Marin Countywide
EV Acceleration Strategy
September 2023
Marin Countywide EV
Acceleration Strategy
▪ Created by the Marin Climate Energy Partnership
▪ Funded through the Transportation Authority of
Marin’s Alternative Fuel Program
▪ Goal is to accelerate EV adoption to meet targets set in each jurisdiction’s Climate Action Plan
▪ Intent is to develop a plan that can be
accepted/adopted by all jurisdictions
Process to Create the
EV Acceleration Strategy
▪ MCEP subcommittee formed
▪ Guiding Principles developed
▪ Outreach conducted to stakeholders (jurisdictions’ staff, community leaders, nonprofits, State agencies) to
understand barriers and challenges to widespread EV
adoption
▪ Reviewed other agencies’ plans and guidance from
regional and State agencies
Guiding Principles
▪ Align with and support local climate action plans.
▪ Provide equitable access to EV programs and strive for equitable outcomes. ▪ Coordinate countywide for consistency, efficiency, and cost-effectiveness of program implementation. ▪ Track and measure progress of EV Strategy actions and adoption rates. ▪ Strive to capture local economic co-benefits whenever possible. ▪ Focus government actions on those that most efficiently utilize public funds and resources. ▪ Leverage regional, state, and federal funds to support EV deployment in Marin County. ▪ Support acceleration of EV sales and charger installation by the private market.
Existing Conditions: GHG Emissions (2020 Data)
• Countywide, emissions from the Transportation sector is responsible for more than half of community emissions
(2020 data)
• Passenger vehicles are responsible for 80% of
transportation emissions
• Reducing emissions from passenger vehicles is critical to meeting local and state emissions reduction goals
Existing Conditions: ZEV Adoption
• 15,449 ZEVs in Marin at the end of 2022 – 25% increase since 2021
• ZEVs include battery electric (71%), plug-in hybrid (29%), and fuel cell electric vehicles <1%)
• Countywide, 8.1% of registered passenger vehicles were ZEVs in 2022 (5.8% at end of 2021)
• Statewide, 3.9% of registered passenger vehicles are
ZEVs
8%
13%
9%
6%
9%
11%
5%
14%
9%
6%
8%
13%
0%
2%
4%
6%
8%
10%
12%
14%
16%
0 2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Existing ZEVs Annual Increase in ZEVs
GHG Reduction and ZEV Targets
*The Town of San Anselmo has also adopted a local target of 3,000 ZEVs registered in San Anselmo by 2030.
Jurisdiction GHG Reduction Goal for 2030
ZEV registrations as % of total passenger vehicle
registration by 2030
City of Belvedere 40% below 1990 level 35%
Town of Corte Madera 40% below 1990 level 25%
Town of Fairfax Zero emissions 100%
City of Larkspur 40% below 1990 level 33%
County of Marin 40% below 1990 level (mitigation only) 45% City of Mill Valley 47% below 1990 level 35%
Town of San Anselmo 45% below 1990 level 25%*
City of San Rafael 40% below 1990 level 25%
City of Sausalito 40% below 1990 level 30%
Town of Tiburon 50% below 1990 level 45%
ZEV Registrations and Sales Needed to Meet Targets
• Annual growth rate has averaged 22% over past 3
years
• Need to sustain 21% annual growth rate to get to
35% adoption rate by 2030
• Advanced Clean Cars II Rule sets annual ZEV sales targets beginning in 2026 to achieve 100% ZEVs by 2035
• Statewide, ZEV sales are currently 21% of light duty vehicle sales.
In Marin, it’s 33%.
Projected Marin ZEV Population for 35% Target Percent New ZEV Sales in Marin vs. State New Sales Targets EV Charging Needs
• According to California Energy Commission data, there are 542 public and 484 shared private chargers in Marin. 83 are fast chargers.
• The number of single-family home chargers is undoubtedly much higher.
• 71% of housing units in Marin are single family homes • Greatest need is for shared private chargers in multifamily buildings and at workplaces
• Opportunity to ensure new multifamily buildings are ready for an all-electric future
0 500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2021 Existing 2023 Existing 2025 Projected Need
Public Shared Private
▪ TAM’s Marin County Electric Vehicle Charging Station Siting Plan (2019) ▪ Level 2 chargers needed:
▪ Southern Marin, especially TAM junction, Mill Valley, Strawberry ▪ Frontage roads next to Highway 101
▪ Shopping centers
▪ School parking lots
▪ SMART stations
▪ Ferry terminals
▪ Park and ride lots
▪ Marin City and Canal Neighborhood to support equitable EV access and adoption ▪ Level 3 chargers needed:
▪ Terra Linda, downtown San Rafael, downtown Novato, Sausalito, Point Reyes Station, Larkspur/Corte Madera, Mill Valley
EV Charging Needs
Jurisdiction BEVs
City of Belvedere 2 passenger cars and 1 e-bike
Town of Corte Madera 3 passenger cars and 1 e-bike
Town of Fairfax 1 passenger car
County of Marin 13 passenger cars
City of Larkspur 2 passenger cars
City of Mill Valley 6 passenger cars and electric utility carts City of Novato 3 passenger cars and 5 e-bikes
Town of Ross 1 passenger car
Town of San Anselmo 3 passenger cars and 2 e-bikes
City of San Rafael 1 passenger car, 3 parking service buggies, 2 pickup trucks, 1 utility vehicle and 4 e-bikes City of Sausalito None
Municipal Fleets
Barriers to EV Adoption
Vehicle Technology
• EV range
• Battery degradation (especially in the used EV market) • Lack of diversity in vehicle types (light/heavy duty trucks, police pursuit vehicles) and price points • Lack of vehicle availability
Charging
• Not enough publicly accessible charging locations, both Level 2 and 3 • Cost to install chargers, especially for trenching and getting electricity to site • Low grid capacity or connectivity in certain locations • Not enough wayfinding signage for EV charging locations • Difficult to retrofit existing multi-family buildings for EV chargers and lack of parking spaces for EVs • EV charging cost allocation to residents at multi-family buildings can be complicated with electricity meters • Cost and effort to upgrade electrical panel/install Level 2 charger at home • Reliability of public chargers
Economics
• Higher initial purchase or lease price of EVs compared to internal combustion engine vehicles • Complicated incentives (vehicles and EV chargers)
• Revenue from public EV chargers does not cover cost of subscription, maintenance, electricity, and depreciation Perceptions and
Behavior
• Misinformation about EV models, range, charging, etc. • Resistance to change/fear of the unknown
• Lack of EV knowledge at car dealerships
• Lack of knowledge about best times to charge
E-bikes and
E-scooters
• Higher purchase price
• Limited rebates and incentives
• Lack of secure parking
• Lack of safe, protected cycling infrastructure
▪ 36 actions in four areas
▪ Expectation is that jurisdictions will identify and
prioritize specific actions for implementation
▪ Sample Workplan provided in the appendix for this
purpose
EV Strategy’s Actions
▪ Conduct Robust Community Outreach and Education (4 actions) ▪ Conduct EV outreach through City communication channels ▪ Promote rebates and incentives
▪ Support countywide marketing campaigns
▪ Support consumer awareness programs, such as ride-and-drives EV Strategy’s Actions
▪ Accelerate Public Charging Infrastructure (16 actions) ▪ Adopt a model reach code with EV infrastructure requirements above the base code ▪ Identify locations for public chargers and include projects in Capital Improvement Plans ▪ Focus municipal investment in frequently used properties (community centers, near multifamily buildings) ▪ Utilize available assistance for site and equipment analysis, financing and installation ▪ E-Bike facilities, including Level 1 charging and secure parking ▪ Ensure equitable access to EV charging in low-income and underserved communities ▪ Revise municipal policies/regulations as needed: parking, signage, pricing ▪ Partner with EV charging vendors
▪ Explore innovative charging solutions
EV Strategy’s Actions
▪ Increase Municipal Fleet Electrification (11 actions) ▪ Adopt a fleet replacement policy with goal to convert to 100% of fleet to EVs by 2030 ▪ Develop a fleet replacement plan and integrate in capital improvement planning; include fire and police vehicles ▪ Identify fleet replacement manager
▪ Install municipal chargers
▪ Incorporate e-bikes in municipal fleet
EV Strategy’s Actions
▪ Support and Advocate for Policy and Funding that Accelerates EV Adoption (5 actions) ▪ Additional funding for municipal needs
▪ Support equity priority communities:
▪ Focus investment in low-income communities
▪ Provide equitable access to rebates and incentives
▪ Develop targeted programs such as buy-back programs
EV Strategy’s Actions
▪ Staff to complete the Work Plan (Appendix A)
Next Steps
Questions?
▪ A vehicle space which is provided
with a branch circuit or wired
outlet plus any necessary
raceways, both underground
and/or surface mounted, to
support EV charging.
▪ A vehicle space with electrical
panel space and load capacity to
support a branch circuit and
necessary raceways, both
underground and/or surface
mounted, to support EV charging.
▪ A vehicle space with installed
Level 2 or Level 3 EV charger.
▪ Single family, two-family, townhomes with private
garages, and ADUs with dedicated parking: one EV
ready space.
▪ Multifamily: 85% of parking spaces are EV ready
with low power Level 2 receptacles, and the
remaining 15% of parking spaces must have Level 2
EV chargers installed.
▪ Hotels and motels: 35% of the parking spaces must
be EV ready with low power Level 2 receptacles;
10% must be EV capable; and 10% must have level
2 EV chargers installed.
Marin County Reach Code
▪ 0-33% of spaces with installed Level 2 chargers,
depending on number of spaces. 0-50% EV Capable,
depending on number of spaces.
Marin County Reach Code:
New Non-residential Buildings
Jurisdiction New Construction
All-Electric EV Infrastructure Reach
Single-Family
Renovations Energy
Reach
Marin County
Fairfax
Tiburon (pending)
San Rafael
Considering
Corte Madera
San Anselmo
Sausalito Considering
Larkspur Considering
None
Ross
None Mill Valley
Novato None
Belvedere
EV Reach Code Status as of 6/26/23