Mary Lou Thiercof 1
Malaga & Mary Lou:
Malaga and Mary Lou met up as board members at the Emeryville Chamber of Commerce, hit it off and started working on projects together. They were asked to help the City of Emeryville create a Destination Emeryville program for the 34th America’s Cup in 2013. Our story unfolds.
We strategized, designed and produced the banners that brand Emeryville as a fun place to visit and also branded Emeryville as “On the Bay.” In 2012 we created an online tourism hub, Emeryville on the Bay, to help bring visitors to Emeryville for the America’s Cup races as part of our Destination
Emeryville campaign. We
worked with the City of
Emeryville, our Bay
friends, charter members
like IKEA, Bay Street,
Townhouse Bar and Grill,
Marriott, P.F. Chang’s and
both marinas to position
Emeryville as a travel
destination. People, even
residents, did not know
Emeryville had 2 marinas
and 850 slips in that 1.2
sq. mi. of a town.
Strategic advertising drove the sailing community to the website and filled hotels, key restaurants and both marinas. Some sailors even moved their boats permanently to Emeryville after visiting.
Our efforts were so successful, we expanded to include twelve more cities around the Bay in 2016 – all with marinas and all with hidden gems we share with visitors to our sites. We provide curated content and listings for locals, visitors and the sailing community. Our Dock, Stay, Dine, Shop and Play directory includes over 3000 businesses and is growing every day.
We poured our energy into Richmond on the Bay and created a Richmond Trail Guide so visitors know where to dine, stay, drink & play. It was a big hit at the Pacific Sail & Power Boat Show and we now have produced our third edition. We created a dynamic new 85+ page website for VisitRichmondCa.com, Richmond’s Visitors Bureau and currently serve as communications firm for Sail America’s annual boat show. We produce trail guides for communities around the Bay.
Mary Lou Thiercof 2
About On the Bay:
San Francisco On the Bay is a lifestyle brand and online visitors hub for locals and the sailing community. We work to build real connections between our advertisers and readers, through news stories, social media and offline events and relationships. Our original, on-the-ground reporting provides local human-interest stories, city news, Bay Area sailing news and America’s Cup reporting. We have a network of 13 websites and 16 social media channels. Our Gentle Winds eblast newsletter has an email list of VIPs from cities around the Bay, including city officials, yacht club members, marinas, residents, visitors, business owners and people we have highlighted in our stories.
We bring complimentary talents of strategic counsel and planning, image building, branding, web development, graphic design, writing, web & database programming, video, global marketing, social media marketing, community & public relations, plus much more expertise to the table. Both of us have built our own companies and when we met and created a successful solution for Destination Emeryville together, we continued as a creative team for other cities and projects.
Services:
• Integrated marketing & PR plans
• Strategic counsel
• Image development & branding
• Web development
• Graphic design
• Content development
• Writing
• Web & database programming
• Community & public relations
• Social media marketing
• Video production
• Event production