FAIRFAX TOWN COUNCIL MEETING
STAFF REPORT
AGENDA ITEM #6.i
MEETING DATE July 1, 2026
PREPARED FOR Mayor and Town Council
PREPARED BY Kristin Arnold, PE - Public Works Director
SUBJECT Adopt a Resolution Authorizing the Display of Street Smarts Banners from September 28th to November 9th, 2026
RECOMMENDATION
Adopt a Resolution Authorizing the Display of Street Smarts Banners from September 28th to November 9th, 2026.
BACKGROUND
Street Smarts is a traffic safety program, funded by the Transportation Authority of Marin (TAM), that educates drivers, pedestrians and cyclists about safety issues, including distracted driving. The goal is to encourage people to adopt new attitudes and behaviors that will reduce the number of traffic-related collisions and make our streets safer for everyone. In addition to providing educational materials and presentations, the program focuses on placing banners throughout Marin County at the locations where traffic problems occur most frequently. The placement of specific messages was determined based on the 2024 Marin County Local Road Safety Plan data analysis as well as the 2018 Systemic Safety Analysis Report (SSAR).
DISCUSSION
Street Smarts Marin hosts annual campaigns to display banners all around the county as part of TAM’s annual road user education campaign. The fall 2026 campaign is planned for September 28th to November 9th and features the banners shown in Figure 1 below. As in previous years, DC Electric will be responsible for putting up and taking down the banners.
Figure 1: Banners
2 Eight banners will be displayed at multiple locations around town along Sir Francis Drake Boulevard and Center Boulevard to enhance awareness of pedestrian and traffic safety. Attachment A includes a map showing all the banner locations.
FISCAL IMPACT
There is no direct fiscal impact associated with the hanging and removal of the banners. The County of Marin’s Street Smarts program covers the cost of this work through its contract with DC Electric. Some staff time was required to prepare the staff report and coordinate with the Street Smarts program.
ATTACHMENTS
A. Map of Fairfax Banner Locations
B. Resolution
Fairfax Creek
Olema Rd
Fairfax - Oak
Manor Drive
Commercial
Park Ln
Piper Ct
Manor
Elementary
School - Ross
Valley
Bothin Creek
Fairfax
Cre
ek
Oak Tree Ln
Olem a Rd
Bothin Rd
Marin Rd
Manor Rd
Scenic Rd
Scenic R
Ta
d
malpais Rd
Sequoia Rd
Arroyo
Rd
Spruce Rd
Geary Ave
Sir Francis
Drake Blvd
Broadway
Blvd
Fairfax
Downtown
Commercial
Lawerence Park
Library - Fairfax
Saint Rita
School - Roman
Catholic
San Anselmo Creek
Fairfax C reek
Park Rd
olinas Rd
Mono Ave
Wreden Ave
Berry Trl
Dominga Av e
Broadway Blvd
Sta21, Ross
Valley
FAIRFAX
ak Spring s Dr
Woodside Dr
thy Ave
Rutherford Ave
Maple
Av e
Valley
Rd
Suffield Ave
Cherne Ln
Willow
Ave
Hawthorne Av e
Belle Ave
Belmont Ave
Cr eek Rd
Center Blvd
Sir Francis
Drake East
Commercial -
Fair Anselm Fairfax
Center
Commercial
Marin Town and
Country Club
(Site)
F1
F4
F2
F5
F6
F3
Street Smarts Banners - Fairfax Banner Message
Eyes up, be alert
Eyes up, phone down
Fairfax Supports Street Smarts Drive Walk Bike Smart
Watch for pedestrians
ID Proposed Message Street Location
F1 Watch for pedestrians Sir Francis Drake Boulevard @ Oak Manor F2 Eyes up, phone down Broadway Between Bolinas and Pacheco F3 Fairfax supports Street Smarts drive walk bike safe Sir Francis Drake Boulevard @ Pacheco F4 Watch for pedestrians Center Boulevard By Post Office F5 Eyes up, be alert Center Boulevard By Good Earth
F6 Eyes up, phone down Center Boulevard @ Pastori
Town of Fairfax ATTACHMENT B
Resolution No. 2026-
RESOLUTION NO.
A RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF FAIRFAX AUTHORIZING THE DISPLAY OF STREET SMARTS BANNERS FROM SEPTEMBER 28TH TO NOVEMBER 9TH, 2026
WHEREAS, the Town of Fairfax supports the Street Smarts Marin campaign to educate drivers, pedestrians and cyclists about traffic safety issues; and WHEREAS, Street Smarts Marin hosts annual campaigns to display banners all around the county as part of Transportation Authority of Marin’s annual road user education campaign; and WHEREAS, the fall 2025 campaign is planned from September 28th to November 9th, and WHEREAS, eight banners will be displayed at multiple locations around town along Sir Francis Drake Boulevard and Center Boulevard to enhance awareness of pedestrian and traffic safety; and NOW, THEREFORE, BE IT RESOLVED that the Town Council authorizes the display of the Street Smarts banners at designated downtown Fairfax locations from September 28th to November 9th, 2026, to promote traffic safety awareness and support the Street Smarts Marin campaign.
PASSED, APPROVED, AND ADOPTED by the Town Council of the Town of Fairfax on this 1st day of July 2026, by the following vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
___________________________________
STEPHANIE HELLMAN
MAYOR
ATTEST:
____________________________________
CHRISTINE FOSTER
DEPUTY TOWN CLERK