EMERYVILLE PUBLIC MARKET
TRANSPORTATION DEMAND MANAGEMENT (TDM) PLAN
PREPARED BY:
PREPARED FOR:
Attachment 3A
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TABLE OF CONTENTS
1. INTRODUCTION............................................................................................................2
1.1. Project Description.............................................................................................................................. 2
1.1.1. Parking.................................................................................................................4
1.1.2. Project Trip Generation ........................................................................................5
2. EXISTING CONDITIONS ...............................................................................................6
2.1. Existing Transit Service..................................................................................................................... 6
2.1.1. AC Transit........................................................................................................................................... 6
2.1.2. BART .................................................................................................................................................... 6
2.1.3. Emery Go-Round............................................................................................................................. 7
2.1.4. Amtrak.................................................................................................................................................. 7
2.2. Existing Bicycle and Pedestrian Facilities.................................................................................. 8
2.2.1. Bicycle Facilities............................................................................................................................... 8
2.2.2. Pedestrian Facilities........................................................................................................................ 9
2.3. Existing Mode Split............................................................................................................................ 10
3. TRANSPORTATION DEMAND MANAGEMENT (TDM) PROGRAM..........................12
3.1. Transportation Demand Management (TDM) Requirements........................................... 12
3.2. Program Elements .............................................................................................................................. 13
3.3. Trip Reduction...................................................................................................................................... 13
3.4. VMT Reduction .................................................................................................................................... 13 Appendix............................................................................................................................16 EMERYVILLE PUBLIC MARKET | 1
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1. INTRODUCTION
This document presents a Transportation Demand Management (“TDM”) plan for Parcel B of the Emeryville Public Market Project (“Project”), which is a proposed research and development (R&D) site located in Emeryville (“City”), California.
1.1. PROJECT DESCRIPTION
The Project is located at 5959 Shellmound Street, FIGURE 1, in Emeryville, California. The Project site is approximately
1.65-acres and is bounded by Shellmound Street to the north and west, Amtrak by the east, and a proposed parking garage to the south. The zoning for the Project is Mixed-Use with Residential.
FIGURE 1 illustrates the site plan for the Project. The development will consist of constructing a 431,060-square foot R&D center.
FIGURE 1: PROJECT VICINITY
PROJECT SITE
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FIGURE 2: PROJECT SITE PLAN
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1.1.1. PARKING
Vehicle parking spaces will be located in the proposed parking garage in Parcel A to the south of this project. The Project will provide a total of 711 vehicle parking spaces, which includes 81 spaces for clean air vehicles and 143 spaces for electric vehicles (EV). The breakdown of the parking spaces is summarized in Table 1.
The latest site plan shows 110 long-term bicycle parking spaces and 110 short-term bicycle parking spaces. Long-term bicycle parking will be located in the plaza area to the south of the Project and short-term bicycle parking will be located along Shellmound Street and in the plaza area.
TABLE 1: PROVIDED VEHICLE PARKING SUMMARY
PARKING SPACE TYPE # PARKING
SPACES
Standard 466
Accessible
Standard
Van
11 9
2 Clean Air
EV Charging Station - Accessible
EV Charging Station – Accessible Van
EV Charging Station – Ambulatory
Standard EV Day 1
Clean Air EV
234
4 2
4 143
81 TOTAL 711
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1.1.2. PROJECT TRIP GENERATION
Trip generation for the Project was determined based on data from the Institute of Transportation Engineer’s (ITE) publication, Trip Generation Manual, 11th Edition. Table 2 presents the overall trip generation for the proposed Project. For a typical weekday, the Project will generate 4,776 daily trips, 444 trips in the AM peak hour, and 442 trips in the PM peak hour.
TABLE 2: PROJECT TRIP GENERATION
LAND USE ITE
CODE SIZE UNIT RATE/EQN? DAILY AM PEAK HOUR PM PEAK HOUR Total In Out Total In Out
Trip Generation
Research and
Development 760 431.06 KSF Rate 4,776 444 364 80 422 68 354 EMERYVILLE PUBLIC MARKET | 6
2. EXISTING CONDITIONS
This section provides additional information on the existing transit services, bicycle facilities, and pedestrian facilities near the Project site, as well as existing commuting trends.
2.1. EXISTING TRANSIT SERVICE
Table 3 summarizes the transit services near the vicinity of the Project.
2.1.1. AC TRANSIT
Alameda-Contra Costa Transit (AC Transit) provides multiple bus routes throughout Alameda County. Bus routes 29, 36, 57, F, and J service the surrounding area. Employees and visitors may access these bus stops at the following intersections:
• Shellmound Street & Shellmound Way (350 feet)
• Christie Avenue at Public Market (0.2 miles)
• Christie Avenue & Pacific Park Plaza (0.2 miles )
• Christie Avenue & 59th Street (0.2 miles)
• Shellmound Street & Christie Avenue (0.2 miles)
• Christie Avenue & 64th Street (0.3 feet)
2.1.2. BART
Bay Area Rapid Transit (BART) is a heavy elevated rail and subway public transportation system that connects the East Bay with other cities in the Bay Area such as San Francisco and San Jose. The two closest BART stations are the MacArthur (2.1 miles) and West Oakland (2.8 miles) stations. The Yellow, Blue, Orange, Green, and Red Lines all stop at either or both stations. Riders may take the Emery Go-Round from MacArthur Station or AC Transit from West Oakland Station to the nearest bus stop and walk to the Project site.
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2.1.3. EMERY GO-ROUND
Emery Go-Round is a last-mile shuttle service provided by the Emeryville Transportation Management Association that runs from the MacArthur BART station to various Emeryville locations. This service is provided at no cost to individuals. The Shellmound/Powell (SP) route services the area closest to the project site. The closest bus stops are Stop 25, Shellmound at Public Market Northbound, and Stop 29, Shellmound at Public Market Southbound.
2.1.4. AMTRAK
Amtrak is a passenger railroad service that provides medium- and long-distance inter-city rail service in the contiguous United States. The closest Amtrak station is at 5885 Horton St, Emeryville, CA 94608, directly to the east of the project site.
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TABLE 3: EXISTING TRANSIT SERVICE
ROUTE DESCRIPTION
WEEKDAY WEEKEND
OPERATING HOURS1
Headway2 (minutes) OPERATING HOURS1 HEADWAY2
Peak Off (minutes) -Peak
AC Transit
29 Hollis – Peralta – Lakeshore 6:00 AM – 10:40 PM 30 minutes 30 minutes No weekend service 36 Dwight – Shellmound – Adeline 5:50 AM – 12:35 AM
(next day) 30 minutes 30 minutes 5:50 AM – 12:35 AM (next day) 30 minutes 57 40th St – MacArthur 4:35 AM – 1:15 AM (next day) 15 minutes 17 minutes 4:35 AM – 1:15 AM (next day) 18 minutes F Adeline – Market Transbay 5:10 AM – 1:30 AM (next day) 30 minutes 30 minutes 5:10 AM – 1:00 AM (next day) 30 minutes J Sacramento – Christie Transbay 7:10 AM – 10:10 AM
4:45 PM – 7:05 PM 30 minutes 60 minutes No weekend service BART
Yellow Line Antioch – SFO+Millbrae 4:45 AM – 1:50 AM (next day) 15 minutes 30 minutes 5:45 AM – 1:50 AM (next day) 15-30 minutes Blue Line Dublin – Pleasanton –
Daly City
5:05 AM – 1:15 AM (next
day) 15 minutes 30-45 minutes 5:45 AM – 1:35 AM (next day) 30 minutes Orange Line Berryessa/North San Jose –
Richmond
5:00 AM – 1:55 AM (next
day) 15 minutes 30 minutes 6:15 AM – 1:55 AM (next day) 30 minutes Green Line Berryessa/North San Jose –
Daly City 4:40 AM – 8:30 PM 15 minutes 15 minutes 5:40 AM – 8:00 PM 30 minutes Red Line Richmond – Millbrae+ SFO 5:00 AM – 9:25 PM 15 minutes 15 minutes 6:00 AM – 8:15 PM 30 minutes Emery Go-Round
Shellmound
/
Powell
MacArthur – Shellmound -
Powell 6:00 AM – 10:25 PM 15 minutes 15 minutes 8:20 AM – 10:20 PM 20 minutes Amtrak
Coast
Starlight
Seattle – Portland –
Sacramento – Los Angeles 24 hours - - 24 hours -
Capitol
Corridor
Auburn – Sacramento –
Emeryville/SF – Oakland -
San Jose
4:10 AM – 10:20 PM 60 minutes 120 minutes 5:55 AM – 11:15 PM 60 – 120 minutes
Notes: 1 Operating Hours rounded to the nearest 5 minutes for weekdays. Sunday may have reduced operating hours. 2 Headways are defined as the time between transit vehicles on the same route.
2.2. EXISTING BICYCLE AND PEDESTRIAN FACILITIES
2.2.1. BICYCLE FACILITIES
Bicyclists may access the Project through the existing bikeway facilities throughout Emeryville. The City designates Class I bicycle facilities as bicycle paths or trails, Class II bicycle facilities as bicycle lanes, Class III bicycle facilities as bicycle routes, and Class IV bicycle facilities as separated bikeways. An existing Class II bicycle lane located along Shellmound Street, adjacent to the project site, is proposed to be a Class IV separated bikeway. Table 4 lists the existing and proposed bicycle facilities near the Project site.
TABLE 4: EXISTING AND PLANNED BICYCLE FACILITIES
ROAD EXISTING PROPOSED
Shellmound Street Class II Bicycle Lane Class IV Separated Bikeway Christie Avenue Class IV Separated Bikeway Class IV Separated Bikeway Horton Street Class II Bicycle Lane Class II Bicycle Lane 59th Street Class II Bicycle Lane Class II Bicycle Lane EMERYVILLE PUBLIC MARKET | 9
The latest site plan shows provide 110 long-term and 110 short-term bicycle parking spaces. Long-term bicycle parking will be located in the plaza area to the south of the Project and short-term bicycle parking will be located along Shellmound Street and in the plaza area.
2.2.2. PEDESTRIAN FACILITIES
There are currently continuous sidewalks along Shellmound Street, Powell Street, Christie Avenue, 63rd Street, Market Drive, 62nd Street, Shellmound Way, and 64th Street which connect to transit stops and other uses. There are sidewalks and marked crosswalks along the project frontage, as well as a pedestrian bridge to access the Amtrak station.
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2.3. EXISTING MODE SPLIT
Figure 3 illustrates the City’s work commute transportation mode split based on the 2018 American Community Survey. The 2018 data was used instead of the most recent 2020 data since the COVID-19 pandemic may have affected mode spilt. The most common mode is automobile where 44% drive alone in cars and 28% use transit. Other modes include carpool (10%), bicycle (3%), walking (6%), and other (8%).
FIGURE 3: CITY OF FREMONT COMMUTE WORK MODE SPLITS
Note: Total sum may be off due to margin of error for the data set.
Source: American Community Survey – B08301 Means of Transportation to Work (2018) 44% 10% 28%
3% 6%
8%
CITY OF EMERYVILLE
Car - Drive Alone Car - Carpool Transit Bicycle Walk Other EMERYVILLE PUBLIC MARKET | 11
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3. TRANSPORTATION DEMAND MANAGEMENT (TDM) PROGRAM
3.1. TRANSPORTATION DEMAND MANAGEMENT (TDM) REQUIREMENTS This TDM plan was developed to meet County and City requirements. Neither the Alameda County Transportation Commission (ACTC) nor City of Emeryville have adopted VMT guidelines or thresholds; therefore, the California Governor’s Office of Planning and Research (OPR) guidelines were used.
Based on the project's location, the existing and proposed project conditions were analyzed using the latest Alameda County travel demand model from ACTC. The ACTC was developed to implement transportation programs and projects across Alameda County. One of its responsibilities is to develop and manage the Countywide travel demand model, which is used for estimating future volumes and VMT based on future land uses and the future roadway network. ACTC has developed maps displaying estimates of VMT per employee based on traffic analysis zone (TAZ) estimates from the Alameda Countywide Travel Demand Model that were used to determine if the project would cause a significant impact. Per guidance provided by the OPR guidelines, the threshold for employment-based VMT uses is set at 15 percent below the regional average. The VMT maps provided by ACTC show a 15 percent below the regional average threshold, which aligns with the thresholds set by OPR.
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Based on the VMT per Employee map for the North Planning Area in year 2020 provided by the ACTC, the project is located in an area with a VMT equal to 14.53. The target VMT, which is 15 percent below the average, for North Planning Area, Alameda County, and Bay Area Region is 12.3, 13.5, and 15.4 respectively. Since the proposed project exceeds all VMT thresholds, the project could result in a potentially significant VMT impact. The project will need to reduce VMT by 15 percent to meet the North Planning Area threshold in 2020.
Based on the VMT per Employee table for the North Planning Area in year 2040 provided by the ACTC, the project is located in an area with a VMT equal to 18.79. The target VMT, which is 15 percent below the average, for North Planning Area, Alameda County, and Bay Area Region is 12.7, 13.8, and 15.5 respectively. Since the proposed project exceeds all VMT thresholds, the project could result in a potentially significant VMT impact. The project will need to reduce VMT by 33 percent to meet the North Planning Area threshold in 2040.
Table 5 summarizes the VMT analysis.
TABLE 5: VMT THRESHOLDS
2020 2040
NORTH
PLANNING
AREA
ALAMEDA
COUNTY
BAY AREA
REGION
NORTH
PLANNING
AREA
ALAMEDA
COUNTY
BAY AREA
REGION
Average VMT per Employee 14.5 15.9 18.1 14.9 16.2 18.2
Threshold VMT per Employee (85% of Average) 12.3 13.5 15.4 12.7 13.8 15.5 Project TAZ Average VMT per Employee 14.53 18.79
VMT Reduction Percentage Needed 15% 7% -6% 33% 27% 18%
3.2. PROGRAM ELEMENTS
The TDM program will implement elements that will promote carpooling, bicycling, walking, and riding transit in place of drive-alone vehicle trips to and from the Project site. These elements may change or be adjusted to adapt to changing transportation trends and to maximize the efficiency and performance of the program.
3.3. TRIP REDUCTION
Chapter 5-26 of the City of Emeryville Municipal Code requires all public and private employers with fifty employees at a work site to conduct an employee transportation survey to establish whether the average vehicle ridership (AVR) and vehicle employee ratio (VER) performance objectives have been met. Survey results are to be submitted to the Trip Reduction Program Advisor (TRPA) within forty-five days if the jurisdiction will be processing the survey forms, or within ninety days if the employer or another entity will be processing the survey forms. Within six months of this initial survey, employers are required to develop and implement an Employer Trip Reduction Program.
3.4. VMT REDUCTION
The Alameda CTC VMT Reduction Calculator was used to estimate the anticipated VMT reduction by implementing the TDM program.
VMT reduction was determined based on Project’s Transportation Analysis Zone (TAZ) as well information related to each TDM measure being implemented.
Reductions associated with a Voluntary Employer Commute Program (1A) were assumed due to the inclusion of TDM measures such as providing services that encouraging carpooling/vanpooling, encouraging alternative or flexible scheduling, and providing bicycle end-trip facilities for all employees. Details on specific TDM measures are provided in Table 6. Based on these factors, the VMT Reduction Calculator resulted in a maximum reduction of 33 percent in employee commute trips. This reduction satisfies the 33 percent required to meet the North Planning Area threshold in 2040. The VMT Reduction Calculator output is included in the Appendix.
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TABLE 6: TDM PROGRAM ELEMENTS
TDM
MEASURE
#
TRANSPORTATION
DEMAND
MANAGEMENT
MEASURE
DESCRIPTION
1A Voluntary Employer
Commute Program
This measure would implement a voluntary commute trip reduction (CTR) program. CTR programs discourage single-occupancy vehicle trips and encourage alternative modes of transportation. Voluntary CTR programs do not include mandatory trip reduction requirements or monitoring and reporting, The CTR program must include the following:
• Carpooling encouragement
• Ride-matching assistance
• Preferential carpool parking
• Flexible work schedules for carpools
• Half-time transportation coordinator
• Vanpool assistance
• Bicycle end-trip facilities (parking, showers, lockers) 2A Provide Transit-Oriented
Development
This measure would reduce project VMT in the study area relative to the same project site in a non-transit-oriented development (TOD) location. TOD refers to projects built in compact, walkable areas that have easy access to public transit, ideally in a location with a mix of uses, including housing, retail offices, and community facilities. Project site residents, employees, and visitors would have easy access to high-quality public transit, thereby encouraging transit ridership and reducing the number of single-occupancy vehicle trips and associated GHG emissions.
2B2 Increase Employment
Density
This strategy accounts for a VMT reduction achieved by a project that is designed with a higher density of jobs compared to the average job density in the United States. Increased densities affect the distance people travel and provide greater options for the mode of travel they choose. Increasing job density results in shorter and fewer trips by single occupancy vehicles and thus a reduction in GHG emissions.
3A1 Price Workplace Parking
This measure will price onsite parking at workplaces. Because free employee parking is a common benefit, charging employees to park onsite increases the cost of choosing to drive to work. This is expected to reduce single-occupancy vehicle commute trips, resulting in decreased VMT, thereby reducing associated GHG emissions.
3D Provide Bike Parking
The strategy will install and maintain end-of-trip facilities for employee use.
End-of-trip facilities include bike parking, bike lockers, showers, and personal lockers. The provision of secure bike parking and related facilities encourages commuting by bicycle, thereby reduction VMT and GHG emissions.
Estimated Maximum Trip Reduction 33.0%
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APPENDIX