Virginia Anne Williams
Linkedin:
Key Accomplishments:
Built brand awareness from zero to 100% visibility (Pineapple Hospitality) Exceeded sales goal by 250% (Marina Inn)
Sold over 100% of quota (all previous engagements)
Increased by 75% market share of travel consortia sales (Haiyi Hotels) Achieved 100% of the business transient sales revenue goals (Courtyard by Marriott) Exceeded weekly sales goals by a minimum of 50% (Portland Doubletree) Professional Experience:
The Marina Inn on the San Francisco Bay. 2021- Current
San Leandro, CA
Senior Sales Manager
Proactive networking and client engagement
Relationship building 101 at a property that has had no sales representation in market for over 5 years
Respond to RFPs for business and consortia for 2022/23
Onboarded Amadeus (aka Delphi) for the property CRM
Partnered with the city Chamber of Commerce to meet with current and local business owners Responsible for all details of every event booked at the property, ie. sales, contracting, beos.
Pineapple Hospitality. 2019- 2020
San Francisco, CA
Regional Sales Manager
Represent Staypineapple Hotels to incoming calls and leads Prospect for and develop new accounts to meet and exceed revenue goals.
Develop and conduct persuasive sales presentations via email, phone, and face to face Respond urgently and thoughtfully to incoming leads to close business Conduct compelling and relevant site visits with prospective customers Complete weekly sales activity goals.
Follow selling process and follow through with management of contacts, accounts, and bookings through our CRM systems
Collaborate with revenue strategy to effectively price and close business to optimize RevPar for all hotels
Represent Staypineapple at key industry events and shows Provide feedback regarding market conditions, needs and competition Follow and carry out all established hotel policies and procedures.
Haiyi Hotels. 2018-2019
San Francisco, CA
Area Business Transient Sales Manager
Created Business Transient Program and SOPs to train staff across four properties Identify key consortia partnerships to get our fair share of bookings and revenue Analysis of industry intelligence reports (STR® report, etc.) to identify areas of opportunities for assigned market
Presented to ownership interests both successes and areas for opportunity within the transient segment
Solicit, negotiate, and book new and repeat business to maximize room revenue to exceed individual and team sales and revenue goals
Develop and enhance relationships with key community organizations and professional associations to maintain high visibility and increase market share Examples: San Francisco Travel Association, Bay Area Business Travel Association, Visit Oakland, HSMAI, MPI, San Francisco Business Times, Hotel Council, Silicon Valley Business Travel Association
Use creative ways to generate sales and create buzz or interest in the BT Community Traveled to key customers and attended trade shows as needed Initiated proposals recognized by customers as innovative and creative Negotiate and execute agreements that are fair to customers and profitable to employers Courtyard by Marriott. 2017- 2018
Portland, OR
Business Transient Sales Manager
Mentored sales team resulting in team exceeding their team goals Advised senior management of sales/pricing strategies, service, and product improvements to stay competitive
Collaborated with National Sales Team with specific account needs that increased revenues for the hotel
Analyzed industry intelligence reports (i.e., Hotelligence®, STR® report, etc.) that increased revenue opportunities in new markets
Education:
University of Maryland, Psychology & Portland Community College, Business Management University of the People