FAIRFAX TOWN COUNCIL MEETING
STAFF REPORT
AGENDA ITEM #6.h
MEETING DATE August 6, 2025
PREPARED FOR Mayor and Town Council
PREPARED BY Kristin Arnold, PE - Public Works Director
SUBJECT Adopt a Resolution Authorizing the Display of Street Smarts Banners from September 29th to November 14th, 2025
RECOMMENDATION
Adopt a Resolution Authorizing the Display of Street Smarts Banners from September 29th to November 14th, 2025
BACKGROUND
Street Smarts is a traffic safety program, funded by the Transportation Authority of Marin (TAM), that educates drivers, pedestrians and cyclists about safety issues, including distracted driving. The goal is to encourage people to adopt new attitudes and behaviors that will reduce the number of traffic-related collisions and make our streets safer for everyone. In addition to providing educational materials and presentations, the program focuses on placing banners throughout Marin County at the locations where traffic problems occur most frequently. The placement of specific messages was determined based on the 2024 Marin County Local Road Safety Plan data analysis as well as the 2018 Systemic Safety Analysis Report (SSAR).
DISCUSSION
Street Smarts Marin hosts annual campaigns to display banners all around the county as part of TAM’s annual road user education campaign. The fall 2025 campaign is planned for September 29th through November 14th and features the banners shown in Figure 1 below. As in previous years, DC Electric will be responsible for putting up and taking down the banners.
Figure 1: Banners
2 Eight banners will be displayed at multiple locations around town along Sir Francis Drake Boulevard and Center Boulevard to enhance awareness of pedestrian and traffic safety. Attachment A includes a map showing all the banner locations.
FISCAL IMPACT
There is no direct fiscal impact associated with the hanging and removal of the banners. The County of Marin’s Street Smarts program covers the cost of this work through its contract with DC Electric. Some staff time was required to prepare the staff report and coordinate with the Street Smarts program.
ATTACHMENTS
A. Map of Fairfax Banner Locations
B. Resolution
F01
F02
F03
F04
F05
F06
F07
F08
Esri Community Maps Contributors, County of Marin, California State Parks, © OpenStreetMap, Microsoft, Esri, TomTom, Garmin, SafeGraph, GeoTechnologies, Inc, METI/NASA, USGS, Bureau of Land Management, EPA, NPS, US Census Bureau, USDA, USFWS Proposed Message
Eyes up, be alert
Eyes up, phone down
Follow the rules of the road
Slow down, turn safely
Watch for pedestrians
Street Smarts banners - Fairfax
ID Proposed Message Street Location
F01 Eyes up, phone down Sir Francis Drake Boulevard at Azalea F02 Eyes up, phone down Center Boulevard Pacheco Avenue to Pastori Avenue
F03 Watch for pedestrians Sir Francis Drake Boulevard Oak Manor F04 Eyes up, be alert Center Boulevard Pacheco Avenue to Pastori Avenue
F05 Watch for pedestrians Center Boulevard @ Pacheco Avenue F06 Follow the rules of the road Center Boulevard Pastori Avenue F07 Slow down, turn safely Center Boulevard Pacheco Avenue to Pastori Avenue
F08 Follow the rules of the road Center Boulevard Pastori Avenue RESOLUTION 25-
A RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF FAIRFAX AUTHORIZING THE DISPLAY OF STREET SMARTS BANNERS FROM SEPTEMBER 29TH TO NOVEMBER 14TH, 2025
WHEREAS, the Town of Fairfax supports the Street Smarts Marin campaign to educate drivers, pedestrians and cyclists about traffic safety issues; and WHEREAS, Street Smarts Marin hosts annual campaigns to display banners all around the county as part of Transportation Authority of Marin’s annual road user education campaign; and WHEREAS, the fall 2025 campaign is planned from September 29th to November 14th; and WHEREAS, eight banners will be displayed at multiple locations around town along Sir Francis Drake Boulevard and Center Boulevard to enhance awareness of pedestrian and traffic safety; and NOW, THEREFORE, BE IT RESOLVED that the Town Council authorizes the display of the Street Smarts banners at designated downtown Fairfax locations from September 29th to November 14th, 2025, to promote traffic safety awareness and support the Street Smarts Marin campaign.
PASSED, APPROVED, AND ADOPTED by the Town Council of the Town of Fairfax on this 6th day of August 2025, by the following vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
___________________________________
LISEL BLASH
MAYOR
ATTEST:
____________________________________
CHRISTINE FOSTER
DEPUTY TOWN CLERK