PECKHAM
MCKENNEY
EXECUTIVE SEARCH
October 13, 2023
Mayor Bernie Norvell
416 North Franklin Street
Fort Bragg, CA 95437
Via PDF/Email To: [email protected]
Dear Mayor Norvell,
Thank you for considering Peckham & McKenney once again for the City of Fort Bragg recruitment for City Manager. We have enjoyed working with the City over the years and most recently in the recruitment for Police Chief and City Manager. Peckham & McKenney would be honored to again represent the City Council in this important search and specifically finding exceptionally skilled and experienced candidates for working with you, serving City residents, achieving your goals, and serving as the organization's leader.
As a long-standing, successful, and boutique firm specifically serving small and medium size cities in California, Peckham & McKenney is the recruiter of choice for cities; four key reasons are:
We actively and personally search for, find and pursue candidates. We don't rely on ads and posts for attracting applicants. We have an extensive network, use the telephone and LinkedIn, and sell the opportunity.
• We limit the number of concurrent searches in order to directly focus on serving our client.
We prioritize communicating with our client and applicants to keep everyone informed. • Your recruiter is personally, solely, and directly doing, and responsible for, all aspects of the search while also serving as your one point of contact. In other words, the individual who knows you and the position the most is handling all components of the recruitment.
Our Peckham & McKenney team is comprised of retired City executives who are passionate about the public sector. As a Recruiter and owner of the firm, I'm proud of what we do because our team's values and priorities are to assist public agencies in furtherance of good government; place quality above quantity; and build long lasting relationships with those in the public service. We have also conducted several searches in the general region of Fort Bragg, specifically the Cities of Anderson, Healdsburg, Petaluma, and Windsor, among other generally remote communities like Corning, Susanville, Redding, Mariposa County, and Mammoth Lakes.
Either Tara Schultz or I will serve as your recruiter. Both of us are retired City Managers with decades of experience working in local governments. As such, we are both very familiar with the responsibilities of the City Manager, expectations of the position and working with the City Council. Moreover, with personally having conducted numerous searches, we know and understand what is necessary to find good candidates and we have a strong, excellent network for attracting candidates. I would be pleased to conduct the search while on the other hand, Tara maybe a refreshing alternative to me.
Peckham & McKenney, 300 Harding Boulevard, Suite 203D, Roseville, CA 95678 Attached is an example of a Candidate Profile that illustrates the information we collect, detail and utilize to attract applicants. Also attached is our proposal for conducting the search that includes information about our firm, process, timeline, resources, references, experience and fee. We still charge a fixed, all-inclusive fee; and because this search will necessitate a lot of personal, direct outreach and time to find the right fit for you (based on experience), we are again proposing $27,000' that I'd be pleased to discuss. We would also be pleased to participate in a Zoom interview to personally present and discuss our proposal. Our proposal outlines a 12- to 14-week search process.
We are excited for the opportunity to implement the process leading to the successful placement of a candidate that "fits" the City's interests. Please feel free to call me at 310.567.1554 if there are any questions.
Sincerely,
Tory
Anton "Tony" Dahlerbruch
Executive Recruiter
[email protected]
Enclosure:
City of Fort Bragg Search Proposal
Candidate Profile Examples
' This represents a discount from our regular fee of $29,000.
Peckham & McKenney, 300 Harding Boulevard, Suite 203D, Roseville, CA 95678 City of Fort Bragg
RECRUITMENT PROPOSAL
for
City Manager
October 13, 2023
PeckhawMcKer All about fut
PECKHAM Peckham & McKenney
MCKENNEY EXECUTIVE SEARCH
EXECUTIVE SEARCH
Serving local governments (cities, counties, districts) by conducting recruitments and placing management and executive leaders that fit the personnel needs and interests of agencies.
Peckham & McKenney, 300 Harding Boulevard, Suite 203D, Roseville, CA 95678
TABLE OF CONTENTS
WHY CHOOSE US? 1
EXPERIENCE 2
YOUR RECRUITMENT TEAM 4
THE SEARCH PROCESS AND SCHEDULE 6
COST OF SERVICES 7
Cost of Services
Process of Payment
Insurance
GUARANTEE AND DIVERSITY 8
Guarantee
Diversity Statement
Peckham & McKenney, 300 Harding Boulevard, Suite 203D, Roseville, CA 95678 WHY CHOOSE US?
Peckham & McKenney focuses on quality searches
and placements (over quantity) in recognition that cach placement is "All about fit". Serving local government since 2004, we are one of the most trusted and respected executive recruitment firms in the country. We have successfully placed hundreds of local government professionals including City Managers, County Executive Officers, General Managers,
Police and Fire Chiefs, Department Heads, Assistant
Managers, and mid-level Managers, Time and again, we
receive unsolicited compliments from clients and candidates in reference to our integrity and high cthics, commitment, follow-through, communication, and service.
We take pride in treating both our clients and candidates with utmost respect.
For more information, please visit our website at
www.PeckhamAndMcKenney.com.
OUR COMMITMENT TO YOU
Peckham & McKenney, by maintaining the quality, style, do we "parallel process" a candidate, thereby pitting one values and culture established by Bobbi Peckham and Phil client against another for the same candidate.
McKenney, performs on the premise that an executive • We do not recruit our placements — ever. Should search firm must be dedicated to providing its clients and a placement of ours have an interest in a position for candidates with professional and responsive service, and which we are recruiting, they may choose to apply. If a personal, hands-on approach. Our business philosophy they become a finalist, we ask that they speak to their is founded on the understanding that we are in a "people" supervisor to alert them of their intent. related industry and that attention to others' needs is the key • We are retained only by cities, counties and special
to providing effective customer service.
districts. We are not retained by applicants or non-
• We believe in honesty. No client should ever appoint governmental agencies. an individual without being fully knowledgeable of • We do not over commit ourselves to too many the candidate's complete background and history. searches. Your recruiter maintains a small, limited Additionally, no candidate should ever enter into a
number of concurrent searches at all times in order to
new career opportunity without full disclosure of any
organizational "issues" focus specifically and diligently on recruiting qualified candidates for your vacancy.
• We keep everyone involved in the recruitment process
• We commit to diversity in its broadest possible
informed. Not only do we provide regular updates to
definition in every aspect of each executive recruitment. our clients, we also have a reputation for keeping our Peckham & McKenney has a well established reputation candidates up to date.
of placing women and people with diverse backgrounds.
• We do not recruit staff from our client agencies for
another recruitment during an active engagement, nor
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EXPERIENCE
With our recruitment team that solely consists of retired City Managers, Assistant City Managers, Police Chiefs and Department Heads, and our expert support team, Peckham & McKenney brings more experience and knowledge of local government and executive search than any other California recruiter. Just a few of our most recent recruitments related to your search for a City Manager have been for:
City Manager, City of Anderson, CA (current)
City Manager, City of Big Bear Lake, CA
City Manager, City of Corning, CA
City Manager, City of Manteca, CA
Town Manager, City of Mammoth Lakes, CA (current)
City Manager, City of Pleasant Hill, CA
City Manager, City of Seaside, CA
City Manager, City of Watsonville, CA
Assistant City Manager, City of Hollister, CA
Assistant City Manager, City of San Luis Obispo, CA
Deputy City Manager, City of Thousand Oaks, CA
County Executive Officer, Napa County, CA
County Administrator, Solano County, CA
County Administrative Officer, Mono County, CA
Assistant County Executive Officer, Santa Barbara County, CA Assistant County Administrative Officer/Human Resources Director, Mariposa County, CA Please don't hesitate to contact these agencies as well as our large list of current and former clients on our website (here); they will attest to our quality of service, on-going communication throughout the process, personal and direct outreach and sourcing of candidates, quality applicant pool, written materials and interview facilitation.
As an ambassador of our clients, Peckham & McKenney is also known for maintaining ongoing communications with our applicants throughout the search process, treating every applicant with respect, and appropriately informing candidates to support their best effort. The numerous compliments we have received from applicants fairly illustrate this reputation.
Comfortable and Professional Straightforward, Friendly, and Humane Experience Recruitment Process
"I'd like to thank you again for your support "I wanted to let you know what a terrific job I and guidance throughout the recruitment and thought you and Peckham & McKenney did on the selection process. It was a comfortable and recruitment. It was absolutely the most professional experience, and I attribute a great straightforward, friendly, and humane recruitment deal of that to you. It's my hope that our process I've ever participated in. And I would feel professional paths may cross again in the the same way even if the outcome was not Proactive and Responsive You Made Me Feel So Comfortable Diana worked with the City to fill the Chief of Police "This is my first time working with a recruiting position early in 2023. Diana is clearly well respected company, and I'm so happy for having the in the LEO community and has a vast network opportunity to work with your company, wow! I which led to a competitive pool of candidates for the truly enjoyed the process! Your interview skills City to select from. Diana was proactive from our are amazing! You made me feel so comfortable very first meeting and always very responsive. The and I felt like I was just talking shop with a City team valued Diana's integrity, opinion and sense longtime friend. Thanks for the personal touch of humor. She was a pleasure to work with and I that you include in your job, I believe that this is wouldn't hesitate to hire her for any executive what makes your firm so desirable and recruitment critical to your organization. Client successful." Candidate Testimonials from clients and candidates are at https://www.peckhamandmckenney.com/testimonials.
Please feel free to contact any of the following current and recent clients to inquire about their experience with Peckham & McKenney. In addition, we would be pleased to furnish the client contact and phone numbers for any past clients listed in this proposal.
City of Big Bear Lake, CA - City Manager
Mayor/Councilmembers Rick Herrick and Randall Putz, and / or Erik Sund, City Manager (909) 866-5831; [email protected], [email protected] and / or [email protected] City of Fillmore, CA- Public Works Director and Finance Director David Rowlands, City Manager or Erika Herrera, Assistant City Manager 805) 524-1500x209; [email protected] or (805) 946-1712; [email protected] City of San Dimas, CA - City Manager
Mayor Emmett Badar, Members of the City Council and / or City Attorney Jeffrey Malawy (909) 394-6200; [email protected] or (310) 801-9529; [email protected] City of Santa Barbara, CA - Economic Development Manager, Finance Director, Community Development Director, Information Technology Director and City Administrator (current) Rebecca Bjork, City Administrator, or Wendy Levy, Human Resources Director (805) 564-5301; [email protected] or (805) 564-5313; [email protected] County of Santa Barbara, CA - Assistant County Executive Officer for Municipal Services, General Services Director, Chief Data Officer, Chief Information Officer, and Deputy Director for Long Range Planning Carolyn Marceda, County Recruiter or Mona Miyasato, County Executive Officer (805) 618-8711; [email protected] (805) 568-3400; [email protected] 3 | Peckham & McKenney
YOUR RECRUITMENT TEAM
Our Approach
With every Peckham & McKenney recruitment, your Recruiter has the entire Peckham & McKenney team of Recruiters and administrative personnel for backup, support, collaboration, and sourcing. However, when you retain Peckham & McKenney, your Recruiter serves as your single point of contact throughout the entire search process and is fully responsible for its success.
Moreover, in order to fully focus on your search and finding applicants that fit with the ideal candidate you are seeking, your Recruiter also maintains no more than 6 active searches.
The Executive Recruiter for you in this search is either Tony Dahlerbruch or Tara Schultz.
Peckham & McKenney Team
Tony Dahlerbruch, Executive Recruiter
Managing Member (owner) of Peckham & McKenney Executive Search Tony worked in local government over 30 years before joining the Peckham & McKenney team. His experience spans most every city department in the Cities of Beverly Hills, California; Scottsdale and Phoenix, Arizona; and Rockville, Maryland, with ultimately serving a combined 12 years as City Manager in Rolling Hills and Palos Verdes Estates, California. Tony has represented the City Managers Department in CalCities as a two term Director on the Executive Board, President of City Managers Department, and member of numerous Policy Committees. He has also served as a Regional Vice President on the Executive Board of the International City/County Management Association. Tony holds a Bachelor of Arts in Political Science from the University of California at Santa Barbara and a Master of Public Administration from The American University in Washington, D.C.
Tara Shultz, Executive Recruiter, Peckham & McKenney Executive Search With a 28 year career in local government, Tara retired from city service in 2020. At the time of her retirement, she was the City Manager of Claremont, California. Prior to serving in Claremont, Tara contributed nearly 19 years of her career to the City of Alhambra. Tara served as Deputy City Manager and then Assistant City Manager, along with holding the titles of Administrative Services Director, Development Services Director and Human Resources Director. Tara has a bachelor's degree in Recreation Administration and a master's degree in Public Administration from California State University, Northridge.
Tony and Tara are supported by the following team.
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Joyce Johnson, Operations Manager
Joyce Johnson joined Peckham & McKenney in 2005 and serves as the firm's Operations Manager. She has over 30 years' experience in the field of administrative and executive support for all aspects of the executive recruitment process. She oversees internal administration of the firm as well as directing contract administrative support in the areas of advertising and design, web posting, and duplication and mailing services. Prior to joining Peckham & Mckenney, Ms. Johnson oversaw internal administration in the Western Region headquarters of two national management consulting and executive recruitment firms. Ms. Johnson is complimented regularly on her strong customer orientation working with both clients and candidates alike. Ms. Johnson holds an Associate of Arts degree from American River College.
Tayler Bergstrom, Research Assistant
Tayler Bergstrom joined Peckham & McKenney in 2022 and currently serves as a Research Associate. Tayler is currently pursuing a PhD at UCLA where she worked previously as a lab manager overseeing various research projects. Prior to that, Tayler graduated from UC San Diego with a Bachelor of Science degree in Psychology.
Linda Pucilowski, Graphic Designer
With nearly 30 years of experience, Linda Pucilowski provides her expert design and marketing skills to Peckham & McKenney. She is the firm's "go-to" professional for all advertising and brochure design and creation. Ms.
Pucilowski holds a Bachelor's degree from California State University, Sacramento.
Rachel Moran, Website & Social Media Assistant
Rachel Moran has been in the graphic design field since 2007 and prides herself on creating eye-catching visual art. She supports the Peckham & McKenney team by handling all website visual and technical design as well as social media. Ms. Moran graduated from the Art Institute of Houston obtaining her Bachelor's Degree in Fine Arts with a concentration in Graphic Design.
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THE SEARCH PROCESS AND SCHEDULE
Peckham & McKenney is committed to finding the best fit for your position. Our process is 12 to 14 weeks and generally involves the following phases:
PROJECT ORGANIZATION (PRE-RECRUITMENT) - We will meet to discuss the search timeline, process and logistics for conducting a successful search.
DEVELOPMENT OF THE CANDIDATE PROFILE (2 WEEKS) - We will meet with agency members to listen to specific expectations of the position; learn the background and experiences desired in the ideal candidate; and understand the organizational culture and interests to create an attractive Candidate Profile marketing brochure.
RECRUITMENT (4 TO 6 WEEKS) - Our main focus in outreach will be direct, personal contact with quality potential candidates. Additionally, ads will be placed in industry publications and social media to broadly market the opportunity. Our client agency is continuously updated on our progress.
SUPPLEMENTARY REVIEW (2 WEEKS) - Upon our review of the resumes received, supplemental questionnaires will be sent to candidates who appear in most alignment with the Candidate Profile. Following a thorough review of the supplemental questionnaires, we will conduct preliminary telephone interviews. Internet research will also be conducted so that we may probe the candidate regarding any areas of concern.
RECOMMENDATION OF CANDIDATES/SELECTION OF FINALISTS (I WEEK) - A report will be provided to the agency that includes, among a variety of documents, a full listing of all candidates for review and the materials submitted by candidates recommended for an interview.
INTERVIEW PROCESS (2 WEEKS) - Your recruiter will facilitate the interview process, inclusive of an orientation session at the beginning, and a discussion of candidates at the end.
QUALIFICATION (I WEEK) - Once a finalist is selected, a reference check and thorough background check will be conducted. Assistance with negotiating compensation will also be provided. 6 | Peckham & McKenney
COST OF SERVICES
The proposed fee to conduct the search process for your next City Manager is $27,000. This is an all- inclusive fee for the services described below and, in this proposal, to achieve success in your search.
Additional services can be provided and negotiated accordingly.
Peckham & McKenney is unique PROCESS OF PAYMENT AGREEMENT among recruiting firms for several One-third of the all-inclusive fee is Peckham & McKenney is the reasons including having a fixed all- due as a retainer upon execution of the operating name of City Management inclusive fee. We have found that an agreement. This retainer covers upfront Advisors LLC, Anton Dahlerbruch, all-inclusive fee for the search process and necessary expenses incurred by Managing Member. is simpler, cost-effective, and efficient. Peckham & McKenney on the City's The all-inclusive fee above includes behalf for the preparatory work and INSURANCE professional fees and expenses advertising. If the retainer is not received Peckham & McKenney carries out-of-pocket costs associated by Peckham & McKenney within 30 Professional Liability Insurance with advertising, Recruiter travel, days of execution of the agreement, we ($1,000,000 limit), Commercial administrative support / printing will suspend the recruitment process until General Liability Insurance / copying / postage / materials, payment is received. The second one- ($2,000,000 General Liability, telephone / technology, internet third of the full payment will be invoiced and $4,000,000 Products) and research checks on recommended 1 month from contract execution, and Automobile Liability Insurance candidates, and full background check it is due within 30 days following the ($1,000,000). Our Insurance Broker on selected finalist only). For services invoice date. The final one-third of the is B&B Premier Insurance Solutions, not specified herein, we will discuss full payment will be invoiced 2 months Agoura Hills, CA. your interests and an appropriate fee. from contract execution, and it is due within 30 days following the invoice date.
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GUARANTEE
We are pleased to share that the Peckham & McKenney OUR GUARANTEE:
success and placement record are particularly strong.
We are confident that our recruitment process will result • We will connect with you and our placement in 6 months in a quality candidate that will stay in your employment. and 1 year after the appointment to check-in. • We will conduct a second search within 6 months of our search process if a candidate is not placed.
• If the Peckham & McKenney recommended
candidate/placement vacates the position within 1 year from the date of accepting the offer (external candidates only and except in the event of budgetary cutbacks, promotion,
position elimination, or illness/death, etc.), we agree to conduct a second search within 6 months of the vacancy.
In the unlikely event that a second search is needed, we will review with you the changes necessary for a new outcome.
Recognizing the current market for finding competent and successful executives and the changes in strategy that would be needed for a second search, the cost of a second search will be DIVERSITY STATEMENT discounted to half of the fee for conducting the original search.
Peckham & McKenney is committed With our diverse team of Recruiters, to diversity in its broadest possible Peckham & McKenney supports, definition in every aspect of each promotes and advocates for diversity in executive recruitment our firm the recruitment and hiring processes. provides. We take pride in the In addition to our outreach methods, placement of women and applicants Peckham & McKenney routinely of diversity, and are known for long, advertises with the National Forum of successful tenures of candidates Black Public Administrators (NFBPA), selected by the agency. Local Government Hispanic Network Peckham & McKenney does not (LGHN) and CivicPRIDE as well discriminate on the basis of race, as the National Diversity Network to color, religion, creed, sex/gender, ensure placement of your opportunity national origin/ancestry, disability, with the following online venues:
pregnancy, sexual orientation (including • African American Job Network transgender status), marriage or family • Asian Job Network status, military status, or age. We are
• Disability Job Network
fully compliant with all applicable
• Latino Job Network
federal and state employment laws and
regulations in all of our recruitments. • LGBT Job Network • Retirement Job Network
For over 30 years, founder Bobbi
Peckham has been a champion of • Veteran Job Network
women seeking executive leadership • Women's Job Network positions within local government.
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