Agenda packet — Escondido City Council, October 22, 2025

CITY of ESCONDIDO
Council Meeting Agenda
WEDNESDAY, OCTOBER 22, 2025
4:00 PM - Closed Session (Police Chief Conference Room) 5:00 PM - Regular Session
Escondido Police and Fire Headquarters, 1163 Centre City Parkway, Escondido, CA 92026

WELCOME TO YOUR CITY COUNCIL MEETING
We welcome your interest and involvement in the legislative process of Escondido. This agenda includes information about topics coming before the City Council and the action recommended by City staff.

MAYOR
Dane White

DEPUTY MAYOR
Consuelo Martinez (District 1)

COUNCILMEMBERS
Joe Garcia (District 2)
Christian Garcia (District 3)
Judy Fitzgerald (District 4)

CITY MANAGER
Sean McGlynn

CITY ATTORNEY
Michael McGuinness

CITY CLERK
Zack Beck

HOW TO WATCH
The City of Escondido provides three ways to watch a City Council meeting:

In Person On TV Online
201 N. Broadway Cox Cable Channel 19 and U-verse Channel 99 www.escondido.gov 1 Wednesday, October 22, 2025

HOW TO PARTICIPATE
The City of Escondido provides two ways to communicate with the City Council during a meeting:

In Person In Writing

Fill out Speaker Slip and Submit to City Clerk escondido-ca.municodemeetings.com

ASSISTANCE PROVIDED
If you need special assistance to participate in this meeting, please contact our ADA Coordinator at 760-839-4869.

Notification 48 hours prior to the meeting will enable to city to make reasonable arrangements to ensure accessibility. Listening devices are available for the hearing impaired – please see the City Clerk.

2 Wednesday, October 22, 2025

CLOSED SESSION
4:00 PM

CALL TO ORDER

1. Roll Call: Fitzgerald, C. Garcia, J. Garcia, Martinez, White

ORAL COMMUNICATIONS
In addition to speaking during particular agenda items, the public may address the Council on any item which is not on the agenda provided the item is within the subject matter jurisdiction of the City Council. State law prohibits the Council from discussing or taking action on such items, but the matter may be referred to the City Manager/staff or scheduled on a subsequent agenda. Speakers are limited to only one opportunity to address the Council under Oral Communications.

CLOSED SESSION

I. CONFERENCE WITH LABOR NEGOTIATORS (Government Code § 54957.6) a. Agency Representative: Sean McGlynn, City Manager, or designee Employee Organization: Firefighters’ Association Safety and Non-Safety Bargaining Unit

II. CONFERENCE WITH REAL PROPERTY NEGOTIATORS (Government Code § 54956.8) a. Property: APN 2710301200 (Kit Carson Park)
Agency Negotiator: Sean McGlynn, City Manager, or designees Negotiating Party: The Rinks Foundation
Under Negotiation: Terms of Lease

ADJOURNMENT

3 Wednesday, October 22, 2025

REGULAR SESSION
5:00 PM Regular Session

MOMENT OF REFLECTION
City Council agendas allow an opportunity for a moment of silence and reflection at the beginning of the evening meeting. The City does not participate in the selection of speakers for this portion of the agenda, and does not endorse or sanction any remar ks made by individuals during this time. If you wish to be recognized during this portion of the agenda, please notify the City Clerk in advance.

FLAG SALUTE
The City Council conducts the Pledge of Allegiance at the beginning of every City Council meeting.

CALL TO ORDER
Roll Call: Fitzgerald, C. Garcia, J. Garcia, Martinez, White

CLOSED SESSION REPORT

ORAL COMMUNICATIONS
In addition to speaking during particular agenda items, the public may address the Council on any item which is not on the agenda provi ded the item is within the subject matter jurisdiction of the City Council. State law prohibits the Council from discussing or taking action on such items, but the matter may be referred to the City Manager/staff or scheduled on a subsequent agenda. Speak ers are limited to only one opportunity to address the Council under Oral Communications.

CONSENT CALENDAR
Items on the Consent Calendar are not discussed individually and are approved in a single motion. However, Council members always have the option to have an item considered separately, either on their own request or at the request of staff or a member of the public.

1. AFFIDAVITS OF PUBLICATION, MAILING, AND POSTING (COUNCIL/RRB)

2. APPROVAL OF WARRANT REGISTER
Request the City Council approve the City Council and Housing Successor Agency warrants issued between October 06, 2025 to October 12, 2025.

Staff Recommendation: Approval (Finance Department: Christina Holmes, Director of Finance) 4 Wednesday, October 22, 2025

3. APPROVAL OF MINUTES: Special meeting of September 24, 2025 and Regular meeting of October 15, 2025

4. WAIVER OF READING OF ORDINANCES AND RESOLUTIONS

CURRENT BUSINESS

5. COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (CEDS) PROGRESS REPORT Request the City Council receive the CEDS report and provide feedback.

Staff Recommendation: Receive and File (Economic Development Department: Jennifer Schoeneck, Director of Economic Development)
Presenter: Jennifer Schoeneck, Director of Economic Development

6. COMMUNITY REQUEST – FINANCIAL SUPPORT FOR FESTIVAL OAXACA VIVE: ¡VIVA LA CUMBIA! Request the City Council adopt Resolution No. 2025-133 authorizing the expenditure of $40,000 in support of the Festival Oaxaca Vive: Viva la Cumbia cultural event.

Subcommittee Recommendation: Approval (Economic Development Subcommittee: Mayor Dane White and Councilmember Joe Garcia)
Presenters: Jennifer Schoeneck, Director of Economic Development, and requesting organizations Tu Streams Live and Oaxaca Vive
a) Resolution No. 2025-133

7. MEASURE I SPENDING PRIORITIES
Request the City Council adopt Resolution No. 2025-142, which formally aligns the spending priorities for Measure I Sales Tax revenue with the priorities specifically articulated in the official November 2024 ballot language for the Escondido Community Investment Measure.

Staff Recommendation: Approval (City Clerk’s Office: Zack Beck, City Clerk) Presenter: Zack Beck, City Clerk
a) Resolution No. 2025-142

5 Wednesday, October 22, 2025

FUTURE AGENDA

8. FUTURE AGENDA
The purpose of this item is to identify issues presently known to staff or which members of the City Council wish to place on an upcoming City Council agenda. Council comment on these future agenda items is limited by California Government Code Section 54954.2 to clarifying questions, brief announcements, or requests for factual information in connection with an item when it is discussed.

Staff Recommendation: None (City Clerk's Office: Zack Beck)

COUNCILMEMBERS SUBCOMMITTEE REPORTS AND OTHER REPORTS
CITY MANAGER’S REPORT
The most current information from the City Manager regarding Economic Development, Capital Improvement Projects, Public Safety, and Community Development.

ADJOURNMENT

UPCOMING MEETING SCHEDULE
Wednesday, November 05, 2025 4:00 & 5:00 PM Closed Session, Regular Meeting, Police & Fire Headquarters Wednesday, November 12, 2025 4:00 & 5:00 PM Closed Session, Regular Meeting, Council Chambers

SUCCESSOR AGENCY
Members of the Escondido City Council also sit as the Successor Agency to the Community Developmen t Commission, Escondido Joint Powers Financing Authority, and the Mobilehome Rent Review Board.

6 Consent Item No. 1 October 22, 2025

A F F I D A V I T S

I T E M

P O S T I N G – NONE

7 Item1.

STAFF REPORT

October 22, 2025
File Number 0400-40

SUBJECT

APPROVAL OF WARRANT REGISTER

DEPARTMENT
Finance

RECOMMENDATION
Approval for City Council and Housing Successor Agency warrants issued between October 06, 2025 to October 12, 2025
Staff Recommendation: Approval (Finance Department: Christina Holmes) ESSENTIAL SERVICE – Internal requirement per Municipal Code Section 10 COUNCIL PRIORITY –

FISCAL ANALYSIS
The total amount of the warrants for the following periods are as follows:

Dates 10/06/2025 to 10/12/2025
Total $9,121,107.18
Number of Warrants 2,140

BACKGROUND
The Escondido Municipal Code Section 10-49 states that warrants or checks may be issued and paid prior to audit by the City Council, provided the warrants or checks are certified and approved by the Director of Finance as conforming to the current budget. These warrants or checks must then be ratified and approved by the City Council at the next regular Council meeting. 8 Item2.

September 24, 2025 Escondido City Council Minutes Page 1 of 2

COUNCIL VISION WORSKHOP
1:00 PM Special Session

MOMENT OF REFLECTION
City Council agendas allow an opportunity for a moment of silence and reflection at the beginning of the evening meeting. The City does not participate in the selection of speakers for this portion of the agenda, and does not endorse or sanction any remarks made by individuals during this time. If you wish to be recognized during this portion of the agenda, please notify the City Clerk in advance.

FLAG SALUTE
The City Council conducts the Pledge of Allegiance at the beginning of every City Council meeting.

CALL TO ORDER
Roll Call: Fitzgerald, C. Garcia, J. Garcia, Martinez, White

ORAL COMMUNICATIONS
Tracie Barham – Requested that the City Council focus on environmentally friendly policies.

Stephen Wheeler – Expressed concern that the City of Escondido is biased against cannabis and requested that the City Council review clinical research on cannabis.

Gregg Oliver – Requested that the CIty Council focus on a north star to move the City forward in a positive direction.

WORKSHOP

1. COUNCIL VISION WORKSHOP
The Escondido City Council will address key municipal priorities through district updates; comprehensive budget and organizational work plan reviews to identify priority gaps; establishment of a Measure I budget philosophy with oversight and transparency guidelines; review of a proposed City branding refresh for community alignment; analysis of Council Subcommittees; strategic discussions on Proposition S and cannabis policy implementation’ considering resource constraints; and an assessment of Council Policies and Rules of Procedure, culminating in confirmed decisions and actionable next steps for municipal governance.
9 Item3.

September 24, 2025 Escondido City Council Minutes Page 2 of 2 Prop S -

ORAL COMMUNICATIONS
Gregg Oliver – Requested that the City Council focus on enforcing violations associated with illegal fireworks in Escondido

ADJOURNMENT
Mayor White adjourned the meeting at 5:00 p.m.

______________________________ _______________________________

MAYOR CITY CLERK

10 Item3.

October 15, 2025 Escondido City Council Minutes Page 1 of 6

REGULAR SESSION
5:00 PM Regular Session

MOMENT OF REFLECTION
City Council agendas allow an opportunity for a moment of silence and reflection at the beginning of the evening meeting. The City does not participate in the selection of speakers for this portion of the agenda, and does not endorse or sanction any remarks made by individuals during this time. If you wish to be recognized during this portion of the agenda, please notify the City Clerk in advance.

FLAG SALUTE
The City Council conducts the Pledge of Allegiance at the beginning of every City Council meeting.

CALL TO ORDER
Roll Call: Fitzgerald, C. Garcia, J. Garcia, Martinez, White

PROCLAMATIONS
Fire Prevention Awareness Week
Manufacturing Month 2025
National Code Enforcement Month

PRESENTATION
Certificate of Recognition for Pastor Agner Medrano

CLOSED SESSION REPORT

ORAL COMMUNICATIONS

CONSENT CALENDAR
Motion to approve items 1-5 and 7-12: Fitzgerald; Second: C. Garcia; Approved: 5-0

1. AFFIDAVITS OF PUBLICATION, MAILING, AND POSTING (COUNCIL/RRB) 11 Item3.

October 15, 2025 Escondido City Council Minutes Page 2 of 6

2. APPROVAL OF WARRANT REGISTER
Request the City Council approve the City Council and Housing Successor Agency warrants issued between September 22, 2025 to October 05, 2025.

Staff Recommendation: Approval (Finance Department: Christina Holmes, Director of Finance)

3. APPROVAL OF MINUTES: Regular meeting of October 1, 2025

4. WAIVER OF READING OF ORDINANCES AND RESOLUTIONS

5. AWARD OF CONTRACT FOR CONSTRUCTION OF PICKLEBALL COURTS AT MOUNTAIN VIEW PARK
Request the City Council adopt Resolution No. 2025-125 awarding a construction contract to Palm Engineering Construction Company, Inc. and authorizing the Mayor, on behalf of the City, to execute a Public Improvement Agreement in the amount of $983,905.50 for construction of Pickleball Courts at Mountain View Park (“Project”). (File Number 0600-10; A-3569) Staff Recommendation: Approval (Development Services Department: Christopher McKinney, Deputy City Manager/Interim Director of Development Services, and Jonathan Schauble, City Engineer)
Presenters: Jason Christman, Engineering Manager and Matt Souttere, Principal Engineer a) Resolution No. 2025-125

6. AUTHORIZE A SUBRECIPIENT AGREEMENT WITH ESCONDIDO EDUCATION COMPACT TO

PROVIDE A RENTAL, MORTGAGE, & UTILITY ASSISTANCE PROGRAM TO LOW- AND MODERATE- INCOME RESIDENTS IN ESCONDIDO USING $1,660,000 IN COMMUNITY DEVELOPMENT BLOCK GRANT CARES ACT FUNDS (“CDBG-CV”)
Request the City Council adopt Resolution No. 2025-128 authorizing the Mayor, on behalf of the City, to execute a subrecipient agreement with Escondido Education COMPACT (“COMPACT”), in the amount of $1,660,000 in Community Development Block Grant CARES Act funding, for rental, mortgage, and utility assistance program. (File Number 0600-10; A- 3570)
Staff Recommendation: Approval (Development Services Department: Christopher McKinney, Deputy City Manager/Interim Director of Development Services) Presenter: Danielle Lopez, Housing & Neighborhood Services Manager a) Resolution No. 2025-128
Mirjana Hernandez – Expressed support for this item
12 Item3.

October 15, 2025 Escondido City Council Minutes Page 3 of 6

Motion: Fitzgerald; Second: J. Garcia; Approved: 5-0

7. YEAR 2026 HOLIDAYS
Request the City Council adopt Resolution No. 2025-114 to designate the dates that the City offices will be closed in the year 2026 for holiday observances. (File Number 0740-30) Staff Recommendation: Approval (Human Resources Department: Jessica Perpetua, Director of Human Resources)
Presenter: Jessica Perpetua, Director of Human Resources a) Resolution No. 2025-114

8. HEALTH INSURANCE WAIVER REBATE
Request the City Council adopt Resolution No. 2025-132, approving an increase of the Health Insurance Waiver Rebate amount. (File Number 0700-80)
Staff Recommendation: Approval (Human Resources Department: Jessica Perpetua, Director of Human Resources)
Presenter: Daniel Alvarado, Human Resources Manager
a) Resolution No. 2025-132

9. AUTHORIZE CONTRACTS TO ACQUIRE AND UTILIZE SOFTWARE AND SERVICING FOR

CITYWORKS
Request the City Council adopt Resolution No. 2025-115 authorizing the Mayor, on behalf of the City, to execute an agreement with Azteca Systems, LLC, a Trimble Company, for purchase of the Cityworks software, including licensing and software support. (File Number 0600-10; A- 3571)
Staff Recommendation: Approval (Information Systems Department: Robert Van De Hey, Chief Information Officer)
Presenter: Robert Van De Hey, Chief Information Officer a) Resolution No. 2025-115

10. CONTINUING THE EMERGENCY REPAIR OF THE ESCONDIDO TRUNK SEWER MAIN Request the City Council adopt Resolution No. 2025-127, declaring that pursuant to the terms of Section 22050 of the California Public Contract Code, the City Council finds there is a need to continue the emergency repair of the Escondido Trunk Sewer Main. (File Number 1330-85) 13 Item3.

October 15, 2025 Escondido City Council Minutes Page 4 of 6

Staff Recommendation: Approval (Utilities Department: Kyle Morgan, Interim Director of Utilities)
Presenter: Kyle Morgan, Interim Director of Utilities
a) Resolution No. 2025-127

11. PURCHASE NINETEEN (19) FORD POLICE INTERCEPTOR UTILITY VEHICLES Request the City Council adopt Resolution No. 2025-129 authorizing the Fleet Services Division of the Public Works Department to purchase nineteen (19) Ford Police Interceptor Utility Vehicles in the amount of $1,097,084.39 by utilizing a cooperative purchase agreement through the City of Sacramento, Contract No. B24153311011, and approving the disposal of the surplus vehicles via auction. (File Number 0470-26) Staff Recommendation: Approval (Public Works Department: Joseph Goulart, Director of Public Works)
Presenter: Jeramiah Jennings, Fleet Maintenance Manager a) Resolution No. 2025-129

CONSENT RESOLUTIONS AND ORDINANCES (COUNCIL/RRB)
The following Resolutions and Ordinances were heard and acted upon by the City Council/RRB at a previous City Council/Mobilehome Rent Review meeting. (The title of Ordinances listed on the Consent Calendar are deemed to have been read and further reading waived.)

12. AN INTERIM ORDINANCE OF THE CITY COUNCIL OF THE CITY OF ESCONDIDO, CALIFORNIA, EXTENDING URGENCY ORDINANCE 2024-12R PROHIBITING NEW COMMERCIAL BATTERY

ENERGY STORAGE SYSTEMS WITHIN THE CITY OF ESCONDIDO, ADOPTED AS AN URGENCY

MEASURE, AND FINDING THE ACTION TO BE EXEMPT FROM CEQA
Approved on October 1, 2025 with a vote count of 4/1 (C. Garcia - No). a) Ordinance No. 2025-06R (Second Reading and Adoption)

CURRENT BUSINESS

13. HOME INVESTMENT PARTNERSHIP PROGRAM UPDATE
Request the City Council receive this update on the HOME Investment Partnership Program (“HOME”) and affirm current priorities or provide guidance on program changes. (File Number 0873-01)
14 Item3.

October 15, 2025 Escondido City Council Minutes Page 5 of 6

Staff Recommendation: Provide Direction (Development Services Department: Christopher McKinney, Deputy City Manager/Interim Director of Development Services) Presenters: Danielle Lopez, Housing & Neighborhood Services; Norma Olquin, Management Analyst

14. PL25-0282 – STAFF PRESENTATION ON ASSEMBLY BILL (AB) 130 AND SENATE BILL (SB) 131 Request the City Council receive a presentation on Assembly Bill (AB) 130 and Senate Bill (SB) 131 presentation. No action is required at this time except to provide direction to staff as appropriate. (File Number 0680-70)
Staff Recommendation: Receive and File (Development Services Department: Christopher W.

McKinney, Deputy City Manager/Interim Director of Development Services) Presenter: Sally Schifman, Principal Planner

15. ADOPTION OF THE UPDATED 2025 COMMUNITY WILDFIRE PREVENTION PLAN (CWPP)- Request the City Council adopt Resolution No. 2025-112 adopting the 2025 Community Wildfire Protection Plan. (File Number 0320-30)
Staff Recommendation: Approval (Fire Department: John Tenger, Fire Chief) Presenter: Tyler Batson, Deputy Fire Chief
a) Resolution No. 2025-112
Motion: White; Second: J. Garcia; Approved: 5-0

16. FISCAL YEAR 2024/25 FINANCIAL STATUS REPORT AND BUDGET ADJUSTMENT REQUEST- Request the City Council receive and file the financial report for Fiscal Year 2024/25 and adopt Budget Adjustments to amend the Fiscal Year 2025/26 operating budget. (File Numbers 0430- 30; 0430-80)
Staff Recommendation: Approval (Finance Department: Christina Holmes, Director of Finance) Presenter: Christina Holmes, Director of Finance
Motion: White; Second: Fitzgerald; Approved: 5-0

FUTURE AGENDA

17. FUTURE AGENDA
The purpose of this item is to identify issues presently known to staff or which members of the 15 Item3.

October 15, 2025 Escondido City Council Minutes Page 6 of 6

City Council wish to place on an upcoming City Council agenda. Council comment on these future agenda items is limited by California Government Code Section 54954.2 to clarifying questions, brief announcements, or requests for factual information in connection with an item when it is discussed.

Staff Recommendation: None (City Clerk's Office: Zack Beck) C. Garcia / White – Citizens Satisfactory Survey and revenue alternatives

ORAL COMMUNICATIONS

ADJOURNMENT
Mayor White adjourned the meeting at 7:35 p.m.

______________________________ _______________________________

MAYOR CITY CLERK

16 Item3.
17 Item4.

STAFF REPORT

October 22, 2025
File Number 0865-60

SUBJECT

COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY (CEDS) PROGRESS REPORT

DEPARTMENT
Economic Development

RECOMMENDATION
Receive and provide feedback.

Staff Recommendation: Receive and File (Economic Development: Jennifer Schoeneck, Director of Economic Development)
Presenter: Jennifer Schoeneck, Director of Economic Development ESSENTIAL SERVICE – Yes, Land Use/Development
COUNCIL PRIORITY – Increase Retention and Attraction of People and Businesses to Escondido

FISCAL ANALYSIS
To implement the remaining work plan for the Comprehensive Economic Development Strategy (“CEDS”), City staff will return to the City Council for funding requests.

PREVIOUS ACTION
The initial draft of the CEDS was brought to the Economic Development Subcommittee for final review on May 24, 2023 and the report was recommended to the full City Council.

On June 7, 2023 the Escondido City Council approved the 2023 -2028 Comprehensive Economic Development Strategy (CEDS). This document outlines data and community feedback about the City's economy and outlines a five-year plan to improve the local economy.

BACKGROUND
The CEDS is a document that uses data and community feedback to guide policy and activity priorities for a five-year timeframe. Through a competitive RFP process, the City contracted with Beacon Economics, LLC, an independent research and consult ing firm dedicated to delivering accurate, insightful, and objectively-based economic analysis that enables its clients to make informed decisions about investment, 18 Item5.

growth, revenue, and policy. Drafting this document included extensive public outreach, including five, in-person, community meetings with 65+ guests and over 100 electronic surveys collected in both English and in Spanish. The community’s input was synthesized with demographics and industry data into the final CEDS update.

In January 2023, Beacon began their data analysis and literature review of all relevant City documents (i.e.

General Plan, and two previous CEDS). Staff began to present the data and collect community feedback via in-person community meetings and online surveys. In total, nine community meetings were held with over 120 meeting participants and approximately 130 online surveys were collected.

Now, nearly two and a half years through the implementation of the 2023–2028 CEDS, staff is providing an update on the progress of the initiatives originally presented to the City Council . The CEDS identifies four fundamentals for the City to focus on to boost economic development:

1. Balance Population Growth Rates

2. Create More Economic Opportunities

3. Actively Maximize Value of Land

4. Lead Intentional Placemaking and Marketing
To make progress on these four fundamentals, the CEDS outlines an Action Plan with three thematic areas of focus:

1. Streamlined industry targeting for three clusters: agriculture and AgTech, CleanTech and Tourism

2. Promote technology entrepreneurship and early-stage fabrication companies

3. Create a downtown destination district
42 citywide economic development initiatives were proposed in the 2023 –2028 Council -approved Comprehensive Economic Development Strategy (CEDS). Of these, 52 percent are complete or in-progress and 48 percent are not yet started
The most notable accomplishment includes the completion of the 455 North Quince AgTech Feasibility Study, which supports businesses and entrepreneurs in Escondido’s priority industries of agriculture and agtechech. This study resulted in the lease of a City-owned facility to establish the Escondido AgX Regional Innovation Hub, an initiative designed to foster new business creation and high -wage job growth in the community. Through the Engineering department, in collaboration with additional staff groups, the City completed phase two of the Grand Avenue Vision Project , improving pedestrian activity and traffic flow in the historic downtown, a significant milestone in creating a downtown destination district.

To further enhance tourism, the economic development team worked with the public art commission to create the City’s first Public Art Strategic Plan and annual work plan to attract more art for local placemaking and to attract visitors to the City.
19 Item5.

Economic Development staff created an online request processing tool and provided direct assistance to nearly 340 entrepreneurs, business owners, and prospective businesses on topics including permitting, commercial real estate, and small business marketing.

The City has been featured more than twenty times in local media for major improvements to the Historic Downtown District, new business openings, and associated community events. These efforts directly advance the CEDS priority of developing a vibrant d owntown destination district. The status of CEDS activities is attached in the 2023-2028 City of Escondido CEDS Initiatives Status Tracker.

ATTACHMENTS
a) Attachment “1”—2023-2028 City of Escondido CEDS Initiatives Status Tracker 20 Item5.
2023-2028 City of Escondido CEDS Initiatives Status Tracker Progress Report to City Council October 22, 2025
Thematic Area Status Initiative Fundamental Time Horizon Industry Targeting Initiatives not yet started Expedited permitting for selected clusters Economic
Opportunities, Land
Use 2-3 Years
Industry Targeting Initiatives not yet started
Recruit 1-2 national clean energy
employers
Economic
Opportunities 2-3 Years
Industry Targeting Initiatives in progress
Pursue conditional use permits or
moratoria to discourage inefficient land use Land Use 2-3 Years Industry Targeting Initiatives in progress Preserve existing agricultural job lands Economic
Opportunities 1 Year
Industry Targeting Initiatives in progress
Site preparation for boutique hotel (<160
rooms)
Economic
Opportunities , Land
Use 5 Years
Industry Targeting Initiatives not yet started
Spinoff “Visit Escondido” into an
independent entity
Economic
Opportunities 1-2 Years
Industry Targeting Initiatives in progress Develop sports tourism anchor Economic
Opportunities 2-3 Years
Industry Targeting Initiatives in progress
Research revenue sources in tourism,
including a Transient Occupancy Tax (TOT)
Economic
Opportunities 2-3 Years
Industry Targeting Initiatives complete
Develop a unique brand identity for
agricultural initiatives Placemaking 2-3 Years
Industry Targeting Initiatives in progress
Leverage AEP6 survey results to identify
economic development opportunities for
arts and cultural organizations
Economic
Opportunities 2-3 Years
Industry Targeting Initiatives not yet started
Apply for energy and water efficiency
funds, set aside by the Inflation Reduction
Act Land Use 1 Year
Attachment "1"
21 Item5.

Industry Targeting Initiatives not yet started Pursue funding to expand MFRO system Economic
Opportunities 2-3 Years
Industry Targeting Initiatives in progress
Convene regular meetings with Escondido
Grower for Ag Preservation and the SDC
Farm Bureau
Economic
Opportunities 1 Year
Industry Targeting Initiatives not yet started Attract alternative fuel operators to city Economic
Opportunities 2-3 Years
Industry Targeting Initiatives in progress Continue to explore AgTech incubator Economic
Opportunities 2-3 Years
Industry Targeting Initiatives not yet started
Collaborate with Resource Conservation
District to implement best practices
Economic
Opportunities, Land 2-3 Years
Industry Targeting Initiatives not yet started
Develop renewable energy technician
programs at Palomar College
Economic
Opportunities 5 Years
Industry Targeting Initiatives not yet started
Explore STEM partnership with CSU San
Marcos for bachelor’s degree attainment
Economic
Opportunities 5 Years
Entrepreneurship and Commercialization Initiatives in progress Place marketing campaign aimed at early-
stage entrepreneurs Placemaking 2-3 Years
Entrepreneurship and Commercialization Initiatives complete Study feasibility of converting 455 Quince
to AgTech
Economic
Opportunities, Land
Use 2-3 Years
Entrepreneurship and Commercialization Initiatives not yet started Lower license fees for local STEM
Entrepreneurs
Economic
Opportunities 1 Year
Entrepreneurship and Commercialization Initiatives in progress Partner with key regional nonprofits to
encourage entrepreneurship and
innovation
Economic
Opportunities 2-3 Years
Entrepreneurship and Commercialization Initiatives not yet started Lower license fees for home businesses Economic
Opportunities 1 Year
Entrepreneurship and Commercialization Initiatives in progress Space incubation Economic
Opportunities 1-2 Years
Entrepreneurship and Commercialization Initiatives in progress Mentoring services for early-stage
entrepreneurs
Economic
Opportunities 1-2 Years
Attachment "1"
22 Item5.

Entrepreneurship and Commercialization Initiatives in progress Matchmaking services for local
entrepreneurs, manufacturers, creditors,
and other support organizations
Economic
Opportunities 1-2 Years
Entrepreneurship and Commercialization Initiatives in progress Partner with key regional nonprofits to
encourage entrepreneurship and
innovation
Balanced Population
Growth 1-2 Years
Entrepreneurship and Commercialization Initiatives not yet started Promote commercial to industrial
conversion along I-15 through Specific Plan
Economic
Opportunities, Land
Use 1-2 Years
Entrepreneurship and Commercialization Initiatives not yet started Conduct Opportunity Zone marketing Economic
Opportunities,
Placemaking 1-2 Years
Entrepreneurship and Commercialization Initiatives not yet started Develop home entrepreneur program at
Palomar College
Economic
Opportunities 5 Years
Entrepreneurship and Commercialization Initiatives in progress Petition digital platforms (e.g. Redfin and
Zillow) to show information about local
charter and private schools
Balanced Population
Growth, Placemaking 2-3 Years
Entrepreneurship and Commercialization Initiatives in progress Work with partner organizations to develop
credit program for underbanked
Economic
Opportunities 5 Years
Destination District Initiatives in progress Target housing element at downtown area Balanced Population
Growth 1 Year
Destination District Initiatives in progress
Implement property benefit improvement
district (PBID)
Economic
Opportunities 5 Years
Destination District Initiatives not yet started
Hire a full-time Senior Planner or external
resource for downtown Land Use 2-3 Years
Destination District Initiatives in progress
Conduct a real property analysis of city
properties Land Use 5 Year
Destination District Initiatives not yet started
Permitting holiday for downtown
businesses
Economic
Opportunities 1 Year
Destination District Initiatives not yet started
Apply for federal funds to upgrade water
infrastructure
Economic
Opportunities 1 Year
Attachment "1"
23 Item5.

Destination District Initiatives not yet started
Apply for grant funding for sidewalks and
crosswalks Land Use 1-2 Years
Destination District Initiatives in progress
Develop comprehensive active
transportation strategy Land Use 1-2 Years
Destination District Initiatives not yet started
Add wayfinding signage and right of-way
improvements Placemaking 1-2 Years
Destination District Initiatives not yet started Expand density transfer plan Balanced Population
Growth 1-2 Years
Attachment "1"
24 Item5.

STAFF REPORT

October 22, 2025
File Number 0680-20

SUBJECT
COMMUNITY REQUEST – FINANCIAL SUPPORT FOR FESTIVAL OAXACA VIVE: ¡VIVA LA CUMBIA!

DEPARTMENT
Economic Development

RECOMMENDATION
Request the City Council adopt Resolution No. 2025 -133 authorizing the expenditure of $40,000 in support of the Festival Oaxaca Vive: Viva la Cumbia cultural event.

Subcommittee Recommendation: Approval (Economic Development Subcommittee: Mayor Dane White and Councilmember Joe Garcia)
Presenter: Jennifer Schoeneck, Director of Economic Development , and requesting organizations Tu Streams Live and Oaxaca Vive
ESSENTIAL SERVICE – No
COUNCIL PRIORITY – Increase Retention and Attraction of People and Businesses to Escondido

FISCAL ANALYSIS
The event organizer is requesting the City consider a financial partnership of $40,000 and a waiver of all applicable permit and venue fees. The Economic Development Subcommittee recommends utilizing the balance of the $23,000 remaining in the Sister Cities budget, plus the addition of $18,000 to provide the $40,000 contribution.

The total estimated cost to host the Festival Oaxaca Vive: ¡Viva la Cumbia! is $55,000, encompassing all production, staging, lighting, artist fees, and coordination costs over two days.

PREVIOUS ACTION
On October 14, 2025, staff presented a proposal for Festival Oaxaca Vive: ¡Viva la Cumbia! to the City of Escondido’s Economic Development Subcommittee for review and feedback. The Subcommittee voted to advance the proposal for consideration by the City Council at its October 22, 2025 meeting , including a conversation with the event organization on the topic of a potential revenue share of any ticket sale proceeds for the event.
25 Item6.

BACKGROUND
Tu Streams Live and Oxaca Vive propose a two-day cultural celebration called “Festival Oaxaca Vive: ¡Viva la Cumbia!” uniting music, dance, theater, and gastronomy at Kit Carson Park Ampitheater called The festival combines two anchor events:
 ¡Viva la Cumbi a! Concert – An evening performance featuring internationally recognized Latin artists.
 Oaxaca Vive Theater Production – A 90-minute, eight-scene performance by more than 80 artists celebrating the life, traditions, and artistry of Oaxaca, Mexico, and Latin America.

The event will include a curated food and craft market, a Global Spirits Pavilion (21+), and a community engagement zone featuring local vendors, artisans, and cultural organizations.

Event organizers anticipate an audience of over 10,000 attendees throughout the weekend, generating a positive economic impact for local restaurants, hotels, and retail businesses.

The event will promote Escondido as a regional hub for cultural exchange, with measurable outcomes including attendance tracking, vendo r participation, and local business engagement as part of the Friendship/Sister Cities initiative.

The event organizer will be responsible for providing all required insurance documentation consistent with the City’s requirements. Additionally, t he event organizer will secure all required ABC (Alcoholic Beverage Control) permits as it relates to the event’s Global Spirits Pavilion. The event organizer will also be responsible for meeting all ADA, health, and safety requirements, including first aid and crowd management.

RESOLUTIONS
a) Resolution No. 2025-133

ATTACHMENTS
a) Attachment “1”—Event Proposal

26 Item6.

RESOLUTION NO. 2025-133

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

ESCONDIDO, CALIFORNIA, AUTHORIZING FINANCIAL
SUPPORT FOR THE FESTIVAL OAXACA VIVE: ¡VIVA LA
CUMBIA! CULTURAL CELEBRATION EVENT

WHEREAS, the event organizer of Festival Oaxaca Vive: ¡Viva la Cumbia! has requested that the City of Escondido consider sponsoring a portion of the proposed two-day cultural celebration, to be held at Kit Carson Park Amphitheatre; and
WHEREAS, the event will celebrate Oaxacan, Mexican, and Latin American culture through music, dance, theater, gastronomy, and community engagement, with anticipated attendance exceeding 10,000 participants; and
WHEREAS, the proposed festival includes two major anchor events, the ¡Viva la Cumbia! concert and the Oaxaca Vi ve theater production , complemented by local food and craft vendors, artisans, and cultural exhibitors, promoting tourism and supporting local small businesses; and WHEREAS, the total estimated cost to host the event is $55,000, and the event organizer has requested City sponsorship in the amount of $40,000 to help offset production, performer fees, staging, lighting, marketing, and administrative costs; and
WHEREAS, the City Council of the City of Escondido finds that the Festival Oaxaca Vive: ¡Viva la Cumbia! aligns with the City’s goals to foster cultural inclusion, community pride, and economic activity in Escondido’s arts and culture sector , and financial contribution in support of the event is in the best interest of the City.
27 Item6.

NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Escondido, California , as follows:

1. That the above recitations are true.

2. That the City Council authorizes the expenditure of up to $40,000 in support of the Festival Oaxaca Vive: ¡Viva la Cumbia! Cultural event.

3. That the City Manager and City Attorney are authorized to negotiate and execute such necessary contracts and make such necessary budget adjustments, including use of the Friendship/Sister Cities budget and appropriate and available general fund budgets, to provide the financial support allowed by this Resolution.

28 Item6.

Festival Oaxaca Vive: ¡V
iva la Cumbia!
Two Powerhouse Events Over a Two-Day Weekend in
Escondido
Escondido takes the spotlight
with a single combined celebration, built around two
powerhouse events across one unforgettable weekend, drawing attention to the city and uplifting its community. We propose establishing Festival Oaxaca Vive: ¡Viva la Cumbia! as an annual signature event for Escondido, creating a yearly tradition that draws visitors, supports local businesses, and deepens cultural exchange.

First, Viva la Cumbia
ignites the evening with the continent’s most beloved rhythm, born in Colombia and embraced across Latin America, delivered by renowned international performers alongside standout local and international groups (artists under consideration include La Sonora Dinamita, Los Socios del Ritmo, La Sonora Santanera, and Margarita “La Reina de la Cumbia,” subject to availability). Then, the spotlight turns to Oaxaca Vive, a 90-minute, eight-scene theater production performed by 80+ artists, weaving everyday stories of life, death, mourning, and celebration into a living tapestry of music, dance, theater, community, and tradition from Oaxaca, Mexico, and Latin America.

Surrounding the stages, a curated market of local
& international food vendors serves
beloved Oaxacan dishes alongside global specialties, while a Global Spirits Pavilion showcases mezcal and spirits from Latin America and around the world, from agave and whisky to rum, sake, and more (21+; ID required). Designed to welcome audiences from Escondido, across San Diego County, and beyond, this united event is more than a concert or a show, it’s a cultural moment that honors roots, sparks pride, and connects generations.

Attachment "1"
29 Item6.

Highlights
● Stages: Renowned international performers plus local & international groups ● Theater: Oaxaca Vive (90 minutes, 8 scenes, 80+ artists) ● Market: Local & international foods for sale (veg/vegan options) ● Spirits: Mezcal & Latin American/world spirits tastings/pairings (21+)

Anchored in respect and creativity, Festival Oaxaca Vive: ¡Viva la Cumbia! aims to be a national and international cultural reference, sharing the identity and historical memory that connect our roots with the world.

Proposed All-In Budget - Festival Oaxaca Vive: ¡Viva la Cumbia! (Two-Day Weekend in Escondido)

Total (both events, combined as one event): $55,000
Scope included (all-in):

● Production for both days: staging, FOH/monitor sound, lighting, backline, power distro, and tech crew
● DJs for Saturday & Sunday
● Saturday paid artist concert (Viva la Cumbia)
● Oaxaca Vive theater production: 90-minute, 8-scene show with 60+ artists across the weekend
● Stage management / show calling coordination
What’s in it for the City & Community of Escondido For the City of Escondido
● Economic lift (weekend impact over 10,000+ attendees projected): Visitor spend in hotels, restaurants, retail, and services, plus vendor sales, drives sales/TOT tax over a concentrated two-day weekend.
● Downtown activation: Foot traffic before/after showtimes extends dwell time and supports local businesses.
● Place branding & press: Positions Escondido as a binational culture hub for Oaxacan, Mexican, and Latin American arts; bilingual media and regional listings amplify the city name.
● Signature annual event: A repeatable, city-anchored festival that residents and visitors plan around—building tradition and predictable tourism.

Attachment "1"
30 Item6.

● Talent magnet (local + international): Brings renowned international performers while elevating Escondido-based artists and groups, fostering cross-border cultural exchange and giving the city marquee visibility.
● Community business & engagement: Prioritizes Escondido-first procurement (rentals, print, catering), vendor spots for local businesses, and co-promotion with the Chamber/BIDs, keeping more dollars local.
● Professional operations: Permits, insurance, ADA compliance, EMS/first aid, crowd management, and responsible 21+ service.

For the Community
● Pride & representation: Celebrates Oaxacan, Mexican, and Latin American heritage, centering stories and artists that reflect Escondido’s residents. ● Accessible, family-friendly: Multilingual info, ADA routes/viewing, sensory supports, and daytime activities for all ages.
● Local & international talent, together: Workshops, masterclasses, and shared bills where global artists perform with local talent, building skills and lasting connections. ● Community business & engagement: Dedicated spaces and coaching for local vendors and artisans; neighborhood outreach, cultural advisory circle, and robust volunteer program to co-create the event.
● Youth & education: School visits, dance lessons, behind-the-scenes tours, internships in live-event production.
● Health, safety & sustainability: Free water refill stations, shade/cooling, clear wayfinding; recycling/composting and back-of-house sorting.

Who it Reaches
● Audiences from Escondido, all of San Diego County, and beyond: a regional draw that welcomes neighbors while spotlighting the city.

How We’ll Measure & Report Back
● Attendance & origin (Escondido vs. county vs. out-of-area) ● Local business participation & spend (vendor count, % budget to Escondido suppliers) ● Talent mix (number of local & international performers and collaborations) ● Economic indicators (merchant survey, hotel/restaurant lift) ● Engagement (volunteer hours, workshop participants, accessibility usage) ● Environmental metrics (waste diversion rate)
● Permit coordination/site access; amplification via city channels (web, social, newsletter); intros to merchant groups, schools, and cultural partners to deepen local business participation and community engagement.

Attachment "1"
31 Item6.

What We’re Asking From the City (typical)
● Financial partnership: $40,000 cash investment to help deliver the combined, two-day event.
● In-kind support: Use of the venue/space at no cost (rental/permit fee waiver), with standard utilities if available (power/water access).
● Permit coordination & site access: Streamlined support with special event, health, fire, and (if applicable) alcohol approvals; day-of access and city liaison. ● City communications amplification: Placement on city website, social channels, e-newsletters, calendars/marquees; inclusion in regional PR as appropriate. ● Community business & engagement: Introductions to merchant groups, schools, and cultural partners to deepen local business participation and community engagement.

Bottom line: Escondido gains a high-quality, safety-forward annual cultural showcase that brings local and international talent together, boosts community businesses, and meaningfully engages residents, while putting the city on the regional culture map.

Proposed Layout

Attachment "1"
32 Item6.

STAFF REPORT

October 22, 2025
File Number 0610

SUBJECT

MEASURE I SPENDING PRIORITIES

DEPARTMENT
City Clerk’s Office

RECOMMENDATION
Request the City Council adopt Resolution No. 2025-142, which formally aligns the spending priorities for Measure I Sales Tax revenue with the priorities specifically articulated in the official November 2024 ballot language for the Escondido Community Investment Measure.

Staff Recommendation: Approval (City Clerk’s Office: Zack Beck, City Clerk) Presenter: Zack Beck, City Clerk

BACKGROUND
Measure I Overview
On November 5, 2024, the voters of Escondido approved Measure I, the Escondido Community Investment Measure, by a decisive margin of 61.12 percent Yes votes to 38.88 percent No votes. This voter-approved measure establishes a one -cent local sales tax for a twenty -year period, generating approximately twenty -eight million dollars ($28,000,000) annually to fund essential city services and infrastructure improvements.

Official Ballot Question
The official ballot question presented to voters read as follows:
"To provide funding for essential services in Escondido, such as providing public safety; addressing homelessness; improving streets, sidewal ks and infrastructure; increasing police, fire and paramedic services; reducing traffic congestion; and maintaining parks, trails and open space, shall the Escondido Community Investment Measure establishing a local one -cent sales tax providing approximately twenty- eight million dollars annually for twenty years be adopted, for general government use, with independent audits, citizen oversight, and all money staying in Escondido?"

33 Item7.

Measure I Priorities
The ballot language specifically identified six priority areas for the use of Measure I revenues:
 Providing public safety
 Addressing homelessness
 Improving streets, sidewalks, and infrastructure
 Increasing police, fire, and paramedic services
 Reducing traffic congestion
 Maintaining parks, trails, and open space
Legal Framework and Oversight
Measure I is codified under Ordinance No. 2024-08, which mandated the creation of a Citizens' Oversight Committee. This Committee is charged with ensuring transparency, accountability, open dialogue, and public participation regarding the expenditure of Measure I funds, thereby guaranteeing that new revenues are used in accordance with the will of the voters.

The City Council has provided the Citizens' Oversight Committee with guidance regarding its role and responsibilities, and the Committee has adopted bylaws to govern its operations and ensure effective oversight of Measure I expenditures.

Furthermore, the Committee approved a Request for Proposals ( “RFP”) No. 26 -05 for Measure I Local District Tax Professional Auditing S ervices and authorize d the City Clerk to release the RFP to qualified certified public accounting firms. The Committee plans to select an Independent Auditor in early 2026.

Purpose of Resolution No. 2025-142
While Measure I generates revenue for general go vernment use, the City Council recognizes the importance of honoring the priorities communicated to voters during the election campaign. Resolution No. 2025 -142 formally establishes these six spending priorities as the Council's policy framework for allocating Measure I revenues, ensuring consistency between voter expectations and actual expenditures.

This Resolution does not legally restrict the use of funds (as Measure I is a general tax ) but rather establishes a policy commitment to prioritize spending in alignment with the ballot language that voters approved.

FISCAL IMPACT
Measure I will provide essential funding for the six priority areas identified in the ballot language. The adoption of Resolution No. 2025-142 has no direct fiscal impact but establishes the policy framework that will guide the allocation of these revenues in future budget cycles. 34 Item7.

All Measure I revenues are deposited into the City's general fund for general government use, with expenditures subject to the City's standard budgetary processes, financial controls, and independent audit requirements.

RECOMMENDATION
Staff recommends that the City Council adopt Resolution No. 2025 -142 establishing spending priorities for Measure I Sales Tax revenue in alignment with the ballot language approved by voters on November 5, 2024. This action will:
 Honor the mandate provided by Escondido voters
 Establish clear policy direction for budget development  Support the Citizens' Oversight Committee in its accountability role  Enhance transparency and public trust in the use of Measure I revenues  Ensure that Measure I revenue is directed toward the community priorities that voters approved

RESOLUTIONS
a) Resolution No. 2025-142
35 Item7.

RESOLUTION NO. 2025-142

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

ESCONDIDO, CALIFORNIA, ESTABLISHING SPENDING

PRIORITIES FOR MEASURE I SALES TAX REVENUE IN

ACCORDANCE WITH THE BALLOT LANGUAGE
APPROVED BY VOTERS ON NOVEMBER 5, 2024

WHEREAS, on November 5, 2024, the voters of the City of Escondido approved Measure I, the Escondido Community Investment Measure, establishing a one-cent local general sales tax for a period of twenty years by a vote of 61.12 percent in favor and 38.88 percent opposed; and WHEREAS, the official ballot question presented to voters specifically identified priority areas for the use of Measure I revenues, stating:
"To provide funding for essential services in Escondido, such as providing public safety; addressing homelessness; improving streets, sidewalks and infrastructure; increasing police, fire and paramedic services; reducing traffic congestion; and maintaining parks, trails and open space, shall the Escondido Community Investment Measure establishing a local one -cent sales tax providing approximately twenty -eight million dollars annually for twenty years be adopted, for general government use, with independent audits, citizen oversight, and all money staying in Escondido?";
WHEREAS, the ballot language communicate d to voters six distinct priority areas for the expenditure of Measure I revenues: (1) providing public safety; (2) addressing homelessness; (3) improving streets, sidewalks, and infrastructure; (4) increasing police, fire, and paramedic services; (5) reducing traffic congestion; (6) maintaining parks, trails, and open space; and 36 Item7.

WHEREAS, Measure I is codified under Ordinance No. 2024 -08, adopted by the City Council and approved by the voters of Escondido; and
WHEREAS, Ordinance No. 2024-08 mandates the creation of a Citizens' Oversight Committee to ensure transparency, accountability, open dialogue, and public participation regarding the expenditure of Measure I funds; and
WHEREAS, the Citizens' Oversight Committee has been duly established and has adopted bylaws to govern its operations and oversight responsibilities; and WHEREAS, the City Council has provided guidance to the Citizens' Oversight Committee regarding its role in monitoring Measure I expenditures and ensuring alignment with voter intent; and WHEREAS, although Measure I revenues are deposited into the City's general fund for general government use, the City Council recognizes the importance of honoring the priorities communicated to voters and establishing a clear policy framework for the allocation of these funds; and WHEREAS, the City Council is committed to maintaining transparency and accountability in all budget decisions involving Measure I revenues and to working collaboratively with the Citizens' Oversight Committee to ensure that expenditures align with the will of the voters; and WHEREAS, the City Council finds that establishing formal spending priorities for Measure I revenues will promote public trust, enhance fiscal transparency, and ensure that the annual revenue is directed toward the community priorities that voters approved; and WHEREAS, all Measure I revenues will remain in Escondido to benefit local residents, will be subject to independent audits, and will be expended in accordance with the City's standard budgetary processes and financial controls.
37 Item7.

NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Escondido, California , as follows:

SECTION 1: ESTABLISHMENT OF SPENDING PRIORITIES
The City Council hereby establishes the following six spending priorities for Measure I Sales Tax revenue, in accordance with the ballot language approved by voters on November 5, 2024:

Priority 1: Providing Public Safety
Priority 2: Addressing Homelessness
Priority 3: Improving Streets, Sidewalks, and Infrastructure Priority 4: Increasing Police, Fire, and Paramedic Services Priority 5: Reducing Traffic Congestion
Priority 6: Maintaining Parks, Trails, and Open Space
SECTION 2: POLICY FRAMEWORK AND INTENT
This Resolution establishes a policy framework to guide the allocation of Measure I revenues in a manner consistent with voter expectations and the ballot language approved on November 5, 2024. While Measure I generates revenue for general government use and is not legally restricted to specific purposes, the City Council commits to prioritizing expenditures within the six priority areas identified in Section 1 of this Resolution.

38 Item7.

SECTION 3: BUDGET DEVELOPMENT AND ALLOCATION
The City Manager, in consultation with appropriate department heads, shall develop annual budget recommendations for Measure I expenditures that align with the spending priorities established in Section 1 of this Resolution. Budget recommendations shall be presented to the City Council for consideration and approval as part of the City's standard budget development process.

SECTION 4: TRANSPARENCY AND ACCOUNTABILITY
The City Council reaffirms its commitment to transparency and accountability in the use of Measure I revenues and directs staff to:

A. Provide regular public reporting on Measure I revenue collections and expenditures; B. Clearly identify Measure I -funded programs, services, and projects in budget documents and public communications;
C. Maintain detailed financial records documenting the use of Measure I revenues; D. Cooperate fully with the Citizens' Oversight Committee in its review and oversight functions; E. Ensure that all Measure I revenues remain in Escondido to benefit local residents; F. Subject Measure I revenues and expenditures to independent audit requirements; and G. Present per iodic reports to the City Council and the public regarding the implementation of Measure I-funded priorities.

39 Item7.

SECTION 5: CITIZENS' OVERSIGHT COMMITTEE COLLABORATION
The City Council recognizes the vital role of the Citizens' Oversight Committee in ensuri ng accountability and alignment with voter intent. The City Council commits to:

A. Providing the Citizens' Oversight Committee with full access to financial information, budget documents, and staff reports related to Measure I expenditures; B. Responding t o inquiries, recommendations, and concerns raised by the Citizens' Oversight Committee;
C. Supporting the Citizens' Oversight Committee in fulfilling its mandate under Ordinance No. 2024- 08; and
D. Fostering open dialogue and public participation regarding the use of Measure I funds.

SECTION 6: CONSISTENCY WITH ORDINANCE NO. 2024-08
This Resolution is adopted in furtherance of the purposes and requirements of Ordinance No. 2024- 08 and shall be interpreted consistently with that ordinance and applicable law.

SECTION 7: DURATION
The spending priorities established by this Resolution shall remain in effect for the duration of the Measure I sales tax, which shall be in effect for twenty years from its operative date, unless modified by subsequent action of the City Council in a manner consistent with voter intent and applicable law.

SECTION 8: HONORING THE VOTER MANDATE
40 Item7.

The City Council finds that the adoption of this Resolution honors the mandate provided by Escondido voters on November 5, 2024, establishes clea r policy direction for the allocation of annual Measure I revenue, supports effective oversight and accountability, and ensures that these essential resources are directed toward the community priorities that voters approved. 41 Item7.

KEY-

CONSENT CALENDAR CURRENT BUSINESS

PUBLIC HEARING WORKSHOP PROCLAMATION
10/29/2025 - NO MEETING

Page 1 ends

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Escondido City CouncilOctober 22, 2025

Escondido City Council
October 22, 2025