Budget Workshop FY24/25
Fort Bragg Tourism Marketing & Promotion – Visit Fort Bragg
Request for Proposals
RFP- Sent out on May 29, 2024
Proposals Due 2:00 p.m., June 26, 2024
We have been working with the Idea Cooperative for the past 5 years.
Social Media Engagement
Facebook Followers: 70k followers
Reach 173k
Instagram Followers: 24k
Reach 16k
Monthly E-Newsletter subscribers: 6,894
Social Media Engagement
Shoulder Season Events and Hotel Outreach
Shoulder Season Event – Mountain Bike Race
Coordinate a Mountain Biking Race for September 2025 with Bike Monkey – City of Windsor
Carson City
City of Truckee
The City of Fort Bragg would sponsor – 25k
12 months for planning and mapping of trials
250 riders bring their crew and families to stay overnight- Hotel promotional packages for the event
Stay and get discounts on local attractions
Create ancillary events:
Downtown Party
Coastal Trail – Ocean view biking
Recreational activities
Shoulder Season Event – Mountain Bike Race
“If you’re looking to get out on your mountain bike, you’ve struck it rich here, because there are over 200 miles of trails and secondary connecting roads that make the zone between Fort Bragg and the town of Mendocino a cyclist’s paradise.” -Yuri Hauswald (elite cycling athlete) The high-level economic impact of having these events demonstrates a great return on investment.
An impact study will be done
This event would improve every year and looking to support it for 3 years.
Brings younger outdoor-enthusiast visitors - a key VFB target audience focus Presentation to Council at the June 24th meeting
Thank You Questions?