Inc. © 2023 . . . . . . . . . . . . . . . . 2 • Prepare a thorough report on the findings, including a detailed question-by-question analysis, description of the methodology, an executive summary of the key findings and conclusions/recommendations, as well as a comprehensive set of crosstabulations showing how the answers varied by subgroups of residents. The report will include extensive full-color graphics displaying the findings, benchmark comparisons where appropriate, as well as insightful narrative discussion of the results and their implications. • Prepare an electronic copy of the final report to allow the City to reproduce the report as needed.
• Prepare a PowerPoint presentation of the results and present the results to the City. • Be available to assist and provide advice to the City after the survey is complete.
COSTS True North’s fixed-fee cost estimate to complete the scope of work described above is $29,300. This cost is inclusive—there will be no additional charges associated with the study.
PROJECT SCHEDULE True North will work with the City of Diamond Bar to establish a project schedule that meets the City’s needs for the survey. Figure 1 presents a typical time line for a community survey, showing the number of days that we generally recommend devoting to each stage, as well as the key research tasks that are completed in each stage. Assuming the contract is approved by City Council at the June 6th meeting and a kickoff is scheduled for the week of June 19th, the following schedule would have all design and preparation work complete by the week of July 17th, Topline Results ready the first week of August, and a Full Report prepared by mid-August. We have the availability and resources needed to meet this time line, as well as the flexibility to accelerate or extend this schedule, as needed, to best meet the City’s needs.
FIGURE 1 PROPOSED PROJECT TIME LINE
7 days 10 days 10 days 14 days 10 days 10 days Ongoing
Kickoff
Meeting
Background
Research
Share Plans
& Documents
Questionnaire
Design, Review
& Approve
Pre-Test
Sample
Language
Translation
CATI
Program/Test
Web
Program/Test
Interviewer
Training
Invitations
Email, Mail,
Text &
Phone
Recruiting
Online
Surveys
Telephone
Interviews
Monitoring
Data
Processing
Coding
Weighting
Crosstabs
Topline
Summary
Statistical
Analysis
Full Report
Powerpoint
Summary
Council
Presentation
Strategic Advice
Project
Initiation
Design
Prepare to
Field
Data
Collection
Data
Processing
Analysis &
Reporting
Presentations
Ongoing
Strategic
Consulting