Cities Index.
Agenda packet

Folsom City Council
April 8, 2025

Document
Agenda packet
Meeting
April 8, 2025
Body
Folsom City Council
Pages
320
Original file
25.5 MB
Text extracted from the city's file for reading and search. Open the original on mccmeetings.blob.core.usgovcloudapi.net. That file is the official record.

04/08/2025 Item No.11.
www.wBcPlNc.coM PAGE'I3
V. WBCP KEY STAFF

JOSETTE REINA-
LUKEN
Erecutirse Recruiter

ADAM OPPEGAARD
Emcutizte Recruiter
Josette, an Executive Recruiter at WBCP, specializes in government finance and the water industry with nearly 30 years of experience. Her career began in lT, managing software implementations and leading training and sales teams. After earning her MBA, she transitioned to municipal agencies, holding various management positions, including Administrative Manager and Financial Manager. With expertise in budgeting. strategic planning, and organizational development, Josette has made significant contributions to the agencies she's served. She holds a Bachelor's Degree in Politicalscience/Public Administration from the University of South Florida, an MBA from the University of Phoenix, and certificates in Human Resources from the California State University and Leadership from the University of Davis.

Adam is an Executive Recruiter at WBCP with nearly 10 years of recruitment experience and a strong foundation in HR. He began his career in education and employee training, transitioning to HR where he held roles such as Team Coordinator and Foreign HR Advisor, managing recruitment, onboarding, and employee relations for international employees. Adam also worked as a Project Office/Communication Specialist for a foreign government agency, managing international projects and designing training workshops. He served as a Learning and Development Specialist for a national diplomatic training institution, developing training for senior diplomats. Recently, Adam was a Lead Talent Acquisition Specialist for an HR consulting organization and the Director of Recruitment and Employee Development for a financial services company, overseeing full-cycle recruitment, employee engagement initiatives' and leadership development. Adam brings his expertise in talent acquisition, project management, stakeholder engagement, employee relations, and HR consultation to WBCP, helping clients secure top candidates for their organizations.
@

REVIEW OTHER EMPLOYEES & CONSUTIANT
PARTNERS ON OUR WEBSITE:

WWW.W BCP INC, C O M / W BC P -TE AM
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VI. RECRUITMENT STRATEGY / PHASES
WBCP knows how to customize your search strategy to meet your unique recruitment needs. We customize your recruitment based on the specific needs, target audience, and challenges for each recruitmenq however, below is a baseline approach for most recruitments.

CLIENT & STAKEHOLDER MEETINGS
We require the Client andlor Search Committee, and other stakeholders identified by the Client, be involved in the initial and final phases of this recruitment. These are critical phases to ensure we obtain a clear sense of the priorities and the successful hire of the right candidate. WBCP will meet with various stakeholders as warranted by the Client and the level of the position in the organization. These meetings will allow us an opportunity to gather information and gain knowledge about the organization, community, and unique aspects of the recruitment to design the ideal candidate professional profile, advertising materials, and strategic approach

FEEDBA K OTJTCOME IT IMELINE DEVEL PMENT
Following the client/stakeholder meetings, we will develop a detailed timeline for the recruitment along with a proposed advertising plan for approval'

CREATIVE DEVELOPMENT
lmmediately following the client feedback activities, we will draft the competencies for the recruitment and advertising materiaUrecruitment brochure for the Client's review.

This information will summarize what was learned from Client-related interviews and will be used to advertise the oPening.
"")

MARKETING STRATEGY & IMPLEMENTATION
WBCp will execute a customized marketing/ad plan once the job announcement is created. An ad plan could include the following (based on assumptions), and will be customized based on information gathered in Phase l:

DIGITAL ADVERTISING ITH DIVERSITY N MIND
WBCp utilizes digital advertising to obtain diverse applicant pools, leveraging local and national job boards, associations, and social media. ln partnership with a diversity platform, our postings reach up to 600 local employment and diversity websites, connecting across I5,OOO+ community organizations and niche sites, tapping into a job bank of 2 million resumes. Our 2024 review indicates that 63% ol candidates placed with WBCP clients have diverse backgrounds - a 21o/o increase from last year's review.

EMAIL & DIRECT MAIL ADVERTISING
ln addition to tapping into wBCP's existing pool of potential applicants, we have the capability to access various professional lists. We actively seek out additional lists through associations, contacts, and other strategic channels'

SOURCING/HEADHUNTING
WBCp employs a proactive approach by reaching out to targeted individuals and cultivating new connections through referrals from reputable sources. As a Linkedln .recruiter, we harness the power of over 350 million profiles to identify and engage with ideal candidates. Additionally, WBCP utilizes cutting-edge Al tools for precise Boolean searches, enabling us to uncover niche candidates effectively'

COMMUNICATION WITH CLIENT
We will provide weekly updates on the progress of this search unless the client prefers more or less frequent communications. We tailor our communications in accordance with our Client's needs.

PHASE
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VI. RECRUITMENT STRATEGY / PHASES.

RESUME ASSESSMENT
WBCP will review resumes as they are received and/or at the close of the recruitment. Those candidates determined to be the most highly qualified will be selected for a screening interview.

S()REEN ING INTERVIEW S / RFPORT TO cr ltrNT
WBCP does not restrict the number of applicants or candidates to be screened. Rather, we interview candidates who meet our ideal candidate criteria; frequently this group amounts to 20 candidates, or on average20% of the applicant pool. Following the completion of the phone screen interviews, we will develop a report/recommended shortlist of candidates' which includes: resumes, cover letters, and a one-page profile summary of candidates' professional history, including a brief overview of wBCP',s assessment and the results of their phone screen. We will meet with the selection committee/Client to review this report and select candidates for interviews. ln this meeting, we will review the recruitment plan and discuss the final stages of the selection process'

COMMUNICATION WITH CANDIDATES
wBcP will take responsibility for communicating with the applicants/candidates during each phase of the search process and Client should refer any inquiries from potential or existing applicants directly to WBCP.

PHASE

SELECTION PROCESS
WBCp will design and administer an appropriate final selection process based on the needs of the Client (tailored to the need and recruitment). WBCP will facilitate the invitation and coordination of these meetings/interviews and provide additional assessment tools/recommendations such as interview questions, writing and presentation exercises, problem solving scenarios, etc. (:OMMU I11 ATION WITH (iI IFNT
Following the interviews and the Client's top candidate(s) selection, we will assist the Client with facilitating a thorough background and reference check.

A typical approach includes a review of federal, state, and local criminal background checks and academic verification by a licensed background agency. Reference checks are conducted over the phone by a senior consultant and a final report is provided to the Client. References are completed on candidate(s) being considered after initial/panel interviews.

NEGOTIATIONS
Once the client reviews and is comfortable with the
findings in the background and reference report, we are available to assist with negotiations on compensation, benefits, start date, and other transition details.
@
PHASE
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Vll. SCOPE OF WORK..........oo....o....o...............o.......o....o.............................r"'t' . Facilitate initial kick-off meeting with Client and other meetings that may include Executive Leadership, staff, community, and other stakeholders to assist with identifying the ideal candidate profile.
r Assist Client hiring authority/stakeholders in modifying the job description (as needed), and develop a recruitment announcement, marketing materials, and advertising plan for the recruitment.
r Attend atl other meetings and engagements as needed or identified by the Client' . lmplement advertising plan including: publication, headhunting direct mail, and other online and email marketing efforts.
r Provide timely updates and progress reports to the client regarding search services; every two weeks or as Client identifies is needed'
o Preliminary internet searches will be conducted on recommended candidates. . Coordinate interview panel(s) as needed, or coordinate this process with Client. . Receive and review applicants and screen those applicants to identify top candidates. Top screened paper applicants will be video/phone screened by recruiter to identify the key competencies (technical and interpersonal) to assist in identifying the top group of candidates who will be recommended at the Client/WBCP shortlist meeting. . Facilitate shortlist meeting with Client - review and select candidates who will be invited to interview.
o Coordinate invitations to candidates.
. Develop interview questions and other selection details to meet specific needs and identify key competencies of candidates.
r Facilitate interviews with panel(s).
. Background and reference checks will be conducted with candidates who are identified as final candidates after initial Client interviews have been conducted. Background checks will typically include the following: criminal (local, state, and federal), education, credit, social security. References will be conducted based on a 36O-degree perspective and will include staff, peers, and superiors. Onsite background services are available at an additionalfee (see fees for details)
o Facilitate offer and negotiations with selected candidate; as directed by Client. @WElEPPage 313
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Vlll. RECRUITMENT T1MEL1NE...............................................o..o............o.......

BELOW IS A SAMPLE OF AN EXECUTIVE SEARCH TIMELINE THAT

WBCP WILL CUSTOMIZE FOR IH'S RECRUITMENT
Week 1:
. Secure services with search firm, WBCP, lnc.
o WBCP can schedule a Kickoff meeting as soon as we are selected' . wBCP: review search parameters and recruiting processes with client o lnterview with hiring authority and other stakeholders for competencies o ldentification of advertising venues and ideal candidate prospects o Calls, meetings, or coordination with other stakeholders for information gathering Weeks 1+ 2:
. Develop and approvals: recruitment process, deadlines, ad plan and strategy, recruitment timeline and brochure
. Print coordination (if applicable)
Weeks 2 + 3:
. OpEN RECRUITMENT AND AD PLAN: lmplement marketing plan and direct mail (if applicable) . Secure panel member calendars
. Timeline may be extended if direct mail piece is included (i.e., print/postage) . Finalize panel members and interview logistics and invitations to panel members Weeks 4,J,-+ 6:
. Receive applications -Collect and source applicants will continue until recruitment closes Weeks 7 + 8:
. CLOSE RECRUITMENT AND ADVERTISING
. Conduct initial phone screen to identify shortlist of candidates . Preliminary check on shortlist candidates (Google search) . Candidate profiles developed and short list recommendations to client Weeks 9 + lO:
. MEETING - Client confirms selection of candidates to be advanced to panel interviews . Finalize questions, presentation, in-basket (as determined) . Coordinates invitations with selected top candidates (shortlist) . Produce panel candidate interview packets
Weeks 10 + 11:
. WBCP facilitates interview process - lnterview process will be customized based on client and community needs:
o _ Day l: Panel lnterviews Conducted; Day 2: 2nd lnterviews with executive leaders; o 3rd interviews may be scheduled as needed with Boards/Commissions, etc.; o As needed schedule staff and/or community discussions/meetings Week 12:
. WBCp conducts background and reference checks (backgrounds may be conducted by Client if current contract exists)
. WBCp conducts full reference checks for candidate(s) selected for Board/Commission interviews; or when Client is interested in making an offer
NEGOTIATIONS / HIRE:
. Hire date to accommodate possible candidate relocation . Client (WBCP available to assist in process) conducts offer and facilitates salary negotiations with preferred candidate
@WEIEF]Page 314
04/08/2025 Item No.11.
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lX. REFERENCES.....................................r...................oo.o......o.....o.......oo.......o""r l-Cjly of Sacramento, California
Similar Positions Filled:
. Director of Public Works
. Director of Utilities
. Assistant City Manager, Municipal Services
Contact lnformation:
. Ryan Moore, Assistant City Manager, Public Works - rmoore@i!!yefsgs!a!Ig*.o.olg I 916-808-5704 . Howard Chan, City Manager - hchan@cityo'lsaetAmen'lo.org I 916-808-7488 2-Monterev One Water, California
Similar Positions Filled:
. Director of Engineering
Contact lnformation:
. Leara Sampson, Director of Employee Services - Leara@my-lwaterofg I 831-645-4650 3-Ci!V pt BerkeleY, California
Similar Positions Filled:
. Deputy Public Works Directors: Engineering & Transportation and Operations & Zero Waste . Solid Waste Operations Manager
Contact lnformation:
. Monica Walker, Human Resources Manager - [email protected] I (51O) 981-6818 X. MARKETING MATERIAL EXAMPLES.

Ctick betow to see our marketing samples for similar positions. To see all ot our brochures, visif wbepinespn/eSpd:ipbs:Waate/ and use the password: wbcP2O25lO*
. Director of Public Works, Countv ofSqnDiego, CA
. Director of Public Works,-ejty of So@, CA
. Director of Utilities,-ety of Sosromento, CA
. Director of Public Works,-ejly--gl5onomo, CA
. Director of Public Works & Tronsportotion,lty pf-Jrvine, CA . Director of Public Works, County o'f,ShosBg, CA
. Director of Public Works,-ety d-Rosevlllc, CA
. Deputy Public Works DirecU, Engineering & Tronspirtgtion-ond-Dero$l Public Works Director, Operotions & Zero,-eily pf-Berkelgy, CA . Assistont City Monoger - MunicipiEgrvices,-eily s&romente, CA @WEIEF:IPage 315
04/08/2025 Item No.11.
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Xl. COST SHEET/TIMELINE POL1CY.o........o......o............o.........e ..............o...., I,I/BCP uitt not limit the number of hours we work on a recruitment, rather we charge a flat rate and will spend the time necessary to ensure ue are successful. Consultingfees will be billed in thirds at the beginning (openfor applications and ad,aertising canx?a.ign launched), rniddle (shortlist selection), and end of the recruitment process (selection made and background/ references concluded)'

SERVICE COST PER RECRUITMENT

PUBLIC WORKS DIRECTOR
Cost and Timeline Policy-
To ensure the success and efficiency of our recruitment services, the following policies regarding cost and timelines are in place:

LTimeline Development: Timelines provided to our clients are valid for 10 business days. lf a timeline is not secured or confirmed within this period, it may no longer be available. ln such cases, the timeline may be reassigned to another client, and a revised timeline will be provided.

2.Work Performed Out of Scope: To deliver optimal results, adherence to agreed-upon dates and times for critical recruitment milestones (e.g., shortlist meeting and interview dates) is required. Any changes to these timelines after the recruitment process has commenced may result in:
a.Forfeiture of the Recruitment Guarantee: Deviating from the agreed timeline will void the recruitment services guarantee.
b.Additional Charges: Adjustments to timelines will incur additional fees, billed at our standard hourly rate.

3.Gost Negotiable: While our standard pricing reflects the value and quality of our recruitment services, we understand that each client's needs are unique. As such, pricing may be negotiated depending on the specific scope and requirements of the engagement. Please feel free to discuss your needs with us, as we may be able to negotiate pricing.

Ihese policies ensure clatrity, fairness, and high-quality outcomes for all parties involved. $24,9OO (flat rate)Gonsulting Services: Phases l-lV in the proposal's recruitment strategy/phases
section.

Up to $5,5OO - $7,9OO
(direct expenses not-to-exceed)
Erpenses-lncfude. Travel to client location (up to 2
trips); document shipping fees/delivery charges to
facilitate virtual meetings, panel packet content; fees for background and reference checks; may include
fee for one additional consultant to travel (and
related expenses) and facilitate an additional panel
for one day ($7oOlday); brochure/graphic design
($95O); marketing and advertising which may
include: print and postage (if applicable); online job
boards; social media; sourcing; and may include flat
fee pricing for: Linkedln $395, lnMails $3OO. Circa
Diversity Job Boards $295, Zoom lnfo $299. These
expenses will be billed based on what is expended
and based on the needs of the client/recruitment'
Description of Services/Deliverables: lnclusive Rate per Recruitment:

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Xll. OTHER......o......................................o...................o............................."'ot'o""'

INSUR ANCE
WBCP and its sub-consultants have reviewed the contractual agreement and the lnsurance Requirements. lf selected, WBCP will execute said agreement and will provide the required insurance documents. WBCP will submit certificates of insurance as evidence of the required coverage limits. lnsurance policies include: liability, errors and omissions, workers compensation, and vehicle insurance.

CONFID NTIALITY SAFE GUARDS
Confidentiality is paramount in the work we do. We ensure that the client and candidate information we receive, and conversations with our client (and certainly discussions in closed session) are kept confidential. There are several physical safeguards we have in place including: locked and alarmed office space, password, and encryption protected information on our computers and servers, multiple backup systems. As information is shared with our client, we discuss the importance of confidentiality and why it is important to the candidates they are considering but also brands the organization appropriately. We also ask candidates who are interviewed to keep candidate information confidential, as they may see or meet a candidate during the process. We emphasize that confidentiality is not just until the recruitment is completed, and a candidate is hired, confidentiality is in perpetuity. Leaked information is not a reputation that a client wants to receive, as this could deter future applicants f rom applying.

ORGANIZA TIr)NAI DIVERSITY S TATEMENT
WBCP embraces cross-cultural diversity and we are committed to equitable treatment and elimination of discrimination in all its forms at all organizational levels and throughout all consulting practices, including search services. We strive to reach diverse groups of people to inform them of leadership opportunities. Upon our 2024 year-end review, we found that over the last three years, 70% of our applicants and 630/o of our placed candidates came from diverse backgrounds. We will make extensive efforts to attract a qualified applicant pool that represents a broad range of gender and ethnically diverse individuals.

FORCE MAJEURE
Client agrees that WBCP, lnc. is not responsible for any events or circumstances beyond its control le.g., including but not limited to war, riots, embargoes, strikes, andlor Acts of God) that prevent WBCP, lnc. from meeting its obligations under this Agreement.

February lC,2025
Wendi Brown, President Date
@
Client, Title Date
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04/08/2025 Item No.11.

PARTIAL

RECRUITMENT

ADVERTISING &

HEADHUNTING
Consulting Services:
$5,900
CONSUTflNG

SERVICES INCLUDE-
> Hiring outhority ond
stokeholder meetings
(up to 2 hours for
community/employee
engogement)
> Develop idecrl
condidcte profile &
recruitment timeline
> Produce recruitment
onnouncement
r Produce ond
implement crdvertising
compoign
> Heodhunt (Linkedln,
post lists, dotoboses,
ossociotions, etc.)
> lmplement direct moil
compcign (os needed)
Plus expenses: Between
$3,ooo-$4,50o for the
advertising plon and
creative brochure"

OPTION T

PARTIAL

RECRUITMENT
+ RESUME REVIEW
Consulting Services:
$1o,9oo

CONSULTING

SERVICES INCLUDE-
Everything in Option 1,
p/us...
' WBCP will review qnd
Pius expenses: Between
$3,OOO-$4,5OO for the
odvertising plon and
creative brochure"
score resumes
oPTloN l.s

PARTIAL

RECRUITMENT
+ UP TO INTERVIEWS
Consulting Services:
$18,900

CONSULTING

SERVICES INCLUDE-
Everything in Option 1.5,
plus...
> Hiring outhority ond
stokeholder meetings
(up to 8 hours for
communitY,/emPloYee
engogement)
> Present recommended
short list of ccndidotes
> Produce recommended
selection ossessment
tools
' Coordinote condidote
scheduling ond
invitqtions to interview
P/rrs expenses: Between
$3,ooO-$4,9OO for the
advertising plan and creattve
brochure*
OPTION 2

WBCP RECRUITMENT SERVICES
@ +Fffi+ @
-OPTIONS 1-2.5 do not include: Trovel to client locotion, negotiotion of condidote offer, bockground or reference checks, 12-24 month guorontee HOURLY RECRUITMENT SERVICES: $250/hour
Senior Recruitment I Consulting Services
WEIEP

COUNTYOF
SAN DIEGO .

Streomline End Sotisfy the RFP Process for Controct Recruiting

PARTIAL

RECRUITMENT
+ DAY 1 INTERVIEW
Consulting Services:
iletoo

CONSULTING
SERVICES INCLUDE"
Everything in Option 2,
plus...
> Ponel coordincrtion
> Focilitote first round
virtuol interviews for
one ponel(odditionol
ponels moy odjust the
cost to occount for
increosed expenses)
> Coordinote condidote
scheduling ond
invitotions to second
round interviews
Plus expenses: $3,OOO-
$4,9OO for the advertising
plon ond creative brochure"
oPTtoN 2.5

FULL SEARCH

SERVICES
Consulting Services:
$24,90O-$28tOO
Depending on position

CONSULTING

SERVICES INCLUDE-
Everything in Option 2.5,
plus...
' Hiring outhority ond
stokeholder meetings
(up to 2 doys of
community/employee
engogement) Ponel
coordinotion
> Focilitote oll interviews
Bockground ond
reference checks
> Virtucrl ond/or in-
person interviews trovel
up to 2 trips to client
locotion
> 12*24 month
guorontee
P/us expenses: Between
$5,5O0-$7,9OO for the
odvertising plon ond creotive
brochure; trovel expenses:
shipping; multiple ponel
facilitotion, etc.

OPTION 3
wbcpinc.com | 855.929.W/BCP(92271 | [email protected] 318 04/08/2025 Item No.11.

OTHER CONSULTING SERVICES
AT WBCP lNC., WE PROVIDE...
@
...ensunng your
recruitment
professionols ore
prepored to novigote
the complexities
of modern hiring
londscopes, delivering
o strotegic odvontoge
thot propels your
orgonizotion forword.

Strotegic Solutions
thot Trqnsform
Recruitment
Teqms...
...toilored to public
ond non-profit
orgonizotions.

Precise, Accurote &
Timely Clossificqtion
& Compensotion
Studies...
....thqt tronsform
lengthy, outdoted,
or ineffective job
descriptions into
cleor, concise, ond
equitoble tools
thot olign with your
orgonizotions needs.

Job
Description
Development...
...thot streqmline
processes, ond
creote ogile, efficient
recruitment systems
thot olign with Your
future gools.

Modernizqtion of
Civil Service <rnd
Selection Rules...
....thot drives long-
term success by
helping you identify,
develop, ond retoin
top tolent. Bocked
by over 5O yeors of
reseorch, it ensures Your
recruitment proctices
ond orgonizqtionol
development strotegies
olign with proven
results.

Providing:
> A Common Longuoge
> Strotegic Alignment
> Meosurqble Results
> Scientific Fromework
With Poloriso), WBCP
helps you build o
sustoinoble, high-
performing tolent
pipeline.

WEIGP wbcpinc.com 865.929.W8CP (92271 hrsolutions@wbcpi nc.com

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to facilitote double- sided printing
and minimize paper ttse.

CITY OF

DISTINCTIVE B,Y NAAURE

FOLSONI

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