Agenda packet — Eastvale City Council, February 9, 2023

SPECIAL COUNCIL MEETING AGENDA
Eastvale City Hall Council Chambers
12363 Limonite Avenue, Suite 900, Eastvale, CA 91752
Thursday, February
9, 2023
Special Council Meeting:
5:00 PM

City Councilmembers
Todd Rigby, Mayor
Christian Dinco, Mayor Pro Tem
Clint Lorimore, Councilmember
Michael McMinn, Councilmember
Jocelyn Yow, Councilmember

Mark Orme, City Manager
Erica Vega, City Attorney
Marc Donohue, City Clerk/Communications Director
This Agenda contains a brief general descrip&on of each item to be considered. Except as otherwise provided by law, no ac&on or direc&on shall be taken on any item not appearing on the following Agenda. Unless legally privileged, all suppor&ng documents, including staﬀ reports, and any wri&ngs or documents provided to a majority of the City Council a-er the pos&ng of this agenda are available for review at Eastvale City Hall, 12363 Limonite Avenue, Eastvale, CA 91752 or you may contact the City Clerk’s Oﬃce, at (951) 361-0900 Monday through Thursday from 7:30 a.m. to 5:30 p.m. and available online at www.eastvaleca.gov
.

Members of the public can observe the mee&ng by viewing the live-stream at www.eastvaleca.gov
and may provide public
comment by sending comments to the City Clerk's Oﬃce by email at [email protected]
. Staﬀ will monitor emails to the
extent possible during the mee&ng and provide comments as possible. All comments will be made part of the record. Comments will then be read into the record, with a maximum allowance of 3 minutes per individual comment, subject to the Mayor’s discre&on to reduce &me on public comment. All comments should be a maximum of 500 words, which corresponds to approximately 3 minutes of speaking &me. If a comment is received before the agenda item is heard but before the close of the mee&ng, the comment will all be included as a part of the record of the meeting but will not be read into the record.

In compliance with the Americans with Disabili&es Act, if you need special assistance to par&cipate in this mee&ng, you should contact the City Clerk’s Office at (951) 361-0900.

Regular mee&ngs are recorded and made available on the City’s website at www.eastvaleca.gov
. Mee&ng recordings are uploaded
to the City’s website within 24 hours (unless otherwise noted) after the completion of the meeting. 1 1.

CALL TO ORDER

2. ROLL CALL

3. PLEDGE OF ALLEGIANCE

4. PUBLIC COMMENT

Any member of the public may address the Council on items within the Council’s subject matter jurisdiction, but which are not listed on this agenda during PUBLIC COMMENTS. However, no action may be taken on matters that are not part of the posted agenda. We request comments made on the agenda be made at the me the item is considered and that comments be limited to three minutes per person with a maximum of six minutes (me may be donated by one person).

Please address your comments to the Council and do not engaged in dialogue with individual Council Members, City staff, or members of the audience. Blue speaker forms are available at the front table to the entrance of Council Chambers.

5. STRATEGIC PLAN WORKSHOP

5.1. Strategic Plan Quarterly Update/Review Workshop

Submitted by: Stephanie Vasquez, Management Analyst
RECOMMENDED ACTION(S):

Staff recommends that the City Council discuss and provide direction to staff during the Strategic Plan workshop.

6. ADJOURNMENT

The next regular mee&ng of the Eastvale City Council is scheduled for Wednesday, February 22, 2023, at 6:30 p.m. at Eastvale City Hall Council Chambers, 12363 Limonite Avenue, Suite 900, Eastvale, CA 91752.

AFFIDAVIT OF POSTING
I hereby certify under penalty of perjury under the laws of the State of California, that the foregoing Agenda was posted at the following locations: City Hall, 12363 Limonite Avenue, Suite 910 and website of the City of Eastvale (
www.eastvaleca.gov
,) not less than 72 hours prior to the meeting.

______________________________________________________
Marc A. Donohue, MMC
City Clerk

2 AGENDA STAFF REPORT

City Council Meeting

STRATEGIC PLAN WORKSHOP

Agenda Item No. 5.1
February
9, 2023
Strategic Plan Quarterly Update/Review Workshop
Prepared By:

Stephanie Vasquez, Management Analyst
Recommended Action(s)
Staﬀ recommends that the City Council discuss and provide direc on to staﬀ during the Strategic
Plan workshop.

Summary
Staﬀ will be presen
ng an oral report focusing on the progress of completed tasks from the City Council Strategic Plan and Priority Goals that were adopted by the City Council on March 24, 2021.

The 2021 Strategic Plan serves as a living document to help guide the priori es of the City and will
be periodically revisited for updates. City Council and the public are encouraged to provide feedback to staﬀ on the status of the objec
ves and tasks from the Strategic Plan. This feedback will be noted by staﬀ and a revised Strategic Plan will brought back to a future City Council mee ng for
consideration and adoption.

Background
On Friday, January 29, 2021 the City Council met to discuss a strategic plan and set Council priority goals for the City of Eastvale. During the workshop, the City Council engaged in a par cipatory
process along with City Management staﬀ and the community, in which much was accomplished. At its March 24, 2021 mee
ng, the City Council approved the Strategic Plan. Subsequently, staﬀ continues to provide an update of the Strategic Plan each quarter.

During the workshop, a group vo
ng process was u
lized for the Mayor and Council Members to
identify the key priorities, and to provide for stratification of the goals into three levels which are: 12363 Limonite Avenue | Suite 910 | Eastvale, CA 91752 951.361.0900 |
eastvaleca.gov
3 Level 1
– includes the selec
on of two (2)
ﬁrst level priority
goals each for the Mayor and City
Council. A total of four (4) level 1 goals were iden
ﬁed.

Level 2
– includes the selec
on of two (2)
second level priority
goals each for the Mayor and City Council. A total of two (2) level 2 goals were identified.

Level 3
–includes the selec
on of two (2)
third level priority
goals each for the Mayor and City
Council. A total of six (6) level 3 goals were identified.

The priorities and goals list is attached.

Environmental
There are no environmental impacts related to the update of the Strategic Plan.

Strategic Plan Action - Priority Level: N/A
| Target #: N/A
| Goal #: N/A
Not applicable.

Fiscal Impact
Conduc
ng a strategic planning workshop does not have an immediate ﬁscal impact. The 2022-23 budget process required departments submit budget requests in alignment with the strategic plan and ac
on plans; addi
onally the upcoming 2023-24 budget process will require the same from departments. All contracts or professional services agreements will be approved in conformance with the City's purchasing ordinance.

Prior City Council/Commission Action
City Council Public Workshop - Friday, August 29, 2021
City Council Meeting Strategic Plan Approved - March 24, 2021 Attachment(s)
Attachment 1 - Strategic Plan Summary 2021.pdf

Attachment 2 - Strategic Planning Final Report.pdf

12363 Limonite Avenue | Suite 910 | Eastvale, CA 91752
951.361.0900 |
eastvaleca.gov
4 Strategic Plan – Action Plan
Target #1 – Organizational Development
Target #2 – Economic Development
Target #3 – Financial Planning
Target #4 – Public Safety
Target #5 – Infrastructure
Target #6 – Inclusion
Target #7 – Innovation & Technology

Actions/Schedule for Priority “Level 1” Goals

• Attract and retain Business (Target #2, Goal #1)
• Create “Destination Eastvale” (Target #2, Goal #3)
• Develop and Construct Civic Center (Target #5, Goal #1) • Construct a Police Substation building (Target #4, Goal #1) • Evaluate Parks & Recreation as a City Service (Target #5, Goal #3)

Actions/Schedule for Priority “Level 2” Goals

• Develop branding and identity for Eastvale (Target #2, Goal #4) • Improve traffic mobility and manage ment throughout the city’s major corridors and around the schools (Target #5, Goal #7)

Actions/Schedule for Priority “Level 3” Goals

• Develop long-term financial model (Target #3, Goal #3) • Ensure that City revenues align with expenditures (Target #3, Goal #6) • Conduct financial planning for newly proposed infrastructure (Target #3, Goal #10)
• Collaborate to provide cultural and diverse events and celebration (include food) (Target #6, Goal #1)
• Develop City-wide WIFI (Target #7, Goal # 2)
• Develop and Implement a Smart City (Target #7, Goal #6)

“Be intentional about how we spend our money – do it once, and do it right” 5 FINAL REPORT

CITY OF EASTVALE

STRATEGIC PLANNING/GOAL SETTING

WORKSHOP

JANUARY 29, 2021

6 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 1

STRATEGIC PLANNING/GOAL SETTING WORKSHOP

January 29, 2021

City Council Members in Atendance:

Mayor Jocelyn Yow
Mayor Pro Tem Clint Lorimore
Councilmember Todd Rigby
Councilmember Chris�an Dinco
Councilmember Ike Bootsma

Staﬀ in Atendance:

Bryan Jones, City Manager
Gina Gibson-Williams, Community Development Director
Marc Donohue, City Clerk/Communica�ons Director
Amanda Wells, Finance Director/City Treasurer
Angelica Zepeda, Talent & Special Projects Manager

Jimmy Chung, City Engineer
Gustavo Gonzalez, Planning Manager
Jerry Arellano, Building Oﬃcial
Luis Hernandez, Accoun�ng Manager
Johnny Terfehr, Community Enhancement & Safety Manager
Miguel Ramirez-Cornejo, Senior Management Analyst
Erica Vega, Contract City Atorney

Facilitated by:

Henry T. Garcia, Principal Consultant
Rhonda D. Strout-Garcia, Principal Consultant
HR Dynamics & Performance Management, Inc.

7 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 2

EXECUTIVE SUMMARY

The City of Eastvale operates under a City Council/City Manager form of government. The City Council consists of ﬁve (5) Council Members. The members of the City Council set policy and enact laws of the City. The City Manager is appointed by the members of the Eastvale City Council. One of the primary responsibili�es of the City Manager is to implement the plan set forth by the City Council, u�lizing the City Departments and Execu�ve Team. The purpose of the workshop was t o assist the City of Eastvale’s Mayor, City Co uncil and City Manager in developing a plan that includes clearly deﬁned targets and goals in order to provide staﬀ with clear direc�on.

The workshop took place on Friday, January 29, 2021 from 8:30 a.m. un�l approximately 3:30 p.m. During the workshop, the City Council engaged in a par�cipatory process along with staﬀ and the public, in which they accomplished the following:

1. Established expecta�ons for the Workshop and intended outcomes

2. Iden�ﬁed the organiza�on’s Strengths, Weaknesses, O pportuni�es and Threats (SWOT)

3. Established seven (7) major targets

4. Established a total of ﬁ�y-three (53) goals

5. Priori�zed goals across the targets and established fourteen (14) top-priority items (Level 1, Level 2, and Level 3)

6. Referred development of the detailed ac�on plans and schedule to the City Manager and Execu�ve Team for the fourteen (14) top-priority goals

During the workshop, a group vo�ng process was u�lized in order for the Mayor and Council to iden�fy the key priori�es, and to provide for stra�ﬁca�on of the goals into three levels:

Level 1 – includes the selec�on of two (2) ﬁrst level priority goals each for the Mayor and City Council. A total of ﬁve (5) level 1 goals were iden�ﬁed.

Level 2 - includes the selec�on of two (2) second level priority goals each for the Mayor and City Council. A total of three (3) level 2 goals were iden�ﬁed.

Level 3 - includes the selec�on of two (2) third level priority goals each for the Mayor and City Council. A total of six (6) level 2 goals were iden�ﬁed.

In addi�on to the fourteen (14) goals, the plan includes all remaining goals that did not rank into priority Levels 1, 2, or 3 . As progress is made with Level 1 , 2, and 3 goals, addi�onal goals may be introduced into the plan and discussed further with the Mayor and City Council.

At the conclusion of the workshop, the Mayor and City Council had eﬀec�vely established clear direc�on and focus for the Execu�ve Team related to Targets and Goals. The City Council clearly 8 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 3

communicated its desire and inte nt to blend this exercise with the results of the community survey in the future alloca�on of resources related to programs and services. It was further intended that this plan remain a ﬂuid and evolving document to be re-visited at regular intervals for progress and re-shi�ing of priori�es, as needed.

Atached to this summary are the work sheets that include the detailed ac�on plans prepared by staﬀ, to be presented back to the City Council by the City Manager as a further step in the process to ensure that plans and �melines meet with the intended expecta�ons . It should be noted that some of the goals iden�ﬁed may translate into resource needs that may be incorporated into future budgets.

It is recommended that a regular formal review o f the newly established Goals/ Strategic Plan occur annually, in which progress may be measured, and new or shi�ing priori�es addressed.

We would like to thank the Mayor, City Council and City Manager Bryan Jones for the opportunity to assist the City of Eastvale in this important endeavor and for the outstanding team work that provided for a posi�ve and produc�ve day. We look forward to the opportunity to partner with the City of Eastvale in the future.

Respec�ully,

Henry & Rhonda

Rhonda D. Strout-Garcia, Principal Consultant
Henry T. Garcia, Principal Consultant

HR Dynamics & Performance Management, Inc.

Website: HRDPM.COM
Mobile: (951) 999-1617 or (951) 905-0025

9 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 4

EXPECTATIONS

The Mayor and City Council expressed the following expecta�ons related to the goal se�ng workshop, and their desired outcomes for the day:

 To think about the future and to plan a vision to work towards

 To look for ways to con�nue the success we are already on; and con�nued improvement

 To keep going with economic development

 To collaborate on goal se�ng with focus on being eﬃcient and sharing of ideas

 To iden�fy priori�es to con�nue to “elevate” Eastvale

 To reaﬃrm the path we are on

 To collaborate and develop speciﬁc goals

 To have conversa�on and con�nue the trajectory of the prior plan

 To par�cipate in the democracy and to hear elected oﬃcials

 To con�nue on the current path

10 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 5

SWOT ANALYSIS – STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS

STRENGTHS

• Dedicated staﬀ
• Very agile staﬀ and able to adapt to new challenges quickly • Responsiveness of staﬀ to developers
• Nimble and able to communicate and respond to residents • Crea�ng a “buzz” about Eastvale
• Stepping out in front to tell our story
• A City Council that works for the residents
• Staﬀ responsiveness to community
• Family des�na�on
• Small town feel
• Friendly community
• Posi�vity – contagious!
• Staﬀ passionate about their work – dedica�on!
• City Council responsiveness and care
• Excellent staﬀ
• Fiscally responsible – 27M in reserves
• Innova�ve, desirable community
• Becoming known as a resource to other agencies
• Ability for staﬀ to work across work groups
• City Manager doesn’t micro-manage staﬀ
• Very rich and diverse community and cultures
• Ac�ve and engaged staﬀ, City Council and community
• Ability to react and solve problems
• Engagement and park ac�vi�es

11 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 6

SWOT ANALYSIS – STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS

WEAKNESSES

• Iden�ty needed – Vision
• Lack of a Civic Center
• Lak of a public safety substa�on
• Lack of gathering places e.g. Library
• Talent leaving Eastvale Community
• Connec�ng with adjacent communi�es (infrastructure)
• Lack of dining op�ons, nightlife, entertainment, bakery • Lack of control over parks and recrea�on
• Lack of a speciﬁc zip code for Eastvale
• Lack of control over various special district services and jurisdic�onal boundaries • Community engagement require constant improvement
• More inclusive
• Lack of a local medical center/hospital
• Lack of a community theatre/playhouse for the arts
• Need for a third ﬁre sta�on
• Need for rightsizing of staﬀ to City services

12 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 7

SWOT ANALYSIS – STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS

OPPORTUNITIES

• To have control over parks and recrea�on
• To develop the Leal property with unique businesses
• To develop the downtown and generate more sales tax opportuni�es • To obtain a unique zip code for Eastvale with posi�ve impact to homeowner property insurance costs
• To bring iden�ty to the City through the Leal property • To con�nue with economic development growth and improvement using laser focus • To develop an IT hub to atract businesses
• To “vision” where we want to go
• To revitalize exis�ng shopping centers
• To capitalize on what other ci�es have done
• To look at our City and invest into our community
• To add Police K-9
• To Capitalize on the City’s loca�on
• To add more diverse housing op�ons
• To increase partnerships with the County or State e.g. Library and work towards cost sharing
• To maintain a high standard of quality in development • To invest in technology for public safety
• To improve the City’s trail system and create increased walkability • To work towards beau�ﬁca�on of the Interstate 15 corridor • To create small business opportuni�es
• To maintain street trees
• To develop stronger marke�ng opportuni�es to sell Eastvale • To implement public art to celebrate diversity and the community’s athletes and veterans
• To look at and analyze what other ci�es have done
• To create an environmentally aesthe�c community through landscaping

13 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 8

SWOT ANALYSIS – STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS

THREATS

• To keep revenues in Eastvale
• Running out of land
• Compe�ng with other ci�es for staﬀ talent
• No past to base the future on
• Natural disasters and the need to build resilience
• Aging of the infrastructure and maintenance of roads and streets • Lack of a police substa�on
• High (unaﬀordable) rent
• Lack of a founda�on for community investment (philanthropic) • Outside inﬂuences outside the City’s control e.g. laws, regula�ons, and State • Public Safety contract costs
• Crime rate
• Early releases from the jus�ce system
• Impacts associated with assembly bills

14 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 9

TARGETS

The “Targets” were developed at the Strategic Planning/ Goal Se�ng Workshop. The City Council determined that the targets iden�ﬁed would serve as the key pillars in which to categorize speciﬁc goals and ac�on plans.

#1 – Organiza�onal Development

Sub-topics: Organization Culture

#2 – Economic Development

Sub-topics: Investment/Reinvestment; Branding/Identity; Downtown/Heartbeat Destination

#3 – Financial Planning

#4 – Public Safety

Sub-topics: Design for Public Safety

#5 – Infrastructure

Sub-topics: City Hall, Library, Police Substation; Parks & Recreation; Landscape Maintenance; Third Fire Station

#6 – Inclusion

Sub-topics: Communication & Engagement; Gathering Places; Arts & Culture

#7 – Innova�on & Technology

Sub-topics: 21st Century Smart City; City-wide WIFI

15 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 10

GOALS

Key:

Top Priority Goals – Level 1
Second Priority Goals – Level 2
Third Priority Goals – Level 3

16 City of Eastvale
Strategic Planning/Goal Se�ng Workshop

1/29/2021 HR Dynamics & Performance Management, Inc. 11

TARGET #1 GOALS – ORGANIZATIONAL DEVELOPMENT