RESOLUTION NO. 22-30
Resolution Of The City Council Of The City Of Emeryville Appropriating Two Thousand Five Hundred Dollars ($2,500) From The Measure BB Bicycle/Pedestrian Fund 264 For 2022 Bike To Wherever Day (BTWD) Sponsorship WHEREAS, the City of Emeryville has received funds from the Alameda County Transportation Commission (ACTC) for the improvement of Bicycle and Pedestrian programs and facilities in the City of Emeryville; and
WHEREAS, the City has received a request from Bike East Bay for sponsorship of the 2022 Bike To Wherever Day Campaign; and
WHEREAS, the City of Emeryville Transportation Committee and Bicycle and Pedestrian Advisory Committee have both recommended support of Bike To Work/Wherever Day for at least 17 years, and this year both committees have again voted to support this campaign at the $2,500 (Bronze) level; and
WHEREAS, the City has sufficient funds to cover a $2,500 contribution to Bike East Bay in the ACTC Measure BB Bicycle/Pedestrian Fund 264 for these items; now, therefore, be it
RESOLVED, by the City Council of the City of Emeryville that it hereby appropriates $2,500 from the Measure BB Bicycle/Pedestrian Fund 264 for 2022 Bike To Wherever Day activities and purchases.
ADOPTED, by the City Council of the City of Emeryville at a regular meeting held Tuesday, March 15, 2022, by the following vote:
AYES: 5
Mayor Bauters, Vice Mayor Medina and Council Members Donahue, Martinez and Welch
NOES: 0
ABSTAIN: 0
ABSENT: 0
MAYOR
ATTEST: APPROVED AS TO FORM:
CITY CLERK CITY ATTORNEY
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FINAL REPORT
BIKE TO WHEREVER DAY 2021
DocuSign Envelope ID: FCB9B074-9E0D-40D9-A211-318576E6F4A2 ABOUT
BIKE TO WHEREVER DAY
Bike to Wherever Day is Bike East Bay’s biggest community event of the year, with thousands of bicyclists from all ages and paths of life taking to the streets to show their support for two-wheeled transportation. Bike to Wherever Day is a regional Bay Area event that raises the visibility of bicycling and encourages more people to make healthy, active transportation choices. Representatives from the nine Bay Area counties collaborate to produce the event, with Bike East Bay and 511 Contra Costa coordinating efforts in Alameda and Contra Costa counties.
Bike East Bay thanks our generous sponsors for making Bike to Wherever Day possible. In its second year with the new name, Bike to Wherever Day is now an even more inclusive and welcoming event that celebrates the continued importance of bicycling for everyday transportation and our health and wellbeing—especially during the COVID-19 pandemic. The event is both a chance for seasoned riders to celebrate their community, and a gateway that encourages new riders to take up regular biking.
In 2021, Bike to Wherever Day expanded its reach in size and numbers from the last year by new partnerships with public libraries and strong digital engagement. Bike to Wherever Day’s continued popularity is a tribute to the success and vitality of the growing bicycle movement. This Final Report provides a snapshot of what we have achieved together this year on Bike to Wherever Day and throughout Bike Month.
Thank you for being a part of Bike to Wherever Day!
Ginger Jui
Executive Director
Bike East Bay
DocuSign Envelope ID: FCB9B074-9E0D-40D9-A211-318576E6F4A2 BIKE TO WHEREVER DAY 2021
BY THE Numbers
Bike East Bay brought safe, socially distanced celebrations again this year, including 81 contact-free energizer stations, digital goody bags, self-guided rides, and more. With a small but mighty crew, thousands of riders picked up bags at contact-free energizer stations, posted pictures, and went for a ride to celebrate. This year, Bike East Bay expanded the contact-free energizer stations to more communities in the East Bay through partnerships with local libraries. We also hosted 6 pop-up distribution sites on Saturday after the event at popular bike trails and parks in the East Bay to meet new riders and weekend riders.
81 Energizer Stations
1,406 Pledged to Ride
40 Bike East Bay Volunteers
9,000 Bags Distributed
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WHERE YOU WERE SEEN
Bike to Wherever Day sponsors were seen on 9,000
Bike to Wherever Day bags, in sponsor shout-outs
on social, and to 16,000+ email contacts. Bike
to Wherever Day social posts and emails had
especially high engagement rates this year.
Shared 115 + Tagged Posts
16,000 Email Contacts
48% Average Email
Open Rate
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BIKE EDUCATION ADAPTS
Bike East Bay’s education program is still going strong in the midst of the global pandemic. Since the lockdown in 2020, Bike East Bay turned an entire catalog of award-winning classes into online workshops. Our in-person Learn-to-Ride workshops made a comeback with distancing and smaller class sizes, providing essential training for people ready to bike. This June, we are expected to hit our 100th bike education webinar.
15 Different Class Topics
2,075 Attendees
85+ Cities Represented
Participants attended from the Bay Area and
around the world!
Since the start of shelter in place:
DocuSign Envelope ID: FCB9B074-9E0D-40D9-A211-318576E6F4A2 THANK YOU!
The continued support of our sponsors keeps Bike to Wherever Day moving forward, and helps get thousands of new bicyclists on our East Bay streets every year.
Bike to Wherever Day’s success would not be possible without your dedication.
Your Support Goes a Long Way
Thank you and see you next year!
DocuSign Envelope ID: FCB9B074-9E0D-40D9-A211-318576E6F4A2 THE BAY AREA’S BIGGEST DAY FOR BICYCLING
Bike to Wherever Day is Bike East Bay’s biggest community event of the year, with thousands of bicyclists of all ages and paths of life taking to the streets to show their support for two-wheeled transportation. The celebration remains popular, safe, inclusive, and welcoming despite the COVID-19 pandemic: a tribute to the success and vitality of the bicycle movement. Bike to Wherever Day is a regional Bay Area event that raises the visibility of bicycling and encourages more people to make healthy, active transportation choices.
BIKE TO WHEREVER DAY HIGHLIGHTS:
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$25,000
Gold
$10,000
Silver
$5,000
Bronze
$2,500
Bike to Wherever Day Energizer Station Signs Logo Logo Logo Name Your Offer/Advertisement in Digital Goodie Bag
10,600 Custom Canvas Bags Logo Logo Name
RideOn, Bike East Bay’s Newsletter: 4,000 readers Logo Logo Logo Name Bike to Wherever Day Special E-Newsletter:
16,000 subscribers Logo Logo Logo Name
Event Page at BikeEastBay.org Logo & Link Logo & Link Logo Name Instagram: shout-out in Bike to Wherever Day stories
Bike to Wherever Day Digital Posters Logo Logo Name
Twitter, Facebook, and Instagram: Posts to our
24,000+ Followers
Name & Link
(2x)
Name & Link
(1x)
Banner Ad or Sponsored Post in one e-Newsletter
(sponsor provides content)
Offi cial Bike to Work Day Report Report Report Report Report SPONSORSHIP LEVELS Contact:
Name
Business/Organization
Address
Phone Number
Email
Sponsorship Level*: Diamond | Gold | Silver | Bronze
Hyeran Lee
Engagement Director
510-845-7433 x1007
[email protected]
*Have specifi c goals you want to meet for your sponsorship? We can work with you to tailor a sponsorship package to fi t your needs. Contact us.
Bike East Bay
PO Box 1736
Oakland, CA 94604
Please send this form to
[email protected]
or mail it to the address below.
Print
Web +
Social Media Day of Event
Deadline: February 28, 2022
More
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