Board / Committee / Commission Application
PERSONAL INFORMATION
Full Name:*
Michael Haggerty
Email Address:* Gender:
Please specify the Board, Commission or Committee you are applying for:* I am currently a member of the above Committee, and am seeking reappointment.* Yes No
If you are seeking re-appointment, has any of your information changed within the last 12 months? If your answer is yes, please complete the rest of this form. If your information has not changed within the past 12 months, please only enter your name and email information above. You do not need to complete the remainder of this form.
Yes No
RESIDENCY / EMPLOYMENT INFORMATION
Home Address: City: State: Zip Code:
Home/Cell Phone Number: How long have you lived in Emeryville? 7 years
Place of Employment:
Factor Creative
Occupation:
Creative Director
Business Address: City: State: Zip Code:
Business Phone Number: How long have you worked in Emeryville? 7 years
Upload Your Résumé:
EDUCATION / EXTRACURRICULAR INTERESTS
High School:
matignon highschool, cambridge MA
College:
New Institute of Art, boston ma
Trade or Business School(s):
Other Interests:
Outside of being a working professional Creative Director, I also do custom woodwork and furniture design. Avid cyclist and safer streets advocate.
ADVISORY BODY EXPERIENCE / INFORMATION
Are you currently serving on other Boards, Commissions or Committees? Yes No
Have you served on a Board, Commission or Committee before? Yes No
Please list all past and current City of Emeryville advisory boards.
Please list any past and current board, commission or committee memberships outside of Emeryville.
Public Art Committee
Please list all organization memberships and positions held.
Please list any relevant work and volunteer experience.
As professional Creative Director and artist, I hope I can bring some useful experience to the committee. In my work, I';m responsible for large scale Creative project scoping, budgeting, contract negotiations, procurement, client and vendor relationship management, and ultimately creative development and execution. Volunteering experience I was an active member of the SF Bicycle coalition for many years. Volunteering and advocating on behalf of the community for safer streets.
Why are you interested in serving on this Board, Commission or Committee? I';ve been a resident of emeryville for over 7 years. In that time, I';ve seen our city evolve and thrive in so many inspiring ways. Much of that has come from the commitment of the people in our community stepping up and doing their part. The Public Art committee has done such incredible work for the people of Emeryville. Now I want to do my part, and help make sure this committee continues to thrive and inspire our community.
PLANNING COMMISSION APPLICANTS ONLY
Please provide a short (300 words or less) statement discussing your ideas and attitudes about planning in Emeryville. Please consider issues such as traffic, industrial and commercial development density, affordable housing, maintaining community diversity and jobs/housing balance. * indicates required fields.
Mike Haggerty
San Francisco, California, United States
Summary
Working at the speed of conversation – I help lead creative projects to their strongest possible outcome and carrying it through any manner of mediums. Whether leading teams or building entire projects from the ground up – there is nothing more exciting than seeing creative ideas come to life.
Experience
Creative Director
Factor San Francisco
Jan 2016 - Present (8 years 4 months)
As a lead Creative Director I'm responsible for guiding large teams of talented creatives to produce amazing work for demanding clients. Currently overseeing all our aspects of lifecycle marketing initiatives for Google Store / Google Local Guides / Stadia / and more I probably can't say.
Creative Direction:
Leading overall direction, vision, and strategy on multiple accounts. Developing lasting client relationships at all levels. Building strong creative teams that exceed client expectations. And mentoring and developing those creative leads so as an Agency, we continue to deliver for the long term.
Management:
Key client relationship point of contact. Creative team management and performance development.
Work closely with account teams on resourcing, scoping, and planning.
Businessness Development:
Through strong client relationships I've significantly grown accounts year over year. Responsible for new business pitches and client development.
Associate Creative Director (TVC)
Google
Aug 2014 - Jan 2016 (1 year 6 months)
Creative Lead on the Google Ads Marketing and Android teams. Responsible for guiding and creating marketing efforts to support deeper relationships with users and these vitally important brands for the company.
Google Ads Marketing:
Leading work on the macro ecosystem consolidation effort. 40 different Google ads products marketing identities needed to be rebrand, reimagined, and redeployed under one consistent Google brand.
This included everything you could imagine an effort like that would take. Websites, visual design, photography, illustration, tone of voice. It was all reexamined and brought under one consistent master brand guideline.
Mike Haggerty - page 1
Android:
Leading work for Android marketing consisted of a rigorous balance of strategy and creative. An ever expanding ecosystem of devices had to feel unique in their own right, while still being part of the Android family. Add to this the arms length relationship of Google to Android, it required an exacting tone to insure the platform retained its own identity. Projects included creative and strategy for all of Android.com.
Associate Creative Director
Organic
Jun 2014 - Aug 2014 (3 months)
Contract creative on the Nike, Wells Fargo, and Beats by Dre accounts.
Associate Creative Director
Leo Burnett
Jul 2010 - Jul 2014 (4 years 1 month)
Clients: Symantec, Nature Made, Visa, Nintendo
-Responsible for the conception, design, and execution of visually innovative integrated and cross channel campaigns including: large online initiatives, broadcast and online advertising, online video, retail, social, and digital marketing.
- Leading a team of creatives through project concept to execution. - Manage relationships with clients, vendors and creative teams ensuring the best quality creative possible.
Creative Merc
HIRED GUN LIMITED
Jun 2010 - Jul 2014 (4 years 2 months)
Freelance hired gun
Clients include:
Amazon; Nature Made; Bluewolf; Innotas; Microsoft; Ebay; Associate Creative Director
Amazon Advertising Community
Aug 2013 - Jun 2014 (11 months)
ACD on the Nature Made account overseeing digital advertising, broadcast video campaigns, brand and packaging redesign efforts.
Senior Art Director
Arc Worldwide
Sep 2007 - 2010 (3 years)
Art Director
Jack Morton Worldwide
Mike Haggerty - page 2
Apr 2007 - Sep 2007 (6 months)
Lead Designer
Staples
Jul 2005 - Apr 2007 (1 year 10 months)
• Part of the lead design team developing the creative for the Staples Brand. • Responsible for translating marketing strategies into concepts and final executions. • Projects for the Staples brand included: advertising; promotions; packaging; point of sale; subbranding; market communications and convention booths. • Art directing creative: photo shoots, working collaboratively with design managers and copy writers, directing junior staff.
Designer
JCDecaux
Jul 2004 - Jul 2005 (1 year 1 month)
• Developing business to business marketing promotions. • Lead designer for user interface of JCDecaux airport information kiosk. • Creating digital sales tools for sales managers.
Jr Designer
H&A Marketing
May 2003 - Dec 2004 (1 year 8 months)
Working with senior designers to develop creative for: advertising; promotions; direct response; and many other types of communications.
Education
New England school of Art
BFA, Design
Skills
Art Direction • Advertising • Digital Marketing • Marketing Communications • Photography • Creative Direction • Retail Marketing • Integrated Brand Marketing • Digital • Online Advertising Mike Haggerty - page 3