Hq!
HF) CityofDowney AGENDA MEMO
TO:
FROM :
APPROVED BY
HONORABLE MAYOR AND MEMBERS OF THE CIPr COUIW MANAGER
OFFICE OF THE CITY MANAGER h
BY: GREGORY PFOST, INTERIM DIRECTOR OF COMMUNITYrA
DEVELOPMENT W
DATE: MAY 23, 2023
SUBJECT: POTENTIAL GATEWAY SIGN IN DOWNTOWN
EXECUTIVE SUMMARY
The City Council will discuss and provide staff direction regarding the addition of an archway Gateway Sign in Downtown Downey. At the April 1 1, 2023 City Council meeting, the City Council directed staff to research the cost associated with the installation of an archway Gateway Sign in Downtown Downey to attract visitors and better identify the Downtown Downey area.
RECOMMENDATION
That the City Counci
Provide direction to staff on whether to move forward with a proposed Gateway Sign in the Downtown as discussed in this report.
BACKGROUND
The Downey Downtown Specific Plan discusses the importance of way-finding signage in the downtown as a way to brand Downtown while also assisting people seeking their way to and from Downtown businesses, resources, and amenities. Gateway elements as part of an overall branding program, are important as they can create a sense of entry and boundary to the Downtown area.
Within the Design Element of the Downey General Plan, there is reference to providing banners and other signage to create a sense of “entry” into the City or a certain part of the City, such as the Downtown area. Further, General Plan Policies 8.3.2, 8.3.2.1, and
8.3.2.4 describe a need to promote City-initiated streetscape enhancement projects, including attractive street furniture and fixtures, and develop entrance marker signs at the City boundary and at major arterials
POTENTIAL GATEWAY SIGN IN DOWNTOWN
MAY 23. 2023
PAGE 2
The City has been implementing these policies over the years as evident through its monument signs located at the various entries to the City (i.e, Firestone Blvd. and Imperial Hwy. at both the east and west entrances to the City), the entry marker monument signs in Downtown Downey, and public parking signage throughout the downtown
ANALYSIS
As directed by the City Council at its April 11, 2023 meeting, staff contacted Graphic Solutions, a sign company that had previously provided services to the City, to resurrect a preliminary estimate for a gateway sign over Downey Avenue in the Downtown area As shown in the attached preliminary proposal, Graphic Solutions offers their design related services for $25,000. They estimate construction costs of an archway sign as shown in Attachment A at $350,000. The preliminary construction cost for the sign is for fabrication and installation only. It does not consider any unforeseen costs related to additional work that may result from the need to re-route utilities or impacts to street furniture/improvements. A more detailed cost estimate would be generated after a more thorough investigation is conducted
While a gateway sign over Downey Avenue, such as that shown in Attachment A, would provide for an aesthetic entryway into this portion of Downtown, the attached graphic may or may not be the style and type of sign that the City Council and/or community desire If the City Council desires to move forward with a gateway sign in the Downtown, then staff seeks direction from the City Council on the following alternatives
1. The City enter into contract with Graphic Solutions at an estimated cost of $25,000 to prepare the necessary documents to finalize the design of the Gateway Arch over Downey Avenue as depicted in Attachment A.
a. Should the Council wish to proceed with this option, staff would bring said contract to the City Council for future consideration. Additionally, a construction contract, estimated at a minimum of $350,000, would also be brought back to City Council for future consideration; or,
2. Direct staff to procure additional quotes for design costs from other design/sign consultants, for a different design and/or style of gateway sign; Additionally, a construction contract, would also be brought back to City Council for future consideration, and once a new design and/or style of gateway sign is finalized
CITY COUNCIL PRIORITIES
Economic Vibrancy
FISCAL IMPACT
POTENTIAL GATEWAY SIGN IN DOWNTOWN
MAY 23. 2023
PAGE 3
If the City Council directs staff to pursue a contract with Graphic Solutions, then §25,000 will be appropriated from the Arts in Public Places Fund, Account 47, for Fiscal Year’s 2023-24 operating budget. Additionally, a construction contract, estimated at a minimum of $350,000, would be brought back to City Council for future consideration and for appropriation in the Fiscal Year 2023-2024 Budget.
ATTACHMENTS
Attachment A: Preliminary Design of Archway Sign over Downey Avenue Attachment B: Preliminary Contract with Graphic Solutions
GRAPHIC SOLUTIONS Branding & Wayfinding
City of Downey, CA
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Downey has a fascinaUng history with the aerospace industry involved with the Apollo Space Missions and is also horne to the Space Shuttle Museum. Graphic Solutions created a brand that not only looks to the future, but is reminiscent of this link to the past . a balance of historic and forward thinking energy. In collaboration with City staff. Graphic Solutions developed a comprehensive program which includes branding, entry and wayfinding signs, “,_thank you for all your work and expertise on
this project and look forward to working with
you againn.
- William E. Davis, Business Development
Manager, City of Downey
Reference:
City of Downey
11111 Brookshire Avenue
Downey, CA 90241
Mr. GIlbert Livas.
City Manager
562.904.7284
[email protected]
Attachment “ A“
PROPOSAL AND CONTRACT
May 1, 2023
City of Downey
111 11 Brookshire Avenue
Downey, CA. 90241
Attention:Jessica Flores, Economic Development and Housing Director RE: DOWNEY AVENUE OVERHEAD SIGN
SCOPE OF WORK
Working in close coordination with the Client, Graphic Solutions will provide the following services:
Phase I.
A.
Design Development
Develop concept designs approved by client for an overhead sign for Downey's downtown area designed previously (April 2014) (one round of development) and include a sign location map (based on City-provided civil plans).
B.
C.
D.
E.
Prepare scaled drawings (11 " x 17) for elements outlined in concept design phase,
Prepare preliminary budgetary estimates for fabrication and installation Forward scaled drawings and budgetary estimates
Teleconference with client, if necessary
Phase II. Design Intent Drawings / Construction Specifications A Based on approved developed design, prepare Design Intent Drawings ( 11 " x 17") and Construction Specifications sufficient for competitive bidding and fabrication by qualified sign contractors, including:
• Control dimensions
(
GHAPHIC SOLUTIONS
1133 Broadway, San DbQO, Crhfornla g2101. (619) 23gl:336 - www.grpNcsolutbns.com Attachment “B”
Proposal & Contract
Downey Avenue Overhead Sign
May 1, 2023
•
•
Call-outs for materials, finishes, typestyles, and lighting effects Color specifications
Elevations, side and top views where appropriate
Structural Engineering
(Does not include copy layouts or full-sim patterns which are to be provided by others or sign fabdcator as part of the shop drawing submittal.) B
C,
D.
E.
Prepare updated budgetary estimates for treated elements.
Forward Design Intent Drawings, Construction Specifications, and budgetary estimates to client for review and comment.
Adjustments to Design Intent Drawings and Construction Specifications per Client comments (one round of adjustments),
Forward final package to Client for distribution to bidders.
Phase III.Construction Administration
Provide the following services related to implementation of signage:
Note: Submittals to be delivered to Graphic Solutions offices, A
B,
Review and monitor production schedule provided by selected fabricator.
Review, adjust, and approve submittals from sign contractor:
•production schedule
shop drawings
patterns and photo ready art
materials and color samples
+ Assumes one comprehensive shop drawing review, one samples review, and one comprehensive pattern review. Requests for additional comprehensive reviews or for subsequent partial reviews will require additional time, and an adjustment to the contract amount.
C Provide responses to Requests for Information (RFI's)
Proposal & Contract
Downey Avenue Overhead Sign
May 1, 2023
D.
E.
Perform final inspection, create punch list of required corrections. (1 site visit).
Coordination and communications with contractors and/or client as identified above.
TOTAL ESTIMATED FEES for Phases.„.......................$25,m.oo, including expenses NOTE: One (1) site visit is included in the fee estimate. Additional meetings, site visits and/or services will be at the client's request and will be billed on a time and materials basis as an addition to the fee estimate shown above.
SUBSEQUENT PHASES
Subsequent Phases can be provided by addendum or separate contract in addition to the scope of work outlined above and may include:
Phase IV. Fabrication and Installation
ESTIMATED:$350,000.OO
Proposal & Contract
Downey Avenue Overhead Sign
May 1, 2023
ADDIFIONAL SERVICES
At the client's request, the following services will be provided in addition to the scope outlined above. Services will be provided on a time and materials basis, plus expenses and may include:
powerpoint presentations
additional concept designs for listed sign types or for additional sign types additional rounds of adjustments to designs
site visits and/or meetings in addition to those specifically noted in the scope of work
color renderings/comps other than those specifically noted processing services including revisions to City submittal documents and/or preparation of applications
attendance at headngs/meetings and/or design review committee rneetings preparation of presentation materials requested by city and/or client prototypes/scaled models
additional rounds of budgetary cost estimates for sign fabrication fabrication and installation of signage
civil and/or electrical engineering
landscape architecture
Proposal & Contract
Downey Avenue Overhead Sign
May 1, 2023
BILLING RATES
Current
Hourly
Rates
$ 160
$ 150
$ 140
$80
$60
Billing
Classification+
Principal
Project Manager; Designer
Design Director; Senior Designer; Planning Specialist
Production Assistant; Production Coordinator; Clerical/Word Processing Jr Designer
+ Project assignments are made based on employee skill levels and the type of work being performed.
REn#iBURSABLES
Outside Services/Expenses: in addition to fees, Graphic Solutions shall be reimbursed at cost plus 10% for outside services requiring creative/art direction (e.g., professional photography, renderings, copywriting), and for an other outside services or expenses related to the execution of the work, including, but not limited to: blueprints, vellums, photocopies; photographic supplies and processing; photostats, printing, typesetting, word processing; transportation and accommodations; delivery and shipping. Client may elect to be billed directly by suppliers for project-related expenses. If this election is made, Client shall identify, upon execution of this contract, those expenses for which the Client will make payrnent directly. Client shall provide to Graphic Solutions its account numbers for suppliers identified for direct billing and payment of expenses.
In-House Expenses: Graphic Solutions shall be reimbursed at a flat rate for certain in- house expenses in accordance with the following schedule:
• Large format digital output $ 4.00 per sq. ft
$ 5.(X) each• Digital color proofs up to 8-1/2" x 14"
• Matte board $
$
$
$
$
$
5.00 per board
• PMS paper 5.00 per sheet
• Photocopies for copy counts exceeding 50 pages 0.15 per page
10.00• Compact Disk
• Thumb/Zip/Jump Drive
• Comb Binding
5.00 each
5.00 per set
Proposal & Contract
Downey Avenue Overhead Sign
May 1, 2023
ADA COMPLIANCE
Graphic Solutions has researched the requirements of the Americans with Disabilities Act (ADA) as it affects signage, and every effort has been made to ensure that your signage meets those requiremEnts. However, ADA compliance is the responsibility of the facility owner and/or owner's representative. Graphic Solutions, its officers and employees assume no legal responsibility for compliance with ADA and no warranty is either expressed or implied by presentation of bid documents, proposals, contracts, designs or signage. No liability is assumed for the outcome of decisions made on the basis of information provided by Graphic Solutions. Consultation with legal counsel is recommended for those affected by ADA.
CONTR Acr TERMS AND CONDITIONS
The client shall provide Graphic Solutions all necessary drawings and information regarding site or building conditions which affect the signing. The client and Graphic Solutions shall mutually participate in development of all sign wording, with final approval by the client. This proposal does not include the cost of models, color renderings, or slide presentations, which will be provided only at the request and approval of the client
Graphic Solutions provides electronic files in Illustrator for the Macintosh as a standard format. Preparation of files for other formats or platforms may affect schedule and/or incur additional fees. Graphic Solutions is not responsible for fonts needed for accurate reproduction
This is a limited contract. This proposal covers only the services out]ined in the scope of work. If the scope of work changes, approved revisions or additions will be charged for on a time and materials basis (current hourly rates plus reimbursable expenses) and as an addition to the original contract. Conference reports, letters, memoranda, and other written notification of additions or revisions are considered extensions to this contract.
The billing rates outlined in this proposal represent the current hourly rates in force at the time the proposal is presented. Billing rates are updated periodically and may change during the course of the proposal or contract period, in which case the most current adjusted rates shall apply. Estimated fees are to cover services outlined in the scope of work and may be billed in their entirety as a fixed fee upon satisfactory completion of the scope
Any retainer paid to Graphic So]utions upon execution of the contract shall be deposited and held until work is deemed complete or substantially complete, at which time the retainer amount shall be credited on the final invoice and/or refunded by check to the client
Proposal & Contract
Downey Avenue Overhead Sign
May 1, 2023
Graphic Solutions carries Workman’s Compensation in the amount of one million dollars ($1,000,000.00) and General Liability Insurance in the amount of two million dollars ($2,000,000.00) general aggregate with one million dollars ($1,000,000.00) per occurrence. Unless otherwise specified herein, premiums for any additiona] types of coverage that may be required or for limits in excess of standard coverage for Workman’s Compensation and General Liability Insurance shall be paid by the Client as an addition to the contract amount stated herein.
The client agrees to include the name of Graphic Solutions in all client press releases associated with image development, graphic design, sign planning, and other work performed by Graphic Solutions for the client or project. When the project development team is listed in press releases, the client agrees to include Graphic Solutions' name as part of the team.
Graphic Solutions has permission to utilize prepared designs, images of the final product, and the client’s name for marketing purposes.
Termination of contract: Assuming just cause, either party reserves the right to terminate this agreement after giving ten (10) days written notice to the other. Graphic Solutions shall be paid for services and reimbursables incurred under this contract up to the date that such written notice is received, but not to exceed the agreed upon design fee.
Title to all work provided by us shall remain in the Seller until all payments are made as stipulated. All payments are payable to: Graphic Solutions, Ltd., PO Box 122832, San Diego, CA 92112, within thirty days of client's receipt of invoice. Should default be made in payment of any installment, the whole sum shall become due at option of Seller.
In the event Seller shall employ an attorney to recover work provided, or collect on sums due under this agreement, Buyer agrees to pay in addition to all sums found due from Seller, a reasonable attorney's fee. An overdue payments under this agreement shall be subject to a service charge at the rate of one and one-half percent (1-1/2%) per month, GRAPHIC soLurIONS. LTD