Agenda #: 5.4
Meeting Date: July 18, 2023
TO: Honorable Mayor and Members of the City Council
FROM: Daniel Fox, City Manager
TITLE: CONSULTING SERVICES AGREEMENT WITH SIMPSON
ADVERTISING, INC. FOR SPECIALTY GRAPHIC DESIGN SERVICES THROUGH JUNE 30, 2025.
STRATEGIC
GOAL: Open, Engaged & Responsive Government
RECOMMENDATION:
Approve, and authorize the City Manager to enter into a Consultant Services Agreement with Simpson Advertising through June 30, 2025.
FINANCIAL IMPACT:
The total not-to-exceed amount of the two-year agreement is $131,670, with $65,835 budgeted for the current fiscal year.
BACKGROUND:
In June 2023, the City issued a Request for Proposals (RFP) through PlanetBids for graphic design services, and received 29 proposals.
Firm Proposal
Techforce Global $14,956
Modish $15,900
Bcreative $18,850
Hueman Studio $24,700
Trazo Group $25,300
My House of Design $29,637.78
Ishkaster $30,700
Geographics $30,823.50
Carel Creative $31,210
G&D Associates $31,900
Nemol $32,415
One Vector Design $33,620
Byfarr $33,725
Pernsteiner $34,200
McGregor Shott $35,745
Simpson Advertising $35,835
Soap Studio $35,850
We The Creative $36,800
Green Media Creations $38,000
Blu Fable $38,437.50
Cuecamp $38,800
Imprint $39,701
3fold Communications $41,796
Galaxy Weblinks $42,600
Tripepi Smith $43,960
Poche Design Studio $44,000
Counterintuity $48,794
Global Urban Strategies $56,260
Formula Marketing $64,498
Community Relations staff reviewed and rated the proposals based on price/agreement terms, location, expertise, experience, and design/style/approach. After completing its review, staff selected Simpson Advertising as its top candidate based on its costeffective rates, its close proximity to City Hall, its professional expertise in City government graphic design projects, and its proven track record of successfully completing projects within tight deadlines and budget constraints.
ANALYSIS:
For almost 20 years, the City has utilized Simpson to assist with the production of various communication and marketing projects that support the City Council’s strategic goal of an Open, Engaged and Responsive Government. The services for the 2023-24 fiscal year will include the production of the City’s monthly newsletter in a four-page format issued three times per year, a six-page format issued six times per year, the 32- page format that includes the recreation guide produced three times per year, and the annual City calendar for a total of $35,835 and an additional miscellaneous project amount of $30,000 for a total budgeted amount of $65,835 for the 2023-24 fiscal year.
The same amount will be applied to the second year of the contract for a total not-toexceed amount of $131,670. The City retains the option to extend the agreement by two additional two-year terms.
In addition to the City newsletter (Diamond Bar Connection) and recreation guide, examples of miscellaneous projects, Simpson will help with the design of the annual calendar, Diamond Bar Center online and print marketing materials, Through My Lens photo contest gallery artwork, City services brochures, and Parks and Recreation recruitment marketing materials.
LEGAL REVIEW:
The City Attorney has reviewed and approved the agreement as to form.
PREPARED BY:
REVIEWED BY:
Attachments:
1. 5.4.a CONSULTING SERVICES AGREEMENT--Simpson Advertising 2023
2. 5.4.b Exhibit A DB RFP GraphicDesignServices2023-24