Mary Lou Thiercof
Meet Working Images & Mary Lou Thiercof
Working Images is an award-winning communications agency in the San Francisco Bay Area. We build powerful images and deliver core messages in clear and compelling language that resonate with clients’ target audiences. Working Images fuses the best of breed in traditional, digital, social and new media to establish credibility for its clients and reach their goals.
Working Images’ founder, Mary Lou Thiercof, has successfully designed and executed integrated marketing and PR strategies for companies in a variety of industries including healthcare, biotech, environmental, financial, retail, nonprofit and professional services. Mary Lou also has extensive experience in the public sector through her work with city governments and educational institutions, implementing successful community relations and public awareness programs.
Mary Lou began her communications career at Chevron Corporation in litigation, corporate communications and public affairs and then started Working Images. She has a bachelors from the University of California, Berkeley and is chair of the City of Emeryville’s Economic Development Advisory Committee. She is a partner in San Francisco on the Bay, an online tourism hub with curated tours. Mary Lou served as president of the East Bay Chapter of PRSA (Public Relations Society of America) for four years, on the SF PRSA board as vp for eleven years and on the Emeryville Chamber board for seven years and now is now ceo of the Emeryville Commerce Connection, a new business group in Emeryville..
Services
Strategic Communications Planning & Counsel . Enduring Brand Building Creative PR & Social Media Campaigns . Innovative Marketing . Event Production Recognition
• Northern California PRSA Silver Anvil Award- Overall Public Relations Program -ABAG • Northern California PRSA Silver Anvil Award- Marketing Program - B2B - Archstone • Northern California PRSA Silver Anvil Award- Brochure – Emeryville School District • Northern California PRSA Silver Anvil Award Publicity Photo - City of Emeryville • Northern California PRSA Silver Anvil Lifetime Public Service Award Working Images’ Principles
We tell your story 24/7. Your image is the window through which the world views you. Properly managed, it reveals the best about you and your organization. An effective image will work harder for you than any employee – harder than you can work yourself. It never sleeps.
Mary Lou Thiercof
Clients
Community Development & Environmental
Archstone/Tishman Speyer
Evergreen Environmental Services
Flower Hill Shopping Center
Greenfield Environmental, Inc.
Intrepid Electronics Systems
Lomas Santa Fe Shopping Center
Macerich - Broadway Plaza
Pacific Steel Casting
Romic Environmental Technology
Western Waste Industries
William Patrick Design Builders
Healthcare/Biotech
Advanta Dental
Alvarado Psychiatric Institute
AllCare Occupational Health Clinics
Alvarado Hospital Birthing Suites
BOSS -Bay Area Orthopaedic Sports & Spine
Bayer Healthcare - Diagnostics
Cord Blood Registry
Pain Net Pain Management Clinics
Patient Controlled Healthcare Services
Scripps Clinic & Research Foundation
Scripps Brain & Stroke Center, La Jolla
Scripps Cardio-Vascular Center, La Jolla
SURx Inc. (now The Cooper Cos.)
Public Agencies
Association of Bay Area Governments
City of Emeryville
City of Solana Beach
City of Manhattan Beach
Integrated Waste Management Board
Visit Richmond CA
Financial, Retail, Professional & Tech
Archstone Consulting
Bank of the West
Clear Registered Traveler
Country Downs Designs
Innocom Systems Inc.
Faust Management Corp.
Hub Group
Mechanics Bank
Milano Ristorante
Navigation Consulting Group
Outsource Group
Sail America/Pacific Sail & Power Boat Show
Safe Harbor Marinas
TEC
Thomas Wirig Doll
Wachovia Securities, Walnut Creek
Nonprofit and Educational
Alameda Chamber of Commerce
Aromatic Plant Project
BizNexus Networking Group
Del Mar Foundation
East Bay TechNet
Emeryville Chamber of Commerce
Emeryville Commerce Connection
Emery Unified School District
Holy Names College (now University)
HTA Consultants: Healthy Start
Lawrence Livermore Lab Employee Services
Moreau Catholic High School
National Cohousing Association
Oakland Chamber of Commerce
North San Diego Association of Realtors
The Salvation Army
Solana Beach Chamber of Commerce
St. Lawrence Education Center
Society of CPA Financial Planners
The US Russian Technology Symposium
strategic communications . innovative marketing & public relations Mary Lou Thiercof 1
Background
Malaga Smith & Mary Lou Thiercof:
Malaga and Mary Lou met up as board members at the Emeryville Chamber of Commerce, hit it off and started working on projects together. They were asked to help the City of Emeryville create a Destination Emeryville program for the 34th America’s Cup in 2013. Our story unfolds.
We strategized, designed and produced the banners that brand Emeryville as a fun place to visit and also branded Emeryville as “On the Bay.” In 2012 we created an online tourism hub, Emeryville on the Bay, to help bring visitors to Emeryville for the America’s Cup races as part of our Destination
Emeryville campaign. We
worked with the City of
Emeryville, our Bay
friends, charter members
like IKEA, Bay Street,
Townhouse Bar and Grill,
Marriott, P.F. Chang’s and
both marinas to position
Emeryville as a travel
destination. People, even
residents, did not know
Emeryville had 2 marinas
and 850 slips in that 1.2
sq. mi. of a town.
Strategic advertising drove the sailing community to the website and filled hotels, key restaurants and both marinas. Some sailors even moved their boats permanently to Emeryville after visiting.
Our efforts were so successful, we expanded to include twelve more cities around the Bay in 2016 – all with marinas and all with hidden gems we share with visitors to our sites. We provide curated content and listings for locals, visitors and the sailing community. Our Dock, Stay, Dine, Shop and Play directory includes over 3,000 businesses and is growing every day.
We poured our energy into Richmond on the Bay and created a Richmond Trail Guide so visitors can find the hidden gems - where to eat, drink, stay and play. It was a big hit at the 2017, 2018 & 2019 Pacific Sail & Power Boat Show and we now have produced our fourth edition. We created a dynamic new 85+ page website for VisitRichmondCa.com, Richmond’s Visitors Bureau and served as communications firm for Sail America’s annual boat show in Richmond. We produce Mary Lou Thiercof 2
trail guides for communities around the Bay. - Alameda, Emeryville, Northshore and Richmond.
Others are in the pipeline.
About On the Bay:
San Francisco On the Bay is a lifestyle brand and online visitors hub for locals, visitors and the sailing community. We work to build real connections between our advertisers and readers, through news stories, social media and offline events and relationships. Our original, on-theground reporting provides local human-interest stories, city news, Bay Area sailing news and America’s Cup reporting. We have a network of 13 websites and 16 social media channels. Our Gentle Winds eblast newsletter has an email list of VIPs from cities around the Bay, including city officials, yacht club members, marinas, residents, visitors, business owners and people we have highlighted in our stories.
We bring complimentary talents of strategic counsel and planning, image building, branding, web development, graphic design, writing, web & database programming, video, global marketing, social media marketing, community & public relations, plus much more expertise to the table. Both of us have built our own companies and when we met and created a successful solution for Destination Emeryville together, we continued as a creative team for other cities and projects.
Services:
• Integrated marketing & PR plans
• Strategic counsel
• Image development & branding
• Community & public relations
• Marketing: email, social media marketing, print
• Content development
• Web development
• Graphic design
• Writing
• Web & database programming
• Video production
• Event production