Cities Index.
West Center

Fort Bragg City Council
March 11, 2024

Document
West Center
Meeting
March 11, 2024
Body
Fort Bragg City Council
Original file
5.1 MB
Text extracted from the city's file for reading and search. Open the original on legistar1.granicus.com. That file is the official record.

In 1988 riding the wave of the Women’s Empowerment
Movement, West Company (now known as West Center)
was designed to help women become self-employed and
in turn raise family incomes and provide economic
stability in our community.

One of only two WBC
in continuance
operation since 1988.

Acknowledged by the
White House in 2023

A RICH HISTORY OF HELPING COMMUNITITES
WWW.WESTCENTER.ORG
Mary Anne Petrillo
CEO
Paloma Patterson
Deputy Director
Valentina
Peterson-Reyes
Centro Latino West
Manager
Mike Sholin
Director of Client
Services
Steve Lamb
Client Services Mgr
Laura Brooks
Director of Strategic
Programs
Sasha Acevedo
Customer Care
Coordinator
Elisa Campbell
Training Coordinator
Board of Directors Contracted Advisors
• Marketing
• H.R.
• Food Services
• Branding
• Loan TA
• eCommerce
• Permits

OUR TEAM
WWW.WESTCENTER.ORG
Helping businesses thrive in today’s marketplace.

ONE-ON-ONE ADVISING SERVICES ARE FREE
WWW.WESTCENTER.ORG
2 4 1 5 Feasibility 3
Licenses
& Permits
Financial &
Capital
Marketing
Management
For over 35
years we have
helped launch
over 3000
businesses in
Mendocino
County
WWW.WESTCENTER.ORG

WEBINARS AND TRAINING

START UP

MENDOCINO

BUSINESS ACCELERATOR
Applications Open October 1
Signature Programs
This Emergency Preparedness program
includes a 56-page practical workbook
designed to help you organize your plans
and prepare your business ahead of
disaster.

Organize your document
Protect and safeguard assests
Develop an emergency plan for you
and your employees
Understand your insurance and finances
Establish a process to continually
re-assess risk
Signature Programs
Signature Programs
Between 2007 and 2018, the number of women-owned
businesses increased by 58%, which is nearly 1.5 times
the national average

YOU ARE INVITED
The percentage of total investment in all women-led
businesses dropped from 4% in 2018 to 2% in 2021 May 30-June 2 Economic Justice
WWW.WESTCENTER.ORG

OUR METRIC GOALS
ACCOMPLISHMENTS: 2020-23
113 Business Started
707 Jobs Created
2,714 Jobs Retained
155 Loans
$12 MIL Dollar amount of Loans
$225 K Add’l Funds Raised
1,231 New Clients Counseled
1,036 New Clients Trained
419 Training Events
2,288
2,714
419
113
1,036
1,711
$12
$ 10
Economic Resiliency
Report
Community
Action Report
Comprehensive Economic
Development Report
WWW.WESTCENTER.ORG

ECONOMIC DEVELOPMENT PROGRAMS
County of
Mendocino
Economic
Development
Roundtable
City of Fort Bragg
Noyo Ctr for Marine Science
Noyo Harbor District
West Center
Sherwood Valley Band of
Pomo Indians
Mendocino College

ECONOMIC DEVELOPMENT PROGRAMS
WWW.WESTCENTER.ORG

NOYO OCEAN

COLLECTIVE
committed to working
towards the creation of a
vibrant maritime economy
on the Mendocino coast.

NOYO HARBOR

REVITALIZATION
Ice House
Infrastructure Development
Marine-Based Training
Skill development
Community Fish Market
Expand markets

FEASIBILITY &

BUSINESS PLAN
Blue Economy Business
Incubation strategy
Identify blue economy business
models and the structure to
launch of innovative business and
promote high wage skilled jobs.

Business Plan for the OSC
enable the Noyo Center to create
a capital development strategy
and necessary partnerships to
sustain operations.

REGIONAL

BLUE ECONOMY

COLLABORATIVE
California Jobs First
(formerly known as CERF)
is a state-wide initiative
designed to promote
sustainable and equitable
regional economies.

Industry Sector Table
Convene the 4 county region to
identify industry specific projects
and strategies for consideration by
the Redwood Region

MAKING A BUSINESS-FRIENDLY CITY
WWW.WESTCENTER.ORG
Attributes of a Business-Friendly City
 Business Friendly attitude from the top down
 Incentives & special events will build a resilient
business community
 Commitment to streamlined process
 Speedy access to building permits & reviews
 Provide business friendly information
WWW.WESTCENTER.ORG

THANK YOU
Mary Anne Petrillo
CEO
Office: 707 964 7571
Cell: 510 504 3284
[email protected]
WWW.WESTCENTER.ORG

IT TAKES A VILLAGE

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