PETITION TO THE CITY OF BURLINGAME
TO FORM THE SAN FRANCISCO PENINSULA TOURISM MARKETING DISTRICT We petition you to initiate proceedings to form the San Francisco Peninsula Tourism Marketing District in accordance with the Property and Business Improvement District Law of 1994, Streets and Highways Code section 36600 et seq., for the purpose of providing services as described in the summary of the Management District Plan attached hereto as Exhibit A.
Lodging Establishment (Name & Address) Business Owner
The undersigned is the business owner or the authorized representative of the business owner and is the person legally authorized and entitled to sign this petition.
Owner Representative/Owner Name (printed) Title
Owner/Representative Signature Date
A complete copy of the Management District Plan will be furnished upon request. Requests for a complete copy of the Management District Plan should be made to:
John Hutar, President and CEO
The San Francisco Peninsula
111 Anza Blvd., Suite 410
Burlingame, CA 94010
(650) 348-3073
DocuSign Envelope ID: F965295B-05A1-4780-8B8C-A6DF64EA5CDC Four Seasons Hotel Silicon Valley
East Palo Alto, CA 94303
2050 University Avenue
DocuSign Envelope ID: 853096B2-908C-4DBD-BB3A-EEC993520A71 General Manager Adora Manalo
EXHIBIT A
MANAGEMENT DISTRICT PLAN SUMMARY
Location: The proposed San Francisco Peninsula Tourism Marketing District (SFPTMD) includes all lodging businesses, existing and in the future, located within the boundaries of the cities of Belmont, Brisbane, Burlingame, East Palo Alto, Foster City, Half Moon Bay, Menlo Park, Millbrae, Pacifica, Redwood City, San Bruno, San Carlos, San Mateo, South San Francisco, and the unincorporated area of San Mateo County, as shown on the map below.
Services: The SFPTMD is designed to provide specific benefits directly to payors by increasing awareness and demand for room night sales, meetings, and conventions. Sales and marketing programs will increase demand for overnight tourism and market payors as tourist, meeting and event destinations, thereby increasing demand for room night sales, meetings, and conventions.
Budget: The total SFPTMD annual assessment budget for the initial year of its five (5) year operation is anticipated to be approximately $10,895,479. A similar budget is expected to apply to subsequent years, but this budget is expected to fluctuate as room sales do.
Cost: The annual assessment rate is one- and one-half percent (1.5%) of gross short-term sleeping room rental revenue for lodging businesses with 5,000 square feet or more of dedicated meeting space, and 0.75% for all other lodging businesses within the SFPTMD’s boundaries.
Based on the benefit received, assessments will not be collected on stays of more than thirty (30) consecutive days; stays provided to airline cockpit and/or cabin crews pursuant to an agreement between a hotel and an airline, which is in furtherance of or to facilitate such crews’ performance of their jobs for the airline, including layovers between flights; employees of the state or federal government if room charges are paid directly by their employing agency and copies of official travel orders are submitted as applicable; and any properly credentialed officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty.
Collection: The City of Burlingame shall be responsible for collecting the assessments on a monthly basis (including any delinquencies, penalties and interest) from each lodging business located in the boundaries of the SFPTMD. The City shall take all reasonable efforts to collect the assessments from each lodging business.
Duration: The SFPTMD will have a five (5) year life, beginning October 1, 2023, or as soon as possible thereafter, and ending five (5) years from its start date. After five (5) years, the SFPTMD may be renewed pursuant to the 94 Law if business owners support continuing the SFPTMD programs. Once per year, beginning on the anniversary of SFPTMD formation, there is a thirty (30) day period in which owners paying fifty percent (50%) or more of the assessment may protest and initiate a hearing on SFPTMD termination.
Management: The San Mateo County/Silicon Valley Convention and Visitors Bureau dba The San Fransisco Peninsula (SFP) shall serve as the SFPTMD’s Owners’ Association. The Owners’ Association is charged with managing funds and implementing programs in accordance with the Management District Plan, and must provide annual reports to the Burlingame City Council.
The SFP shall create a SFPTMD Committee tasked with determining how SFPTMD funds are spent, within the designated programs in the Management District Plan, subject to final approval by the SFP Board. The SFPTMD Committee shall include lodging business owners or representatives paying the SFPTMD assessment.
DocuSign Envelope ID: F965295B-05A1-4780-8B8C-A6DF64EA5CDC DocuSign Envelope ID: 853096B2-908C-4DBD-BB3A-EEC993520A71
EXHIBIT A
MANAGEMENT DISTRICT PLAN SUMMARY
Boundary Map
DocuSign Envelope ID: F965295B-05A1-4780-8B8C-A6DF64EA5CDC DocuSign Envelope ID: 853096B2-908C-4DBD-BB3A-EEC993520A71